Big number, Soft friendly 1.0.0
| Template | Big number, tpl_dd7e6b264fb8 |
|---|---|
| Variant | Soft friendly |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 17 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
One figure counted up to its value, with what it is, its change and the window it happened in, and up to six more figures after it, one at a time. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, what the figure is, the figure with its prefix and unit, the window it happened in, an optional change, a line of context, up to six more figures each on a page of its own, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above everything, such as BREAKING or JUST IN. | |
clipData.label | text | yes | up to 70 characters | What the figure is: Read before the figure, so the number lands with its meaning. |
clipData.value | number | yes | 4 decimals | The figure |
clipData.prefix | text | up to 3 characters | Prefix: Written before the figure, such as a currency sign. | |
clipData.unit | text | up to 12 characters | Unit: Written after the figure: a percent sign, billion, people, km. | |
clipData.window | text | up to 30 characters | Time window: When or how fast it happened. | |
clipData.change | group | Change: A change shown under the figure. Left out, none is shown. | ||
clipData.change.value | number | yes | 4 decimals | Change |
clipData.change.unit | text | up to 6 characters | Unit | |
clipData.change.label | text | up to 40 characters | Of what: What changed by that much. | |
clipData.note | text | up to 140 characters | Context: One or two lines of context under the figure. | |
clipData.more | list | at least 0, up to 6 | More figures: Further figures shown after the first, one at a time, each with what it is and its change. Each adds four and a half seconds; six make a recap of about 35 seconds. | |
clipData.more[] | group | Figure | ||
clipData.more[].label | text | yes | up to 70 characters | What the figure is |
clipData.more[].value | number | yes | 4 decimals | The figure |
clipData.more[].prefix | text | up to 3 characters | Prefix: Written before the figure, such as a currency sign. | |
clipData.more[].unit | text | up to 12 characters | Unit: Written after the figure. | |
clipData.more[].window | text | up to 30 characters | Time window | |
clipData.more[].change | group | Change: A change shown under the figure. Left out, none is shown. | ||
clipData.more[].change.value | number | yes | 4 decimals | Change |
clipData.more[].change.unit | text | up to 6 characters | Unit | |
clipData.more[].change.label | text | up to 40 characters | Of what: What changed by that much. | |
clipData.more[].note | text | up to 140 characters | Context | |
clipData.source | text | up to 60 characters | Source | |
clipData.look | group | Look: How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above everything, such as BREAKING or JUST IN."
},
"label": {
"type": "string",
"maxLength": 70,
"title": "What the figure is",
"description": "Read before the figure, so the number lands with its meaning."
},
"value": {
"type": "number",
"title": "The figure"
},
"prefix": {
"type": "string",
"maxLength": 3,
"title": "Prefix",
"description": "Written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Written after the figure: a percent sign, billion, people, km."
},
"window": {
"type": "string",
"maxLength": 30,
"title": "Time window",
"description": "When or how fast it happened."
},
"change": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Change"
},
"unit": {
"type": "string",
"maxLength": 6,
"title": "Unit"
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Of what",
"description": "What changed by that much."
}
},
"required": [
"value"
],
"additionalProperties": false,
"title": "Change",
"description": "A change shown under the figure. Left out, none is shown."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Context",
"description": "One or two lines of context under the figure."
},
"more": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 70,
"title": "What the figure is"
},
"value": {
"type": "number",
"title": "The figure"
},
"prefix": {
"type": "string",
"maxLength": 3,
"title": "Prefix",
"description": "Written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Written after the figure."
},
"window": {
"type": "string",
"maxLength": 30,
"title": "Time window"
},
"change": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Change"
},
"unit": {
"type": "string",
"maxLength": 6,
"title": "Unit"
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Of what",
"description": "What changed by that much."
}
},
"required": [
"value"
],
"additionalProperties": false,
"title": "Change",
"description": "A change shown under the figure. Left out, none is shown."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Context"
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 0,
"maxItems": 6,
"title": "More figures",
"description": "Further figures shown after the first, one at a time, each with what it is and its change. Each adds four and a half seconds; six make a recap of about 35 seconds."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page."
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts."
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks."
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up."
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, what the figure is, the figure with its prefix and unit, the window it happened in, an optional change, a line of context, up to six more figures each on a page of its own, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above everything, such as BREAKING or JUST IN."
},
"label": {
"type": "string",
"maxLength": 70,
"title": "What the figure is",
"description": "Read before the figure, so the number lands with its meaning."
},
"value": {
"type": "number",
"title": "The figure"
},
"prefix": {
"type": "string",
"maxLength": 3,
"title": "Prefix",
"description": "Written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Written after the figure: a percent sign, billion, people, km."
},
"window": {
"type": "string",
"maxLength": 30,
"title": "Time window",
"description": "When or how fast it happened."
},
"change": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Change"
},
"unit": {
"type": "string",
"maxLength": 6,
"title": "Unit"
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Of what",
"description": "What changed by that much."
}
},
"additionalProperties": false,
"title": "Change",
"description": "A change shown under the figure. Left out, none is shown."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Context",
"description": "One or two lines of context under the figure."
},
"more": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 70,
"title": "What the figure is"
},
"value": {
"type": "number",
"title": "The figure"
},
"prefix": {
"type": "string",
"maxLength": 3,
"title": "Prefix",
"description": "Written before the figure, such as a currency sign."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "Written after the figure."
},
"window": {
"type": "string",
"maxLength": 30,
"title": "Time window"
},
"change": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Change"
},
"unit": {
"type": "string",
"maxLength": 6,
"title": "Unit"
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Of what",
"description": "What changed by that much."
}
},
"required": [
"value"
],
"additionalProperties": false,
"title": "Change",
"description": "A change shown under the figure. Left out, none is shown."
},
"note": {
"type": "string",
"maxLength": 140,
"title": "Context"
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 0,
"maxItems": 6,
"title": "More figures",
"description": "Further figures shown after the first, one at a time, each with what it is and its change. Each adds four and a half seconds; six make a recap of about 35 seconds."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page."
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts."
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks."
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up."
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same four switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, what the figure is, the figure with its prefix and unit, the window it happened in, an optional change, a line of context, up to six more figures each on a page of its own, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_dd7e6b264fb8?variant=Soft%20friendly&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Breaking",
"label": "Wiped off the value of US tech stocks",
"value": 740,
"prefix": "$",
"unit": "billion",
"window": "in 5 minutes",
"change": {
"value": -2.1,
"unit": "%",
"label": "Nasdaq 100 today"
},
"note": "The biggest five-minute drop since March, minutes after the inflation figures came in above forecasts",
"more": [
{
"note": "Chip makers led the fall as bond yields jumped.",
"unit": "",
"label": "Nvidia, the biggest faller among the chip makers",
"value": 118.4,
"change": {
"unit": "%",
"label": "on the day",
"value": -4.8
},
"prefix": "$",
"window": "at the close"
},
{
"note": "Investors bought the metal as a shelter from the sell-off.",
"unit": "an ounce",
"label": "Gold, where the money went",
"value": 2412,
"change": {
"unit": "%",
"label": "on the day",
"value": 1.2
},
"prefix": "$",
"window": "a record close"
}
],
"source": "Exchange data, 15:35 New York time",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto"
}
},
"metaData": {
"title": "740 billion dollars off US tech stocks in five minutes",
"captionTiny": "740 billion dollars wiped off US tech stocks in five minutes after the inflation figures.",
"captionShort": "740 billion dollars were wiped off US tech stocks in five minutes after the inflation figures came in above forecasts. The Nasdaq 100 closed 2.1 percent lower.",
"captionMedium": "740 billion dollars were wiped off US tech stocks in five minutes after the inflation figures came in above forecasts. It was the biggest five-minute drop since March. The Nasdaq 100 closed the day 2.1 percent lower, led by the largest chip makers.",
"captionLong": "740 billion dollars were wiped off US tech stocks in five minutes after the inflation figures came in above forecasts. It was the biggest five-minute drop since March. The Nasdaq 100 closed the day 2.1 percent lower, led by the largest chip makers. Markets now expect fewer rate cuts this year than they did a week ago.",
"hashtags": [
"markets",
"nasdaq",
"tech"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.