Publishing

Reelwire makes each video and hands it over when it is due; it never posts it itself. Each channel hands its posts over by email, by webhook or both, as its When a post is due switches say (Channels), and whoever receives a post publishes it and tells Reelwire so. Each way has three guides, one for each way of getting the post onto the platforms.

Handed over by email

A person gets a short letter with a link to the post kit, and posts from there. Handed over by email explains the letter and the kit.

Guide	What it is for
Post a video by hand	Put it onto Instagram, TikTok, YouTube, Facebook or LinkedIn yourself, on a phone or on a computer, and then mark it as published.
Let your AI assistant post it	Hand the same job to an assistant that can drive your browser, with the prompt from the post kit, while you watch and press the last button.
Post through a posting service	Put the video and its text into a posting service your team already uses, such as Buffer, and schedule it there.

Handed over by webhook

Your own system gets one signed request per hand-over, with nobody in between. Handed over by webhook explains what arrives, how to trust it and how to report back.

Guide	What it is for
Post through the platforms' APIs	Your own script posts each channel through the platform's own developer API.
Let an AI session post it	Your own script starts an AI assistant session for each post, which works a browser and posts it, unattended.
Post through a posting service's API	Your script or an automation (Make, n8n, Zapier) passes each post to a posting service's API.