Property term explained (Definition)

One property term a week in plain words, with the countries it is used in where it is not used everywhere. General information, not advice.

Feed id	fd_a1858860678c
Type	Evergreen: Written once with AI, reviewed by a person, released on a schedule. Not news.
Plans	Every plan
Source	property-explained
Markets	Real estate
Schedule	Weekly, Mon 07:00
Template	Definition, in whichever of its 9 visual variants a channel chooses when it adds the feed
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Languages	Any: translated by AI into the language each channel chooses
Freshness	An event older than 24 hours is kept but never published

Example video

The 1x1 cut of this feed's example, drawn in the Editorial variant with an example brand. A channel draws it in the variant it chose and in its own brand. Open the video on its own.

Use cases

• New listings and price changes, posted the day they go live, with the property's key facts.
• Mortgage rates and market figures for the area, as a weekly story agents post under their own brand.
• Viewing days and open houses, counted down on every channel the agency runs.

What it carries

A term set large with the kind of word it is, a rule drawing under it, its definition setting line by line and one example with the term marked in it, then up to four more terms, one page each. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: a kicker, the term, the kind of word it is, its definition and an example, up to four more terms each on a page of its own, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the term, on every page, such as JARGON DECODER or EXPLAINED.
clipData.term	text	yes	up to 40 characters	Term: The word or phrase being explained. It is the cover, there from the first frame, set as large as the frame allows.
clipData.kind	text		up to 30 characters	Kind: What sort of word it is, or where it is used: noun, abbreviation, markets, tax. Set under the term.
clipData.definition	text	yes	up to 220 characters	Definition: What the term means, in plain words. It sets line by line under the term.
clipData.example	text		up to 160 characters	Example: One sentence using the term, shown under the definition and set apart. Where it contains the term, the term is marked in it.
clipData.more	list		at least 0, up to 4	More terms: Further terms explained after the first, one page each, with the same parts. Each adds eight and a half seconds; four make a glossary of about 44 seconds.
clipData.more[]	group			Term
clipData.more[].term	text	yes	up to 40 characters	Term
clipData.more[].kind	text		up to 30 characters	Kind: What sort of word it is, or where it is used.
clipData.more[].definition	text	yes	up to 220 characters	Definition
clipData.more[].example	text		up to 160 characters	Example: One sentence using the term. Where it contains the term, the term is marked in it.
clipData.source	text		up to 70 characters	Source: Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document this feed is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/feed/fd_a1858860678c"

Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.

Delivery JSON

Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself: add the feed to a channel under Ready-made feeds, and each event becomes a post on that channel. data is the document described above.

{
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "feedId": "fd_a1858860678c",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Jargon decoder",
      "term": "Basis point",
      "kind": "noun, markets and lending",
      "definition": "One hundredth of one percentage point. Interest rates, bond yields and fees are quoted in basis points so that small moves can be stated exactly, without decimals or any doubt about what changed.",
      "example": "When the Bank of Arden raised its main rate from 4.00% to 4.25%, the rate went up by 25 basis points, not by 25 percent.",
      "more": [
        {
          "kind": "noun, markets and lending",
          "term": "Spread",
          "example": "If a company borrows at 5.10% while the government borrows at 4.25%, the company's spread is 85 basis points.",
          "definition": "The gap between two rates or prices, usually quoted in basis points. A wider spread means lenders see more risk, or that buyers and sellers are further apart on price."
        }
      ],
      "source": "Source: Northwind Media glossary of money words",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "Jargon decoder: what are a basis point and a spread, and why are rates quoted in them?",
      "captionTiny": "A basis point is one hundredth of one percentage point, and a spread is the gap between two rates. 4.00% to 4.25% is a rise of 25 basis points, not 25 percent.",
      "captionShort": "Jargon decoder: a basis point is one hundredth of one percentage point. Rates, yields and fees are quoted in basis points so that small moves can be stated exactly. When a main rate goes from 4.00% to 4.25%, it has risen by 25 basis points, not by 25 percent. A spread is the gap between two rates, usually quoted in basis points: borrowing at 5.10% when the government pays 4.25% is a spread of 85 basis points.",
      "captionMedium": "Jargon decoder: two words you will hear in every rates story.\n\nA basis point is one hundredth of one percentage point, so 100 basis points make one percentage point. Interest rates, bond yields and fees are quoted in basis points so that small moves can be stated exactly, without decimals and without any doubt about what changed. If a rate goes from 4.00% to 4.25%, saying it rose by 25 basis points leaves only one reading; saying it rose by 25 percent would be wrong.\n\nA spread is the gap between two rates or prices, and it is usually quoted in basis points. If a company borrows at 5.10% while the government borrows at 4.25%, the company's spread is 85 basis points. A wider spread means lenders see more risk, or that buyers and sellers are further apart on price.\n\nTraders often write a basis point as bp or bps and say it out loud as bips.\n\nFor education only, not financial advice.",
      "captionLong": "Jargon decoder: what are a basis point and a spread, and why does everybody in finance seem to use them?\n\nA basis point is one hundredth of one percentage point. So 100 basis points make one percentage point, 50 basis points make half a percentage point, and a single basis point is 0.01 percentage points. Interest rates, bond yields and fees are quoted in basis points so that small moves can be stated exactly, without decimals and without any doubt about what changed.\n\nWhy the doubt matters: if a rate goes from 4.00% to 4.25%, you could say it rose by 0.25 percentage points. You could also say it rose by about 6 percent, because 0.25 is about 6 percent of 4. Both statements are true, and they sound very different. Saying the rate rose by 25 basis points leaves only one reading.\n\nA spread is the gap between two rates or prices, usually quoted in basis points. If a company borrows at 5.10% while the government borrows at 4.25%, the company's spread is 85 basis points. A wider spread means lenders see more risk in lending to that company, or, on a trading screen, that buyers and sellers are further apart on price.\n\nWhere you will meet them:\n- Central bank decisions, which usually move in steps of 25 basis points.\n- Mortgage and savings rates, when lenders pass on a change.\n- Bond yields, which can move by a few basis points in a day.\n- Spreads between a company's borrowing cost and the government's.\n- Fund fees, where an annual charge of 0.20% is often written as 20 basis points.\n\nA quick way to check yourself: move the decimal point two places. 0.75 percentage points is 75 basis points, and 150 basis points is 1.5 percentage points.\n\nFor education only, not financial advice.",
      "hashtags": [
        "jargondecoder",
        "basispoint",
        "spread",
        "interestrates",
        "personalfinance",
        "moneytips",
        "finance",
        "investing",
        "explained",
        "glossary"
      ]
    }
  }
}

feedId names this feed and never changes, even when the feed is renamed. eventId is set once per event, so an event delivered twice is published once. occurredAt is when it happened, which is what the freshness limit is measured from.