Influencer, This or that 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | This or that |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 12 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
This or that, a poll: the question, two options each with a picture and a name, the results as percentages if there are any, and a call to comment. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the question, the two options, the results and the call to comment. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the question, such as This or that or Settle this. | |
clipData.headline | text | yes | up to 80 characters | Question: What you are asking. |
clipData.options | list | yes | at least 2, up to 2 | Options: The two options, this one first, then that one. |
clipData.options[] | group | Option | ||
clipData.options[].name | text | yes | up to 24 characters | Name: The option in a word or two. |
clipData.options[].detail | text | up to 48 characters | Detail: What exactly, such as the product or the shade. | |
clipData.options[].percent | number | from 0, to 100, 1 decimals | Result: The share of the votes, in percent. Left out on both, the poll stays open. | |
clipData.options[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, camera, video, play, music, mic, message-circle, share-2, bookmark, dumbbell, footprints, palette, brush, glasses, watch, mountain, plane, heart-pulse, flower-2, moon, eye | Icon: Drawn where the option has no picture. | |
clipData.options[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The option: a photo fills its half, a cut-out is shown whole. | |
clipData.versus | text | up to 6 characters | Between them: The word on the disc between the options, such as or, vs or oder. Left out, the disc shows a spark. | |
clipData.source | text | up to 60 characters | Source: Where the results come from, such as Poll in my stories, 2,418 votes. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 100 characters | Small print: A note that must be shown, such as who gifted the products. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | cards, split | Layout: Cards: the two options as cards side by side. Split: the frame split in two halves, each filled by its option's picture. | |
clipData.look.pictures | enum | photo, cutout | Pictures: Photo: pictures fill their frame. Cut-out: products shown whole on a card. | |
clipData.look.showResults | boolean | Show the results: The percentages fill in and the winner is crowned. Off, the poll stays an open question. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the question, such as This or that or Settle this."
},
"headline": {
"type": "string",
"maxLength": 80,
"title": "Question",
"description": "What you are asking."
},
"options": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The option in a word or two."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "What exactly, such as the product or the shade."
},
"percent": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Result",
"description": "The share of the votes, in percent. Left out on both, the poll stays open."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "Drawn where the option has no picture.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The option: a photo fills its half, a cut-out is shown whole."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Option"
},
"minItems": 2,
"maxItems": 2,
"title": "Options",
"description": "The two options, this one first, then that one."
},
"versus": {
"type": "string",
"maxLength": 6,
"title": "Between them",
"description": "The word on the disc between the options, such as or, vs or oder. Left out, the disc shows a spark."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where the results come from, such as Poll in my stories, 2,418 votes."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 100,
"title": "Small print",
"description": "A note that must be shown, such as who gifted the products."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"cards",
"split"
],
"title": "Layout",
"description": "Cards: the two options as cards side by side. Split: the frame split in two halves, each filled by its option's picture.",
"enumNames": [
"Two cards",
"Split screen"
]
},
"pictures": {
"type": "string",
"enum": [
"photo",
"cutout"
],
"title": "Pictures",
"description": "Photo: pictures fill their frame. Cut-out: products shown whole on a card.",
"enumNames": [
"Photos filling the frame",
"Cut-out products"
]
},
"showResults": {
"type": "boolean",
"title": "Show the results",
"description": "The percentages fill in and the winner is crowned. Off, the poll stays an open question."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"options"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the question, the two options, the results and the call to comment."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the question, such as This or that or Settle this."
},
"headline": {
"type": "string",
"maxLength": 80,
"title": "Question",
"description": "What you are asking."
},
"options": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 24,
"title": "Name",
"description": "The option in a word or two."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "What exactly, such as the product or the shade."
},
"percent": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Result",
"description": "The share of the votes, in percent. Left out on both, the poll stays open."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "Drawn where the option has no picture.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The option: a photo fills its half, a cut-out is shown whole."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Option"
},
"minItems": 2,
"maxItems": 2,
"title": "Options",
"description": "The two options, this one first, then that one."
},
"versus": {
"type": "string",
"maxLength": 6,
"title": "Between them",
"description": "The word on the disc between the options, such as or, vs or oder. Left out, the disc shows a spark."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where the results come from, such as Poll in my stories, 2,418 votes."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 100,
"title": "Small print",
"description": "A note that must be shown, such as who gifted the products."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"cards",
"split"
],
"title": "Layout",
"description": "Cards: the two options as cards side by side. Split: the frame split in two halves, each filled by its option's picture.",
"enumNames": [
"Two cards",
"Split screen"
]
},
"pictures": {
"type": "string",
"enum": [
"photo",
"cutout"
],
"title": "Pictures",
"description": "Photo: pictures fill their frame. Cut-out: products shown whole on a card.",
"enumNames": [
"Photos filling the frame",
"Cut-out products"
]
},
"showResults": {
"type": "boolean",
"title": "Show the results",
"description": "The percentages fill in and the winner is crowned. Off, the poll stays an open question."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the question, the two options, the results and the call to comment."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=This%20or%20that&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "This or that",
"headline": "Matte or glossy: which lip finish are you wearing this autumn?",
"options": [
{
"icon": "heart",
"name": "Matte",
"detail": "Velvet Matte Lipstick in Rosewood",
"percent": 58,
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"icon": "sparkles",
"name": "Glossy",
"detail": "Mirror Shine Lip Gloss in Berry",
"percent": 42,
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
}
}
],
"versus": "or",
"source": "Poll in my stories, 2,418 votes",
"cta": {
"label": "Comment your pick",
"detail": "I read every single one, @miraglow"
},
"disclaimer": "Both products gifted by Luma Beauty. Results from 2,418 votes in my stories.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "centre",
"layout": "cards",
"pictures": "photo",
"showResults": true,
"logo": "auto"
}
},
"metaData": {
"title": "Matte or glossy? You voted",
"captionTiny": "Matte or glossy lips this autumn? 58 percent of you said matte. Tell me yours in the comments.",
"captionShort": "Matte or glossy: which lip finish are you wearing this autumn? I asked in my stories and 2,418 of you voted: 58 percent matte, 42 percent glossy. Team velvet wins this round. Comment your pick and tell me why.",
"captionMedium": "Matte or glossy: which lip finish are you wearing this autumn? I asked in my stories and 2,418 of you voted. 58 percent went for the Velvet Matte Lipstick in Rosewood and 42 percent for the Mirror Shine Lip Gloss in Berry. I wear both, matte for long days and gloss for evenings, but I am secretly on team velvet. Comment your pick and tell me why; I read every single one. Both products were gifted by Luma Beauty.",
"captionLong": "Matte or glossy: which lip finish are you wearing this autumn? I asked in my stories and 2,418 of you voted. 58 percent went for the Velvet Matte Lipstick in Rosewood, which lasts through coffee and lunch, and 42 percent for the Mirror Shine Lip Gloss in Berry, which looks fuller and feels like a balm. I wear both, matte for long days and gloss for evenings out, but I am secretly on team velvet this season. Comment your pick and tell me why; I read every single one, and the most convincing answer decides my next video. Both products were gifted by Luma Beauty, and the opinions are my own.",
"hashtags": [
"thisorthat",
"lippoll",
"mattelips",
"lipgloss",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.