Wasserfall
Wie aus einem Anfangswert ein Endwert wird: zuerst der Anfangsbalken, dann zwei bis zehn Schritte, jeder von dort, wo der vorige endete, nach oben in der Farbe der Marke für Anstieg oder nach unten in ihrer Farbe für Rückgang, seine Zahl mit Vorzeichen zählt genau bis zu ihrem Wert, und die Summe schließt ab: 10 bis 18 Sekunden. In elf Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.
| Vorlagen-ID | tpl_5e7d09a7a768 |
|---|---|
| Branchen | Jede Branche |
| Varianten | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Glitch cut, Hand marks, Outline, Infinite zoom |
| Fertige Feeds | Keine |
Einsatzbereiche
- Wie aus dem letzten Jahr dieses wurde: jeder Anstieg und jeder Rückgang, der den Unterschied machte.
- Von einem Anfangssaldo zu einem Schlusssaldo, von einem Budget zu dem, was ausgegeben wurde.
- Anstiege in Ihrer Steigerungsfarbe, Rückgänge in Ihrer Rückgangsfarbe, die Summe aus den Schritten berechnet.
Varianten
Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.
| Variante | Was es ist | Versionen | Neueste |
|---|---|---|---|
| Corporate glass | Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig. | 1 | 1.0.0 |
| Bento grid | Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook. | 1 | 1.0.0 |
| Broadcast news | Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator. | 1 | 1.0.0 |
| Editorial | Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile. | 1 | 1.0.0 |
| Swiss grid | Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft. | 1 | 1.0.0 |
| Neo-brutalist | Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten. | 1 | 1.0.0 |
| Soft friendly | Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich. | 1 | 1.0.0 |
| Glitch cut | Eine dunkle Seite im Takt geschnitten: kräftige Schrift, die in Streifen hereinspringt, bei jedem Schnitt ein Versatz Ihrer Farben. | 1 | 1.0.0 |
| Hand marks | Eine klare Seite mit einem Marker in Ihren Farben: Kreise, Unterstreichungen und Häkchen, die über klarer Schrift von Hand gezogen werden. | 1 | 1.0.0 |
| Outline | Alles als Linie in Ihren Farben gezeichnet: umrandete Karten und Balken, die sich selbst zeichnen, nur das Wichtigste voll ausgefüllt. | 1 | 1.0.0 |
| Infinite zoom | Verschachtelte Rahmen in Ihren Farben und eine einzige durchgehende Fahrt hinein: jedes Element wächst aus der Mitte, nie ein Schnitt. | 1 | 1.0.0 |
Was sie annimmt
Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.
Waterfall: how a starting value becomes an end value, the start bar first, then two to ten steps each floating up in the brand's rise colour or down in its fall colour from where the one before ended while its signed figure counts, and the total closing it. metaData is the post's title, descriptions and hashtags and is never drawn.
| Feld | Typ | Erforderlich | Limit | Was es ist |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the start, the steps, the end's name, the note, the source and the look. The end is the start with every step added. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as THE YEAR. | |
clipData.title | text | yes | up to 80 characters | Title: What the steps explain. Shown from the first frame. |
clipData.startLabel | text | yes | up to 24 characters | Start's name: What the first bar is, such as Last year or Opening balance. |
clipData.start | number | yes | 2 decimals | Start: The value the steps start from. |
clipData.steps | list | yes | at least 2, up to 10 | Steps: Two to ten, in the order meant, each a rise (a positive value) or a fall (a negative one) in the same unit as the start. Each adds a second. |
clipData.steps[] | group | Step | ||
clipData.steps[].label | text | yes | up to 28 characters | Name |
clipData.steps[].value | number | yes | 2 decimals | Change: Positive for a rise, negative for a fall. |
clipData.endLabel | text | yes | up to 24 characters | End's name: What the last bar is, such as This year or Closing balance. Its value is the start with every step added. |
clipData.prefix | text | up to 6 characters | Prefix: Before every figure, such as a currency sign. | |
clipData.unit | text | up to 10 characters | Unit: After every figure, such as m or %. | |
clipData.note | text | up to 100 characters | Note: One line under the steps. | |
clipData.source | text | up to 70 characters | Source: Where the figures come from, at the foot. Drawn exactly as written. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.
Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.
Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:
curl "https://app.reelwire.io/v1/formats/template/tpl_5e7d09a7a768?variant=Corporate%20glass&version=1.0.0"
Liefer-JSON
Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "2025",
"title": "How our profit grew this year",
"startLabel": "Profit 2024",
"start": 4.2,
"steps": [
{
"label": "More customers",
"value": 2.6
},
{
"label": "Higher prices",
"value": 0.9
},
{
"label": "New staff",
"value": -1.4
},
{
"label": "Energy costs",
"value": -0.5
},
{
"label": "Lower rent",
"value": 0.3
}
],
"endLabel": "Profit 2025",
"prefix": "€",
"unit": "m",
"note": "Before tax, rounded to the nearest hundred thousand euros",
"source": "Kite annual report 2025",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "How our profit grew this year",
"captionTiny": "Profit rose from €4.2m to €6.1m in 2025: more customers and higher prices outweighed new staff and energy costs.",
"captionShort": "How our profit went from €4.2m in 2024 to €6.1m in 2025: more customers added €2.6m and higher prices €0.9m, lower rent €0.3m. New staff cost €1.4m and energy €0.5m.",
"captionMedium": "Our profit in 2025, step by step.\n\nProfit 2024: €4.2m\nMore customers: +€2.6m\nHigher prices: +€0.9m\nNew staff: −€1.4m\nEnergy costs: −€0.5m\nLower rent: +€0.3m\nProfit 2025: €6.1m\n\nBefore tax, rounded to the nearest hundred thousand euros.",
"captionLong": "How our profit grew from €4.2m to €6.1m in 2025.\n\nThe biggest step was you: more customers added €2.6m. Higher prices, the first rise in three years, added €0.9m, and moving to a smaller office lowered the rent by €0.3m.\n\nTwo things went the other way. We hired twelve people, which cost €1.4m, and energy cost €0.5m more than the year before.\n\nProfit before tax, rounded to the nearest hundred thousand euros, from our annual report.",
"hashtags": [
"profit",
"results",
"annualreport",
"fintech",
"kite"
]
}
}
}
Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.