Mapa de calor

Cambios como una cuadrícula coloreada de hasta dieciséis filas bajo hasta siete encabezados de columna, o como recuadros iguales, cada celda coloreada entre sus colores de bajada y subida y mostrando su valor tal como se envió: de 8 a 13 segundos. En nueve estilos, cada uno con los colores, fuentes, logo, presentador y fondo de su marca.

ID de la plantilla	`tpl_253e24d3c157`
Sectores	Todos los sectores
Variantes	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Data terminal, Clear civic
Feeds predefinidos	31, listados abajo

Casos de uso

Muchos cambios a la vez: regiones por mes, mercados por día, servicios por semana.
Hasta dieciséis filas bajo hasta siete columnas, o como mosaicos iguales.
Cada valor tal como lo envía, coloreado entre sus colores de bajada y de subida.

Variantes

Una variante es esta plantilla con otro diseño, y existe en versiones: compilaciones inmutables, la más reciente primero. Un canal sigue la versión más reciente de su variante, salvo que esté fijado a una.

Variante	Qué es	Versiones	Más reciente
Corporate glass	Tarjetas de cristal esmerilado sobre una aurora en los colores de su marca: tranquilo y premium.	1	1.0.0
Bento grid	Recuadros redondeados en los colores de su marca, cada uno con su propio movimiento: un aspecto moderno de producto.	1	1.0.0
Broadcast news	Un canal de noticias en sus colores: logotipo del canal en pantalla, rótulo inferior, teletipo y su presentador.	1	1.0.0
Editorial	Una página de revista con el tono de papel y la tipografía con serifa de su marca: cabecera, líneas finas y firma.	1	1.0.0
Swiss grid	Una cuadrícula estricta, tipografía grande y el color de su marca como único acento. Nada rebota.	1	1.0.0
Neo-brutalist	Bloques planos llamativos en sus colores con bordes gruesos y sombras duras.	1	1.0.0
Soft friendly	Formas suaves y tarjetas redondeadas en matices del color de su marca: cálido y cercano.	1	1.0.0
Data terminal	Un terminal de mercado cuyo texto es del color de su marca, con las cifras barajándose hasta quedar en su sitio.	1	1.0.0
Clear civic	Pensado para leer: alto contraste, tipografía grande y sencilla y pasos numerados.	1	1.0.0

Qué acepta

Todas las variantes aceptan el mismo contenido, así que un documento se genera en cualquiera de ellas.

Changes as equal tiles or as a matrix of up to sixteen rows under up to seven column headings, every cell coloured on one scale from the brand's down colour through a neutral to its up colour and labelled with its value exactly as sent: the cells stand empty on the cover, then light up. metaData is the post's title, descriptions and hashtags and is never drawn.

Campo	Tipo	Obligatorio	Límite	Qué es
`clipData`	group	yes		Clip data: Everything drawn: a kicker, the title, the layout, the unit, what the colour shows, the column headings, the rows with their values, a note, the source and the look.
`clipData.kicker`	text		up to 20 characters	Kicker: A word above the title, such as RAINFALL, MARKETS or THIS WEEK.
`clipData.title`	text	yes	up to 80 characters	Title: What the cells show. On the cover from the first frame.
`clipData.mode`	enum		`matrix`, `tiles`	Layout: Left out, a matrix where column headings or more than one value a row are sent, else tiles.
`clipData.unit`	text		up to 6 characters	Unit: Written after every value, such as %, pts or °C. Left out, a percent sign.
`clipData.scaleLabel`	text		up to 30 characters	What the colour shows: Written beside the colour key under the cells, such as Change on the day.
`clipData.columns`	list		up to 7	Column headings: For the matrix: up to seven short headings over the columns, such as the days of a week or months. They stand from the first frame. Not drawn as tiles.
`clipData.columns[]`	text		up to 8 characters	Heading
`clipData.rows`	list	yes	at least 1, up to 16	Rows: One to sixteen, drawn in the order sent. In the matrix each is a row of cells under the column headings; as tiles each is one tile showing its first value. Where they do not all fit the frame at a readable size, they turn pages.
`clipData.rows[]`	group			Row
`clipData.rows[].label`	text	yes	up to 18 characters	Name
`clipData.rows[].values`	list	yes	at least 1, up to 7	Values: One per column, in the same order, from -999.99 to 999.99, shown exactly as sent with a + before a rise. Above nought takes the brand's up colour, below its down colour, nought the neutral. A row with fewer values than there are columns leaves the rest of its cells empty.
`clipData.rows[].values[]`	number		from -999.99, to 999.99, 2 decimals	Value
`clipData.note`	text		up to 100 characters	Note: One line under the cells, or beside them on 16x9.
`clipData.source`	text		up to 70 characters	Source: Where the figures come from. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own.
`clipData.styleWords`	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
`clipData.styleWords.live`	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
`clipData.styleWords.byline`	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
`clipData.styleWords.functionKeys`	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
`clipData.styleWords.functionKeys[]`	text		up to 12 characters	Key
`clipData.styleWords.commandKey`	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
`clipData.styleWords.realTime`	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
`clipData.styleWords.messageLabel`	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
`clipData.styleWords.pictureLabel`	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
`clipData.look`	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
`clipData.look.theme`	enum		`auto`, `brand`, `light`, `dark`, `bold`	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
`clipData.look.pace`	enum		`auto`, `calm`, `standard`, `punchy`	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
`clipData.look.corners`	enum		`auto`, `square`, `soft`, `round`	Corners: The shape of cards, panels and marks.
`clipData.look.align`	enum		`auto`, `start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`clipData.look.hideHeader`	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
`clipData.look.hideFooter`	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
`clipData.look.pattern`	enum		`auto`, `none`, `dots`, `grid`, `lines`	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales contiene otros idiomas: bajo cada código de idioma, las partes de clipData y metaData que cambian, superpuestas al contenido predeterminado, así que un idioma sin copia propia también se renderiza.

Una imagen es siempre un archivo de su biblioteca multimedia: media:// seguido de su ID o su nombre. Todo lo que la tabla no enumera se rechaza, y también todo lo que supera su límite, con un error 400 schema_validation que nombra el campo.

Pida a Reelwire, sin iniciar sesión, el JSON Schema completo, el documento con el que se valida su contenido:

curl "https://app.reelwire.io/v1/formats/template/tpl_253e24d3c157?variant=Corporate%20glass&version=1.0.0"

JSON de entrega

Su propio sistema envía esto a uno de sus streams, POST /v1/stream, y cada canal que recibe ese stream lo genera con su plantilla. data es el documento descrito arriba; un stream con una asignación de campos vacía lo pasa a la plantilla sin cambios. Pruébelo primero con POST /v1/stream/validate, que responde igual sin publicar nada. Streams y feeds explica el resto, incluido cómo asignar en su lugar un documento con su propia forma.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Rainfall",
      "title": "Rain against the long-term average, region by region, from April to September",
      "mode": "matrix",
      "unit": "%",
      "scaleLabel": "Rain against the average",
      "columns": [
        "Apr",
        "May",
        "Jun",
        "Jul",
        "Aug",
        "Sep"
      ],
      "rows": [
        {
          "label": "Northern uplands",
          "values": [
            18,
            34,
            -6,
            12,
            41,
            22
          ]
        },
        {
          "label": "East coast",
          "values": [
            -8,
            4,
            -22,
            -15,
            9,
            -3
          ]
        },
        {
          "label": "Central valley",
          "values": [
            -12,
            -18,
            -41,
            -36,
            -9,
            6
          ]
        },
        {
          "label": "South",
          "values": [
            -20,
            -31,
            -58,
            -47,
            -26,
            -10
          ]
        },
        {
          "label": "West",
          "values": [
            6,
            12,
            -14,
            3,
            28,
            15
          ]
        },
        {
          "label": "Islands",
          "values": [
            25,
            9,
            0,
            16,
            52,
            30
          ]
        }
      ],
      "note": "The south had under half its usual rain in July, the islands half as much again in August.",
      "source": "Source: National weather service, monthly climate summaries",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Six regions, six months: where the summer was wet and where it was dry",
      "captionTiny": "Six regions, six months, one colour scale. The south had under half its usual rain in July, while the islands had half as much again in August.",
      "captionShort": "Rain against the long-term average, region by region, from April to September. Every cell is one month in one region: one colour for wetter than usual, the other for drier, and the deeper the colour the bigger the difference. The south was the driest all summer, with 58 percent less rain than usual in July. The islands and the northern uplands were the wettest, the islands with 52 percent more in August.",
      "captionMedium": "Rain against the long-term average, region by region, from April to September. Every cell is one month in one region: one colour for wetter than usual, the other for drier, and the deeper the colour the bigger the difference.\n\nThe south was the driest region in every month, with 58 percent less rain than usual in July and 47 percent less in August. The central valley followed it, dry from May to August.\n\nThe islands and the northern uplands were the wettest. The islands had 52 percent more rain than usual in August and the uplands 41 percent more.\n\nBy September most regions were closer to the average again.",
      "captionLong": "Rain against the long-term average, region by region, from April to September. Every cell is one month in one region: one colour for wetter than usual, the other for drier, and the deeper the colour the bigger the difference. A grid like this shows in one picture what a table of thirty-six numbers hides: which months were dry, and where.\n\nThe south was the driest region in every month of the summer. It had 58 percent less rain than usual in July and 47 percent less in August, and even September stayed 10 percent below the average. The central valley followed it, dry from May to August, with 41 percent less rain in June.\n\nThe islands and the northern uplands were the wettest. The islands had 52 percent more rain than usual in August and 30 percent more in September; the uplands had 41 percent more in August.\n\nThe east coast and the west stayed closest to the average, never more than 28 percent either way.\n\nBy September most regions were closer to the average again. The figures compare each month's rain with the average for that month from 1991 to 2020.",
      "hashtags": [
        "rainfall",
        "weather",
        "climate",
        "summer",
        "heatmap",
        "dataviz"
      ]
    }
  }
}

La entrega no nombra ninguna versión: qué compilación la genera lo elige el canal, la más reciente de su variante o la que tenga fijada. eventId es un ULID que usted crea una vez por evento: enviar el mismo otra vez no cambia nada. occurredAt es cuándo ocurrió el hecho, no cuándo lo envió. locale es el idioma del texto en data, y data.locales contiene otros idiomas junto a él.

Feeds predefinidos que se generan con ella

Cada uno de estos feeds se genera con esta plantilla, en la variante que elija un canal al añadir el feed.

Casos de uso​

Variantes​

Qué acepta​

JSON de entrega​

Feeds predefinidos que se generan con ella​

Casos de uso

Variantes

Qué acepta

JSON de entrega

Feeds predefinidos que se generan con ella