Influencer, Discount code 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | Discount code |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 12 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A creator's partnership ad with a discount code: the partner brand and its product, the discount, the code large, how long it is valid, a call to action and the creator from the brand's badge. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the partner and its product, the discount, the code, how long it is valid and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line over the headline, such as My code is back. | |
clipData.headline | text | up to 60 characters | Headline: What the code is for. | |
clipData.partner | group | Partner: The brand the partnership is with. | ||
clipData.partner.name | text | up to 40 characters | Name: The partner's name. | |
clipData.partner.logo | image | media:// file from the media library, alt text up to 120 characters | Logo: The partner's logo, ideally on a transparent background. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product, ideally cut out; a photo works too. | |
clipData.discount | group | yes | Discount: What the code takes off, shown exactly as sent. | |
clipData.discount.value | number | yes | from 0, 2 decimals | Value: How much, such as 20 for 20 percent or 10 for 10 in the currency. |
clipData.discount.kind | enum | percent, amount | Kind: A percentage, or an amount in the currency. | |
clipData.discount.label | text | up to 40 characters | Line under it: What it applies to, such as off your first order. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code of an amount, such as EUR, GBP or USD. | |
clipData.code | text | yes | up to 16 characters | Code: The discount code, drawn exactly as written. |
clipData.validity | text | up to 48 characters | Valid: How long the code works, as it should be read. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Disclosure: That this is an ad, who paid for it, and the code's terms. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.codeStyle | enum | coupon, sticker | Code as: Coupon: a ticket with a dashed edge and notches. Sticker: a bold block of the brand colour, circled by hand. | |
clipData.look.opening | enum | product, discount | Opens with: What the first seconds show: the product with the headline, or the discount itself. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the headline, such as My code is back."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What the code is for."
},
"partner": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "The partner's name."
},
"logo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Logo",
"description": "The partner's logo, ideally on a transparent background."
}
},
"additionalProperties": false,
"title": "Partner",
"description": "The brand the partnership is with."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out; a photo works too."
},
"discount": {
"type": "object",
"properties": {
"value": {
"type": "number",
"minimum": 0,
"title": "Value",
"description": "How much, such as 20 for 20 percent or 10 for 10 in the currency."
},
"kind": {
"type": "string",
"enum": [
"percent",
"amount"
],
"title": "Kind",
"description": "A percentage, or an amount in the currency.",
"enumNames": [
"Percent",
"Amount in the currency"
]
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Line under it",
"description": "What it applies to, such as off your first order."
}
},
"required": [
"value"
],
"additionalProperties": false,
"title": "Discount",
"description": "What the code takes off, shown exactly as sent."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code of an amount, such as EUR, GBP or USD."
},
"code": {
"type": "string",
"maxLength": 16,
"title": "Code",
"description": "The discount code, drawn exactly as written."
},
"validity": {
"type": "string",
"maxLength": 48,
"title": "Valid",
"description": "How long the code works, as it should be read."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "That this is an ad, who paid for it, and the code's terms."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"codeStyle": {
"type": "string",
"enum": [
"coupon",
"sticker"
],
"title": "Code as",
"description": "Coupon: a ticket with a dashed edge and notches. Sticker: a bold block of the brand colour, circled by hand.",
"enumNames": [
"Coupon",
"Sticker"
]
},
"opening": {
"type": "string",
"enum": [
"product",
"discount"
],
"title": "Opens with",
"description": "What the first seconds show: the product with the headline, or the discount itself.",
"enumNames": [
"The product",
"The discount"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"discount",
"code"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the partner and its product, the discount, the code, how long it is valid and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the headline, such as My code is back."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What the code is for."
},
"partner": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "The partner's name."
},
"logo": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Logo",
"description": "The partner's logo, ideally on a transparent background."
}
},
"additionalProperties": false,
"title": "Partner",
"description": "The brand the partnership is with."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out; a photo works too."
},
"discount": {
"type": "object",
"properties": {
"value": {
"type": "number",
"minimum": 0,
"title": "Value",
"description": "How much, such as 20 for 20 percent or 10 for 10 in the currency."
},
"kind": {
"type": "string",
"enum": [
"percent",
"amount"
],
"title": "Kind",
"description": "A percentage, or an amount in the currency.",
"enumNames": [
"Percent",
"Amount in the currency"
]
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Line under it",
"description": "What it applies to, such as off your first order."
}
},
"additionalProperties": false,
"title": "Discount",
"description": "What the code takes off, shown exactly as sent."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code of an amount, such as EUR, GBP or USD."
},
"code": {
"type": "string",
"maxLength": 16,
"title": "Code",
"description": "The discount code, drawn exactly as written."
},
"validity": {
"type": "string",
"maxLength": 48,
"title": "Valid",
"description": "How long the code works, as it should be read."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "That this is an ad, who paid for it, and the code's terms."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"codeStyle": {
"type": "string",
"enum": [
"coupon",
"sticker"
],
"title": "Code as",
"description": "Coupon: a ticket with a dashed edge and notches. Sticker: a bold block of the brand colour, circled by hand.",
"enumNames": [
"Coupon",
"Sticker"
]
},
"opening": {
"type": "string",
"enum": [
"product",
"discount"
],
"title": "Opens with",
"description": "What the first seconds show: the product with the headline, or the discount itself.",
"enumNames": [
"The product",
"The discount"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the partner and its product, the discount, the code, how long it is valid and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
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"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=Discount%20code&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "My code is back",
"headline": "The serum I use every morning, now cheaper with my code",
"partner": {
"logo": {
"alt": "The company's logo",
"url": "media://example-logo.png"
},
"name": "Lumière Skin"
},
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"discount": {
"kind": "percent",
"label": "off your first order",
"value": 20
},
"currency": "EUR",
"code": "MIRAGLOW20",
"validity": "Valid until Sunday 12 October, midnight",
"cta": {
"label": "Shop with my code",
"detail": "lumiereskin.example/mira"
},
"disclaimer": "Ad. Paid partnership with Lumière Skin. New customers only, one use per person.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "centre",
"codeStyle": "coupon",
"opening": "product",
"logo": "auto"
}
},
"metaData": {
"title": "20 percent off Lumière Skin with my code MIRAGLOW20",
"captionTiny": "My code MIRAGLOW20 is back: 20 percent off your first Lumière Skin order, until Sunday. Ad.",
"captionShort": "My code is back! The vitamin C serum I use every morning is 20 percent off your first order at Lumière Skin with the code MIRAGLOW20, valid until Sunday 12 October at midnight. Ad, paid partnership with Lumière Skin. New customers only.",
"captionMedium": "My code is back! The Lumière Dewdrop Vitamin C Serum is the one I use every single morning, and with the code MIRAGLOW20 you get 20 percent off your first order at Lumière Skin. The code is valid until Sunday 12 October at midnight, for new customers, one use per person. This is an ad: a paid partnership with Lumière Skin, and I only partner with brands I actually use. Shop with my code at the link in my bio.",
"captionLong": "My code is back! The Lumière Dewdrop Vitamin C Serum is the one I use every single morning, three drops on clean skin before moisturiser and sunscreen, and it is the reason for the glow you keep asking me about. With the code MIRAGLOW20 you get 20 percent off your first order at Lumière Skin, on the serum and on everything else in the shop. The code is valid until Sunday 12 October at midnight, for new customers, one use per person. This is an ad: a paid partnership with Lumière Skin, and I only partner with brands I actually use and would buy myself. Shop with my code at the link in my bio, and tell me what you pick.",
"hashtags": [
"ad",
"discountcode",
"skincare",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.