Finance, Advisor intro 1.0.0
| Template | Finance, tpl_1c84aa91fffa |
|---|---|
| Variant | Advisor intro |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 17 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
An advisor or expert introduces themselves: a headline, their name, role and portrait (or the brand's badge), one to four credentials, a quote in their own words, where to meet them and a booking call to action. The clip gets a second longer for each credential. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the person (or, with no name and no picture, the brand's badge), their credentials, their quote, where to meet them and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Meet your advisor. | |
clipData.headline | text | yes | up to 70 characters | Headline: What this person does for the viewer, in one line. |
clipData.name | text | up to 40 characters | Name: The person's name. Leave the name and the picture out to introduce the brand's badge instead. | |
clipData.role | text | up to 56 characters | Role: Their title or what they specialise in. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: A portrait, any shape; the top of the picture is kept in view. Without one, the initials of the name, or the brand badge's picture when no name is sent either. | |
clipData.credentials | list | at least 1, up to 4 | Credentials: One to four facts that build trust: qualifications, experience, languages, specialities. Each adds a second to the clip. | |
clipData.credentials[] | group | Credential | ||
clipData.credentials[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, piggy-bank, wallet, credit-card, landmark, trending-up, trending-down, percent, coins, hand-coins, banknote, shield-check, chart-column, chart-line, chart-pie, lock, calculator, receipt, badge-percent, briefcase, scale | Icon: A line icon for the credential. Without one, a tick. | |
clipData.credentials[].label | text | yes | up to 48 characters | Credential: The fact itself. |
clipData.credentials[].detail | text | up to 56 characters | Detail: A line under it. | |
clipData.quote | text | up to 150 characters | Quote: A sentence in the person's own words. | |
clipData.place | text | up to 56 characters | Where to meet: A branch, an address, or by video. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 140 characters | Small print: Terms or a risk note that must be shown with the clip. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.portrait | enum | circle, card | Portrait: Circle: the picture in a ring. Card: the picture as a tall card, in the look's corners. | |
clipData.look.portraitSide | enum | start, end | Portrait side: Which side the portrait stands on where the frame puts it beside the text: at the start of the line or at its end. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Meet your advisor."
},
"headline": {
"type": "string",
"maxLength": 70,
"title": "Headline",
"description": "What this person does for the viewer, in one line."
},
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "The person's name. Leave the name and the picture out to introduce the brand's badge instead."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "Their title or what they specialise in."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A portrait, any shape; the top of the picture is kept in view. Without one, the initials of the name, or the brand badge's picture when no name is sent either."
},
"credentials": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"piggy-bank",
"wallet",
"credit-card",
"landmark",
"trending-up",
"trending-down",
"percent",
"coins",
"hand-coins",
"banknote",
"shield-check",
"chart-column",
"chart-line",
"chart-pie",
"lock",
"calculator",
"receipt",
"badge-percent",
"briefcase",
"scale"
],
"title": "Icon",
"description": "A line icon for the credential. Without one, a tick.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Piggy bank",
"Wallet",
"Credit card",
"Landmark",
"Trending up",
"Trending down",
"Percent",
"Coins",
"Hand coins",
"Banknote",
"Shield check",
"Chart column",
"Chart line",
"Chart pie",
"Lock",
"Calculator",
"Receipt",
"Badge percent",
"Briefcase",
"Scale"
]
},
"label": {
"type": "string",
"maxLength": 48,
"title": "Credential",
"description": "The fact itself."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Detail",
"description": "A line under it."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Credential"
},
"minItems": 1,
"maxItems": 4,
"title": "Credentials",
"description": "One to four facts that build trust: qualifications, experience, languages, specialities. Each adds a second to the clip."
},
"quote": {
"type": "string",
"maxLength": 150,
"title": "Quote",
"description": "A sentence in the person's own words."
},
"place": {
"type": "string",
"maxLength": 56,
"title": "Where to meet",
"description": "A branch, an address, or by video."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 140,
"title": "Small print",
"description": "Terms or a risk note that must be shown with the clip."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"portrait": {
"type": "string",
"enum": [
"circle",
"card"
],
"title": "Portrait",
"description": "Circle: the picture in a ring. Card: the picture as a tall card, in the look's corners.",
"enumNames": [
"In a circle",
"As a tall card"
]
},
"portraitSide": {
"type": "string",
"enum": [
"start",
"end"
],
"title": "Portrait side",
"description": "Which side the portrait stands on where the frame puts it beside the text: at the start of the line or at its end.",
"enumNames": [
"At the start",
"At the end"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the person (or, with no name and no picture, the brand's badge), their credentials, their quote, where to meet them and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Meet your advisor."
},
"headline": {
"type": "string",
"maxLength": 70,
"title": "Headline",
"description": "What this person does for the viewer, in one line."
},
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "The person's name. Leave the name and the picture out to introduce the brand's badge instead."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "Their title or what they specialise in."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A portrait, any shape; the top of the picture is kept in view. Without one, the initials of the name, or the brand badge's picture when no name is sent either."
},
"credentials": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"piggy-bank",
"wallet",
"credit-card",
"landmark",
"trending-up",
"trending-down",
"percent",
"coins",
"hand-coins",
"banknote",
"shield-check",
"chart-column",
"chart-line",
"chart-pie",
"lock",
"calculator",
"receipt",
"badge-percent",
"briefcase",
"scale"
],
"title": "Icon",
"description": "A line icon for the credential. Without one, a tick.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Piggy bank",
"Wallet",
"Credit card",
"Landmark",
"Trending up",
"Trending down",
"Percent",
"Coins",
"Hand coins",
"Banknote",
"Shield check",
"Chart column",
"Chart line",
"Chart pie",
"Lock",
"Calculator",
"Receipt",
"Badge percent",
"Briefcase",
"Scale"
]
},
"label": {
"type": "string",
"maxLength": 48,
"title": "Credential",
"description": "The fact itself."
},
"detail": {
"type": "string",
"maxLength": 56,
"title": "Detail",
"description": "A line under it."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Credential"
},
"minItems": 1,
"maxItems": 4,
"title": "Credentials",
"description": "One to four facts that build trust: qualifications, experience, languages, specialities. Each adds a second to the clip."
},
"quote": {
"type": "string",
"maxLength": 150,
"title": "Quote",
"description": "A sentence in the person's own words."
},
"place": {
"type": "string",
"maxLength": 56,
"title": "Where to meet",
"description": "A branch, an address, or by video."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 140,
"title": "Small print",
"description": "Terms or a risk note that must be shown with the clip."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"portrait": {
"type": "string",
"enum": [
"circle",
"card"
],
"title": "Portrait",
"description": "Circle: the picture in a ring. Card: the picture as a tall card, in the look's corners.",
"enumNames": [
"In a circle",
"As a tall card"
]
},
"portraitSide": {
"type": "string",
"enum": [
"start",
"end"
],
"title": "Portrait side",
"description": "Which side the portrait stands on where the frame puts it beside the text: at the start of the line or at its end.",
"enumNames": [
"At the start",
"At the end"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the person (or, with no name and no picture, the brand's badge), their credentials, their quote, where to meet them and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_1c84aa91fffa?variant=Advisor%20intro&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Meet your advisor",
"headline": "Planning your next chapter starts with one honest conversation",
"name": "Elena Marquardt",
"role": "Senior wealth advisor, retirement and estate planning",
"picture": {
"alt": "A person's silhouette on a round green ground",
"url": "media://example-badge.png"
},
"credentials": [
{
"icon": "award",
"label": "Certified Financial Planner",
"detail": "Qualified since 2012, renewed every year"
},
{
"icon": "briefcase",
"label": "18 years in private banking",
"detail": "In Zurich, Geneva and Frankfurt"
},
{
"icon": "users",
"label": "Advises 140 families",
"detail": "From first savings to passing on a business"
},
{
"icon": "globe",
"label": "Speaks German, English and Italian"
}
],
"quote": "I listen first. Then we build a plan that still makes sense on the days when the markets do not.",
"place": "Paradeplatz branch, Zurich, or by video call",
"cta": {
"label": "Book a free first meeting",
"detail": "northgate-bank.example/advice"
},
"disclaimer": "The first meeting is free and without obligation. Investments carry risk; their value can fall as well as rise.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "soft",
"align": "start",
"portrait": "circle",
"portraitSide": "start",
"logo": "auto"
}
},
"metaData": {
"title": "Meet Elena Marquardt, your wealth advisor",
"captionTiny": "Meet Elena Marquardt, senior wealth advisor at Northgate Bank: retirement and estate planning, the first meeting is free.",
"captionShort": "Planning your next chapter starts with one honest conversation. Meet Elena Marquardt, senior wealth advisor for retirement and estate planning: Certified Financial Planner, 18 years in private banking. Book a free first meeting at our Paradeplatz branch or by video.",
"captionMedium": "Planning your next chapter starts with one honest conversation. Meet Elena Marquardt, senior wealth advisor at Northgate Bank, specialised in retirement and estate planning. She is a Certified Financial Planner, has spent 18 years in private banking in Zurich, Geneva and Frankfurt, advises 140 families and speaks German, English and Italian. In her words: I listen first, then we build a plan that still makes sense on the days when the markets do not. Book a free first meeting at the Paradeplatz branch in Zurich or by video call. Investments carry risk.",
"captionLong": "Planning your next chapter starts with one honest conversation. Meet Elena Marquardt, senior wealth advisor at Northgate Bank, specialised in retirement and estate planning. She has been a Certified Financial Planner since 2012, has spent 18 years in private banking in Zurich, Geneva and Frankfurt, and today advises 140 families, from their first savings to passing on a business. She speaks German, English and Italian. In her words: I listen first, then we build a plan that still makes sense on the days when the markets do not. Book a free first meeting with Elena at our Paradeplatz branch in Zurich or by video call, whichever suits you. The first meeting is free and without obligation. Investments carry risk; their value can fall as well as rise.",
"hashtags": [
"wealthadvice",
"retirementplanning",
"financialplanning",
"meettheteam",
"northgatebank"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.