Vorher und nachher
Ein bis acht Dinge, jedes zweimal auf einer Skala gemessen: zuerst der Vorher-Punkt, dann der Nachher-Punkt, der sich von ihm zu seinem eigenen Wert bewegt, während seine Zahl dorthin zählt, die Bewegung in der Farbe der Marke für Anstieg, wo sie besser ist, und in ihrer Farbe für Rückgang, wo sie schlechter ist: 9 bis 18 Sekunden. In neun Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.
| Vorlagen-ID | tpl_cd6ed5cdaffd |
|---|---|
| Branchen | Jede Branche |
| Varianten | Code diff, Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Sketch notes |
| Fertige Feeds | Keine |
Einsatzbereiche
- Ladezeiten vor und nach einem Update, Preise vor und nach einer Änderung.
- Diese Saison neben der letzten oder die Zahlen einer Stadt in zwei Jahren.
- Bessere Nachrichten in Ihrer Steigerungsfarbe, in welche Richtung auch immer besser ist.
Varianten
Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.
| Variante | Was es ist | Versionen | Neueste |
|---|---|---|---|
| Code diff | Ein Editor bei Nacht in Ihren Farben: Fenster mit Tableiste und Zeilennummern, Ihre Marke in Chips darüber. | 1 | 1.0.0 |
| Corporate glass | Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig. | 1 | 1.0.0 |
| Bento grid | Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook. | 1 | 1.0.0 |
| Broadcast news | Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator. | 1 | 1.0.0 |
| Editorial | Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile. | 1 | 1.0.0 |
| Swiss grid | Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft. | 1 | 1.0.0 |
| Neo-brutalist | Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten. | 1 | 1.0.0 |
| Soft friendly | Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich. | 1 | 1.0.0 |
| Sketch notes | Eine Notizbuchseite, die sich in der Tintenfarbe Ihrer Marke selbst beschreibt und bekritzelt. | 1 | 1.0.0 |
Was sie annimmt
Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.
Before and after: one to eight things each measured twice on one scale, the before dot set first and the after dot moving from it to its own value while its figure counts there, the move in the brand's rise colour where it is better and its fall colour where it is worse. metaData is the post's title, descriptions and hashtags and is never drawn.
| Feld | Typ | Erforderlich | Limit | Was es ist |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the two words, the things and their two values, the note, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as FASTER. | |
clipData.title | text | yes | up to 80 characters | Title: What changed. Shown from the first frame. |
clipData.beforeLabel | text | yes | up to 20 characters | Before word: What the first value is, in the key, such as Before or 2025. |
clipData.afterLabel | text | yes | up to 20 characters | After word: What the second value is, in the key, such as After or 2026. |
clipData.better | enum | higher, lower, neither | Better is: Which way a change is good news: drawn in your rise colour when it goes that way and your fall colour when it goes the other. | |
clipData.items | list | yes | at least 1, up to 8 | Things: One to eight, in the order meant, each measured twice in the same unit. Each adds a second and a half. |
clipData.items[] | group | Thing | ||
clipData.items[].label | text | yes | up to 32 characters | Name |
clipData.items[].before | number | yes | 2 decimals | Before |
clipData.items[].after | number | yes | 2 decimals | After |
clipData.prefix | text | up to 6 characters | Prefix: Before every figure, such as a currency sign. | |
clipData.unit | text | up to 10 characters | Unit: After every figure, such as s or %. | |
clipData.note | text | up to 100 characters | Note: One line under the things. | |
clipData.source | text | up to 70 characters | Source: Where the figures come from, at the foot. Drawn exactly as written. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.
Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.
Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:
curl "https://app.reelwire.io/v1/formats/template/tpl_cd6ed5cdaffd?variant=Code%20diff&version=1.0.0"
Liefer-JSON
Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Faster",
"title": "Every page loads in half the time since the update",
"beforeLabel": "Version 3",
"afterLabel": "Version 4",
"better": "lower",
"items": [
{
"after": 1.1,
"label": "Home page",
"before": 2.4
},
{
"after": 1.4,
"label": "Search",
"before": 3.1
},
{
"after": 1.9,
"label": "Checkout",
"before": 4.2
},
{
"after": 1.3,
"label": "Your account",
"before": 2.8
}
],
"prefix": "",
"unit": "s",
"note": "Average time until a page is ready, on a phone, in October",
"source": "Kite app measurements",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "Every page loads in half the time since the update",
"captionTiny": "Since version 4 every page loads in about half the time: the home page in 1.1 s instead of 2.4 s, checkout in 1.9 s instead of 4.2 s.",
"captionShort": "Version 4 is out, and you will feel it: every page of the app now loads in about half the time. The home page in 1.1 seconds instead of 2.4, search in 1.4 instead of 3.1, checkout in 1.9 instead of 4.2 and your account in 1.3 instead of 2.8.",
"captionMedium": "Version 4 is out: every page loads in about half the time.\n\nHome page: 1.1 s, was 2.4 s.\nSearch: 1.4 s, was 3.1 s.\nCheckout: 1.9 s, was 4.2 s.\nYour account: 1.3 s, was 2.8 s.\n\nAverage time until a page is ready on a phone, measured in October. Update the app to get it.",
"captionLong": "Version 4 is out, and every page of the app loads in about half the time.\n\nHome page: 1.1 seconds, down from 2.4.\nSearch: 1.4 seconds, down from 3.1.\nCheckout: 1.9 seconds, down from 4.2. This is the one we worked hardest on, because it is the one where waiting costs you most.\nYour account: 1.3 seconds, down from 2.8.\n\nThese are the average times until a page is ready to use on a phone, measured in October. If you have not updated yet, the update is waiting for you in the app store.",
"hashtags": [
"update",
"performance",
"app",
"fintech",
"kite"
]
}
}
}
Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.