So funktioniert es

Drei bis acht nummerierte Schritte der Reihe nach, durch eine Linie verbunden, die vom einen zum nächsten wächst, jeder mit einem Symbol oder kleinen Bild, wenigen Wörtern und einer Erklärungszeile, dann ein Call-to-Action: 11 bis 21 Sekunden. In zehn Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.

Vorlagen-ID	tpl_77ac28318017
Branchen	Jede Branche
Varianten	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Clear civic, Sketch notes, Data terminal
Fertige Feeds	9, unten aufgeführt

Einsatzbereiche

• Wie man sich bewirbt, anmeldet, bestellt, zurückgibt oder bucht: die Schritte in der Reihenfolge, in der sie gemacht werden.
• Onboarding und wie ein Produkt oder Dienst funktioniert, jeder Schritt mit seinem Symbol oder einem kleinen Bild.
• Drei bis acht Schritte, die mit einem Handlungsaufruf enden, der Adresse oder dem Button zum Drücken.

Varianten

Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.

Variante	Was es ist	Versionen	Neueste
Corporate glass	Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig.	1	1.0.0
Bento grid	Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook.	1	1.0.0
Broadcast news	Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator.	1	1.0.0
Editorial	Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile.	1	1.0.0
Swiss grid	Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft.	1	1.0.0
Neo-brutalist	Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten.	1	1.0.0
Soft friendly	Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich.	1	1.0.0
Clear civic	Zum Lesen gemacht: hoher Kontrast, große schlichte Schrift und nummerierte Schritte.	1	1.0.0
Sketch notes	Eine Notizbuchseite, die sich in der Tintenfarbe Ihrer Marke selbst beschreibt und bekritzelt.	1	1.0.0
Data terminal	Ein Markt-Terminal in Ihrer Markenfarbe, dessen Zahlen erst durcheinanderwirbeln und dann einrasten.	1	1.0.0

Was sie annimmt

Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.

Three to eight numbered steps in the order they are taken, up to four a page, each with a drawn icon or a small picture, a title and one line, joined by a line that draws from step to step as each arrives, then a call to action. metaData is the post's title, descriptions and hashtags and is never drawn.

Feld	Typ	Erforderlich	Limit	Was es ist
clipData	group	yes		Clip data: Everything drawn: a kicker, the title, three to eight steps in order, a call to action and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the title, such as HOW IT WORKS.
clipData.title	text	yes	up to 80 characters	Title: What the steps get you. Shown from the first frame.
clipData.steps	list	yes	at least 3, up to 8	Steps: Three to eight steps, in the order they are taken. They are numbered for you. Up to four stand on a page; each step adds two seconds, so eight run about 21 seconds.
clipData.steps[]	group			Step
clipData.steps[].icon	enum		up, down, flat, check, cross, warning, info, clock, pin, calendar, dot, star, plus, minus, arrow, question, person, money, home, bolt	Icon: A drawn symbol beside the step's words. A picture, where there is one, is shown instead.
clipData.steps[].picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: A small picture beside the step's words, shown whole, in place of the icon. A cut-out on a clear background works best. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.steps[].title	text	yes	up to 32 characters	Step: What to do, in a few words.
clipData.steps[].text	text		up to 90 characters	Line: One line that explains the step.
clipData.cta	text		up to 40 characters	Call to action: Shown once every step is in, such as where to start.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.

Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.

Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:

curl "https://app.reelwire.io/v1/formats/template/tpl_77ac28318017?variant=Corporate%20glass&version=1.0.0"

Liefer-JSON

Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "How it works",
      "title": "Apply for a residents' parking permit online in four steps and ten minutes",
      "steps": [
        {
          "icon": "pin",
          "text": "Enter your postcode to find out which permit zone your street and your car belong to",
          "title": "Check your zone"
        },
        {
          "icon": "home",
          "text": "Upload a council tax bill or a tenancy agreement dated within the last three months",
          "title": "Show where you live"
        },
        {
          "icon": "money",
          "text": "Pay by card or in twelve monthly instalments, from 45 euros a year for the first car",
          "title": "Pay the yearly fee"
        },
        {
          "icon": "check",
          "text": "Your permit is digital: wardens check the number plate, so nothing goes on the dashboard",
          "title": "Park from the next day"
        }
      ],
      "cta": "Apply now at kettleby.example/permits",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "A residents' parking permit in four steps and ten minutes, now online in Kettleby",
      "captionTiny": "Kettleby's residents' parking permits are now online: check your zone, show where you live, pay the yearly fee and park from the next day. It takes about ten minutes, and the permit is digital.",
      "captionShort": "Residents' parking permits in Kettleby can now be applied for online, in about ten minutes. Check which zone your street is in, upload a council tax bill or tenancy agreement from the last three months, and pay by card or in monthly instalments, from 45 euros a year for the first car. The permit is digital and starts the next day: wardens check the number plate, so nothing goes on the dashboard. Paper applications at the town hall are still possible.",
      "captionMedium": "Residents' parking permits in Kettleby can now be applied for online, and the city says most people will be done in about ten minutes. There are four steps. First, enter your postcode to find out which permit zone your street belongs to: the zones changed in the spring, so it is worth checking even if you had a permit before. Second, show where you live by uploading a council tax bill or a tenancy agreement dated within the last three months; a photograph taken with your phone is enough. Third, pay the yearly fee by card or in twelve monthly instalments. It starts at 45 euros a year for the first car, with a higher rate for a second car in the same household. Fourth, park: the permit is digital and valid from the next day. Wardens check the number plate against the permit list, so there is no paper to put on the dashboard and nothing to lose. A visitor permit for friends and tradespeople can be added in the same place, by the day or in books of ten days. Paper applications at the town hall are still possible for anyone who cannot apply online, and the staff there will help with the online form if you bring the documents. Questions about zones and permits are answered by the city's parking team on weekdays. The figures and the city in this clip are illustrative.",
      "captionLong": "Residents' parking permits in Kettleby can now be applied for online, and the city says most people will be done in about ten minutes, against a wait of up to three weeks for a paper application. There are four steps. First, enter your postcode to find out which permit zone your street belongs to. The zones were redrawn in the spring, when two new zones were added around the station and the hospital, so it is worth checking even if you have had a permit for years. Second, show where you live by uploading a council tax bill or a tenancy agreement dated within the last three months. A photograph taken with your phone is enough, as long as your name, your address and the date can be read. If you have just moved and have neither, a letter from your employer or your bank at the new address will do. Third, pay the yearly fee, by card or in twelve monthly instalments. It starts at 45 euros a year for the first car, with a higher rate for a second car in the same household, and electric cars pay the same as any other: the city decided against a discount, because a parked electric car takes as much room as any other car. Fourth, park. The permit is digital and valid from the next day. Wardens check the number plate against the permit list with a handheld scanner, so there is no paper to put on the dashboard, nothing to lose and nothing to renew by post: you get an email a month before the year runs out, and renewing takes two minutes. A visitor permit for friends and tradespeople can be added in the same place, by the day or in books of ten days. Anyone who cannot apply online can still apply on paper at the town hall or at any of the three district offices, and the staff there will help with the online form if you bring the documents. Questions about zones and permits are answered by the city's parking team on weekdays from 8:00 to 18:00, and the answers to the questions they are asked most often are on the permit page, from what counts as a household to what happens when you change your car: you change the number plate on the permit yourself, online, and the new one is valid within the hour. Businesses on a residents' street, carers who visit every day and people with a disabled badge have permits of their own, which are applied for in the same place with one more document, and the permit page says which one. The city will look at how the online permits are working after the first year, and has asked residents to tell it what could be easier, through the feedback link at the end of the form. The figures and the city in this clip are illustrative.",
      "hashtags": [
        "parking",
        "council",
        "permits",
        "citylife",
        "howto"
      ]
    }
  }
}

Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.

Fertige Feeds, die mit ihr erstellt werden

Jeder dieser Feeds wird mit dieser Vorlage erstellt, in derjenigen ihrer Varianten, die ein Kanal beim Hinzufügen des Feeds wählt.

• Bürger-Ratgeber (So funktioniert es)
• Erste-Hilfe-Tipp (So funktioniert es)
• Gesundheitstipp der Woche (So funktioniert es)
• Tipp zum Immobilienkauf (So funktioniert es)
• So funktioniert es: Technik (So funktioniert es)
• So funktionieren Märkte (So funktioniert es)
• Sicherheitstipp der Saison (So funktioniert es)
• Tastenkombination der Woche (So funktioniert es)
• Yoga-Haltung der Woche (So funktioniert es)