Influencer, Routine steps 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | Routine steps |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A creator's routine or workout: a headline, how long it takes, two to seven steps each with a name, what is used, a caption, a duration and a picture, and a call to action. The clip is as long as the steps need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the steps one after another, and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Morning routine or Leg day. | |
clipData.headline | text | yes | up to 60 characters | Headline: What this routine is. |
clipData.subline | text | up to 72 characters | Subline: Who it is for or what it needs, under the headline. | |
clipData.duration | text | up to 16 characters | Total time: How long the whole routine takes, as it should be read, such as 5 min or 20 minutes. | |
clipData.steps | list | yes | at least 2, up to 7 | Steps: Two to seven steps, shown one after another; the clip gets a little over two seconds longer for each. |
clipData.steps[] | group | Step | ||
clipData.steps[].name | text | yes | up to 28 characters | Step: What you do, in a word or two, such as Cleanse or Squats. |
clipData.steps[].detail | text | up to 40 characters | What you use: The product, the weight or the reps, such as Gel cleanser or 3 x 12. | |
clipData.steps[].caption | text | up to 100 characters | Caption: How to do it, as you would say it. | |
clipData.steps[].duration | text | up to 16 characters | Duration: How long this step takes, as it should be read, such as 30 sec or 3 sets. | |
clipData.steps[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, camera, video, play, music, mic, message-circle, share-2, bookmark, dumbbell, footprints, palette, brush, glasses, watch, mountain, plane, heart-pulse, flower-2, moon, eye | Icon: Drawn where the step has no picture. | |
clipData.steps[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product or the exercise. A cut-out product or a photo; any shape works. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 100 characters | Small print: A note that must be shown, such as a patch test reminder or who gifted what. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | focus, checklist | Layout: Focus: one step at a time, large. Checklist: every step in a list, ticked off as the clip goes, with the current one beside it. | |
clipData.look.pictures | enum | cutout, photo | Pictures: Cut-out: products shown whole on a card. Photo: pictures fill their frame, for exercises or shots of you. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Morning routine or Leg day."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What this routine is."
},
"subline": {
"type": "string",
"maxLength": 72,
"title": "Subline",
"description": "Who it is for or what it needs, under the headline."
},
"duration": {
"type": "string",
"maxLength": 16,
"title": "Total time",
"description": "How long the whole routine takes, as it should be read, such as 5 min or 20 minutes."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 28,
"title": "Step",
"description": "What you do, in a word or two, such as Cleanse or Squats."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "What you use",
"description": "The product, the weight or the reps, such as Gel cleanser or 3 x 12."
},
"caption": {
"type": "string",
"maxLength": 100,
"title": "Caption",
"description": "How to do it, as you would say it."
},
"duration": {
"type": "string",
"maxLength": 16,
"title": "Duration",
"description": "How long this step takes, as it should be read, such as 30 sec or 3 sets."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "Drawn where the step has no picture.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product or the exercise. A cut-out product or a photo; any shape works."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 2,
"maxItems": 7,
"title": "Steps",
"description": "Two to seven steps, shown one after another; the clip gets a little over two seconds longer for each."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 100,
"title": "Small print",
"description": "A note that must be shown, such as a patch test reminder or who gifted what."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"focus",
"checklist"
],
"title": "Layout",
"description": "Focus: one step at a time, large. Checklist: every step in a list, ticked off as the clip goes, with the current one beside it.",
"enumNames": [
"One step at a time",
"Checklist"
]
},
"pictures": {
"type": "string",
"enum": [
"cutout",
"photo"
],
"title": "Pictures",
"description": "Cut-out: products shown whole on a card. Photo: pictures fill their frame, for exercises or shots of you.",
"enumNames": [
"Cut-out products",
"Photos filling the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"steps"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the steps one after another, and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Morning routine or Leg day."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What this routine is."
},
"subline": {
"type": "string",
"maxLength": 72,
"title": "Subline",
"description": "Who it is for or what it needs, under the headline."
},
"duration": {
"type": "string",
"maxLength": 16,
"title": "Total time",
"description": "How long the whole routine takes, as it should be read, such as 5 min or 20 minutes."
},
"steps": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 28,
"title": "Step",
"description": "What you do, in a word or two, such as Cleanse or Squats."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "What you use",
"description": "The product, the weight or the reps, such as Gel cleanser or 3 x 12."
},
"caption": {
"type": "string",
"maxLength": 100,
"title": "Caption",
"description": "How to do it, as you would say it."
},
"duration": {
"type": "string",
"maxLength": 16,
"title": "Duration",
"description": "How long this step takes, as it should be read, such as 30 sec or 3 sets."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "Drawn where the step has no picture.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product or the exercise. A cut-out product or a photo; any shape works."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Step"
},
"minItems": 2,
"maxItems": 7,
"title": "Steps",
"description": "Two to seven steps, shown one after another; the clip gets a little over two seconds longer for each."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 100,
"title": "Small print",
"description": "A note that must be shown, such as a patch test reminder or who gifted what."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"focus",
"checklist"
],
"title": "Layout",
"description": "Focus: one step at a time, large. Checklist: every step in a list, ticked off as the clip goes, with the current one beside it.",
"enumNames": [
"One step at a time",
"Checklist"
]
},
"pictures": {
"type": "string",
"enum": [
"cutout",
"photo"
],
"title": "Pictures",
"description": "Cut-out: products shown whole on a card. Photo: pictures fill their frame, for exercises or shots of you.",
"enumNames": [
"Cut-out products",
"Photos filling the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the steps one after another, and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=Routine%20steps&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Morning routine",
"headline": "My 5-minute glow routine for busy weekday mornings",
"subline": "For dry, sensitive skin, and it works under make-up too",
"duration": "5 min",
"steps": [
{
"icon": "sparkles",
"name": "Cleanse",
"detail": "Soft Cloud Gel Cleanser",
"caption": "A pea-sized amount on damp skin, massage for thirty seconds, then rinse with lukewarm water.",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"duration": "30 sec"
},
{
"icon": "flower-2",
"name": "Tone",
"detail": "Rose Water Toner",
"caption": "Pat it in with your hands instead of a cotton pad, so nothing goes to waste.",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
},
"duration": "20 sec"
},
{
"icon": "gem",
"name": "Serum",
"detail": "Vitamin C Glow Serum",
"caption": "Three drops on dry fingertips, pressed over cheeks, forehead and chin.",
"picture": {
"alt": "Clouds of red and blue ink in water",
"url": "media://example-image.png"
},
"duration": "45 sec"
},
{
"icon": "heart",
"name": "Moisturise",
"detail": "Barrier Repair Cream",
"caption": "Warm it between your fingers first; it melts in faster and feels lighter.",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"duration": "1 min"
},
{
"icon": "badge-check",
"name": "Protect",
"detail": "Daily Shield SPF 50",
"caption": "Two finger lengths for face and neck, every single morning, even when it is cloudy.",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
},
"duration": "1 min"
}
],
"cta": {
"label": "Save it for tomorrow",
"detail": "More routines on @miraglow"
},
"disclaimer": "Patch test new products first. Cleanser and serum gifted by the brands.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"layout": "focus",
"pictures": "cutout",
"logo": "auto"
}
},
"metaData": {
"title": "My 5-minute morning glow routine",
"captionTiny": "My 5-minute morning routine: cleanse, tone, serum, moisturise, SPF. Save it for tomorrow.",
"captionShort": "My 5-minute glow routine for busy weekday mornings: a gentle gel cleanser, rose water toner, vitamin C serum, a barrier cream and SPF 50, every single morning. For dry, sensitive skin, and it works under make-up too.",
"captionMedium": "My 5-minute glow routine for busy weekday mornings, step by step. Cleanse with a pea-sized amount of gel cleanser, pat in a rose water toner with your hands, press in three drops of vitamin C serum, warm a barrier cream between your fingers and finish with two finger lengths of SPF 50, even when it is cloudy. It is made for dry, sensitive skin and sits nicely under make-up. Patch test anything new first. Save this for tomorrow morning and tell me your own first step in the comments.",
"captionLong": "My 5-minute glow routine for busy weekday mornings, step by step. Cleanse with a pea-sized amount of gel cleanser on damp skin and rinse with lukewarm water. Pat in a rose water toner with your hands instead of a cotton pad, so nothing goes to waste. Press three drops of vitamin C serum over cheeks, forehead and chin. Warm a barrier repair cream between your fingers first, so it melts in faster. Finish with two finger lengths of SPF 50 for face and neck, every single morning, even when it is cloudy. It is made for dry, sensitive skin and sits nicely under make-up. Patch test anything new first; the cleanser and the serum were gifted by the brands. Save this for tomorrow morning and tell me your own first step in the comments.",
"hashtags": [
"morningroutine",
"skincareroutine",
"glowingskin",
"spfeveryday",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.