Ahora, después, más adelante

Un plan en tres horizontes sin fechas: lo que está hecho o en marcha ahora, lo que viene después y lo que sigue más adelante, hasta cuatro cosas en cada uno, cada horizonte resaltado por turno, uno al lado del otro o uno debajo del otro, y después una línea final: 16 segundos. En nueve estilos, cada uno con los colores, fuentes, logo, presentador y fondo de su marca.

ID de la plantilla	tpl_703b6a05d5bb
Sectores	Todos los sectores
Variantes	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Keynote minimal, Paper collage
Feeds predefinidos	Ninguno

Casos de uso

• Una hoja de ruta sin fechas prometidas: lo que está hecho, lo que viene después, lo que sigue.
• Los proyectos de un ayuntamiento, los próximos cambios de un banco o los planes de una tienda para el año.
• Sus propias palabras para ahora, a continuación y más adelante, y una línea final que pregunta qué debería venir después.

Variantes

Una variante es esta plantilla con otro diseño, y existe en versiones: compilaciones inmutables, la más reciente primero. Un canal sigue la versión más reciente de su variante, salvo que esté fijado a una.

Variante	Qué es	Versiones	Más reciente
Corporate glass	Tarjetas de cristal esmerilado sobre una aurora en los colores de su marca: tranquilo y premium.	1	1.0.0
Bento grid	Recuadros redondeados en los colores de su marca, cada uno con su propio movimiento: un aspecto moderno de producto.	1	1.0.0
Broadcast news	Un canal de noticias en sus colores: logotipo del canal en pantalla, rótulo inferior, teletipo y su presentador.	1	1.0.0
Editorial	Una página de revista con el tono de papel y la tipografía con serifa de su marca: cabecera, líneas finas y firma.	1	1.0.0
Swiss grid	Una cuadrícula estricta, tipografía grande y el color de su marca como único acento. Nada rebota.	1	1.0.0
Neo-brutalist	Bloques planos llamativos en sus colores con bordes gruesos y sombras duras.	1	1.0.0
Soft friendly	Formas suaves y tarjetas redondeadas en matices del color de su marca: cálido y cercano.	1	1.0.0
Keynote minimal	Un escenario de lanzamiento: una cosa cada vez, tipografía enorme y un barrido de luz en su color.	1	1.0.0
Paper collage	En el estilo Paper collage: papel roto, cinta y recortes en los colores de la marca.	1	1.0.0

Qué acepta

Todas las variantes aceptan el mismo contenido, así que un documento se genera en cualquiera de ellas.

Now, next, later: a plan in three horizons without dates, what is done or under way now, what comes next and what follows later, up to four things each, each horizon lit in turn, then a closing line. metaData is the post's title, descriptions and hashtags and is never drawn.

Campo	Tipo	Obligatorio	Límite	Qué es
clipData	group	yes		Clip data: Everything drawn: the title, the words for the three horizons, what each holds, the closing line and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word or two above the title, such as OUR ROADMAP.
clipData.title	text	yes	up to 80 characters	Title: What the plan is for. Shown from the first frame.
clipData.nowLabel	text		up to 16 characters	Word for now: Over the first horizon, in the language of the clip, such as Now or Jetzt. Left out, its number alone stands there.
clipData.nextLabel	text		up to 16 characters	Word for next: Over the second horizon, such as Next or Als Nächstes.
clipData.laterLabel	text		up to 16 characters	Word for later: Over the third horizon, such as Later or Später.
clipData.now	list	yes	at least 1, up to 4	Now: One to four things done or under way now.
clipData.now[]	group			Thing
clipData.now[].text	text	yes	up to 48 characters	What
clipData.now[].detail	text		up to 70 characters	Line under it: One line more about it.
clipData.next	list		at least 0, up to 4	Next: Up to four things that come next. Left out, the plan ends at now.
clipData.next[]	group			Thing
clipData.next[].text	text	yes	up to 48 characters	What
clipData.next[].detail	text		up to 70 characters	Line under it: One line more about it.
clipData.later	list		at least 0, up to 4	Later: Up to four things for later. Left out, the plan ends at next.
clipData.later[]	group			Thing
clipData.later[].text	text	yes	up to 48 characters	What
clipData.later[].detail	text		up to 70 characters	Line under it: One line more about it.
clipData.cta	text		up to 60 characters	Closing line: Shown once every horizon is in, such as where to say what should come next.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales contiene otros idiomas: bajo cada código de idioma, las partes de clipData y metaData que cambian, superpuestas al contenido predeterminado, así que un idioma sin copia propia también se renderiza.

Una imagen es siempre un archivo de su biblioteca multimedia: media:// seguido de su ID o su nombre. Todo lo que la tabla no enumera se rechaza, y también todo lo que supera su límite, con un error 400 schema_validation que nombra el campo.

Pida a Reelwire, sin iniciar sesión, el JSON Schema completo, el documento con el que se valida su contenido:

curl "https://app.reelwire.io/v1/formats/template/tpl_703b6a05d5bb?variant=Corporate%20glass&version=1.0.0"

JSON de entrega

Su propio sistema envía esto a uno de sus streams, POST /v1/stream, y cada canal que recibe ese stream lo genera con su plantilla. data es el documento descrito arriba; un stream con una asignación de campos vacía lo pasa a la plantilla sin cambios. Pruébelo primero con POST /v1/stream/validate, que responde igual sin publicar nada. Streams y feeds explica el resto, incluido cómo asignar en su lugar un documento con su propia forma.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Our roadmap",
      "title": "What is coming to the Kite app",
      "nowLabel": "Now",
      "nextLabel": "Next",
      "laterLabel": "Later",
      "now": [
        {
          "text": "Instant transfers to every bank",
          "detail": "Live for everyone since this week"
        },
        {
          "text": "Savings pots with goals"
        }
      ],
      "next": [
        {
          "text": "Shared accounts for couples",
          "detail": "Testing with a thousand customers"
        },
        {
          "text": "Round-ups into savings"
        }
      ],
      "later": [
        {
          "text": "Investing from the app"
        },
        {
          "text": "A card for your children"
        }
      ],
      "cta": "Tell us what you would like next in the comments",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "What is coming to the Kite app",
      "captionTiny": "Now: instant transfers and savings goals. Next: shared accounts. Later: investing. What would you like next?",
      "captionShort": "Here is what is coming to the Kite app. Now: instant transfers to every bank and savings pots with goals. Next: shared accounts for couples and round-ups into savings. Later: investing from the app and a card for your children. What would you like to see next?",
      "captionMedium": "Here is what we are building in the Kite app, and in which order.\n\nNow: instant transfers to every bank, live for everyone since this week, and savings pots with goals.\nNext: shared accounts for couples, which a thousand customers are testing, and round-ups into savings.\nLater: investing from the app and a card for your children.\n\nWhat would you like to see next? Tell us in the comments.",
      "captionLong": "Here is what we are building in the Kite app, and in which order, without promising dates we cannot keep.\n\nNow: instant transfers to every bank, live for everyone since this week, and savings pots with goals, so you can see how close you are to the holiday or the new bike.\n\nNext: shared accounts for couples, which a thousand customers are testing right now, and round-ups that put the change from every payment into savings.\n\nLater: investing from the app, and a card for your children with limits you set.\n\nWhat would you like to see next? Tell us in the comments: we read every one, and the plan changes because of them.",
      "hashtags": [
        "roadmap",
        "fintech",
        "comingsoon",
        "product",
        "kite"
      ]
    }
  }
}

La entrega no nombra ninguna versión: qué compilación la genera lo elige el canal, la más reciente de su variante o la que tenga fijada. eventId es un ULID que usted crea una vez por evento: enviar el mismo otra vez no cambia nada. occurredAt es cuándo ocurrió el hecho, no cuándo lo envió. locale es el idioma del texto en data, y data.locales contiene otros idiomas junto a él.