Publishing
Reelwire makes each video and, when it is due, sends it on its way. Each channel does that by email, by webhook or by its platform connector, in any mix, as the Handed over by email, Handed over by webhook and Handed over by platform connector sections of its Settings say, each with its switch beside its name (Channels). By email or by webhook it is handed over, and whoever receives it publishes it and tells Reelwire so; by the platform connector, Reelwire posts it on the platform itself. Email and webhook have two guides each, one for each way of getting the post onto the platforms, and the platform connector a page per platform.
The channel's Posting settings, last in its Settings (such as who may see it, whether comments are allowed, or a silent post on Telegram), go with every way out: in the post kit the email opens, in the webhook call, and to the platform connector.
Handed over by email
A person gets a short email with a button to the post kit, and posts from there. Handed over by email explains the email and the kit.
| Guide | What it is for |
|---|---|
| Post a video by hand | Put it onto Instagram, TikTok, YouTube, Facebook or LinkedIn yourself, on a phone or on a computer, and then mark it as published. |
| Post through a posting service | Put the video and its text into a posting service your team already uses, such as Buffer, and schedule it there. |
Handed over by webhook
Your own system gets one signed request per hand-over, with nobody in between. Handed over by webhook explains what arrives, how to trust it and how to report back. The Get your code card on the Webhook screen has a working receiver to start from, in Node.js, Python, PHP or C#.
| Guide | What it is for |
|---|---|
| Post through the platforms' APIs | Your own script posts each channel through the platform's own developer API. |
| Post through a posting service's API | Your script or an automation (Make, n8n, Zapier) passes each post to a posting service's API. |
Posted by platform connector
Reelwire posts it on the platform itself and marks it published. Posted by platform connector lists every platform and how far its connector is: Discord, Slack and Telegram post with credentials saved on the channel; Facebook, Instagram, LinkedIn, Pinterest, Threads, TikTok, X and YouTube post through Zernio, a posting service, once you connect the account by signing in on the platform.
Passed on to syndication participants
On Enterprise, a workspace can also hand its channels' posts on to people outside it, who post the same videos in its name: its syndication participants. They sign up on a page the workspace puts into its own portal, or the workspace adds them, and they receive each post by email or by webhook, as their group allows, alongside the workspace's own hand-over. Nothing they do moves the workspace's post, and they never post through its platform connector.