Tech, Product launch 1.0.0
| Template | Tech, tpl_46549cf45b15 |
|---|---|
| Variant | Product launch |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A product reveal: the product's name and tagline over its picture, one to five callouts pinned to points of the picture or listed beside it, then when it is available, its price and a call to action. The clip gets a little under two seconds longer per callout. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the product, its picture and callouts, when it is available, the price and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the name, such as Introducing or New. | |
clipData.headline | text | yes | up to 40 characters | Product name: The name of what is launched. |
clipData.subline | text | up to 90 characters | Tagline: What it is or does, in one line. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product: cut out or on a plain background shows it whole on a lit stage; a photo can fill the frame instead (see Look). Any shape. | |
clipData.callouts | list | at least 1, up to 5 | Callouts: One to five things worth pointing at, each pinned to a point of the picture where x and y are sent, otherwise listed. | |
clipData.callouts[] | group | Callout | ||
clipData.callouts[].label | text | yes | up to 28 characters | Label: What it is, in a few words. |
clipData.callouts[].detail | text | up to 60 characters | Detail: Why it matters. | |
clipData.callouts[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, cpu, cloud, code, settings, smartphone, laptop, database, bot, factory, gauge, wrench, wifi, battery-charging, plug-zap, server, layers, puzzle, workflow, boxes, hard-hat | Icon: A line icon beside the label. | |
clipData.callouts[].x | number | from 0, to 100, 1 decimals | Across: Where on the picture, in percent from its left edge (0 to 100). With Down, pins the callout there. | |
clipData.callouts[].y | number | from 0, to 100, 1 decimals | Down: Where on the picture, in percent from its top edge (0 to 100). | |
clipData.availability | text | up to 48 characters | Availability: When and where it can be had, as it should be read. | |
clipData.price | number | 2 decimals | Price: The price, shown with the currency. Leave out for no price. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code the price is in, such as EUR, GBP, USD or CHF. | |
clipData.priceNote | text | up to 32 characters | Price note: A line beside the price, such as From, excl. VAT or per seat a month. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: Terms or test conditions that must be shown. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.callouts | enum | pinned, listed | Callouts: Pinned: each callout points at its place on the picture with a line. Listed: they build a list beside the picture. | |
clipData.look.picture | enum | product, photo | Picture: Product: the picture shown whole on a lit stage, best for a cut-out. Photo: the picture fills a large frame, best for a photo with a background. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the name, such as Introducing or New."
},
"headline": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The name of what is launched."
},
"subline": {
"type": "string",
"maxLength": 90,
"title": "Tagline",
"description": "What it is or does, in one line."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product: cut out or on a plain background shows it whole on a lit stage; a photo can fill the frame instead (see Look). Any shape."
},
"callouts": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Label",
"description": "What it is, in a few words."
},
"detail": {
"type": "string",
"maxLength": 60,
"title": "Detail",
"description": "Why it matters."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon beside the label.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
},
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across",
"description": "Where on the picture, in percent from its left edge (0 to 100). With Down, pins the callout there."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down",
"description": "Where on the picture, in percent from its top edge (0 to 100)."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Callout"
},
"minItems": 1,
"maxItems": 5,
"title": "Callouts",
"description": "One to five things worth pointing at, each pinned to a point of the picture where x and y are sent, otherwise listed."
},
"availability": {
"type": "string",
"maxLength": 48,
"title": "Availability",
"description": "When and where it can be had, as it should be read."
},
"price": {
"type": "number",
"title": "Price",
"description": "The price, shown with the currency. Leave out for no price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the price is in, such as EUR, GBP, USD or CHF."
},
"priceNote": {
"type": "string",
"maxLength": 32,
"title": "Price note",
"description": "A line beside the price, such as From, excl. VAT or per seat a month."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms or test conditions that must be shown."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"callouts": {
"type": "string",
"enum": [
"pinned",
"listed"
],
"title": "Callouts",
"description": "Pinned: each callout points at its place on the picture with a line. Listed: they build a list beside the picture.",
"enumNames": [
"Pinned to the picture",
"Listed beside it"
]
},
"picture": {
"type": "string",
"enum": [
"product",
"photo"
],
"title": "Picture",
"description": "Product: the picture shown whole on a lit stage, best for a cut-out. Photo: the picture fills a large frame, best for a photo with a background.",
"enumNames": [
"Product on a stage",
"Photo filling the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the product, its picture and callouts, when it is available, the price and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the name, such as Introducing or New."
},
"headline": {
"type": "string",
"maxLength": 40,
"title": "Product name",
"description": "The name of what is launched."
},
"subline": {
"type": "string",
"maxLength": 90,
"title": "Tagline",
"description": "What it is or does, in one line."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product: cut out or on a plain background shows it whole on a lit stage; a photo can fill the frame instead (see Look). Any shape."
},
"callouts": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Label",
"description": "What it is, in a few words."
},
"detail": {
"type": "string",
"maxLength": 60,
"title": "Detail",
"description": "Why it matters."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon beside the label.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
},
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across",
"description": "Where on the picture, in percent from its left edge (0 to 100). With Down, pins the callout there."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down",
"description": "Where on the picture, in percent from its top edge (0 to 100)."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Callout"
},
"minItems": 1,
"maxItems": 5,
"title": "Callouts",
"description": "One to five things worth pointing at, each pinned to a point of the picture where x and y are sent, otherwise listed."
},
"availability": {
"type": "string",
"maxLength": 48,
"title": "Availability",
"description": "When and where it can be had, as it should be read."
},
"price": {
"type": "number",
"title": "Price",
"description": "The price, shown with the currency. Leave out for no price."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code the price is in, such as EUR, GBP, USD or CHF."
},
"priceNote": {
"type": "string",
"maxLength": 32,
"title": "Price note",
"description": "A line beside the price, such as From, excl. VAT or per seat a month."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms or test conditions that must be shown."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"callouts": {
"type": "string",
"enum": [
"pinned",
"listed"
],
"title": "Callouts",
"description": "Pinned: each callout points at its place on the picture with a line. Listed: they build a list beside the picture.",
"enumNames": [
"Pinned to the picture",
"Listed beside it"
]
},
"picture": {
"type": "string",
"enum": [
"product",
"photo"
],
"title": "Picture",
"description": "Product: the picture shown whole on a lit stage, best for a cut-out. Photo: the picture fills a large frame, best for a photo with a background.",
"enumNames": [
"Product on a stage",
"Photo filling the frame"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the product, its picture and callouts, when it is available, the price and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_46549cf45b15?variant=Product%20launch&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Introducing",
"headline": "Lumen Node S2",
"subline": "Edge AI for the factory floor, in a fanless box the size of a paperback",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"callouts": [
{
"x": 51,
"y": 40,
"icon": "layers",
"label": "Fanless aluminium body",
"detail": "Silent, sealed against dust, runs from -20 to 60 °C"
},
{
"x": 46,
"y": 52,
"icon": "cpu",
"label": "40 TOPS neural engine",
"detail": "Runs vision models on the device, no cloud round trip"
},
{
"x": 23,
"y": 69,
"icon": "plug-zap",
"label": "Two 2.5 GbE ports",
"detail": "Chain cameras and controllers without an extra switch"
},
{
"x": 80,
"y": 60,
"icon": "battery-charging",
"label": "Swap-in power module",
"detail": "24 V DC in, with a buffer for clean shutdowns"
}
],
"availability": "Shipping from 14 October in the EU and UK",
"price": 649,
"currency": "EUR",
"priceNote": "Starting price, excl. VAT",
"cta": {
"label": "Pre-order now",
"detail": "lumenlabs.example/node-s2"
},
"disclaimer": "TOPS at INT8 in our lab. Pre-orders ship in the order they were placed.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"callouts": "pinned",
"picture": "product",
"logo": "auto"
}
},
"metaData": {
"title": "Introducing the Lumen Node S2",
"captionTiny": "Meet the Lumen Node S2: edge AI for the factory floor, fanless, from 649 euros. Shipping 14 October.",
"captionShort": "Introducing the Lumen Node S2: edge AI for the factory floor in a fanless box the size of a paperback. A 40 TOPS neural engine, two 2.5 GbE ports and a swap-in power module. From 649 euros, shipping from 14 October.",
"captionMedium": "Introducing the Lumen Node S2, edge AI for the factory floor in a fanless box the size of a paperback. Its sealed aluminium body runs silently from -20 to 60 °C, a 40 TOPS neural engine runs vision models on the device with no cloud round trip, two 2.5 GbE ports chain cameras and controllers without an extra switch, and a swap-in power module keeps shutdowns clean. From 649 euros excluding VAT, shipping from 14 October in the EU and UK. Pre-order at lumenlabs.example/node-s2.",
"captionLong": "Introducing the Lumen Node S2, edge AI for the factory floor in a fanless box the size of a paperback. Its sealed aluminium body runs silently from -20 to 60 °C and keeps the dust out. A 40 TOPS neural engine runs vision models on the device itself, so inspection results arrive without a round trip to the cloud. Two 2.5 GbE ports chain cameras and controllers without an extra switch, and a swap-in power module takes 24 V DC with a buffer for clean shutdowns. The Node S2 starts at 649 euros excluding VAT and ships from 14 October in the EU and UK, in the order pre-orders were placed. Pre-order at lumenlabs.example/node-s2.",
"hashtags": [
"edgeai",
"industry40",
"machinevision",
"lumenlabs"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.