Influencer, Weekly plan 1.0.0
| Template | Influencer, tpl_3245d6e9ee79 |
|---|---|
| Variant | Weekly plan |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A weekly plan or challenge from a creator: a headline, when it starts, three to seven days each with a title, one line and an icon, the goal at the end and a call to action. The clip is as long as the days need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the days of the plan, the goal and the call to action. The creator is the brand's badge. | |
clipData.kicker | text | up to 28 characters | Kicker: A short line above the headline, such as the challenge's name. | |
clipData.headline | text | yes | up to 56 characters | Headline: What the plan is. |
clipData.date | text | up to 40 characters | When: When it starts or runs, as it should be read. | |
clipData.days | list | yes | at least 3, up to 7 | Days: Three to seven days, shown one after another and then as the whole week; the clip gets two seconds longer for each. |
clipData.days[] | group | Day | ||
clipData.days[].label | text | up to 12 characters | Day: The day as it should be shown, such as Mon or Day 1. Without it, the day is numbered. | |
clipData.days[].title | text | yes | up to 28 characters | Title: What the day is about. |
clipData.days[].detail | text | up to 64 characters | One line: What to do, in one line. | |
clipData.days[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, camera, video, play, music, mic, message-circle, share-2, bookmark, dumbbell, footprints, palette, brush, glasses, watch, mountain, plane, heart-pulse, flower-2, moon, eye | Icon: A line icon for the day. Without one, the day's number stands in. | |
clipData.goal | text | up to 64 characters | Goal: Where the week leads, shown with the whole plan at the end. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: A note that must be shown with the plan. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | cards, planner | Layout: Cards: one day at a time on a card, swiped away, with the week as a strip above. Planner: the week written out as a list (columns on a wide frame), filling in day by day. | |
clipData.look.showChecks | boolean | Tick the days off: A tick on every day once it has been shown, as on a challenge tracker. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 28,
"title": "Kicker",
"description": "A short line above the headline, such as the challenge's name."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "What the plan is."
},
"date": {
"type": "string",
"maxLength": 40,
"title": "When",
"description": "When it starts or runs, as it should be read."
},
"days": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 12,
"title": "Day",
"description": "The day as it should be shown, such as Mon or Day 1. Without it, the day is numbered."
},
"title": {
"type": "string",
"maxLength": 28,
"title": "Title",
"description": "What the day is about."
},
"detail": {
"type": "string",
"maxLength": 64,
"title": "One line",
"description": "What to do, in one line."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "A line icon for the day. Without one, the day's number stands in.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Day"
},
"minItems": 3,
"maxItems": 7,
"title": "Days",
"description": "Three to seven days, shown one after another and then as the whole week; the clip gets two seconds longer for each."
},
"goal": {
"type": "string",
"maxLength": 64,
"title": "Goal",
"description": "Where the week leads, shown with the whole plan at the end."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "A note that must be shown with the plan."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"cards",
"planner"
],
"title": "Layout",
"description": "Cards: one day at a time on a card, swiped away, with the week as a strip above. Planner: the week written out as a list (columns on a wide frame), filling in day by day.",
"enumNames": [
"A card per day",
"The week as a planner"
]
},
"showChecks": {
"type": "boolean",
"title": "Tick the days off",
"description": "A tick on every day once it has been shown, as on a challenge tracker."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"days"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the days of the plan, the goal and the call to action. The creator is the brand's badge."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 28,
"title": "Kicker",
"description": "A short line above the headline, such as the challenge's name."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "What the plan is."
},
"date": {
"type": "string",
"maxLength": 40,
"title": "When",
"description": "When it starts or runs, as it should be read."
},
"days": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 12,
"title": "Day",
"description": "The day as it should be shown, such as Mon or Day 1. Without it, the day is numbered."
},
"title": {
"type": "string",
"maxLength": 28,
"title": "Title",
"description": "What the day is about."
},
"detail": {
"type": "string",
"maxLength": 64,
"title": "One line",
"description": "What to do, in one line."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"camera",
"video",
"play",
"music",
"mic",
"message-circle",
"share-2",
"bookmark",
"dumbbell",
"footprints",
"palette",
"brush",
"glasses",
"watch",
"mountain",
"plane",
"heart-pulse",
"flower-2",
"moon",
"eye"
],
"title": "Icon",
"description": "A line icon for the day. Without one, the day's number stands in.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Camera",
"Video",
"Play",
"Music",
"Mic",
"Message circle",
"Share 2",
"Bookmark",
"Dumbbell",
"Footprints",
"Palette",
"Brush",
"Glasses",
"Watch",
"Mountain",
"Plane",
"Heart pulse",
"Flower 2",
"Moon",
"Eye"
]
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Day"
},
"minItems": 3,
"maxItems": 7,
"title": "Days",
"description": "Three to seven days, shown one after another and then as the whole week; the clip gets two seconds longer for each."
},
"goal": {
"type": "string",
"maxLength": 64,
"title": "Goal",
"description": "Where the week leads, shown with the whole plan at the end."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "A note that must be shown with the plan."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"cards",
"planner"
],
"title": "Layout",
"description": "Cards: one day at a time on a card, swiped away, with the week as a strip above. Planner: the week written out as a list (columns on a wide frame), filling in day by day.",
"enumNames": [
"A card per day",
"The week as a planner"
]
},
"showChecks": {
"type": "boolean",
"title": "Tick the days off",
"description": "A tick on every day once it has been shown, as on a challenge tracker."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the days of the plan, the goal and the call to action. The creator is the brand's badge."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_3245d6e9ee79?variant=Weekly%20plan&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Glow week challenge",
"headline": "Five days to calm, glowing skin, one small step a day",
"date": "Starts Monday 6 October",
"days": [
{
"icon": "hand-heart",
"label": "Mon",
"title": "Double cleanse",
"detail": "Oil first, then a gentle gel. Massage for a full sixty seconds."
},
{
"icon": "sparkles",
"label": "Tue",
"title": "Hydrate in layers",
"detail": "Toner, essence, then serum on damp skin. Pat, never rub it in."
},
{
"icon": "flower-2",
"label": "Wed",
"title": "Gentle exfoliation",
"detail": "A mild acid toner at night only, skip it if your skin stings."
},
{
"icon": "clock",
"label": "Thu",
"title": "SPF, every time",
"detail": "Two finger lengths on face and neck, reapplied after lunch."
},
{
"icon": "moon",
"label": "Fri",
"title": "Rest and reset",
"detail": "No actives tonight. Moisturiser, eight hours of sleep, water."
}
],
"goal": "Calm, glowing skin by the weekend, and a routine that sticks",
"cta": {
"label": "Join the challenge",
"detail": "Comment GLOW and I will send you the plan"
},
"disclaimer": "Patch test new products first. Not medical advice.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"layout": "cards",
"showChecks": true,
"logo": "auto"
}
},
"metaData": {
"title": "Glow week: five days to calm, glowing skin",
"captionTiny": "Glow week: five days, one small skin step a day. Starts Monday, comment GLOW for the plan.",
"captionShort": "Glow week starts Monday: five days to calm, glowing skin with one small step a day. Double cleanse, hydrate in layers, gentle exfoliation, SPF every time and a proper rest day. Comment GLOW and I will send you the plan.",
"captionMedium": "Glow week starts Monday 6 October, and it is five days to calm, glowing skin with one small step a day. Monday is the double cleanse, Tuesday hydrating in layers, Wednesday a gentle exfoliation at night, Thursday SPF every single time, and Friday a rest and reset with no actives at all. The goal is calm, glowing skin by the weekend and a routine that actually sticks. Comment GLOW and I will send you the full plan. Patch test new products first, and this is not medical advice.",
"captionLong": "Glow week starts Monday 6 October: five days to calm, glowing skin, one small step a day, so it fits into any morning. Monday: double cleanse, oil first and then a gentle gel, massaged in for a full sixty seconds. Tuesday: hydrate in layers, toner, essence and serum on damp skin, patted in rather than rubbed. Wednesday: a gentle exfoliation with a mild acid toner at night only, skipped if your skin stings. Thursday: SPF every time, two finger lengths on face and neck, reapplied after lunch. Friday: rest and reset, no actives, a good moisturiser, eight hours of sleep and plenty of water. The goal is calm, glowing skin by the weekend and a routine that sticks. Comment GLOW and I will send you the full plan. Patch test new products first, and this is not medical advice.",
"hashtags": [
"glowweek",
"skincareroutine",
"skinchallenge",
"miraglow"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.