Tech, Hiring 1.0.0
| Template | Tech, tpl_46549cf45b15 |
|---|---|
| Variant | Hiring |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 12 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A job ad: the role, the team, where and how they work, the pay where you show it, two to five perks with icons, a team picture and how to apply, with the person they would work with. The clip is as long as the perks need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the role and its facts, the perks, the team picture and how to apply. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the role, such as We are hiring. | |
clipData.role | text | yes | up to 56 characters | Role: The job title, as you would advertise it. |
clipData.team | text | up to 48 characters | Team: Which team, and anything that tells its size or what it does. | |
clipData.subline | text | up to 110 characters | What the job is: One or two sentences on what they would do. | |
clipData.place | text | up to 40 characters | Location: Where, as it should be read, such as Berlin or Lisbon. | |
clipData.mode | text | up to 32 characters | Working mode: On site, hybrid or remote, in your own words. | |
clipData.salary | text | up to 40 characters | Pay: The pay range as it should be read, with its currency, such as €85,000 to €105,000. | |
clipData.perksTitle | text | up to 40 characters | Perks heading: A heading over the perks, such as What you get. Left out, the perks stand alone. | |
clipData.perks | list | at least 2, up to 5 | Perks: Two to five perks, shown one after another; the clip gets 1.4 seconds longer for each. | |
clipData.perks[] | group | Perk | ||
clipData.perks[].title | text | yes | up to 36 characters | Perk: The perk, in a few words. |
clipData.perks[].detail | text | up to 70 characters | Detail: One line more about it. | |
clipData.perks[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, cpu, cloud, code, settings, smartphone, laptop, database, bot, factory, gauge, wrench, wifi, battery-charging, plug-zap, server, layers, puzzle, workflow, boxes, hard-hat | Icon: A line icon for the perk. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: A picture of the team or the office, any shape; it fills its frame and may be cropped at the edges. | |
clipData.contactLabel | text | up to 32 characters | Contact heading: A line over the person from your brand who leads the team, such as Your future lead. | |
clipData.date | text | up to 40 characters | Closing date: Until when to apply, as it should be read. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: Anything that must be said, such as an equal opportunity statement. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.pictureStyle | enum | card, full | Team picture: Card: the picture in a frame beside the words. Full: the picture fills the clip behind the words. | |
clipData.look.showContact | boolean | Show the contact person: The person on your brand's badge, with their name and role, at the end beside how to apply. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the role, such as We are hiring."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "The job title, as you would advertise it."
},
"team": {
"type": "string",
"maxLength": 48,
"title": "Team",
"description": "Which team, and anything that tells its size or what it does."
},
"subline": {
"type": "string",
"maxLength": 110,
"title": "What the job is",
"description": "One or two sentences on what they would do."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Location",
"description": "Where, as it should be read, such as Berlin or Lisbon."
},
"mode": {
"type": "string",
"maxLength": 32,
"title": "Working mode",
"description": "On site, hybrid or remote, in your own words."
},
"salary": {
"type": "string",
"maxLength": 40,
"title": "Pay",
"description": "The pay range as it should be read, with its currency, such as €85,000 to €105,000."
},
"perksTitle": {
"type": "string",
"maxLength": 40,
"title": "Perks heading",
"description": "A heading over the perks, such as What you get. Left out, the perks stand alone."
},
"perks": {
"type": "array",
"items": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 36,
"title": "Perk",
"description": "The perk, in a few words."
},
"detail": {
"type": "string",
"maxLength": 70,
"title": "Detail",
"description": "One line more about it."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon for the perk.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Perk"
},
"minItems": 2,
"maxItems": 5,
"title": "Perks",
"description": "Two to five perks, shown one after another; the clip gets 1.4 seconds longer for each."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the team or the office, any shape; it fills its frame and may be cropped at the edges."
},
"contactLabel": {
"type": "string",
"maxLength": 32,
"title": "Contact heading",
"description": "A line over the person from your brand who leads the team, such as Your future lead."
},
"date": {
"type": "string",
"maxLength": 40,
"title": "Closing date",
"description": "Until when to apply, as it should be read."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Anything that must be said, such as an equal opportunity statement."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"pictureStyle": {
"type": "string",
"enum": [
"card",
"full"
],
"title": "Team picture",
"description": "Card: the picture in a frame beside the words. Full: the picture fills the clip behind the words.",
"enumNames": [
"In a card",
"Filling the clip"
]
},
"showContact": {
"type": "boolean",
"title": "Show the contact person",
"description": "The person on your brand's badge, with their name and role, at the end beside how to apply."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"role"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the role and its facts, the perks, the team picture and how to apply."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the role, such as We are hiring."
},
"role": {
"type": "string",
"maxLength": 56,
"title": "Role",
"description": "The job title, as you would advertise it."
},
"team": {
"type": "string",
"maxLength": 48,
"title": "Team",
"description": "Which team, and anything that tells its size or what it does."
},
"subline": {
"type": "string",
"maxLength": 110,
"title": "What the job is",
"description": "One or two sentences on what they would do."
},
"place": {
"type": "string",
"maxLength": 40,
"title": "Location",
"description": "Where, as it should be read, such as Berlin or Lisbon."
},
"mode": {
"type": "string",
"maxLength": 32,
"title": "Working mode",
"description": "On site, hybrid or remote, in your own words."
},
"salary": {
"type": "string",
"maxLength": 40,
"title": "Pay",
"description": "The pay range as it should be read, with its currency, such as €85,000 to €105,000."
},
"perksTitle": {
"type": "string",
"maxLength": 40,
"title": "Perks heading",
"description": "A heading over the perks, such as What you get. Left out, the perks stand alone."
},
"perks": {
"type": "array",
"items": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 36,
"title": "Perk",
"description": "The perk, in a few words."
},
"detail": {
"type": "string",
"maxLength": 70,
"title": "Detail",
"description": "One line more about it."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon for the perk.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
}
},
"required": [
"title"
],
"additionalProperties": false,
"title": "Perk"
},
"minItems": 2,
"maxItems": 5,
"title": "Perks",
"description": "Two to five perks, shown one after another; the clip gets 1.4 seconds longer for each."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the team or the office, any shape; it fills its frame and may be cropped at the edges."
},
"contactLabel": {
"type": "string",
"maxLength": 32,
"title": "Contact heading",
"description": "A line over the person from your brand who leads the team, such as Your future lead."
},
"date": {
"type": "string",
"maxLength": 40,
"title": "Closing date",
"description": "Until when to apply, as it should be read."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Anything that must be said, such as an equal opportunity statement."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"pictureStyle": {
"type": "string",
"enum": [
"card",
"full"
],
"title": "Team picture",
"description": "Card: the picture in a frame beside the words. Full: the picture fills the clip behind the words.",
"enumNames": [
"In a card",
"Filling the clip"
]
},
"showContact": {
"type": "boolean",
"title": "Show the contact person",
"description": "The person on your brand's badge, with their name and role, at the end beside how to apply."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the role and its facts, the perks, the team picture and how to apply."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_46549cf45b15?variant=Hiring&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "We are hiring",
"role": "Senior Platform Engineer, Streaming Data",
"team": "Data Infrastructure, a team of nine",
"subline": "Keep the pipelines two thousand product teams rely on every morning fast, cheap and quietly boring.",
"place": "Berlin or Lisbon",
"mode": "Hybrid, two days in office",
"salary": "€85,000 to €105,000 a year",
"perksTitle": "What you get with us",
"perks": [
{
"icon": "calendar",
"title": "A four-day week every August",
"detail": "Full pay, the whole company off on Fridays for a month."
},
{
"icon": "graduation-cap",
"title": "€2,000 learning budget",
"detail": "Conferences, courses and books, spent as you see fit."
},
{
"icon": "laptop",
"title": "Your own setup",
"detail": "A laptop of your choice and a home office allowance."
},
{
"icon": "rocket",
"title": "Real ownership",
"detail": "Stock options for everybody, from the first day on."
}
],
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"contactLabel": "You would work with",
"date": "Apply by 31 October",
"cta": {
"label": "Apply in five minutes",
"detail": "lumenlabs.example/jobs"
},
"disclaimer": "We welcome applicants of every background and offer visa support.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"pictureStyle": "card",
"showContact": true,
"logo": "auto"
}
},
"metaData": {
"title": "We are hiring: Senior Platform Engineer, Streaming Data",
"captionTiny": "We are hiring a Senior Platform Engineer for Streaming Data, in Berlin or Lisbon. Apply by 31 October.",
"captionShort": "Join Data Infrastructure as a Senior Platform Engineer, Streaming Data. Hybrid in Berlin or Lisbon, €85,000 to €105,000 a year, a four-day week every August and a €2,000 learning budget. Apply by 31 October.",
"captionMedium": "We are hiring a Senior Platform Engineer for Streaming Data. You would join Data Infrastructure, a team of nine keeping the pipelines two thousand product teams rely on every morning fast, cheap and quietly boring. Hybrid in Berlin or Lisbon, two days in the office, €85,000 to €105,000 a year. A four-day week every August, a €2,000 learning budget, your own setup and stock options for everybody. Apply by 31 October.",
"captionLong": "We are hiring a Senior Platform Engineer for Streaming Data. You would join Data Infrastructure, a team of nine keeping the pipelines two thousand product teams rely on every morning fast, cheap and quietly boring. The role is hybrid in Berlin or Lisbon, with two days a week in the office, and pays €85,000 to €105,000 a year. With it come a four-day week every August on full pay, a €2,000 learning budget for conferences, courses and books, a laptop of your choice with a home office allowance, and stock options for everybody from the first day. We welcome applicants of every background and offer visa support. Applying takes five minutes; the closing date is 31 October.",
"hashtags": [
"hiring",
"platformengineering",
"berlinjobs",
"lumenlabs"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.