Matriz de dos por dos

De dos a doce elementos situados en un cuadrado de cuatro cuadrantes según dos escalas: los ejes se dibujan, los cuadrantes reciben su nombre, cada elemento aparece en su lugar con su nombre y, donde se envía, su imagen o vídeo, y el cuadrante importante se ilumina, y después una nota: de 10 a 16 segundos. En once estilos, cada uno con los colores, fuentes, logo, presentador y fondo de su marca.

ID de la plantilla	tpl_b310e2a09728
Sectores	Todos los sectores
Variantes	Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Glitch cut, Hand marks, Outline, Infinite zoom
Feeds predefinidos	Ninguno

Casos de uso

• Ideas, tareas o productos colocados según dos escalas, como esfuerzo e impacto.
• Cuatro cuadrantes con nombre, el que importa resaltado al final.
• Un logo, una cara o un video corto en lugar de un punto donde quiera uno.

Variantes

Una variante es esta plantilla con otro diseño, y existe en versiones: compilaciones inmutables, la más reciente primero. Un canal sigue la versión más reciente de su variante, salvo que esté fijado a una.

Variante	Qué es	Versiones	Más reciente
Corporate glass	Tarjetas de cristal esmerilado sobre una aurora en los colores de su marca: tranquilo y premium.	1	1.0.0
Bento grid	Recuadros redondeados en los colores de su marca, cada uno con su propio movimiento: un aspecto moderno de producto.	1	1.0.0
Broadcast news	Un canal de noticias en sus colores: logotipo del canal en pantalla, rótulo inferior, teletipo y su presentador.	1	1.0.0
Editorial	Una página de revista con el tono de papel y la tipografía con serifa de su marca: cabecera, líneas finas y firma.	1	1.0.0
Swiss grid	Una cuadrícula estricta, tipografía grande y el color de su marca como único acento. Nada rebota.	1	1.0.0
Neo-brutalist	Bloques planos llamativos en sus colores con bordes gruesos y sombras duras.	1	1.0.0
Soft friendly	Formas suaves y tarjetas redondeadas en matices del color de su marca: cálido y cercano.	1	1.0.0
Glitch cut	Una página oscura cortada al ritmo: tipografía gruesa que entra en franjas, un desfase de sus colores en cada corte.	1	1.0.0
Hand marks	Una página limpia con un rotulador en sus colores: círculos, subrayados y marcas de verificación trazados a mano sobre una tipografía limpia.	1	1.0.0
Outline	Todo dibujado como una línea en sus colores: tarjetas y barras con contorno que se dibujan solas, y solo lo importante relleno por completo.	1	1.0.0
Infinite zoom	Marcos anidados en sus colores y un único avance continuo hacia dentro: cada elemento crece desde el centro, nunca un corte.	1	1.0.0

Qué acepta

Todas las variantes aceptan el mismo contenido, así que un documento se genera en cualquiera de ellas.

Two by two: two to twelve things placed on a square of four quadrants by two scales from 0 to 10, the axes drawing, the quadrants naming themselves, every thing popping into its place with its name and its picture or video, and the quadrant that matters lighting. metaData is the post's title, descriptions and hashtags and is never drawn.

Campo	Tipo	Obligatorio	Límite	Qué es
clipData	group	yes		Clip data: Everything drawn: the title, the two scales and their ends, the four quadrants, the things and where they stand, the quadrant to light, the note, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word or two above the title, such as PRIORITIES.
clipData.title	text	yes	up to 80 characters	Title: What the square sorts. Shown from the first frame.
clipData.xLabel	text		up to 20 characters	Across: what it measures: The scale from left to right, such as Effort. Written under the square.
clipData.xLow	text		up to 14 characters	Across: low end: The word at that end of the scale.
clipData.xHigh	text		up to 14 characters	Across: high end: The word at that end of the scale.
clipData.yLabel	text		up to 20 characters	Up: what it measures: The scale from the foot to the top, such as Impact. Written beside the square.
clipData.yLow	text		up to 14 characters	Up: low end: The word at that end of the scale.
clipData.yHigh	text		up to 14 characters	Up: high end: The word at that end of the scale.
clipData.topLeft	text		up to 24 characters	Top left quadrant: The name of the top left quadrant, written in its corner.
clipData.topRight	text		up to 24 characters	Top right quadrant: The name of the top right quadrant, written in its corner.
clipData.bottomLeft	text		up to 24 characters	Bottom left quadrant: The name of the bottom left quadrant, written in its corner.
clipData.bottomRight	text		up to 24 characters	Bottom right quadrant: The name of the bottom right quadrant, written in its corner.
clipData.highlight	enum		none, topLeft, topRight, bottomLeft, bottomRight	Quadrant to light: Lit in the brand colour once every thing stands, its name in the brand colour too.
clipData.items	list	yes	at least 2, up to 12	Things: Two to twelve, each placed by two values from 0 to 10, in the order they should appear. Each adds two thirds of a second.
clipData.items[]	group			Thing
clipData.items[].label	text	yes	up to 24 characters	Name
clipData.items[].x	number	yes	from 0, to 10, 1 decimals	Across: From 0, the left edge, to 10, the right edge.
clipData.items[].y	number	yes	from 0, to 10, 1 decimals	Up: From 0, the foot, to 10, the top.
clipData.items[].picture	video		media:// picture or video from the media library, alt text up to 120 characters	Picture or video: A small round picture in place of the dot, such as a logo or a face. A video from the media library plays in its place, without its sound, and from its start again whenever it ends.
clipData.note	text		up to 100 characters	Note: One line under the square.
clipData.source	text		up to 70 characters	Source: Where it comes from, at the foot. Drawn exactly as written.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales contiene otros idiomas: bajo cada código de idioma, las partes de clipData y metaData que cambian, superpuestas al contenido predeterminado, así que un idioma sin copia propia también se renderiza.

Una imagen es siempre un archivo de su biblioteca multimedia: media:// seguido de su ID o su nombre. Todo lo que la tabla no enumera se rechaza, y también todo lo que supera su límite, con un error 400 schema_validation que nombra el campo.

Pida a Reelwire, sin iniciar sesión, el JSON Schema completo, el documento con el que se valida su contenido:

curl "https://app.reelwire.io/v1/formats/template/tpl_b310e2a09728?variant=Corporate%20glass&version=1.0.0"

JSON de entrega

Su propio sistema envía esto a uno de sus streams, POST /v1/stream, y cada canal que recibe ese stream lo genera con su plantilla. data es el documento descrito arriba; un stream con una asignación de campos vacía lo pasa a la plantilla sin cambios. Pruébelo primero con POST /v1/stream/validate, que responde igual sin publicar nada. Streams y feeds explica el resto, incluido cómo asignar en su lugar un documento con su propia forma.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Our roadmap",
      "title": "What we build first, and why",
      "xLabel": "Effort",
      "xLow": "Little",
      "xHigh": "A lot",
      "yLabel": "Impact",
      "yLow": "Small",
      "yHigh": "Big",
      "topLeft": "Quick wins",
      "topRight": "Big projects",
      "bottomLeft": "Fill-ins",
      "bottomRight": "Not worth it",
      "highlight": "topLeft",
      "items": [
        {
          "x": 2,
          "y": 8.5,
          "label": "Shorter sign-up"
        },
        {
          "x": 1.5,
          "y": 6,
          "label": "Price page"
        },
        {
          "x": 4,
          "y": 7.2,
          "label": "Live chat"
        },
        {
          "x": 8.5,
          "y": 9,
          "label": "New app"
        },
        {
          "x": 3,
          "y": 2.5,
          "label": "Dark mode"
        },
        {
          "x": 8.8,
          "y": 3.2,
          "label": "Rebrand"
        }
      ],
      "note": "Scored by our team in October, from what you asked for most",
      "source": "Kite product team",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "What we build first, and why",
      "captionTiny": "How we choose what to build next: big impact for little effort first. Up next: a shorter sign-up and a clearer price page.",
      "captionShort": "How we decide what to build next: everything you asked for, scored on how much it helps and how much work it is. The quick wins come first: a shorter sign-up, a clearer price page and live chat. The new app is a big project for next year.",
      "captionMedium": "What we build first, and why.\n\nWe scored everything you asked for on two things: how much it helps you, and how much work it is for us.\n\nQuick wins, coming first: a shorter sign-up, a clearer price page and live chat.\nBig projects, planned for next year: the new app.\nNot worth it for now: a rebrand.\n\nTell us what you would put in the top left.",
      "captionLong": "What we build first, and why.\n\nEvery request you sent us this year went onto one square: across, how much work it is for us; up, how much it helps you.\n\nQuick wins, top left, come first. A shorter sign-up, a clearer price page and live chat are all on their way this quarter.\n\nBig projects, top right, need a plan. The new app is the biggest, and it is planned for next year.\n\nFill-ins, bottom left, we do when there is time, like dark mode. And a rebrand, bottom right, is a lot of work for little gain, so it waits.\n\nScored by our team in October. Tell us what you would move.",
      "hashtags": [
        "roadmap",
        "priorities",
        "product",
        "fintech",
        "kite"
      ]
    }
  }
}

La entrega no nombra ninguna versión: qué compilación la genera lo elige el canal, la más reciente de su variante o la que tenga fijada. eventId es un ULID que usted crea una vez por evento: enviar el mismo otra vez no cambia nada. occurredAt es cuándo ocurrió el hecho, no cuándo lo envió. locale es el idioma del texto en data, y data.locales contiene otros idiomas junto a él.