Produktvorteile

Ein Produktbild im Mittelpunkt, dazu zwei bis fünf Vorteile, die nacheinander erscheinen, jeder mit Symbol und, wenn Sie eine Stelle angeben, einer Linie zu dem Teil des Produkts, den er beschreibt; am Ende Preis, Hinweis und Call-to-Action: 8 bis 15 Sekunden. In zehn Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.

Vorlagen-ID	tpl_ca6eef2b2984
Branchen	Jede Branche
Varianten	Corporate glass, Bento grid, Broadcast news, Editorial, Neo-brutalist, Soft friendly, Creator native, Keynote minimal, Promo flyer, Clear civic
Fertige Feeds	Keine

Einsatzbereiche

• Ein Produktlaunch oder das Produkt des Monats mit seinen drei oder vier Verkaufsargumenten.
• Merchandise, ein Kurs oder ein neues Set: was es ist, was darin ist, sein Preis und wo man es bekommt.
• Jeder Vorteil kann auf den Teil des Produktbilds zeigen, um den es geht.

Varianten

Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.

Variante	Was es ist	Versionen	Neueste
Corporate glass	Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig.	1	1.0.0
Bento grid	Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook.	1	1.0.0
Broadcast news	Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator.	1	1.0.0
Editorial	Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile.	1	1.0.0
Neo-brutalist	Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten.	1	1.0.0
Soft friendly	Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich.	1	1.0.0
Creator native	In der App gemacht: Ihr Bild hinter Textfeldern und Untertiteln in Ihrer Farbe.	1	1.0.0
Keynote minimal	Eine Bühne für Produktstarts: immer nur eine Sache, riesige Schrift und ein Lichtstreifen in Ihrer Farbe.	1	1.0.0
Promo flyer	Ein Händlerprospekt in Ihren Farben: Zackensterne, Preisschilder und fette Zahlen, mit Ihrem Logo als Blickfang.	1	1.0.0
Clear civic	Zum Lesen gemacht: hoher Kontrast, große schlichte Schrift und nummerierte Schritte.	1	1.0.0

Was sie annimmt

Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.

A product picture standing whole with two to five benefits arriving beside it one by one, each with a drawn tick or icon and, where a spot on the picture is given, a line drawing to the part it describes; then the price, a note and a call to action. metaData is the post's title, descriptions and hashtags and is never drawn.

Feld	Typ	Erforderlich	Limit	Was es ist
clipData	group	yes		Clip data: Everything drawn: a kicker, the title, the product picture, the benefits (an icon, a title, a line and optionally the spot on the picture each describes), the price, a note, the call to action and the look. Spots are percentages of the picture's own width and height from its top left corner, so a line lands on its part whatever the frame.
clipData.kicker	text		up to 20 characters	Kicker: A word above the title, such as NEW or IN STORE NOW.
clipData.title	text	yes	up to 80 characters	Title
clipData.picture	video	yes	media:// picture or video from the media library, alt text up to 120 characters	Product picture or video: The product from the media library, best on a plain or clear background. Drawn whole in the style's frame, never cropped, so every spot lands where it was placed. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.benefits	list	yes	at least 2, up to 5	Benefits: Two to five, arriving one at a time in the order sent, each with its icon, a title and a line. Give a benefit a spot on the picture and a line draws from it to that part of the product; without one it simply stands beside the product. Each adds a little over two seconds.
clipData.benefits[]	group			Benefit
clipData.benefits[].icon	enum		check, star, bolt, clock, money, home, person, pin, calendar, info, plus, arrow	Icon: Drawn beside the benefit. Left out, a tick.
clipData.benefits[].title	text	yes	up to 32 characters	Title
clipData.benefits[].text	text		up to 90 characters	Line: One or two lines under the title.
clipData.benefits[].x	number		from 0, to 100, 2 decimals	Spot across, %: Where on the picture the line points, from 0 at its left edge to 100 at its right. Needs Spot down too; left out, no line is drawn.
clipData.benefits[].y	number		from 0, to 100, 2 decimals	Spot down, %: From 0 at the picture's top edge to 100 at its bottom. Needs Spot across too.
clipData.price	group			Price: Shown under the product with the note once every benefit is in. Left out, none is shown.
clipData.price.label	text		up to 16 characters	Above the price: Such as From or Now.
clipData.price.value	number	yes	from 0, 2 decimals	Price: Written with two decimals where it has cents, without any where it has none.
clipData.price.prefix	text		up to 3 characters	Currency: Written before the price, such as EUR or a currency sign.
clipData.price.unit	text		up to 16 characters	After the price: Such as a month.
clipData.note	text		up to 70 characters	Note: A short line under the price: what is in the box, a guarantee, a condition.
clipData.cta	text		up to 28 characters	Call to action: Written on the style's panel at the end, beside the price, after a drawn arrow.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.

Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.

Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:

curl "https://app.reelwire.io/v1/formats/template/tpl_ca6eef2b2984?variant=Corporate%20glass&version=1.0.0"

Liefer-JSON

Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "New puzzle",
      "title": "Evening Peaks, our new 1000-piece puzzle: four reasons it is a joy to build",
      "picture": {
        "alt": "A jigsaw puzzle's picture: three snow-capped peaks under an evening sky with a low sun",
        "url": "media://example-image.svg"
      },
      "benefits": [
        {
          "x": 37.7,
          "y": 47.4,
          "icon": "star",
          "text": "Three white peaks make easy first corners to build out from",
          "title": "Snow caps to start from"
        },
        {
          "x": 20.8,
          "y": 17.8,
          "icon": "info",
          "text": "Blue fades into evening orange, so every sky piece has a shade of its own",
          "title": "A sky that sorts itself"
        },
        {
          "x": 71.7,
          "y": 37,
          "icon": "check",
          "text": "A pale disc in the evening glow, the piece everybody wants to place",
          "title": "The low sun, saved for last"
        },
        {
          "icon": "home",
          "text": "Thick pieces that click together and stay put, in a box that stacks on a shelf",
          "title": "Made from recycled board"
        }
      ],
      "price": {
        "label": "Now",
        "value": 24.9,
        "prefix": "EUR",
        "unit": ""
      },
      "note": "1000 pieces, 70 by 50 cm finished, a poster of the picture in the box",
      "cta": "Order the puzzle",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Evening Peaks: a new 1000-piece puzzle with snow caps, an evening sky and a low sun",
      "captionTiny": "Evening Peaks, our new 1000-piece puzzle: snow caps to start from, a sky that sorts itself and a low sun saved for last. EUR 24.90.",
      "captionShort": "Meet Evening Peaks, our new 1000-piece puzzle. Three white snow caps give you easy first corners, the sky fades from blue into evening orange so every piece has a shade of its own, and the pale low sun is the piece everybody wants to place last. The pieces are cut from thick recycled board and stay put once they click. 70 by 50 cm finished, with a poster of the picture in the box. Now EUR 24.90.",
      "captionMedium": "Meet Evening Peaks, our new 1000-piece puzzle.\n\nStart with the snow caps: three white peaks stand out from the blue slopes and make easy first corners to build out from.\n\nThe sky sorts itself. It fades from a clear blue at the top into evening orange near the horizon, so every sky piece has a shade of its own and none of them is a guess.\n\nSave the sun for last. The pale disc in the evening glow is the piece everybody wants to place.\n\nThe pieces are cut from thick recycled board, click together and stay put, and the box stacks neatly on a shelf. Finished, the puzzle is 70 by 50 cm, and a poster of the picture comes in the box.\n\nNow EUR 24.90.",
      "captionLong": "Meet Evening Peaks, our new 1000-piece puzzle, made for a long weekend at the table.\n\nThe snow caps. Three white peaks stand out from the blue slopes around them, which makes them the easiest place to start: build the caps, then work outwards down the mountains.\n\nThe sky. It fades from a clear blue at the top into evening orange near the horizon, so every sky piece has a shade of its own. Sort them from light to dark and the sky almost builds itself.\n\nThe sun. A pale disc low in the evening glow, and the piece everybody at the table wants to place. We suggest you save it for last.\n\nThe pieces. Cut from thick recycled board, they click together and stay put when you slide a finished section across the table. The box is the same size as our other puzzles, so it stacks neatly on a shelf.\n\nFinished, the puzzle is 70 by 50 cm, and a poster of the picture comes in the box so you can check where a piece belongs.\n\nEvening Peaks is available now for EUR 24.90. Prices are illustrative.",
      "hashtags": [
        "puzzle",
        "jigsaw",
        "1000pieces",
        "puzzletime",
        "mountains",
        "newin"
      ]
    }
  }
}

Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.