Aurora alert (Picture with pins)
An alert when a strong geomagnetic storm brings the northern lights far further south than usual, with the Kp index and where they may be seen.
| Feed id | fd_f4c18c32f78a |
|---|---|
| Source | space-weather-and-aurora |
| Market | Tech and industry, Public bodies, Others |
| Schedule | As it happens |
| Drawn with | Picture with pins, Keynote minimal 1.0.0 |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Languages | Any: each channel takes its own language from the event, or the default |
| Freshness | An event older than 24 hours is kept but never published |
Example video
The 1x1 cut of this feed, drawn from an example of what it carries. Open the video on its own.
Use cases
- Release notes and product updates, published the day they ship.
- Engineering or production figures as a weekly or monthly story with its numbers.
- Trade fair and event countdowns for sales and partner channels.
- Council and authority announcements, the moment they are published.
- Dates people plan around: waste collection, opening hours, public events.
- Open data made visible: air quality, water levels, traffic or budget figures.
- This week's offers, per store, on every channel the shop runs.
- Opening times and holiday changes, before customers have to ask.
- Seasonal campaigns and price changes, drawn straight from the product data.
What it carries
One picture, a map, a plan, a view or a product, with up to six numbered pins placed on it by position, their names beside them, an optional route drawn across it and a note for every pin in a list beside the picture. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE. | |
clipData.title | text | yes | up to 80 characters | Title: What the picture shows and why it is pinned. Shown from the first frame. |
clipData.picture | image | yes | media:// file from the media library, alt text up to 120 characters | Picture: A map, a floor plan, a view or a product from the media library. The pins are placed on it by position. |
clipData.pictureFit | enum | fill, whole | Picture fit: Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter. | |
clipData.pins | list | yes | at least 1, up to 6 | Pins: One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds. |
clipData.pins[] | group | Pin | ||
clipData.pins[].x | number | yes | from 0, to 100, 2 decimals | Across, %: From 0 at the picture's left edge to 100 at its right. |
clipData.pins[].y | number | yes | from 0, to 100, 2 decimals | Down, %: From 0 at the picture's top edge to 100 at its bottom. |
clipData.pins[].label | text | yes | up to 28 characters | Name: Written beside the pin on the picture where there is room, and in the list. |
clipData.pins[].note | text | up to 90 characters | Note: Written under the name in the list. | |
clipData.route | list | up to 16 | Route: Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn. | |
clipData.route[] | group | Point | ||
clipData.route[].x | number | yes | from 0, to 100, 2 decimals | Across, % |
clipData.route[].y | number | yes | from 0, to 100, 2 decimals | Down, % |
clipData.routeLabel | text | up to 40 characters | What the route is: Written beside a sample of the line, above the list. | |
clipData.source | text | up to 70 characters | Source: Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the picture shows and why it is pinned. Shown from the first frame."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A map, a floor plan, a view or a product from the media library. The pins are placed on it by position."
},
"pictureFit": {
"type": "string",
"enum": [
"fill",
"whole"
],
"title": "Picture fit",
"description": "Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.",
"enumNames": [
"Fill the frame",
"Show it whole"
]
},
"pins": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %",
"description": "From 0 at the picture's left edge to 100 at its right."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %",
"description": "From 0 at the picture's top edge to 100 at its bottom."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "Name",
"description": "Written beside the pin on the picture where there is room, and in the list."
},
"note": {
"type": "string",
"maxLength": 90,
"title": "Note",
"description": "Written under the name in the list."
}
},
"required": [
"x",
"y",
"label"
],
"additionalProperties": false,
"title": "Pin"
},
"minItems": 1,
"maxItems": 6,
"title": "Pins",
"description": "One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds."
},
"route": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %"
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %"
}
},
"required": [
"x",
"y"
],
"additionalProperties": false,
"title": "Point"
},
"maxItems": 16,
"title": "Route",
"description": "Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn."
},
"routeLabel": {
"type": "string",
"maxLength": 40,
"title": "What the route is",
"description": "Written beside a sample of the line, above the list."
},
"source": {
"type": "string",
"maxLength": 70,
"title": "Source",
"description": "Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own."
},
"styleWords": {
"type": "object",
"properties": {
"live": {
"type": "string",
"maxLength": 16,
"title": "Live marker (Broadcast news)",
"description": "Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone."
},
"byline": {
"type": "string",
"maxLength": 12,
"title": "Byline (Editorial)",
"description": "Written before the presenter's name in Editorial, such as By. Left out, the name stands alone."
},
"functionKeys": {
"type": "array",
"items": {
"type": "string",
"maxLength": 12,
"title": "Key"
},
"maxItems": 4,
"title": "Function keys (Data terminal)",
"description": "Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn."
},
"commandKey": {
"type": "string",
"maxLength": 10,
"title": "Command key (Data terminal)",
"description": "The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn."
},
"realTime": {
"type": "string",
"maxLength": 12,
"title": "Real-time light (Data terminal)",
"description": "Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone."
},
"messageLabel": {
"type": "string",
"maxLength": 12,
"title": "Message window label (Data terminal)",
"description": "The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab."
},
"pictureLabel": {
"type": "string",
"maxLength": 12,
"title": "Picture panel label (Data terminal)",
"description": "Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty."
}
},
"additionalProperties": false,
"title": "Style words",
"description": "The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"title",
"picture",
"pins"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the picture shows and why it is pinned. Shown from the first frame."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A map, a floor plan, a view or a product from the media library. The pins are placed on it by position."
},
"pictureFit": {
"type": "string",
"enum": [
"fill",
"whole"
],
"title": "Picture fit",
"description": "Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.",
"enumNames": [
"Fill the frame",
"Show it whole"
]
},
"pins": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %",
"description": "From 0 at the picture's left edge to 100 at its right."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %",
"description": "From 0 at the picture's top edge to 100 at its bottom."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "Name",
"description": "Written beside the pin on the picture where there is room, and in the list."
},
"note": {
"type": "string",
"maxLength": 90,
"title": "Note",
"description": "Written under the name in the list."
}
},
"required": [
"x",
"y",
"label"
],
"additionalProperties": false,
"title": "Pin"
},
"minItems": 1,
"maxItems": 6,
"title": "Pins",
"description": "One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds."
},
"route": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %"
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %"
}
},
"required": [
"x",
"y"
],
"additionalProperties": false,
"title": "Point"
},
"maxItems": 16,
"title": "Route",
"description": "Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn."
},
"routeLabel": {
"type": "string",
"maxLength": 40,
"title": "What the route is",
"description": "Written beside a sample of the line, above the list."
},
"source": {
"type": "string",
"maxLength": 70,
"title": "Source",
"description": "Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own."
},
"styleWords": {
"type": "object",
"properties": {
"live": {
"type": "string",
"maxLength": 16,
"title": "Live marker (Broadcast news)",
"description": "Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone."
},
"byline": {
"type": "string",
"maxLength": 12,
"title": "Byline (Editorial)",
"description": "Written before the presenter's name in Editorial, such as By. Left out, the name stands alone."
},
"functionKeys": {
"type": "array",
"items": {
"type": "string",
"maxLength": 12,
"title": "Key"
},
"maxItems": 4,
"title": "Function keys (Data terminal)",
"description": "Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn."
},
"commandKey": {
"type": "string",
"maxLength": 10,
"title": "Command key (Data terminal)",
"description": "The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn."
},
"realTime": {
"type": "string",
"maxLength": 12,
"title": "Real-time light (Data terminal)",
"description": "Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone."
},
"messageLabel": {
"type": "string",
"maxLength": 12,
"title": "Message window label (Data terminal)",
"description": "The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab."
},
"pictureLabel": {
"type": "string",
"maxLength": 12,
"title": "Picture panel label (Data terminal)",
"description": "Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty."
}
},
"additionalProperties": false,
"title": "Style words",
"description": "The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/feed/fd_f4c18c32f78a"
Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.
Delivery JSON
Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself:
switch the feed on under Feeds, have a channel listen to it, and each event becomes a post on that
channel. data is the document described above.
{
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"feedId": "fd_f4c18c32f78a",
"locale": "en",
"data": {
"clipData": {
"kicker": "Walk of the week",
"title": "Saturday's ridge walk: three summits in a day, and where to stop on the way",
"picture": {
"alt": "Three snow-capped peaks above green foothills under an evening sky",
"url": "media://example-image.svg"
},
"pictureFit": "fill",
"pins": [
{
"x": 9.17,
"y": 91.85,
"note": "Meet at 8:30 by the noticeboard; the car park fills early on Saturdays",
"label": "Mill Lane car park"
},
{
"x": 14.17,
"y": 48.89,
"note": "The first climb, about an hour, and the steepest part of the day",
"label": "Grey Crag"
},
{
"x": 37.5,
"y": 42.96,
"note": "The highest point of the walk and the lunch stop, with views over the whole valley",
"label": "High Pike"
},
{
"x": 63.33,
"y": 50.37,
"note": "The last summit, then a gentle path down through the woods",
"label": "Eastern Top"
},
{
"x": 83.33,
"y": 93.33,
"note": "Bus 21 back to Mill Lane every 30 minutes until 7 pm",
"label": "Riverside bus stop"
}
],
"route": [
{
"x": 9.17,
"y": 91.85
},
{
"x": 10.83,
"y": 69.63
},
{
"x": 14.17,
"y": 49.78
},
{
"x": 25,
"y": 66.07
},
{
"x": 37.5,
"y": 43.85
},
{
"x": 50.83,
"y": 69.04
},
{
"x": 63.33,
"y": 51.26
},
{
"x": 70.83,
"y": 68.15
},
{
"x": 77.5,
"y": 82.96
},
{
"x": 83.33,
"y": 93.33
}
],
"routeLabel": "The walk, about 14 km and six hours",
"source": "Source: Valley walking group, autumn route card",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto"
}
},
"metaData": {
"title": "Saturday's ridge walk: three summits in a day, from Mill Lane to the river",
"captionTiny": "Saturday's ridge walk takes in Grey Crag, High Pike and Eastern Top: about 14 km and six hours, from Mill Lane car park to the riverside bus stop.",
"captionShort": "Saturday's ridge walk climbs three summits in one day. We meet at 8:30 at Mill Lane car park, climb Grey Crag first (the steepest hour of the day), stop for lunch on High Pike, the highest point, and finish over Eastern Top before a gentle path down through the woods. Bus 21 runs back to Mill Lane from the riverside stop every 30 minutes until 7 pm. About 14 km and six hours.",
"captionMedium": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park, which fills early on Saturdays. The first climb, up Grey Crag, takes about an hour and is the steepest part of the day. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley.\n\nEastern Top is the last summit, and after it a gentle path leads down through the woods to the river. Bus 21 runs from the riverside stop back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, a warm layer and boots with a good grip.",
"captionLong": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot, with plenty of time for stops.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park. It fills early on Saturdays, so come in good time or take the first bus.\n\nThe first climb, up Grey Crag, takes about an hour and is the steepest part of the day; we go at the pace of the slowest walker. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley on a clear day.\n\nEastern Top is the last summit. After it a gentle path leads down through the woods to the river, where the walk ends at the riverside bus stop. Bus 21 runs back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, lunch, a warm layer and boots with a good grip. If the weather turns, we take the lower path below the ridge, and we post any change here by Friday evening.",
"hashtags": [
"ridgewalk",
"hiking",
"walkingroute",
"outdoors",
"weekend"
]
}
}
}
feedId names this feed and never changes, even when the feed is renamed. eventId is set once
per event, so an event delivered twice is published once. occurredAt is when it happened, which
is what the freshness limit is measured from.