Finance, Compare plans 1.0.0
| Template | Finance, tpl_1c84aa91fffa |
|---|---|
| Variant | Compare plans |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 13 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Two to four accounts or plans side by side: each with its name and price, a list of features each plan has or has not, one plan highlighted as recommended, and the call to action. The clip is as long as the feature list needs. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the plans, the features compared, the recommended plan, the call to action and the small print. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Current accounts. | |
clipData.headline | text | yes | up to 60 characters | Headline: What is being compared, or why it matters. |
clipData.subline | text | up to 90 characters | Subline: One sentence more, such as what every plan includes. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code the prices are in, such as EUR, GBP, USD or CHF. | |
clipData.plans | list | yes | at least 2, up to 4 | Plans: Two to four plans, in the order they are shown. |
clipData.plans[] | group | Plan | ||
clipData.plans[].name | text | yes | up to 24 characters | Name: The plan's name. |
clipData.plans[].price | number | yes | from 0, 2 decimals | Price: What it costs, exactly as charged. 0 for a free plan. |
clipData.plans[].period | text | up to 16 characters | Per: What the price is for, such as per month. | |
clipData.plans[].tagline | text | up to 40 characters | Tagline: Who it suits, in a few words. | |
clipData.plans[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, piggy-bank, wallet, credit-card, landmark, trending-up, trending-down, percent, coins, hand-coins, banknote, shield-check, chart-column, chart-line, chart-pie, lock, calculator, receipt, badge-percent, briefcase, scale | Icon: A line icon for the plan. | |
clipData.features | list | at least 1, up to 8 | Features: One to eight features compared, each with one cell per plan in the plans' order: included or not, and an optional detail. The clip gets almost a second longer for each. | |
clipData.features[] | group | Feature | ||
clipData.features[].label | text | yes | up to 36 characters | Feature: The feature, as a customer would say it. |
clipData.features[].cells | list | yes | at least 1, up to 4 | Per plan: One cell per plan, in the same order as the plans. |
clipData.features[].cells[] | group | Cell | ||
clipData.features[].cells[].included | boolean | yes | Included: Whether the plan has it. | |
clipData.features[].cells[].detail | text | up to 16 characters | Detail: A few words instead of a plain tick, such as 5 per month. | |
clipData.recommended | group | Recommended: The plan to highlight, by its place in the list, with its label. | ||
clipData.recommended.plan | integer | yes | from 1, to 4 | Plan: Its place in the list: 1 for the first plan. |
clipData.recommended.label | text | up to 20 characters | Label: The ribbon on it, such as Most popular. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 200 characters | Small print: Terms that must be shown with the prices. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | table, cards | Layout: Table: the features as rows across every plan. Cards: one card per plan with its own list. | |
clipData.look.dimOthers | boolean | Dim the other plans: Once the recommended plan is highlighted, the others step back a little. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Current accounts."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What is being compared, or why it matters."
},
"subline": {
"type": "string",
"maxLength": 90,
"title": "Subline",
"description": "One sentence more, such as what every plan includes."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the prices are in, such as EUR, GBP, USD or CHF."
},
"plans": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The plan's name."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "What it costs, exactly as charged. 0 for a free plan."
},
"period": {
"type": "string",
"maxLength": 16,
"title": "Per",
"description": "What the price is for, such as per month."
},
"tagline": {
"type": "string",
"maxLength": 40,
"title": "Tagline",
"description": "Who it suits, in a few words."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"piggy-bank",
"wallet",
"credit-card",
"landmark",
"trending-up",
"trending-down",
"percent",
"coins",
"hand-coins",
"banknote",
"shield-check",
"chart-column",
"chart-line",
"chart-pie",
"lock",
"calculator",
"receipt",
"badge-percent",
"briefcase",
"scale"
],
"title": "Icon",
"description": "A line icon for the plan.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Piggy bank",
"Wallet",
"Credit card",
"Landmark",
"Trending up",
"Trending down",
"Percent",
"Coins",
"Hand coins",
"Banknote",
"Shield check",
"Chart column",
"Chart line",
"Chart pie",
"Lock",
"Calculator",
"Receipt",
"Badge percent",
"Briefcase",
"Scale"
]
}
},
"required": [
"name",
"price"
],
"additionalProperties": false,
"title": "Plan"
},
"minItems": 2,
"maxItems": 4,
"title": "Plans",
"description": "Two to four plans, in the order they are shown."
},
"features": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 36,
"title": "Feature",
"description": "The feature, as a customer would say it."
},
"cells": {
"type": "array",
"items": {
"type": "object",
"properties": {
"included": {
"type": "boolean",
"title": "Included",
"description": "Whether the plan has it."
},
"detail": {
"type": "string",
"maxLength": 16,
"title": "Detail",
"description": "A few words instead of a plain tick, such as 5 per month."
}
},
"required": [
"included"
],
"additionalProperties": false,
"title": "Cell"
},
"minItems": 1,
"maxItems": 4,
"title": "Per plan",
"description": "One cell per plan, in the same order as the plans."
}
},
"required": [
"label",
"cells"
],
"additionalProperties": false,
"title": "Feature"
},
"minItems": 1,
"maxItems": 8,
"title": "Features",
"description": "One to eight features compared, each with one cell per plan in the plans' order: included or not, and an optional detail. The clip gets almost a second longer for each."
},
"recommended": {
"type": "object",
"properties": {
"plan": {
"type": "integer",
"minimum": 1,
"maximum": 4,
"title": "Plan",
"description": "Its place in the list: 1 for the first plan."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The ribbon on it, such as Most popular."
}
},
"required": [
"plan"
],
"additionalProperties": false,
"title": "Recommended",
"description": "The plan to highlight, by its place in the list, with its label."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 200,
"title": "Small print",
"description": "Terms that must be shown with the prices."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"table",
"cards"
],
"title": "Layout",
"description": "Table: the features as rows across every plan. Cards: one card per plan with its own list.",
"enumNames": [
"A comparison table",
"A card per plan"
]
},
"dimOthers": {
"type": "boolean",
"title": "Dim the other plans",
"description": "Once the recommended plan is highlighted, the others step back a little."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"plans"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the plans, the features compared, the recommended plan, the call to action and the small print."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Current accounts."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What is being compared, or why it matters."
},
"subline": {
"type": "string",
"maxLength": 90,
"title": "Subline",
"description": "One sentence more, such as what every plan includes."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the prices are in, such as EUR, GBP, USD or CHF."
},
"plans": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The plan's name."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "What it costs, exactly as charged. 0 for a free plan."
},
"period": {
"type": "string",
"maxLength": 16,
"title": "Per",
"description": "What the price is for, such as per month."
},
"tagline": {
"type": "string",
"maxLength": 40,
"title": "Tagline",
"description": "Who it suits, in a few words."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"piggy-bank",
"wallet",
"credit-card",
"landmark",
"trending-up",
"trending-down",
"percent",
"coins",
"hand-coins",
"banknote",
"shield-check",
"chart-column",
"chart-line",
"chart-pie",
"lock",
"calculator",
"receipt",
"badge-percent",
"briefcase",
"scale"
],
"title": "Icon",
"description": "A line icon for the plan.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Piggy bank",
"Wallet",
"Credit card",
"Landmark",
"Trending up",
"Trending down",
"Percent",
"Coins",
"Hand coins",
"Banknote",
"Shield check",
"Chart column",
"Chart line",
"Chart pie",
"Lock",
"Calculator",
"Receipt",
"Badge percent",
"Briefcase",
"Scale"
]
}
},
"required": [
"name",
"price"
],
"additionalProperties": false,
"title": "Plan"
},
"minItems": 2,
"maxItems": 4,
"title": "Plans",
"description": "Two to four plans, in the order they are shown."
},
"features": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 36,
"title": "Feature",
"description": "The feature, as a customer would say it."
},
"cells": {
"type": "array",
"items": {
"type": "object",
"properties": {
"included": {
"type": "boolean",
"title": "Included",
"description": "Whether the plan has it."
},
"detail": {
"type": "string",
"maxLength": 16,
"title": "Detail",
"description": "A few words instead of a plain tick, such as 5 per month."
}
},
"required": [
"included"
],
"additionalProperties": false,
"title": "Cell"
},
"minItems": 1,
"maxItems": 4,
"title": "Per plan",
"description": "One cell per plan, in the same order as the plans."
}
},
"required": [
"label",
"cells"
],
"additionalProperties": false,
"title": "Feature"
},
"minItems": 1,
"maxItems": 8,
"title": "Features",
"description": "One to eight features compared, each with one cell per plan in the plans' order: included or not, and an optional detail. The clip gets almost a second longer for each."
},
"recommended": {
"type": "object",
"properties": {
"plan": {
"type": "integer",
"minimum": 1,
"maximum": 4,
"title": "Plan",
"description": "Its place in the list: 1 for the first plan."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The ribbon on it, such as Most popular."
}
},
"additionalProperties": false,
"title": "Recommended",
"description": "The plan to highlight, by its place in the list, with its label."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 200,
"title": "Small print",
"description": "Terms that must be shown with the prices."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"table",
"cards"
],
"title": "Layout",
"description": "Table: the features as rows across every plan. Cards: one card per plan with its own list.",
"enumNames": [
"A comparison table",
"A card per plan"
]
},
"dimOthers": {
"type": "boolean",
"title": "Dim the other plans",
"description": "Once the recommended plan is highlighted, the others step back a little."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the plans, the features compared, the recommended plan, the call to action and the small print."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_1c84aa91fffa?variant=Compare%20plans&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Northgate current accounts",
"headline": "Three accounts, one choice: find the one that fits you",
"subline": "Every account comes with a contactless card, the app and free transfers in euros.",
"currency": "EUR",
"plans": [
{
"icon": "wallet",
"name": "Essential",
"price": 0,
"period": "per month",
"tagline": "Everyday banking, nothing more"
},
{
"icon": "credit-card",
"name": "Plus",
"price": 4.9,
"period": "per month",
"tagline": "For travel and a little extra room"
},
{
"icon": "gem",
"name": "Premium",
"price": 12.9,
"period": "per month",
"tagline": "Insurance, metal card and an advisor"
}
],
"features": [
{
"cells": [
{
"included": true
},
{
"included": true
},
{
"included": true
}
],
"label": "Contactless debit card"
},
{
"cells": [
{
"included": true
},
{
"included": true
},
{
"included": true
}
],
"label": "Mobile app and online banking"
},
{
"cells": [
{
"detail": "2 a month",
"included": true
},
{
"detail": "5 a month",
"included": true
},
{
"detail": "Unlimited",
"included": true
}
],
"label": "Free cash withdrawals"
},
{
"cells": [
{
"included": false
},
{
"included": true
},
{
"included": true
}
],
"label": "No fees on card payments abroad"
},
{
"cells": [
{
"included": false
},
{
"detail": "500 EUR",
"included": true
},
{
"detail": "2,500 EUR",
"included": true
}
],
"label": "Arranged overdraft up to"
},
{
"cells": [
{
"included": false
},
{
"included": false
},
{
"included": true
}
],
"label": "Worldwide travel insurance"
},
{
"cells": [
{
"included": false
},
{
"included": false
},
{
"included": true
}
],
"label": "A personal advisor to call"
}
],
"recommended": {
"plan": 2,
"label": "Most popular"
},
"cta": {
"label": "Compare and switch",
"detail": "northgate-bank.example/accounts"
},
"disclaimer": "Fees as of 1 October 2026. Overdrafts are subject to status. Travel insurance terms and exclusions apply. Other account fees may apply.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "soft",
"align": "start",
"layout": "table",
"dimOthers": true,
"logo": "auto"
}
},
"metaData": {
"title": "Northgate current accounts compared: Essential, Plus and Premium",
"captionTiny": "Essential, Plus or Premium? Compare Northgate's three current accounts, from 0 EUR a month, and find the one that fits you.",
"captionShort": "Three accounts, one choice. Essential is free, Plus adds fee-free card payments abroad and an overdraft for 4.90 EUR a month, and Premium adds worldwide travel insurance and a personal advisor for 12.90 EUR a month. Every account comes with a contactless card and the app. Compare and switch online.",
"captionMedium": "Three accounts, one choice: find the one that fits the way you bank. Essential costs nothing and covers everyday banking with two free cash withdrawals a month. Plus, our most popular account, adds fee-free card payments abroad, five free withdrawals and an arranged overdraft of up to 500 EUR for 4.90 EUR a month. Premium adds unlimited withdrawals, worldwide travel insurance, an overdraft of up to 2,500 EUR and a personal advisor for 12.90 EUR a month. Fees as of 1 October 2026. Overdrafts are subject to status.",
"captionLong": "Three accounts, one choice: find the one that fits the way you bank. Every Northgate account comes with a contactless debit card, the mobile app and online banking, and free transfers in euros. Essential costs nothing and covers everyday banking with two free cash withdrawals a month. Plus, our most popular account, adds fee-free card payments abroad, five free withdrawals a month and an arranged overdraft of up to 500 EUR, for 4.90 EUR a month. Premium adds unlimited withdrawals, worldwide travel insurance, an arranged overdraft of up to 2,500 EUR and a personal advisor you can call, for 12.90 EUR a month. Switching takes a few minutes online, and we move your payments for you. Fees as of 1 October 2026. Overdrafts are subject to status. Travel insurance terms and exclusions apply.",
"hashtags": [
"banking",
"currentaccount",
"northgatebank",
"moneytips"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.