Fluss

Woher etwas kommt und wohin es geht: Bänder von Quellen zu Zielen, bis zu drei Spalten von Stationen, jedes Band so breit wie sein Wert und jede Station so hoch wie alles, was durch sie fließt, von den Quellen aus gezeichnet, jede Zahl zählt genau bis zu ihrer Summe: 10 bis 14 Sekunden. In neun Stilen, jeweils mit Farben, Schriften, Logo, Moderator und Hintergrund Ihrer Marke.

Vorlagen-ID	`tpl_ff589ac4e0f2`
Branchen	Jede Branche
Varianten	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Data terminal, Clear civic
Fertige Feeds	Keine

Einsatzbereiche

Wohin jeder Euro einer Gebühr geht, oder woher ein Budget kommt und was es bezahlt.
Energie von ihren Quellen über das Netz bis zu dem, der sie nutzt, in drei Spalten.
Jedes Band genau so breit wie sein Wert, die Bänder aus einem Ort ergeben zusammen dessen Wert.

Varianten

Eine Variante ist diese Vorlage in anderer Gestaltung, und es gibt sie in Versionen: unveränderlichen Builds, die neueste zuerst. Ein Kanal folgt der neuesten Version seiner Variante, sofern er nicht auf eine festgelegt ist.

Variante	Was es ist	Versionen	Neueste
Corporate glass	Karten aus Milchglas über einem Polarlicht in Ihren Markenfarben: ruhig und hochwertig.	1	1.0.0
Bento grid	Abgerundete Kacheln in Ihren Markenfarben, jede bewegt sich für sich: ein moderner Produktlook.	1	1.0.0
Broadcast news	Ein Nachrichtensender in Ihren Farben: Senderlogo, Namenseinblendung, Ticker und Ihr Moderator.	1	1.0.0
Editorial	Eine Magazinseite in Ihrem Papierton und Ihrer Serifenschrift: Kopfzeile, feine Linien und eine Autorenzeile.	1	1.0.0
Swiss grid	Ein strenges Raster, große Schrift und Ihre Markenfarbe als einziger Akzent. Nichts hüpft.	1	1.0.0
Neo-brutalist	Laute flache Blöcke in Ihren Farben mit dicken Rändern und harten Schatten.	1	1.0.0
Soft friendly	Weiche Formen und abgerundete Karten in Tönen Ihrer Markenfarbe: warm und zugänglich.	1	1.0.0
Data terminal	Ein Markt-Terminal in Ihrer Markenfarbe, dessen Zahlen erst durcheinanderwirbeln und dann einrasten.	1	1.0.0
Clear civic	Zum Lesen gemacht: hoher Kontrast, große schlichte Schrift und nummerierte Schritte.	1	1.0.0

Was sie annimmt

Jede Variante nimmt denselben Inhalt an, sodass ein Dokument in jeder von ihnen erstellt werden kann.

Flow: where something comes from and where it goes, as bands from sources to targets, each band as wide as its value and each place as tall as all that passes through it, drawn from the sources on, with every place's figure counting to exactly its total. metaData is the post's title, descriptions and hashtags and is never drawn.

Feld	Typ	Erforderlich	Limit	Was es ist
`clipData`	group	yes		Clip data: Everything drawn: the title, the flows, the note, the source and the look.
`clipData.kicker`	text		up to 20 characters	Kicker: A word or two above the title, such as WHERE IT GOES.
`clipData.title`	text	yes	up to 80 characters	Title: What flows. Shown from the first frame.
`clipData.flows`	list	yes	at least 1, up to 12	Flows: One to twelve, each a band from one place to another with its value. A place is named the same way wherever it appears; a place that both receives and passes on stands between the two, so a flow can run through up to three columns. At most twelve places. Every four add about a second and a half.
`clipData.flows[]`	group			Flow
`clipData.flows[].from`	text	yes	up to 28 characters	From
`clipData.flows[].to`	text	yes	up to 28 characters	To
`clipData.flows[].value`	number	yes	from 0, 2 decimals	Value: Above nought: the band's width.
`clipData.prefix`	text		up to 8 characters	Prefix: Before every figure, such as a currency sign.
`clipData.unit`	text		up to 12 characters	Unit: After every figure, such as % or t.
`clipData.note`	text		up to 100 characters	Note: One line under the flow.
`clipData.source`	text		up to 70 characters	Source: Where the figures come from, at the foot. Drawn exactly as written.
`clipData.styleWords`	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
`clipData.styleWords.live`	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
`clipData.styleWords.byline`	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
`clipData.styleWords.functionKeys`	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
`clipData.styleWords.functionKeys[]`	text		up to 12 characters	Key
`clipData.styleWords.commandKey`	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
`clipData.styleWords.realTime`	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
`clipData.styleWords.messageLabel`	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
`clipData.styleWords.pictureLabel`	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
`clipData.look`	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
`clipData.look.theme`	enum		`auto`, `brand`, `light`, `dark`, `bold`	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
`clipData.look.pace`	enum		`auto`, `calm`, `standard`, `punchy`	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
`clipData.look.corners`	enum		`auto`, `square`, `soft`, `round`	Corners: The shape of cards, panels and marks.
`clipData.look.align`	enum		`auto`, `start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`clipData.look.hideHeader`	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
`clipData.look.hideFooter`	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
`clipData.look.pattern`	enum		`auto`, `none`, `dots`, `grid`, `lines`	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales enthält weitere Sprachen: unter jedem Sprachcode die Teile von clipData und metaData, die sich unterscheiden, über den Standard gelegt, sodass auch eine Sprache ohne eigene Fassung gerendert wird.

Ein Bild ist immer eine Datei aus Ihrer Mediathek: media://, gefolgt von ihrer ID oder ihrem Namen. Alles, was die Tabelle nicht aufführt, wird abgelehnt, ebenso alles über seinem Limit, mit einem Fehler 400 schema_validation, der das Feld nennt.

Fragen Sie Reelwire ohne Anmeldung nach dem vollständigen JSON Schema, dem Dokument, gegen das Ihr Inhalt geprüft wird:

curl "https://app.reelwire.io/v1/formats/template/tpl_ff589ac4e0f2?variant=Corporate%20glass&version=1.0.0"

Liefer-JSON

Ihr eigenes System sendet dies an einen Ihrer Streams, POST /v1/stream, und jeder Kanal, der diesen Stream empfängt, erstellt daraus mit seiner Vorlage einen Clip. data ist das oben beschriebene Dokument; ein Stream mit leerer Feldzuordnung gibt es unverändert an die Vorlage weiter. Probieren Sie es zuerst mit POST /v1/stream/validate aus, das dieselbe Antwort gibt, ohne etwas zu veröffentlichen. Streams und Feeds erklärt den Rest, auch wie Sie stattdessen ein Dokument in Ihrer eigenen Form zuordnen.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Where it goes",
      "title": "Where every €100 we earn goes",
      "flows": [
        {
          "to": "Customer support",
          "from": "Plan fees",
          "value": 18
        },
        {
          "to": "Security",
          "from": "Plan fees",
          "value": 14
        },
        {
          "to": "New features",
          "from": "Plan fees",
          "value": 20
        },
        {
          "to": "Security",
          "from": "Card fees",
          "value": 10
        },
        {
          "to": "New features",
          "from": "Card fees",
          "value": 16
        },
        {
          "to": "Running costs",
          "from": "Card fees",
          "value": 22
        }
      ],
      "prefix": "€",
      "unit": "",
      "note": "From our accounts for 2025, rounded to the nearest euro",
      "source": "Kite annual report 2025",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Where every €100 we earn goes",
      "captionTiny": "Of every €100 Kite earns, €36 builds new features, €24 keeps your money safe, €18 pays for support and €22 runs the company.",
      "captionShort": "Where does the money go? Of every €100 Kite earns from plan and card fees, €36 goes into new features, €24 into keeping your money safe, €18 into customer support and €22 into running the company. From our accounts for 2025.",
      "captionMedium": "Where every €100 we earn goes.\n\nIt comes in from plan fees (€52) and card fees (€48), and it goes out to:\n\n€36: new features, the ones you vote for.\n€24: security, keeping your money safe.\n€18: customer support, real people on the phone.\n€22: running the company.\n\nFrom our accounts for 2025, rounded to the nearest euro.",
      "captionLong": "Where every €100 we earn goes.\n\nYou asked, so here it is, from our accounts for 2025.\n\nThe money comes in two ways: €52 of every €100 from plan fees and €48 from card fees.\n\nIt goes out four ways:\n€36 builds new features, chosen from what you vote for in the app.\n€24 pays for security: the people and systems that keep your money safe.\n€18 pays for customer support, so a real person answers when you call.\n€22 runs the company: offices, licences, the audit.\n\nEvery figure is rounded to the nearest euro. The full report is on our website.",
      "hashtags": [
        "transparency",
        "fintech",
        "banking",
        "annualreport",
        "kite"
      ]
    }
  }
}

Die Lieferung nennt keine Version: Welcher Build sie erstellt, entscheidet der Kanal, die neueste seiner Variante oder die, auf die er festgelegt ist. eventId ist eine ULID, die Sie einmal je Ereignis erzeugen: Dieselbe noch einmal zu senden, ändert nichts. occurredAt ist der Zeitpunkt des Geschehens, nicht der des Sendens. locale ist die Sprache des Textes in data, und data.locales enthält weitere Sprachen daneben.

Einsatzbereiche​

Varianten​

Was sie annimmt​

Liefer-JSON​

Einsatzbereiche

Varianten

Was sie annimmt

Liefer-JSON