List, Corporate glass 1.0.0
| Template | List, tpl_39bc5fecfa42 |
|---|---|
| Variant | Corporate glass |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 26 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A titled list of up to twelve points arriving one by one, in pages of up to six, marked by bullets, numbers, ticks or icons, each with an optional second line. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, the title, how the points are marked, the points with their second lines, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above the title, such as NEW or EXPLAINED. | |
clipData.title | text | yes | up to 80 characters | Title |
clipData.marks | enum | bullets, numbers, ticks, icons | Marks: How each point is marked. Icons uses each point's own icon. | |
clipData.items | list | yes | at least 1, up to 12 | Points: Shown one by one, in this order, up to six on a page; each point adds three seconds, so twelve run about 40 seconds. |
clipData.items[] | group | Point | ||
clipData.items[].icon | enum | up, down, flat, check, cross, warning, info, clock, pin, calendar, dot, star, plus, minus, arrow, question, person, money, home, bolt | Icon: Drawn when the marks are icons. | |
clipData.items[].text | text | yes | up to 60 characters | Point |
clipData.items[].detail | text | up to 90 characters | Second line: A line under the point that explains it. | |
clipData.source | text | up to 60 characters | Source | |
clipData.look | group | Look: How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as NEW or EXPLAINED."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title"
},
"marks": {
"type": "string",
"enum": [
"bullets",
"numbers",
"ticks",
"icons"
],
"title": "Marks",
"description": "How each point is marked. Icons uses each point's own icon."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"up",
"down",
"flat",
"check",
"cross",
"warning",
"info",
"clock",
"pin",
"calendar",
"dot",
"star",
"plus",
"minus",
"arrow",
"question",
"person",
"money",
"home",
"bolt"
],
"title": "Icon",
"description": "Drawn when the marks are icons."
},
"text": {
"type": "string",
"maxLength": 60,
"title": "Point"
},
"detail": {
"type": "string",
"maxLength": 90,
"title": "Second line",
"description": "A line under the point that explains it."
}
},
"required": [
"text"
],
"additionalProperties": false,
"title": "Point"
},
"minItems": 1,
"maxItems": 12,
"title": "Points",
"description": "Shown one by one, in this order, up to six on a page; each point adds three seconds, so twelve run about 40 seconds."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page."
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts."
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks."
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up."
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"title",
"items"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, how the points are marked, the points with their second lines, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as NEW or EXPLAINED."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title"
},
"marks": {
"type": "string",
"enum": [
"bullets",
"numbers",
"ticks",
"icons"
],
"title": "Marks",
"description": "How each point is marked. Icons uses each point's own icon."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"up",
"down",
"flat",
"check",
"cross",
"warning",
"info",
"clock",
"pin",
"calendar",
"dot",
"star",
"plus",
"minus",
"arrow",
"question",
"person",
"money",
"home",
"bolt"
],
"title": "Icon",
"description": "Drawn when the marks are icons."
},
"text": {
"type": "string",
"maxLength": 60,
"title": "Point"
},
"detail": {
"type": "string",
"maxLength": 90,
"title": "Second line",
"description": "A line under the point that explains it."
}
},
"required": [
"text"
],
"additionalProperties": false,
"title": "Point"
},
"minItems": 1,
"maxItems": 12,
"title": "Points",
"description": "Shown one by one, in this order, up to six on a page; each point adds three seconds, so twelve run about 40 seconds."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page."
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts."
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks."
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up."
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, how the points are marked, the points with their second lines, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_39bc5fecfa42?variant=Corporate%20glass&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "From 1 January",
"title": "Seven things that change on 1 January",
"marks": "numbers",
"items": [
{
"icon": "money",
"text": "The deposit on cans and bottles rises to 25 cents",
"detail": "Shops take back every container with the deposit mark, whatever the brand."
},
{
"icon": "up",
"text": "The minimum wage goes up to 13.50 an hour",
"detail": "It applies to every employee over 18, part-time and temporary jobs included."
},
{
"icon": "person",
"text": "Child benefit rises by 5 a month per child",
"detail": "It is paid automatically; families do not have to apply again."
},
{
"icon": "info",
"text": "Tax returns can only be filed online",
"detail": "Help with the online form is free at every tax office and library."
},
{
"icon": "pin",
"text": "Bus and train season tickets move to the new zones",
"detail": "Tickets bought before January stay valid until they run out."
},
{
"icon": "cross",
"text": "Free plastic bags are banned at every checkout",
"detail": "Paper bags and reusable ones may still be sold."
},
{
"icon": "bolt",
"text": "The cap on energy prices comes to an end",
"detail": "Suppliers must tell customers their new tariff a month before it applies."
}
],
"source": "Official Gazette, December issue",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto"
}
},
"metaData": {
"title": "Seven things that change on 1 January: deposits, wages, child benefit and more",
"captionTiny": "Seven things that change on 1 January: the can deposit, the minimum wage, child benefit, online tax returns, new ticket zones, plastic bags and energy prices.",
"captionShort": "Seven things change on 1 January. The deposit on cans and bottles rises to 25 cents. The minimum wage goes up to 13.50 an hour. Child benefit rises by 5 a month per child. Tax returns can only be filed online. Season tickets move to the new zones. Free plastic bags are banned at checkouts. And the cap on energy prices ends.",
"captionMedium": "Seven things change on 1 January, and most of them reach every household.\n\n1. The deposit on cans and bottles rises to 25 cents. Shops take back every container with the deposit mark.\n2. The minimum wage goes up to 13.50 an hour, for every employee over 18.\n3. Child benefit rises by 5 a month per child, paid automatically.\n4. Tax returns can only be filed online; help is free at every tax office and library.\n5. Bus and train season tickets move to the new zones. Tickets bought before January stay valid.\n6. Free plastic bags are banned at every checkout.\n7. The cap on energy prices ends, and suppliers must announce new tariffs a month ahead.\n\nFigures are illustrative.",
"captionLong": "Seven things change on 1 January, and most of them reach every household.\n\n1. The deposit on cans and bottles rises to 25 cents. Shops take back every container with the deposit mark.\n2. The minimum wage goes up to 13.50 an hour, for every employee over 18.\n3. Child benefit rises by 5 a month per child, paid automatically.\n4. Tax returns can only be filed online; help is free at every tax office and library.\n5. Bus and train season tickets move to the new zones. Tickets bought before January stay valid.\n6. Free plastic bags are banned at every checkout.\n7. The cap on energy prices ends, and suppliers must announce new tariffs a month ahead.\n\nFigures are illustrative.\n\nWhat to do now: check your energy supplier's letter, keep your old season ticket until it runs out, and register for the online tax service before your next return is due.",
"hashtags": [
"newyear",
"changes",
"deposit",
"minimumwage",
"childbenefit",
"energy",
"explained"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.