Flujo
De dónde viene algo y adónde va: bandas de los orígenes a los destinos, hasta tres columnas de puntos, cada banda tan ancha como su valor y cada punto tan alto como todo lo que pasa por él, dibujadas desde los orígenes con cada cifra contando hasta exactamente su total: de 10 a 14 segundos. En nueve estilos, cada uno con los colores, fuentes, logo, presentador y fondo de su marca.
| ID de la plantilla | tpl_ff589ac4e0f2 |
|---|---|
| Sectores | Todos los sectores |
| Variantes | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Data terminal, Clear civic |
| Feeds predefinidos | Ninguno |
Casos de uso
- Adónde va cada euro de una tasa, o de dónde viene un presupuesto y qué paga.
- La energía desde sus fuentes, pasando por la red, hasta quien la usa, en tres columnas.
- Cada banda exactamente tan ancha como su valor, y las bandas que salen de un lugar suman su valor.
Variantes
Una variante es esta plantilla con otro diseño, y existe en versiones: compilaciones inmutables, la más reciente primero. Un canal sigue la versión más reciente de su variante, salvo que esté fijado a una.
| Variante | Qué es | Versiones | Más reciente |
|---|---|---|---|
| Corporate glass | Tarjetas de cristal esmerilado sobre una aurora en los colores de su marca: tranquilo y premium. | 1 | 1.0.0 |
| Bento grid | Recuadros redondeados en los colores de su marca, cada uno con su propio movimiento: un aspecto moderno de producto. | 1 | 1.0.0 |
| Broadcast news | Un canal de noticias en sus colores: logotipo del canal en pantalla, rótulo inferior, teletipo y su presentador. | 1 | 1.0.0 |
| Editorial | Una página de revista con el tono de papel y la tipografía con serifa de su marca: cabecera, líneas finas y firma. | 1 | 1.0.0 |
| Swiss grid | Una cuadrícula estricta, tipografía grande y el color de su marca como único acento. Nada rebota. | 1 | 1.0.0 |
| Neo-brutalist | Bloques planos llamativos en sus colores con bordes gruesos y sombras duras. | 1 | 1.0.0 |
| Soft friendly | Formas suaves y tarjetas redondeadas en matices del color de su marca: cálido y cercano. | 1 | 1.0.0 |
| Data terminal | Un terminal de mercado cuyo texto es del color de su marca, con las cifras barajándose hasta quedar en su sitio. | 1 | 1.0.0 |
| Clear civic | Pensado para leer: alto contraste, tipografía grande y sencilla y pasos numerados. | 1 | 1.0.0 |
Qué acepta
Todas las variantes aceptan el mismo contenido, así que un documento se genera en cualquiera de ellas.
Flow: where something comes from and where it goes, as bands from sources to targets, each band as wide as its value and each place as tall as all that passes through it, drawn from the sources on, with every place's figure counting to exactly its total. metaData is the post's title, descriptions and hashtags and is never drawn.
| Campo | Tipo | Obligatorio | Límite | Qué es |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: the title, the flows, the note, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as WHERE IT GOES. | |
clipData.title | text | yes | up to 80 characters | Title: What flows. Shown from the first frame. |
clipData.flows | list | yes | at least 1, up to 12 | Flows: One to twelve, each a band from one place to another with its value. A place is named the same way wherever it appears; a place that both receives and passes on stands between the two, so a flow can run through up to three columns. At most twelve places. Every four add about a second and a half. |
clipData.flows[] | group | Flow | ||
clipData.flows[].from | text | yes | up to 28 characters | From |
clipData.flows[].to | text | yes | up to 28 characters | To |
clipData.flows[].value | number | yes | from 0, 2 decimals | Value: Above nought: the band's width. |
clipData.prefix | text | up to 8 characters | Prefix: Before every figure, such as a currency sign. | |
clipData.unit | text | up to 12 characters | Unit: After every figure, such as % or t. | |
clipData.note | text | up to 100 characters | Note: One line under the flow. | |
clipData.source | text | up to 70 characters | Source: Where the figures come from, at the foot. Drawn exactly as written. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
clipData.look.pattern | enum | auto, none, dots, grid, lines | Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales contiene otros idiomas: bajo cada código de idioma, las partes de clipData y metaData que cambian, superpuestas al contenido predeterminado, así que un idioma sin copia propia también se renderiza.
Una imagen es siempre un archivo de su biblioteca multimedia: media:// seguido de su ID o su nombre. Todo lo que la tabla no enumera se rechaza, y también todo lo que supera su límite, con un error 400 schema_validation que nombra el campo.
Pida a Reelwire, sin iniciar sesión, el JSON Schema completo, el documento con el que se valida su contenido:
curl "https://app.reelwire.io/v1/formats/template/tpl_ff589ac4e0f2?variant=Corporate%20glass&version=1.0.0"
JSON de entrega
Su propio sistema envía esto a uno de sus streams, POST /v1/stream, y cada canal que recibe ese stream lo genera con su plantilla. data es el documento descrito arriba; un stream con una asignación de campos vacía lo pasa a la plantilla sin cambios. Pruébelo primero con POST /v1/stream/validate, que responde igual sin publicar nada. Streams y feeds explica el resto, incluido cómo asignar en su lugar un documento con su propia forma.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Where it goes",
"title": "Where every €100 we earn goes",
"flows": [
{
"to": "Customer support",
"from": "Plan fees",
"value": 18
},
{
"to": "Security",
"from": "Plan fees",
"value": 14
},
{
"to": "New features",
"from": "Plan fees",
"value": 20
},
{
"to": "Security",
"from": "Card fees",
"value": 10
},
{
"to": "New features",
"from": "Card fees",
"value": 16
},
{
"to": "Running costs",
"from": "Card fees",
"value": 22
}
],
"prefix": "€",
"unit": "",
"note": "From our accounts for 2025, rounded to the nearest euro",
"source": "Kite annual report 2025",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false,
"pattern": "auto"
}
},
"metaData": {
"title": "Where every €100 we earn goes",
"captionTiny": "Of every €100 Kite earns, €36 builds new features, €24 keeps your money safe, €18 pays for support and €22 runs the company.",
"captionShort": "Where does the money go? Of every €100 Kite earns from plan and card fees, €36 goes into new features, €24 into keeping your money safe, €18 into customer support and €22 into running the company. From our accounts for 2025.",
"captionMedium": "Where every €100 we earn goes.\n\nIt comes in from plan fees (€52) and card fees (€48), and it goes out to:\n\n€36: new features, the ones you vote for.\n€24: security, keeping your money safe.\n€18: customer support, real people on the phone.\n€22: running the company.\n\nFrom our accounts for 2025, rounded to the nearest euro.",
"captionLong": "Where every €100 we earn goes.\n\nYou asked, so here it is, from our accounts for 2025.\n\nThe money comes in two ways: €52 of every €100 from plan fees and €48 from card fees.\n\nIt goes out four ways:\n€36 builds new features, chosen from what you vote for in the app.\n€24 pays for security: the people and systems that keep your money safe.\n€18 pays for customer support, so a real person answers when you call.\n€22 runs the company: offices, licences, the audit.\n\nEvery figure is rounded to the nearest euro. The full report is on our website.",
"hashtags": [
"transparency",
"fintech",
"banking",
"annualreport",
"kite"
]
}
}
}
La entrega no nombra ninguna versión: qué compilación la genera lo elige el canal, la más reciente de su variante o la que tenga fijada. eventId es un ULID que usted crea una vez por evento: enviar el mismo otra vez no cambia nada. occurredAt es cuándo ocurrió el hecho, no cuándo lo envió. locale es el idioma del texto en data, y data.locales contiene otros idiomas junto a él.