Influencer, Before and after 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | Before and after |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A before and after: two pictures compared with a slider or a wipe, their labels and captions, a line of results, up to three products used and a call to action, with the creator from the brand's badge. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the two pictures and their labels, the result, what was used and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line over the headline, such as Four weeks later. | |
clipData.headline | text | up to 60 characters | Headline: What changed, on the cover. | |
clipData.before | group | yes | Before: The picture before, with its label and a caption. | |
clipData.before.picture | image | yes | media:// file from the media library, alt text up to 120 characters | Picture: The picture, any shape. Take both the same way: the same framing and light make the change read. |
clipData.before.label | text | up to 20 characters | Label: The word on it, such as Before or After, in your language. | |
clipData.before.caption | text | up to 40 characters | Caption: When or how it was taken. | |
clipData.after | group | yes | After: The picture after, taken the same way, with its label and a caption. | |
clipData.after.picture | image | yes | media:// file from the media library, alt text up to 120 characters | Picture: The picture, any shape. Take both the same way: the same framing and light make the change read. |
clipData.after.label | text | up to 20 characters | Label: The word on it, such as Before or After, in your language. | |
clipData.after.caption | text | up to 40 characters | Caption: When or how it was taken. | |
clipData.result | text | up to 100 characters | Result: What changed, in a sentence. | |
clipData.productsLabel | text | up to 24 characters | Products heading: The heading over the products, such as What I used. | |
clipData.products | list | up to 3 | Products: Up to three things used, each with a picture, a name and how. | |
clipData.products[] | group | Product | ||
clipData.products[].name | text | yes | up to 40 characters | Name: What it is. |
clipData.products[].detail | text | up to 40 characters | How: How it was used, such as Every morning, three drops. | |
clipData.products[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product, ideally cut out. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Disclosure: How the pictures were taken, whether results vary, and whether anything was gifted. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.reveal | enum | slider, wipe | Reveal: Slider: a handle sweeps across and settles in the middle. Wipe: the after picture sweeps over the before, then they part in the middle. | |
clipData.look.focus | enum | centre, top | Keep in view: Where the pictures are cropped round: the middle, or the top, for a face or a head of hair. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the headline, such as Four weeks later."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What changed, on the cover."
},
"before": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The picture, any shape. Take both the same way: the same framing and light make the change read."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The word on it, such as Before or After, in your language."
},
"caption": {
"type": "string",
"maxLength": 40,
"title": "Caption",
"description": "When or how it was taken."
}
},
"required": [
"picture"
],
"additionalProperties": false,
"title": "Before",
"description": "The picture before, with its label and a caption."
},
"after": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The picture, any shape. Take both the same way: the same framing and light make the change read."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The word on it, such as Before or After, in your language."
},
"caption": {
"type": "string",
"maxLength": 40,
"title": "Caption",
"description": "When or how it was taken."
}
},
"required": [
"picture"
],
"additionalProperties": false,
"title": "After",
"description": "The picture after, taken the same way, with its label and a caption."
},
"result": {
"type": "string",
"maxLength": 100,
"title": "Result",
"description": "What changed, in a sentence."
},
"productsLabel": {
"type": "string",
"maxLength": 24,
"title": "Products heading",
"description": "The heading over the products, such as What I used."
},
"products": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "How",
"description": "How it was used, such as Every morning, three drops."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Product"
},
"maxItems": 3,
"title": "Products",
"description": "Up to three things used, each with a picture, a name and how."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "How the pictures were taken, whether results vary, and whether anything was gifted."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"reveal": {
"type": "string",
"enum": [
"slider",
"wipe"
],
"title": "Reveal",
"description": "Slider: a handle sweeps across and settles in the middle. Wipe: the after picture sweeps over the before, then they part in the middle.",
"enumNames": [
"Slider",
"Wipe"
]
},
"focus": {
"type": "string",
"enum": [
"centre",
"top"
],
"title": "Keep in view",
"description": "Where the pictures are cropped round: the middle, or the top, for a face or a head of hair.",
"enumNames": [
"The middle",
"The top"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"before",
"after"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the two pictures and their labels, the result, what was used and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the headline, such as Four weeks later."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What changed, on the cover."
},
"before": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The picture, any shape. Take both the same way: the same framing and light make the change read."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The word on it, such as Before or After, in your language."
},
"caption": {
"type": "string",
"maxLength": 40,
"title": "Caption",
"description": "When or how it was taken."
}
},
"additionalProperties": false,
"title": "Before",
"description": "The picture before, with its label and a caption."
},
"after": {
"type": "object",
"properties": {
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The picture, any shape. Take both the same way: the same framing and light make the change read."
},
"label": {
"type": "string",
"maxLength": 20,
"title": "Label",
"description": "The word on it, such as Before or After, in your language."
},
"caption": {
"type": "string",
"maxLength": 40,
"title": "Caption",
"description": "When or how it was taken."
}
},
"additionalProperties": false,
"title": "After",
"description": "The picture after, taken the same way, with its label and a caption."
},
"result": {
"type": "string",
"maxLength": 100,
"title": "Result",
"description": "What changed, in a sentence."
},
"productsLabel": {
"type": "string",
"maxLength": 24,
"title": "Products heading",
"description": "The heading over the products, such as What I used."
},
"products": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "How",
"description": "How it was used, such as Every morning, three drops."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Product"
},
"maxItems": 3,
"title": "Products",
"description": "Up to three things used, each with a picture, a name and how."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "How the pictures were taken, whether results vary, and whether anything was gifted."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"reveal": {
"type": "string",
"enum": [
"slider",
"wipe"
],
"title": "Reveal",
"description": "Slider: a handle sweeps across and settles in the middle. Wipe: the after picture sweeps over the before, then they part in the middle.",
"enumNames": [
"Slider",
"Wipe"
]
},
"focus": {
"type": "string",
"enum": [
"centre",
"top"
],
"title": "Keep in view",
"description": "Where the pictures are cropped round: the middle, or the top, for a face or a head of hair.",
"enumNames": [
"The middle",
"The top"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the two pictures and their labels, the result, what was used and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=Before%20and%20after&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Four weeks of vitamin C",
"headline": "Same skin, same light, same angle, four weeks apart",
"before": {
"label": "Before",
"caption": "Day 1, no make-up, no filter",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
"after": {
"label": "After",
"caption": "Day 28, no make-up, no filter",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
}
},
"result": "A more even tone and a glow that lasts all day, with not one new breakout in four weeks.",
"productsLabel": "What I used",
"products": [
{
"name": "Lumière Dewdrop Vitamin C Serum",
"detail": "Every morning, three drops",
"picture": {
"alt": "Clouds of red and blue ink in water",
"url": "media://example-image.png"
}
},
{
"name": "Cloud Gel Moisturiser",
"detail": "Morning and night, after the serum",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"name": "Daily Shield SPF 50",
"detail": "Every day, even when it is cloudy",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
}
}
],
"cta": {
"label": "Get the routine",
"detail": "Link in bio, @miraglow"
},
"disclaimer": "Results vary. Unedited photos taken in the same light. Products gifted by Lumière Skin.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"reveal": "slider",
"focus": "centre",
"logo": "auto"
}
},
"metaData": {
"title": "Four weeks of vitamin C: before and after",
"captionTiny": "Same skin, same light, four weeks apart: what a vitamin C routine did for my dull winter skin.",
"captionShort": "Same skin, same light, same angle, four weeks apart. A more even tone and a glow that lasts all day, with not one new breakout. What I used: the Lumière Dewdrop Vitamin C Serum, the Cloud Gel Moisturiser and SPF 50 every day. Results vary, unedited photos.",
"captionMedium": "Same skin, same light, same angle, four weeks apart. On day one my skin was dull and uneven after the winter; on day 28 the tone is more even and the glow lasts all day, with not one new breakout. What I used: three drops of the Lumière Dewdrop Vitamin C Serum every morning, the Cloud Gel Moisturiser morning and night, and SPF 50 every single day, even when it is cloudy. Results vary. Both photos are unedited and taken in the same light. Products gifted by Lumière Skin. The full routine is linked in my bio.",
"captionLong": "Same skin, same light, same angle, four weeks apart. On day one my skin was dull and uneven after the winter, with redness on the cheeks; on day 28 the tone is more even and the glow lasts all day, with not one new breakout in four weeks. What I used: three drops of the Lumière Dewdrop Vitamin C Serum every morning on clean skin, the Cloud Gel Moisturiser morning and night after the serum, and the Daily Shield SPF 50 every single day, even when it is cloudy, because vitamin C and sunscreen belong together. Results vary from skin to skin. Both photos are unedited, without make-up or filters, and taken in the same light by the same window. Products gifted by Lumière Skin, opinions my own. The full routine and every product are linked in my bio.",
"hashtags": [
"beforeandafter",
"vitaminc",
"skincareroutine",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.