Health myth corrected (Q and A)

A common health belief and what the evidence says, naming the authority. General information, not medical advice.

Feed id	fd_e135b027d385
Type	Evergreen: Written once with AI, reviewed by a person, released on a schedule. Not news.
Plans	Every plan
Source	health-and-pharmacy-tips
Markets	Public bodies, Pharmacies
Schedule	Weekly, Thu 07:00
Template	Q and A, in whichever of its 9 visual variants a channel chooses when it adds the feed
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Languages	Any: translated by AI into the language each channel chooses
Freshness	An event older than 24 hours is kept but never published

Example video

The 1x1 cut of this feed's example, drawn in the Soft friendly variant with an example brand. A channel draws it in the variant it chose and in its own brand. Open the video on its own.

Use cases

• Council and authority announcements, the moment they are published.
• Dates people plan around: waste collection, opening hours, public events.
• Open data made visible: air quality, water levels, traffic or budget figures.
• Seasonal health reminders, such as pollen, UV and the flu season, posted when they matter.
• Offers of the week and opening times, the on-call nights included.
• Public holidays and changed hours, before customers have to ask.

What it carries

A question as the heading and the cover, then up to four answers arriving one by one, the one being read marked, and at the end up to three follow-up questions people ask next. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: a kicker, the question, the answers in order, the follow-up questions offered at the end, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the question, such as YOU ASKED or FAQ.
clipData.question	text	yes	up to 120 characters	Question: The question as people ask it. It is the heading and the cover, there from the first frame.
clipData.answers	list	yes	at least 1, up to 4	Answers: Shown one by one, in this order: the short answer first, the details after. Each adds eight seconds; a long answer turns a page rather than being set smaller.
clipData.answers[]	text		up to 240 characters	Answer
clipData.followUps	list		up to 3	Follow-up questions: Questions people ask next, offered at the end as outlined suggestions.
clipData.followUps[]	text		up to 50 characters	Follow-up question
clipData.source	text		up to 70 characters	Source: Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document this feed is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/feed/fd_e135b027d385"

Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.

Delivery JSON

Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself: add the feed to a channel under Ready-made feeds, and each event becomes a post on that channel. data is the document described above.

{
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "feedId": "fd_e135b027d385",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Your questions",
      "question": "How do I apply for the new home energy grant, and how much of the cost of the work will the council pay?",
      "answers": [
        "Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows.",
        "Apply online from 1 November with your latest council tax bill and a written quote from an installer on the approved list.",
        "A decision takes up to four weeks. The grant is paid straight to the installer once the work is finished and checked.",
        "Tenants can apply too, with written agreement from their landlord, who must then not raise the rent for a year."
      ],
      "followUps": [
        "What if my quote is more than 1,200 euros?",
        "Which installers are on the approved list?",
        "Can I apply again for more work later?"
      ],
      "source": "Source: Arden City Council, home energy grant scheme 2026",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto"
      }
    },
    "metaData": {
      "title": "The new home energy grant: who can get up to 1,200 euros, how to apply and when it is paid",
      "captionTiny": "Up to 1,200 euros towards insulation, a heat pump or new windows for households earning under 38,000 a year. Applications open on 1 November.",
      "captionShort": "Your questions about the new home energy grant, answered. Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. Apply online from 1 November with your latest council tax bill and a quote from an approved installer. A decision takes up to four weeks, and the grant is paid straight to the installer once the work is checked.",
      "captionMedium": "Your questions about the new home energy grant, answered.\n\nWho can get it? Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. The council pays it, and it does not have to be paid back.\n\nHow do I apply? Online from 1 November. You will need your latest council tax bill and a written quote from one of the installers on the council's approved list.\n\nHow long does it take? A decision takes up to four weeks. The grant is paid straight to the installer once the work has been finished and checked by the council, so you never have to pay the grant's share yourself first.\n\nI rent my home. Can I apply? Yes, with written agreement from your landlord, who must then not raise the rent for a year after the work is done.\n\nStill have questions? Ask them in the comments and we will answer the most common ones in our next video.\n\nThe council, scheme and figures are fictional.",
      "captionLong": "Your questions about the new home energy grant, answered. The scheme opens on 1 November and the council expects several thousand applications in the first month, so here is what you need to know before you apply.\n\nWho can get it? Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. The council pays it, and it does not have to be paid back. The income limit is for the whole household, before tax.\n\nWhat work does it cover? Loft, wall and floor insulation, air-source and ground-source heat pumps, and replacing single-glazed windows with double or triple glazing. Solar panels are covered by a separate scheme.\n\nHow do I apply? Online from 1 November, on the council's website. You will need your latest council tax bill and a written quote from one of the installers on the council's approved list. Paper forms are available at the town hall and the four district libraries for anybody who cannot apply online.\n\nHow long does it take? A decision takes up to four weeks. The grant is paid straight to the installer once the work has been finished and checked by the council, so you never have to pay the grant's share yourself first.\n\nWhat if my quote comes to more than 1,200 euros? The grant covers up to 1,200 euros and you pay the rest. Some installers offer to spread the remainder over a year at no extra cost.\n\nI rent my home. Can I apply? Yes, with written agreement from your landlord, who must then not raise the rent for a year after the work is done. A template letter for your landlord is on the council's website.\n\nCan I apply again later? One grant per home per year. If you want to do the work in two parts, you can apply for the second part a year after the first was paid.\n\nStill have questions? Ask them in the comments and we will answer the most common ones in our next video.\n\nThe council, scheme and figures are fictional.",
      "hashtags": [
        "energygrant",
        "homeimprovement",
        "insulation",
        "heatpump",
        "council",
        "localnews",
        "energybills",
        "faq",
        "arden"
      ]
    }
  }
}

feedId names this feed and never changes, even when the feed is renamed. eventId is set once per event, so an event delivered twice is published once. occurredAt is when it happened, which is what the freshness limit is measured from.