Rezeptkarte

Was Sie brauchen neben dem, wie es geht, je eine Seite: ein Bild oder Video mit dem Titel und bis zu drei Angaben wie Zeit und Portionen, dann die Liste mit drei bis zwölf Dingen und ihren Mengen, dann zwei bis acht nummerierte Schritte nacheinander und am Ende noch einmal das Bild: 17 bis 29 Sekunden. In elf Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.

Vorlagen-ID	tpl_cef60d4a7989
Branchen	Jede Branche
Varianten	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Hand marks, Outline, Infinite zoom, Paper collage
Fertige Feeds	Keine

Einsatzbereiche

• Was man braucht, neben dem, wie es geht: ein Rezept, eine Bastelei, eine Einrichtungsanleitung.
• Das Bild mit dem Titel und Angaben wie Zeit und Portionen, dann die Liste mit ihren Mengen.
• Die Schritte einzeln, nummeriert, und am Ende noch einmal das Bild.

Varianten

Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.

Variante	Was es ist	Versionen	Neueste
Corporate glass	Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig.	1	1.0.0
Bento grid	Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook.	1	1.0.0
Broadcast news	Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator.	1	1.0.0
Editorial	Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile.	1	1.0.0
Swiss grid	Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft.	1	1.0.0
Neo-brutalist	Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten.	1	1.0.0
Soft friendly	Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich.	1	1.0.0
Hand marks	Eine klare Seite mit einem Marker in Ihren Farben: Kreise, Unterstreichungen und Häkchen, die über klarer Schrift von Hand gezogen werden.	1	1.0.0
Outline	Alles als Linie in Ihren Farben gezeichnet: umrandete Karten und Balken, die sich selbst zeichnen, nur das Wichtigste voll ausgefüllt.	1	1.0.0
Infinite zoom	Verschachtelte Rahmen in Ihren Farben und eine einzige durchgehende Fahrt hinein: jedes Element wächst aus der Mitte, nie ein Schnitt.	1	1.0.0
Paper collage	Gerissene Papierschnipsel und Washi-Tape in Ihren Farben auf Packpapier, jede Karte leicht schräg aufgeklebt, bewegt wie im Stop-Motion-Film.	1	1.0.0

Was sie annimmt

Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.

Recipe card: what you need beside how to do it, a page each: a picture or video with the title and up to three facts, the list of things with their amounts, the numbered steps one by one, and the picture again. Not only food: any how-to with what it needs. metaData is the post's title, descriptions and hashtags and is never drawn.

Feld	Typ	Erforderlich	Limit	Was es ist
clipData	group	yes		Clip data: Everything drawn: the title, the picture, the facts, the list and its title, the steps and their title, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word or two above the title, such as RECIPE or HOW TO.
clipData.title	text	yes	up to 80 characters	Title: What it makes or does. Shown from the first frame, and small over every page after the cover.
clipData.picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: What it makes, on the cover and again at the end. Left out, the cover is the title and the facts. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.pictureFit	enum		auto, fill, whole	Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products.
clipData.pictureFocus	enum		centre, top, bottom, left, right	Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side.
clipData.facts	list		up to 3	Facts: Up to three short facts on the cover, such as how long it takes, how many it serves or how hard it is.
clipData.facts[]	group			Fact
clipData.facts[].label	text	yes	up to 14 characters	Label: What it says, such as Time.
clipData.facts[].value	text	yes	up to 14 characters	Value: Its value, such as 45 minutes.
clipData.listTitle	text		up to 24 characters	List title: The title of the list page, such as You need. Left out, the page carries the title.
clipData.ingredients	list	yes	at least 3, up to 12	What you need: Three to twelve things, each with its amount where it has one, in the order they are used.
clipData.ingredients[]	group			Thing
clipData.ingredients[].amount	text		up to 12 characters	Amount: How much, such as 200 g or 2.
clipData.ingredients[].name	text	yes	up to 32 characters	Name
clipData.stepsTitle	text		up to 24 characters	Steps title: The title of the steps, such as How to. Left out, the pages carry the title.
clipData.steps	list	yes	at least 2, up to 8	Steps: Two to eight steps in order, each a sentence or two, arriving one by one. Each adds two seconds.
clipData.steps[]	group			Step
clipData.steps[].text	text	yes	up to 120 characters	Step
clipData.source	text		up to 70 characters	Source: A line at the foot, such as where the recipe comes from. Drawn exactly as written.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.

Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.

Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:

curl "https://app.reelwire.io/v1/formats/template/tpl_cef60d4a7989?variant=Corporate%20glass&version=1.0.0"

Liefer-JSON

Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Weekend baking",
      "title": "Lemon drizzle cake",
      "picture": {
        "alt": "A lemon drizzle cake on a plate",
        "url": "media://example-image.jpg"
      },
      "pictureFit": "auto",
      "pictureFocus": "centre",
      "facts": [
        {
          "label": "Time",
          "value": "1 hour"
        },
        {
          "label": "Serves",
          "value": "8"
        },
        {
          "label": "Level",
          "value": "Easy"
        }
      ],
      "listTitle": "You need",
      "ingredients": [
        {
          "name": "soft butter",
          "amount": "225 g"
        },
        {
          "name": "caster sugar",
          "amount": "225 g"
        },
        {
          "name": "eggs",
          "amount": "4"
        },
        {
          "name": "self-raising flour",
          "amount": "275 g"
        },
        {
          "name": "lemons, zest and juice",
          "amount": "2"
        },
        {
          "name": "icing sugar",
          "amount": "100 g"
        }
      ],
      "stepsTitle": "How to",
      "steps": [
        {
          "text": "Heat the oven to 180 degrees and line a loaf tin."
        },
        {
          "text": "Beat the butter and sugar, then the eggs one at a time."
        },
        {
          "text": "Fold in the flour and the zest of both lemons, and bake for 45 minutes."
        },
        {
          "text": "Mix the lemon juice with the icing sugar and pour it over the warm cake."
        }
      ],
      "source": "Kite kitchen, recipe by Mia",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Lemon drizzle cake",
      "captionTiny": "Lemon drizzle cake in one hour: six things from the cupboard and four steps. Easy, and it serves eight.",
      "captionShort": "Our lemon drizzle cake takes an hour and serves eight. You need butter, sugar, eggs, self-raising flour, two lemons and some icing sugar. Beat, fold, bake for 45 minutes, then pour the lemon drizzle over the warm cake.",
      "captionMedium": "Lemon drizzle cake, in one hour.\n\nYou need: 225 g soft butter, 225 g caster sugar, 4 eggs, 275 g self-raising flour, 2 lemons and 100 g icing sugar.\n\n1. Heat the oven to 180 degrees and line a loaf tin.\n2. Beat the butter and sugar, then the eggs one at a time.\n3. Fold in the flour and the zest, and bake for 45 minutes.\n4. Pour the lemon juice and icing sugar over the warm cake.\n\nServes eight. Save it for the weekend.",
      "captionLong": "Lemon drizzle cake, in one hour.\n\nThis is the cake we bake when somebody has a birthday at the office: easy, quick, and it never lasts until the afternoon.\n\nYou need:\n225 g soft butter\n225 g caster sugar\n4 eggs\n275 g self-raising flour\n2 lemons, zest and juice\n100 g icing sugar\n\nHow to:\n1. Heat the oven to 180 degrees and line a loaf tin.\n2. Beat the butter and sugar until pale, then the eggs one at a time.\n3. Fold in the flour and the zest of both lemons, and bake for about 45 minutes, until a skewer comes out clean.\n4. Mix the lemon juice with the icing sugar and pour it over the cake while it is still warm.\n\nIt serves eight. Save it for the weekend and tell us how yours turned out.",
      "hashtags": [
        "recipe",
        "baking",
        "lemondrizzle",
        "weekend",
        "kite"
      ]
    }
  }
}

Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.