Influencer, Product review 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | Product review |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A creator's review of one product: its picture and name, one to five criteria each rated out of a maximum you send, what was good and what was not, an overall score, the verdict and a call to action, with the creator from the brand's badge. The clip is a second longer for each criterion. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the product, the ratings, the pros and cons, the verdict and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line over the product, such as Honest review or Tested for a month. | |
clipData.headline | text | yes | up to 44 characters | Product: The name of the product reviewed. |
clipData.subline | text | up to 48 characters | Detail: Who makes it, its size or what it is for. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product, ideally cut out or on a plain background; a photo works with the Picture switch on Fill. | |
clipData.price | number | from 0, 2 decimals | Price: What it costs, shown as sent. Leave it out to show no price. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code the price is in, such as EUR, GBP or USD. | |
clipData.ratingMax | number | from 1, 1 decimals | Rated out of: The most a rating can be, such as 5 or 10. Every rating and the score are out of this. Left out: 5, or 10 where a rating is above 5, or 100 where one is above 10. | |
clipData.criteria | list | yes | at least 1, up to 5 | Ratings: One to five things rated, one after another; the clip gets a second longer for each. |
clipData.criteria[] | group | Rating | ||
clipData.criteria[].label | text | yes | up to 24 characters | What is rated: Such as Texture, Grip or Value for money. |
clipData.criteria[].rating | number | yes | from 0, 1 decimals | Rating: The rating, out of Rated out of. Shown exactly as sent. |
clipData.criteria[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, camera, video, play, music, mic, message-circle, share-2, bookmark, dumbbell, footprints, palette, brush, glasses, watch, mountain, plane, heart-pulse, flower-2, moon, eye | Icon: A line icon beside it. | |
clipData.criteria[].note | text | up to 40 characters | Note: Half a sentence on why. | |
clipData.prosLabel | text | up to 20 characters | Pros heading: The heading over what was good, such as Loved. Left out, the list has its icons only. | |
clipData.pros | list | up to 4 | Pros: Up to four things that were good. | |
clipData.pros[] | text | up to 48 characters | Pro | |
clipData.consLabel | text | up to 20 characters | Cons heading: The heading over what was not, such as Not so much. | |
clipData.cons | list | up to 4 | Cons: Up to four things that were not good. | |
clipData.cons[] | text | up to 48 characters | Con | |
clipData.score | number | from 0, 1 decimals | Overall score: Your overall score, out of Rated out of. Left out, the clip shows no overall score. | |
clipData.verdict | text | up to 90 characters | Verdict: The verdict in one sentence. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Disclosure: Whether the product was gifted or paid for, and anything else that must be shown. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.ratingStyle | enum | bars, stars | Ratings as: Bars that fill, or five stars filled in proportion. The number is shown with both. | |
clipData.look.pictureFit | enum | contain, cover | Picture: Whole: the whole product on a card, for a cut-out picture. Fill: the picture fills its frame, for a photo. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the product, such as Honest review or Tested for a month."
},
"headline": {
"type": "string",
"maxLength": 44,
"title": "Product",
"description": "The name of the product reviewed."
},
"subline": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "Who makes it, its size or what it is for."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out or on a plain background; a photo works with the Picture switch on Fill."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "What it costs, shown as sent. Leave it out to show no price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the price is in, such as EUR, GBP or USD."
},
"ratingMax": {
"type": "number",
"minimum": 1,
"title": "Rated out of",
"description": "The most a rating can be, such as 5 or 10. Every rating and the score are out of this. Left out: 5, or 10 where a rating is above 5, or 100 where one is above 10."
},
"criteria": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 24,
"title": "What is rated",
"description": "Such as Texture, Grip or Value for money."
},
"rating": {
"type": "number",
"minimum": 0,
"title": "Rating",
"description": "The rating, out of Rated out of. Shown exactly as sent."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "A line icon beside it.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "Half a sentence on why."
}
},
"required": [
"label",
"rating"
],
"additionalProperties": false,
"title": "Rating"
},
"minItems": 1,
"maxItems": 5,
"title": "Ratings",
"description": "One to five things rated, one after another; the clip gets a second longer for each."
},
"prosLabel": {
"type": "string",
"maxLength": 20,
"title": "Pros heading",
"description": "The heading over what was good, such as Loved. Left out, the list has its icons only."
},
"pros": {
"type": "array",
"items": {
"type": "string",
"maxLength": 48,
"title": "Pro"
},
"maxItems": 4,
"title": "Pros",
"description": "Up to four things that were good."
},
"consLabel": {
"type": "string",
"maxLength": 20,
"title": "Cons heading",
"description": "The heading over what was not, such as Not so much."
},
"cons": {
"type": "array",
"items": {
"type": "string",
"maxLength": 48,
"title": "Con"
},
"maxItems": 4,
"title": "Cons",
"description": "Up to four things that were not good."
},
"score": {
"type": "number",
"minimum": 0,
"title": "Overall score",
"description": "Your overall score, out of Rated out of. Left out, the clip shows no overall score."
},
"verdict": {
"type": "string",
"maxLength": 90,
"title": "Verdict",
"description": "The verdict in one sentence."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "Whether the product was gifted or paid for, and anything else that must be shown."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"ratingStyle": {
"type": "string",
"enum": [
"bars",
"stars"
],
"title": "Ratings as",
"description": "Bars that fill, or five stars filled in proportion. The number is shown with both.",
"enumNames": [
"Bars",
"Stars"
]
},
"pictureFit": {
"type": "string",
"enum": [
"contain",
"cover"
],
"title": "Picture",
"description": "Whole: the whole product on a card, for a cut-out picture. Fill: the picture fills its frame, for a photo.",
"enumNames": [
"Whole, on a card",
"Fill the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"criteria"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the product, the ratings, the pros and cons, the verdict and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line over the product, such as Honest review or Tested for a month."
},
"headline": {
"type": "string",
"maxLength": 44,
"title": "Product",
"description": "The name of the product reviewed."
},
"subline": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "Who makes it, its size or what it is for."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out or on a plain background; a photo works with the Picture switch on Fill."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Price",
"description": "What it costs, shown as sent. Leave it out to show no price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the price is in, such as EUR, GBP or USD."
},
"ratingMax": {
"type": "number",
"minimum": 1,
"title": "Rated out of",
"description": "The most a rating can be, such as 5 or 10. Every rating and the score are out of this. Left out: 5, or 10 where a rating is above 5, or 100 where one is above 10."
},
"criteria": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 24,
"title": "What is rated",
"description": "Such as Texture, Grip or Value for money."
},
"rating": {
"type": "number",
"minimum": 0,
"title": "Rating",
"description": "The rating, out of Rated out of. Shown exactly as sent."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "A line icon beside it.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "Half a sentence on why."
}
},
"required": [
"label",
"rating"
],
"additionalProperties": false,
"title": "Rating"
},
"minItems": 1,
"maxItems": 5,
"title": "Ratings",
"description": "One to five things rated, one after another; the clip gets a second longer for each."
},
"prosLabel": {
"type": "string",
"maxLength": 20,
"title": "Pros heading",
"description": "The heading over what was good, such as Loved. Left out, the list has its icons only."
},
"pros": {
"type": "array",
"items": {
"type": "string",
"maxLength": 48,
"title": "Pro"
},
"maxItems": 4,
"title": "Pros",
"description": "Up to four things that were good."
},
"consLabel": {
"type": "string",
"maxLength": 20,
"title": "Cons heading",
"description": "The heading over what was not, such as Not so much."
},
"cons": {
"type": "array",
"items": {
"type": "string",
"maxLength": 48,
"title": "Con"
},
"maxItems": 4,
"title": "Cons",
"description": "Up to four things that were not good."
},
"score": {
"type": "number",
"minimum": 0,
"title": "Overall score",
"description": "Your overall score, out of Rated out of. Left out, the clip shows no overall score."
},
"verdict": {
"type": "string",
"maxLength": 90,
"title": "Verdict",
"description": "The verdict in one sentence."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Disclosure",
"description": "Whether the product was gifted or paid for, and anything else that must be shown."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"ratingStyle": {
"type": "string",
"enum": [
"bars",
"stars"
],
"title": "Ratings as",
"description": "Bars that fill, or five stars filled in proportion. The number is shown with both.",
"enumNames": [
"Bars",
"Stars"
]
},
"pictureFit": {
"type": "string",
"enum": [
"contain",
"cover"
],
"title": "Picture",
"description": "Whole: the whole product on a card, for a cut-out picture. Fill: the picture fills its frame, for a photo.",
"enumNames": [
"Whole, on a card",
"Fill the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the product, the ratings, the pros and cons, the verdict and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=Product%20review&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Tested for four weeks",
"headline": "Lumière Dewdrop Vitamin C Glow Serum",
"subline": "By Lumière Skin, 30 ml, for dull winter skin",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"price": 24.9,
"currency": "EUR",
"ratingMax": 10,
"criteria": [
{
"icon": "brush",
"note": "Melts in, no sticky film under make-up",
"label": "Texture",
"rating": 9
},
{
"icon": "sparkles",
"note": "Visible after the first week",
"label": "Glow",
"rating": 9.5
},
{
"icon": "flower-2",
"note": "Citrus, strong for the first minute",
"label": "Scent",
"rating": 6.5
},
{
"icon": "gem",
"note": "Lasts about six weeks a bottle",
"label": "Value for money",
"rating": 8
}
],
"prosLabel": "What I loved",
"pros": [
"Absorbs in seconds, even on oily skin",
"A real glow by day seven",
"Layers well under sunscreen"
],
"consLabel": "Not so much",
"cons": [
"The citrus scent is strong at first",
"Pricey for 30 ml"
],
"score": 8.5,
"verdict": "My new morning staple, and worth it if winter leaves your skin dull and tired.",
"cta": {
"label": "Shop the link",
"detail": "Link in bio, @miraglow"
},
"disclaimer": "Gifted by Lumière Skin. Not paid for this review, opinions are my own.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"ratingStyle": "bars",
"pictureFit": "contain",
"logo": "auto"
}
},
"metaData": {
"title": "Honest review: Lumière Dewdrop Vitamin C Glow Serum",
"captionTiny": "Four weeks with the Lumière Dewdrop vitamin C serum: 8.5 out of 10. Gifted, opinions my own.",
"captionShort": "I tested the Lumière Dewdrop Vitamin C Glow Serum for four weeks. The texture and the glow are a 9, the citrus scent less so. My verdict: a new morning staple if winter leaves your skin dull. Gifted by Lumière Skin, opinions are my own.",
"captionMedium": "Honest review time. I used the Lumière Dewdrop Vitamin C Glow Serum every morning for four weeks. It melts in with no sticky film under make-up, the glow was visible by day seven and it layers well under sunscreen. Not so much: the citrus scent is strong for the first minute and 30 ml is pricey. Overall 8.5 out of 10, and it has become my morning staple. Gifted by Lumière Skin, I was not paid for this review and the opinions are my own. Link in bio.",
"captionLong": "Honest review time. I used the Lumière Dewdrop Vitamin C Glow Serum every morning for four weeks, on clean skin before moisturiser and sunscreen. Texture: 9 out of 10, it melts in with no sticky film under make-up. Glow: 9.5, visible after the first week. Scent: 6.5, a strong citrus for the first minute. Value for money: 8, a bottle lasts about six weeks. What I loved: it absorbs in seconds even on oily skin, gives a real glow by day seven and layers well under sunscreen. Not so much: the scent, and 30 ml is pricey. Overall 8.5 out of 10, and my new morning staple if winter leaves your skin dull and tired. Gifted by Lumière Skin, I was not paid for this review and the opinions are my own. The link is in my bio.",
"hashtags": [
"honestreview",
"vitaminc",
"skincare",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.