Kundenstimme

Was ein Kunde gesagt hat, so groß gesetzt, wie der Bildausschnitt es fasst, mit Bild oder Initialen, Namen und Funktion, markierten Schlüsselwörtern und der Bewertung, die sich genau bis zum gesendeten Wert füllt; bis zu vier Kundenstimmen, 10 bis 34 Sekunden. In zwölf Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.

Vorlagen-ID	tpl_f33f87fa1a6e
Branchen	Jede Branche
Varianten	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Creator native, Keynote minimal, Lock screen, Clear civic, Data terminal
Fertige Feeds	Keine

Einsatzbereiche

• Was ein Kunde, Gast, Mitglied oder Partner gesagt hat, in seinen eigenen Worten, mit Name und Funktion.
• Eine Bewertung mit ihren Sternen, genau so gezeigt, wie sie vorliegt, und das Produkt oder der Dienst, um den es geht.
• Bis zu vier Kundenstimmen nacheinander, die tragenden Worte jeder markiert.

Varianten

Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.

Variante	Was es ist	Versionen	Neueste
Corporate glass	Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig.	1	1.0.0
Bento grid	Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook.	1	1.0.0
Broadcast news	Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator.	1	1.0.0
Editorial	Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile.	1	1.0.0
Swiss grid	Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft.	1	1.0.0
Neo-brutalist	Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten.	1	1.0.0
Soft friendly	Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich.	1	1.0.0
Creator native	In der App gemacht: Ihr Bild hinter Textfeldern und Untertiteln in Ihrer Farbe.	1	1.0.0
Keynote minimal	Eine Bühne für Produktstarts: immer nur eine Sache, riesige Schrift und ein Lichtstreifen in Ihrer Farbe.	1	1.0.0
Lock screen	Der Sperrbildschirm eines Telefons auf Ihrem Hintergrundbild, auf dem die Nachrichten als Mitteilungen Ihrer App eintreffen.	1	1.0.0
Clear civic	Zum Lesen gemacht: hoher Kontrast, große schlichte Schrift und nummerierte Schritte.	1	1.0.0
Data terminal	Ein Markt-Terminal in Ihrer Markenfarbe, dessen Zahlen erst durcheinanderwirbeln und dann einrasten.	1	1.0.0

Was sie annimmt

Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.

A customer's own words: the quote set large with the words that carry it marked, who said it with their picture, name and role, a star rating filling to exactly the rating sent, the product it is about, and up to three more testimonials after it, one at a time. metaData is the post's title, descriptions and hashtags and is never drawn.

Feld	Typ	Erforderlich	Limit	Was es ist
clipData	group	yes		Clip data: Everything drawn: a kicker, the quote and the words to mark in it, the rating, the person who gave it, the product it is about, a note, further testimonials and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the quote, such as CUSTOMER REVIEW or IN THEIR WORDS. Shown over every testimonial.
clipData.quote	text	yes	up to 200 characters	Quote: The customer's own words, without quotation marks: the channel language's own are drawn round them. The largest thing on the frame.
clipData.highlight	text		up to 60 characters	Words to mark: Words from the quote, as they are written there, marked the style's way once the quote has been read, such as not one wrong turn. Left out, nothing is marked.
clipData.rating	number		from 0, to 5, 1 decimals	Rating: From 0 to 5, halves and tenths allowed. Drawn as five stars filled to exactly this, never rounded up, with the figure beside them. Left out, no stars are drawn.
clipData.person	group	yes		Who said it
clipData.person.picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: A portrait, framed the style's way, so keep the face in the middle. Left out, the initials of the name stand in its place. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.person.name	text	yes	up to 40 characters	Name
clipData.person.role	text		up to 60 characters	Role: Who they are: a job and a company, a place, how long they have been a customer.
clipData.product	group			Product: What the quote is about, shown small after the rating. Left out, nothing is shown.
clipData.product.picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: Shown whole in a small frame: a cut-out product, a logo or a picture of the place suits it best. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.product.name	text		up to 40 characters	Name
clipData.note	text		up to 80 characters	Note: A small line at the foot: a verified purchase, the date of the review.
clipData.more	list		at least 0, up to 3	More testimonials: Further testimonials shown after the first, one at a time, each with its own quote, marked words, rating, person, product and note. Each adds eight seconds; three make about 34 seconds.
clipData.more[]	group			Testimonial
clipData.more[].quote	text	yes	up to 200 characters	Quote: The customer's own words, without quotation marks: the channel language's own are drawn round them. The largest thing on the frame.
clipData.more[].highlight	text		up to 60 characters	Words to mark: Words from the quote, as they are written there, marked the style's way once the quote has been read, such as not one wrong turn. Left out, nothing is marked.
clipData.more[].rating	number		from 0, to 5, 1 decimals	Rating: From 0 to 5, halves and tenths allowed. Drawn as five stars filled to exactly this, never rounded up, with the figure beside them. Left out, no stars are drawn.
clipData.more[].person	group	yes		Who said it
clipData.more[].person.picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: A portrait, framed the style's way, so keep the face in the middle. Left out, the initials of the name stand in its place. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.more[].person.name	text	yes	up to 40 characters	Name
clipData.more[].person.role	text		up to 60 characters	Role: Who they are: a job and a company, a place, how long they have been a customer.
clipData.more[].product	group			Product: What the quote is about, shown small after the rating. Left out, nothing is shown.
clipData.more[].product.picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: Shown whole in a small frame: a cut-out product, a logo or a picture of the place suits it best. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.more[].product.name	text		up to 40 characters	Name
clipData.more[].note	text		up to 80 characters	Note: A small line at the foot: a verified purchase, the date of the review.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.

Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.

Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:

curl "https://app.reelwire.io/v1/formats/template/tpl_f33f87fa1a6e?variant=Corporate%20glass&version=1.0.0"

Liefer-JSON

Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Guest review",
      "quote": "Three days, three lakes and not one wrong turn. The route notes were spot on, our bags were waiting at every inn, and the last climb gave us the best view of the whole trip.",
      "highlight": "not one wrong turn",
      "rating": 4.5,
      "person": {
        "picture": {
          "alt": "Lena Marsh's profile picture, a gradient of violet and blue",
          "url": "media://example-image.jpg"
        },
        "name": "Lena Marsh",
        "role": "Walked the trail with two friends in September"
      },
      "product": {
        "picture": {
          "alt": "A mountain range under a pale morning sky",
          "url": "media://example-image.svg"
        },
        "name": "Three Lakes Trail, three days"
      },
      "note": "Verified booking. Review left on 2 October 2026",
      "more": [
        {
          "note": "Verified booking",
          "quote": "Booking took five minutes and the walk took my breath away. I am already planning the coast route for the spring.",
          "person": {
            "name": "Tomás Ortega",
            "role": "First walking holiday, June 2026"
          },
          "rating": 5,
          "highlight": "took my breath away"
        }
      ],
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Three days, three lakes and not one wrong turn: two guests on the Three Lakes Trail",
      "captionTiny": "Three days, three lakes and not one wrong turn. Lena Marsh gives the Three Lakes Trail four and a half stars, and Tomás Ortega gives his first walking holiday five.",
      "captionShort": "Three days, three lakes and not one wrong turn. Lena Marsh walked the Three Lakes Trail with two friends in September: the route notes were spot on, the bags were waiting at every inn, and the last climb gave them the best view of the trip. Four and a half stars from a verified booking. Tomás Ortega, on his first walking holiday in June, gives it five and is already planning the coast route. Read more guest reviews on our site, or ask us about dates for next season.",
      "captionMedium": "Three days, three lakes and not one wrong turn. That is how Lena Marsh starts her review of the Three Lakes Trail, which she walked with two friends in September.\n\nWhat worked for her: route notes that were right at every junction, bags carried ahead and waiting at each inn in the evening, and a last climb on the third morning that gave the best view of the whole trip. She gives it four and a half stars.\n\nTomás Ortega walked the same trail in June, on his first walking holiday. Booking took him five minutes, he says, and the walk took his breath away. He gives it five stars and is already planning the coast route for the spring.\n\nEvery review we share comes from a verified booking, and we publish the critical ones too. If you are thinking about a walking holiday, ask us about dates for next season: the trail runs from April to October, with luggage transfer and a night in a lakeside inn at every stage.\n\nThe trail, the company and the guests in this clip are fictional.",
      "captionLong": "Three days, three lakes and not one wrong turn. That is how Lena Marsh starts her review of the Three Lakes Trail, which she walked with two friends in September.\n\nWhat worked for her: route notes that were right at every junction, bags carried ahead and waiting at each inn in the evening, and a last climb on the third morning that gave the best view of the whole trip. She gives it four and a half stars. The half star she kept back, she tells us, is for the second evening, when the inn's kitchen closed earlier than the notes said. We have corrected the notes and spoken to the inn.\n\nTomás Ortega walked the same trail in June, on his first walking holiday. Booking took him five minutes, he says, and the walk took his breath away. He gives it five stars and is already planning the coast route for the spring.\n\nHow the trail works: you walk on your own, at your own pace, with route notes and a map we send before you leave. Every morning your luggage goes ahead to the next inn, so you carry only a day pack. Each stage is between 14 and 19 kilometres, with one long climb on the last day and a lake to swim in at the end of each stage when the weather allows. The inns are small and family run, and every room has its own bathroom.\n\nEvery review we share comes from a verified booking, and we publish the critical ones beside the glowing ones, because somebody deciding whether a walking holiday suits them deserves both. If you are thinking about one, ask us about dates for next season: the trail runs from April to October, and groups of up to six can book together.\n\nThe trail, the company and the guests in this clip are fictional, and the reviews are an illustration of the format.",
      "hashtags": [
        "walking",
        "hiking",
        "review",
        "travel",
        "guestreview",
        "outdoors"
      ]
    }
  }
}

Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.