Cascada
Cómo un valor inicial se convierte en un valor final: primero la barra inicial, después de dos a diez pasos, cada uno subiendo en el color de subida de la marca o bajando en su color de bajada desde donde terminó el anterior, su cifra con signo contando hasta exactamente su valor, y el total que lo cierra: de 10 a 18 segundos. En once estilos, cada uno con los colores, fuentes, logo, presentador y fondo de su marca.
| ID de la plantilla | tpl_5e7d09a7a768 |
|---|---|
| Sectores | Todos los sectores |
| Variantes | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Glitch cut, Hand marks, Outline, Infinite zoom |
| Feeds predefinidos | Ninguno |
Casos de uso
- Cómo el año pasado se convirtió en este: cada subida y cada bajada que marcó la diferencia.
- De un saldo inicial a uno final, de un presupuesto a lo que se gastó.
- Las subidas con su color de subida, las bajadas con su color de bajada, el total calculado a partir de los pasos.
Variantes
Una variante es esta plantilla con otro diseño, y existe en versiones: compilaciones inmutables, la más reciente primero. Un canal sigue la versión más reciente de su variante, salvo que esté fijado a una.
| Variante | Qué es | Versiones | Más reciente |
|---|---|---|---|
| Corporate glass | Tarjetas de cristal esmerilado sobre una aurora en los colores de su marca: tranquilo y premium. | 1 | 1.0.0 |
| Bento grid | Recuadros redondeados en los colores de su marca, cada uno con su propio movimiento: un aspecto moderno de producto. | 1 | 1.0.0 |
| Broadcast news | Un canal de noticias en sus colores: logotipo del canal en pantalla, rótulo inferior, teletipo y su presentador. | 1 | 1.0.0 |
| Editorial | Una página de revista con el tono de papel y la tipografía con serifa de su marca: cabecera, líneas finas y firma. | 1 | 1.0.0 |
| Swiss grid | Una cuadrícula estricta, tipografía grande y el color de su marca como único acento. Nada rebota. | 1 | 1.0.0 |
| Neo-brutalist | Bloques planos llamativos en sus colores con bordes gruesos y sombras duras. | 1 | 1.0.0 |
| Soft friendly | Formas suaves y tarjetas redondeadas en matices del color de su marca: cálido y cercano. | 1 | 1.0.0 |
| Glitch cut | Una página oscura cortada al ritmo: tipografía gruesa que entra en franjas, un desfase de sus colores en cada corte. | 1 | 1.0.0 |
| Hand marks | Una página limpia con un rotulador en sus colores: círculos, subrayados y marcas de verificación trazados a mano sobre una tipografía limpia. | 1 | 1.0.0 |
| Outline | Todo dibujado como una línea en sus colores: tarjetas y barras con contorno que se dibujan solas, y solo lo importante relleno por completo. | 1 | 1.0.0 |
| Infinite zoom | Marcos anidados en sus colores y un único avance continuo hacia dentro: cada elemento crece desde el centro, nunca un corte. | 1 | 1.0.0 |
Qué acepta
Todas las variantes aceptan el mismo contenido, así que un documento se genera en cualquiera de ellas.
Waterfall: how a starting value becomes an end value, the start bar first, then two to ten steps each floating up in the brand's rise colour or down in its fall colour from where the one before ended while its signed figure counts, and the total closing it. metaData is the post's title, descriptions and hashtags and is never drawn.
| Campo | Tipo | Obligatorio | Límite | Qué es |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the start, the steps, the end's name, the note, the source and the look. The end is the start with every step added. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as THE YEAR. | |
clipData.title | text | yes | up to 80 characters | Title: What the steps explain. Shown from the first frame. |
clipData.startLabel | text | yes | up to 24 characters | Start's name: What the first bar is, such as Last year or Opening balance. |
clipData.start | number | yes | 2 decimals | Start: The value the steps start from. |
clipData.steps | list | yes | at least 2, up to 10 | Steps: Two to ten, in the order meant, each a rise (a positive value) or a fall (a negative one) in the same unit as the start. Each adds a second. |
clipData.steps[] | group | Step | ||
clipData.steps[].label | text | yes | up to 28 characters | Name |
clipData.steps[].value | number | yes | 2 decimals | Change: Positive for a rise, negative for a fall. |
clipData.endLabel | text | yes | up to 24 characters | End's name: What the last bar is, such as This year or Closing balance. Its value is the start with every step added. |
clipData.prefix | text | up to 6 characters | Prefix: Before every figure, such as a currency sign. | |
clipData.unit | text | up to 10 characters | Unit: After every figure, such as m or %. | |
clipData.note | text | up to 100 characters | Note: One line under the steps. | |
clipData.source | text | up to 70 characters | Source: Where the figures come from, at the foot. Drawn exactly as written. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales contiene otros idiomas: bajo cada código de idioma, las partes de clipData y metaData que cambian, superpuestas al contenido predeterminado, así que un idioma sin copia propia también se renderiza.
Una imagen es siempre un archivo de su biblioteca multimedia: media:// seguido de su ID o su nombre. Todo lo que la tabla no enumera se rechaza, y también todo lo que supera su límite, con un error 400 schema_validation que nombra el campo.
Pida a Reelwire, sin iniciar sesión, el JSON Schema completo, el documento con el que se valida su contenido:
curl "https://app.reelwire.io/v1/formats/template/tpl_5e7d09a7a768?variant=Corporate%20glass&version=1.0.0"
JSON de entrega
Su propio sistema envía esto a uno de sus streams, POST /v1/stream, y cada canal que recibe ese stream lo genera con su plantilla. data es el documento descrito arriba; un stream con una asignación de campos vacía lo pasa a la plantilla sin cambios. Pruébelo primero con POST /v1/stream/validate, que responde igual sin publicar nada. Streams y feeds explica el resto, incluido cómo asignar en su lugar un documento con su propia forma.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "2025",
"title": "How our profit grew this year",
"startLabel": "Profit 2024",
"start": 4.2,
"steps": [
{
"label": "More customers",
"value": 2.6
},
{
"label": "Higher prices",
"value": 0.9
},
{
"label": "New staff",
"value": -1.4
},
{
"label": "Energy costs",
"value": -0.5
},
{
"label": "Lower rent",
"value": 0.3
}
],
"endLabel": "Profit 2025",
"prefix": "€",
"unit": "m",
"note": "Before tax, rounded to the nearest hundred thousand euros",
"source": "Kite annual report 2025",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "How our profit grew this year",
"captionTiny": "Profit rose from €4.2m to €6.1m in 2025: more customers and higher prices outweighed new staff and energy costs.",
"captionShort": "How our profit went from €4.2m in 2024 to €6.1m in 2025: more customers added €2.6m and higher prices €0.9m, lower rent €0.3m. New staff cost €1.4m and energy €0.5m.",
"captionMedium": "Our profit in 2025, step by step.\n\nProfit 2024: €4.2m\nMore customers: +€2.6m\nHigher prices: +€0.9m\nNew staff: −€1.4m\nEnergy costs: −€0.5m\nLower rent: +€0.3m\nProfit 2025: €6.1m\n\nBefore tax, rounded to the nearest hundred thousand euros.",
"captionLong": "How our profit grew from €4.2m to €6.1m in 2025.\n\nThe biggest step was you: more customers added €2.6m. Higher prices, the first rise in three years, added €0.9m, and moving to a smaller office lowered the rent by €0.3m.\n\nTwo things went the other way. We hired twelve people, which cost €1.4m, and energy cost €0.5m more than the year before.\n\nProfit before tax, rounded to the nearest hundred thousand euros, from our annual report.",
"hashtags": [
"profit",
"results",
"annualreport",
"fintech",
"kite"
]
}
}
}
La entrega no nombra ninguna versión: qué compilación la genera lo elige el canal, la más reciente de su variante o la que tenga fijada. eventId es un ULID que usted crea una vez por evento: enviar el mismo otra vez no cambia nada. occurredAt es cuándo ocurrió el hecho, no cuándo lo envió. locale es el idioma del texto en data, y data.locales contiene otros idiomas junto a él.