Finance, Myth and fact 1.0.0
| Template | Finance, tpl_1c84aa91fffa |
|---|---|
| Variant | Myth and fact |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 20 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
Myth against fact, or a quiz question and its answer: a headline, one to four pairs revealed in turn, the words for the two labels, a source, a call to action and the small print, presented by the brand's own advisor. The clip is as long as the pairs need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the labels, the pairs, the source, the small print and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Money myths or Quiz time. | |
clipData.headline | text | yes | up to 70 characters | Headline: What the clip clears up. |
clipData.mythLabel | text | up to 16 characters | Label of the first: The word on the first of each pair, such as Myth, Question or True or false. Leave it out for a cross alone. | |
clipData.factLabel | text | up to 16 characters | Label of the second: The word on the second, such as Fact or Answer. Leave it out for a tick alone. | |
clipData.pairs | list | yes | at least 1, up to 4 | Pairs: One to four pairs, each first the myth or question, then the fact or answer; the clip gets four seconds longer for each. |
clipData.pairs[] | group | Pair | ||
clipData.pairs[].myth | text | yes | up to 110 characters | Myth or question: What people believe, or the question asked. |
clipData.pairs[].fact | text | yes | up to 170 characters | Fact or answer: What is true, in plain words. |
clipData.source | text | up to 90 characters | Source: Where the facts come from. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 160 characters | Small print: Terms or a warning that must be shown with the clip. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.reveal | enum | flip, wipe | Reveal: Flip: one card turns from the myth to the fact. Wipe: the fact sweeps in beside or under the myth, which stays crossed out. | |
clipData.look.presenter | boolean | Presenter: The brand's advisor, its badge picture and two lines, presenting the clip. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Money myths or Quiz time."
},
"headline": {
"type": "string",
"maxLength": 70,
"title": "Headline",
"description": "What the clip clears up."
},
"mythLabel": {
"type": "string",
"maxLength": 16,
"title": "Label of the first",
"description": "The word on the first of each pair, such as Myth, Question or True or false. Leave it out for a cross alone."
},
"factLabel": {
"type": "string",
"maxLength": 16,
"title": "Label of the second",
"description": "The word on the second, such as Fact or Answer. Leave it out for a tick alone."
},
"pairs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"myth": {
"type": "string",
"maxLength": 110,
"title": "Myth or question",
"description": "What people believe, or the question asked."
},
"fact": {
"type": "string",
"maxLength": 170,
"title": "Fact or answer",
"description": "What is true, in plain words."
}
},
"required": [
"myth",
"fact"
],
"additionalProperties": false,
"title": "Pair"
},
"minItems": 1,
"maxItems": 4,
"title": "Pairs",
"description": "One to four pairs, each first the myth or question, then the fact or answer; the clip gets four seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 90,
"title": "Source",
"description": "Where the facts come from."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 160,
"title": "Small print",
"description": "Terms or a warning that must be shown with the clip."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"reveal": {
"type": "string",
"enum": [
"flip",
"wipe"
],
"title": "Reveal",
"description": "Flip: one card turns from the myth to the fact. Wipe: the fact sweeps in beside or under the myth, which stays crossed out.",
"enumNames": [
"Flip the card",
"Wipe in beside it"
]
},
"presenter": {
"type": "boolean",
"title": "Presenter",
"description": "The brand's advisor, its badge picture and two lines, presenting the clip."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"pairs"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the labels, the pairs, the source, the small print and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Money myths or Quiz time."
},
"headline": {
"type": "string",
"maxLength": 70,
"title": "Headline",
"description": "What the clip clears up."
},
"mythLabel": {
"type": "string",
"maxLength": 16,
"title": "Label of the first",
"description": "The word on the first of each pair, such as Myth, Question or True or false. Leave it out for a cross alone."
},
"factLabel": {
"type": "string",
"maxLength": 16,
"title": "Label of the second",
"description": "The word on the second, such as Fact or Answer. Leave it out for a tick alone."
},
"pairs": {
"type": "array",
"items": {
"type": "object",
"properties": {
"myth": {
"type": "string",
"maxLength": 110,
"title": "Myth or question",
"description": "What people believe, or the question asked."
},
"fact": {
"type": "string",
"maxLength": 170,
"title": "Fact or answer",
"description": "What is true, in plain words."
}
},
"required": [
"myth",
"fact"
],
"additionalProperties": false,
"title": "Pair"
},
"minItems": 1,
"maxItems": 4,
"title": "Pairs",
"description": "One to four pairs, each first the myth or question, then the fact or answer; the clip gets four seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 90,
"title": "Source",
"description": "Where the facts come from."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 160,
"title": "Small print",
"description": "Terms or a warning that must be shown with the clip."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"reveal": {
"type": "string",
"enum": [
"flip",
"wipe"
],
"title": "Reveal",
"description": "Flip: one card turns from the myth to the fact. Wipe: the fact sweeps in beside or under the myth, which stays crossed out.",
"enumNames": [
"Flip the card",
"Wipe in beside it"
]
},
"presenter": {
"type": "boolean",
"title": "Presenter",
"description": "The brand's advisor, its badge picture and two lines, presenting the clip."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the labels, the pairs, the source, the small print and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_1c84aa91fffa?variant=Myth%20and%20fact&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Money myths",
"headline": "Four savings myths that quietly cost you money",
"mythLabel": "Myth",
"factLabel": "Fact",
"pairs": [
{
"fact": "A monthly savings plan can start from 25 euros, and small amounts invested regularly add up over the years.",
"myth": "You need a lot of money to start investing."
},
{
"fact": "It is protected, but when prices rise faster than the interest you earn, what it can buy shrinks every year.",
"myth": "Money in a current account is always the safest choice."
},
{
"fact": "Check the fixed term, the notice period and any fees: a slightly lower rate you can reach at any time may suit you better.",
"myth": "The highest rate always means the best savings account."
},
{
"fact": "Looking up your own score never changes it. Only applications for credit can leave a mark, and only for a while.",
"myth": "Checking your own credit score lowers it."
}
],
"source": "Northgate Bank savings guide, 2026",
"cta": {
"label": "Book a free savings check",
"detail": "northgate-bank.example/advice"
},
"disclaimer": "General information, not personal advice. The value of investments can fall as well as rise.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"reveal": "flip",
"presenter": true,
"logo": "auto"
}
},
"metaData": {
"title": "Four savings myths that quietly cost you money",
"captionTiny": "Four savings myths, busted: from 'you need a lot to invest' to 'checking your score lowers it'.",
"captionShort": "You do not need a lot of money to start investing, cash is not always the safest choice, the highest rate is not always the best account, and checking your own credit score never lowers it. Book a free savings check with our advisors.",
"captionMedium": "Four savings myths that quietly cost you money. You do not need a lot of money to start investing: a monthly plan can start from 25 euros. Money in a current account is protected, but inflation shrinks what it can buy. The highest rate is not always the best account once you look at terms, notice and fees. And checking your own credit score never lowers it. Book a free savings check with a Northgate advisor. General information, not personal advice.",
"captionLong": "Four savings myths that quietly cost you money, and what is true instead. You do not need a lot of money to start investing: a monthly savings plan can start from 25 euros, and small amounts invested regularly add up over the years. Money in a current account is protected, but when prices rise faster than the interest you earn, what it can buy shrinks every year. The highest rate is not always the best savings account: check the fixed term, the notice period and any fees. And looking up your own credit score never changes it. Book a free savings check with a Northgate advisor in your branch or by video. General information, not personal advice; the value of investments can fall as well as rise.",
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"moneymyths",
"savings",
"personalfinance",
"investing",
"northgatebank"
]
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one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.