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The dashboard

Reelwire turns things that happen into posts. The shape of the product follows that sentence:

  1. Content arrives. From a feed you subscribe to, from your own systems over the API, from a post you write by hand in a post list, or from Reelwire Pocket, where somebody presses one of your business's actions on their device and takes a photo or a video of what they just did.
  2. It is drawn into a clip. A template decides what the video looks like; your brand decides the colours, type, logo, sound and the legal line at the bottom.
  3. It is handed over, or posted. When it is due, after approval where you have asked for it: by email to you, to post yourself, or to your webhook, for your own system or a posting service, or posted on the platform by Reelwire itself through the channel's platform connector, as each channel says.

Everything on the screen is one of those three steps, or the evidence of them.

Where things are​

The menu on the left groups the screens by what you are doing:

At the top right of every screen sit, from left to right, Start here, Documentation, the switch between the light and the dark look, the language and your account.

Start here opens the welcome again, with its two ways in: Connect your AI opens AI assistants in a new tab, how to connect ChatGPT, Claude, Gemini, Grok, Perplexity or Mistral to your workspace through Reelwire's MCP server, and Getting started opens the Getting started guide.

Documentation opens this manual in a new tab at the page for the screen you have open: Brands on Brands, Plan on Plan, and so on. On a phone, both buttons are at the top of the menu.

The light or the dark look (a moon, or a sun while the dark look is on) changes the dashboard's colours between the light ones every screen starts in and a dark look like the website's. Your choice is remembered in this browser, and the checkout and this documentation follow it too. Pictures, videos, QR codes and your brands' own colours are shown as they are in either look.

The language (the translation mark) opens a menu of English, Deutsch and Español, each beside its flag. The dashboard first follows your browser's language; once you pick one it is remembered with your account, and the website, the checkout and this documentation use the same choice. The emails Reelwire sends you are written in it too.

You see only the screens your plan and your permissions open. Allowance is open to everybody; Team, API keys and Webhook need the Administration permission; Plan, Billing and Commission are the owner's alone, and a trial workspace has none of those three. You land on Posts when you sign in.

The first time the owner of a new workspace opens the dashboard, a short welcome shows the two ways to use Reelwire: here in the dashboard, or through your AI assistant (see Get started). A new workspace is in every industry, which decides the feeds and templates it is offered, until its owner chooses (see Your industries).

Our services and your contact at Reelwire​

At the top of the menu, above Overview, Our services opens on Reelwire's website, in a new tab, what we do for you beside the plans, such as a round of content, a custom design or training for your team, each priced on request.

Where somebody at Reelwire looks after your workspace, they stand above it, with their picture and how to reach them. In the narrow menu both are icons, which say what they are when you point at them.

On a phone or a tablet​

Below a laptop's width every screen opens on its list, and what stands above the list on a laptop is one press away:

  • The description of a card is behind the info icon beside its title.
  • The order, the number of entries, the period and the filters of a list are behind the icon beside its search, under Sort and filter. While a filter is on, the icon shows how many, and a line under the search names them, with Reset.
  • A row's other actions are under the three dots, More on a laptop. The buttons for selected rows appear once you tick one.
  • An explanation that a pointer shows on hover opens when you tap what it explains.

Screens keep themselves current​

There is no need to reload the page. Every screen reads its data again on its own, as often as it changes:

  • Every few seconds for what moves while you watch: Posts and the videos left beside it, rendering, the logs, Activity and approvals.
  • Every half minute for what colleagues, your systems or other people change: syndication groups and their participants, the media library, the schedule, the compliance record, API keys, the team, custom feeds, channels, brands, templates, feeds, the webhook and the allowance.
  • Every minute for what is mostly yours: your profile, email preferences, the syndication branding and email settings, billing and commission.

While the browser tab is in the background nothing is read, and the moment you come back to it the screen reads at once. While a dialogue is open, the screen behind it waits, so nothing you are typing or choosing changes under you; it catches up once the dialogue is closed. Your page, search, order and filters stay as they are. Two lists keep their own pace, and keep reading while their own dialogues are open, because you watch them for something rendering: the posts of a post list and Exported videos, every few seconds while something renders.

Ready in the first minute​

A new workspace is not empty. It starts with Default brand, already dressed with a logo, a presenter badge, a background, an outro, a headline font and a soundtrack from your media library, and Default channel, handed over by email, wearing that brand and listening to Default post list and Default stream. Write a post in Default post list and it becomes a video handed over to you by email, with a button to its post kit: the video to download or share and its text ready to paste, without setting anything up first.

Setting up, in order​

When you set up your own accounts, the pages below are in the order somebody meets them. Get started walks the same order in four steps.

Ready-made feeds, the Post composer, custom feeds and Reelwire Pocket all feed a channel, which makes one clip per update

  1. Brands. The look your clips wear. A channel cannot be made without one.
  2. Channels. One account, one platform, one language, one brand.
  3. Webhook. The webhook address a channel with Handed over by webhook switched on hands its posts over to. A channel handed over by email needs nothing here, and one posted by its platform connector keeps what it posts with in its own Settings.
  4. Clip studio and Media library. The templates a clip is drawn through, and the files it uses.
  5. One of the four ways content arrives: Ready-made feeds, Post composer, Custom feeds or Reelwire Pocket.

Then the screens you read rather than fill in: Posts for where everything stands, Activity for what came in and what went out, Approvals for how a person clears posts first, Schedule for what is due, and, on Enterprise, Compliance for what can be proven to an auditor.

Team, Your profile and Plan, allowance and billing cover who is here and what it costs.

Two things that trip people up early​

A channel publishes only what it listens to. Making a channel does not make it post. On Channels, press Sources on its row, and add a feed, a post list or a stream. A channel listening to nothing renders nothing, and that looks exactly like everything being fine.

A brand is shared, deliberately. Editing one changes every channel wearing it at once. Press Used by before you save.

Talking to Reelwire from your own code​

Everything the dashboards do, your own systems can do. See the API reference, and AI assistants for pointing an assistant at it.