Tech, Stat highlight 1.0.0
| Template | Tech, tpl_46549cf45b15 |
|---|---|
| Variant | Stat highlight |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A milestone or a set of key figures: a headline, one to four big numbers that count up to exactly the value sent, each with its label, and a thank-you line with the logo at the end. The clip is as long as the figures need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the figures, the thank-you line and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Our year in numbers. | |
clipData.headline | text | yes | up to 64 characters | Headline: What the numbers celebrate. |
clipData.date | text | up to 32 characters | Date: The date or the period the figures are for, as it should be read. | |
clipData.figures | list | yes | at least 1, up to 4 | Figures: One to four figures, each counting up to exactly the value sent; the clip gets a little over two seconds longer for each. |
clipData.figures[] | group | Figure | ||
clipData.figures[].value | number | yes | 3 decimals | Value: The number, exactly as it should land, such as 10, 99.99 or 1250. Write large numbers with a unit (10 and M) rather than in full. |
clipData.figures[].unit | text | up to 12 characters | Unit: What follows the number, such as %, M, ms or users. | |
clipData.figures[].prefix | text | up to 4 characters | Before the number: A sign or symbol in front of the number, such as +, $ or a currency. | |
clipData.figures[].label | text | yes | up to 40 characters | Label: What the number counts. |
clipData.figures[].note | text | up to 40 characters | Note: A short line under the label, such as since launch or against last year. | |
clipData.figures[].change | number | 1 decimals | Change in percent: The change against the period before, in percent, such as 38 or -4. Shown with its sign, in the positive colour when up and the negative one when down. | |
clipData.figures[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, cpu, cloud, code, settings, smartphone, laptop, database, bot, factory, gauge, wrench, wifi, battery-charging, plug-zap, server, layers, puzzle, workflow, boxes, hard-hat | Icon: A line icon for the figure. | |
clipData.thanks | text | up to 90 characters | Thank-you line: The line the clip ends on, beside the logo. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.source | text | up to 120 characters | Source: Where the figures come from, or a note that must go with them. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | spotlight, board | Layout: Spotlight: one figure at a time, large, in a ring. Board: the figures fill a board one by one, side by side. | |
clipData.look.celebrate | boolean | Celebrate: A burst of confetti in the brand's colours as each figure lands. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Our year in numbers."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the numbers celebrate."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the period the figures are for, as it should be read."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Value",
"description": "The number, exactly as it should land, such as 10, 99.99 or 1250. Write large numbers with a unit (10 and M) rather than in full."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What follows the number, such as %, M, ms or users."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the number",
"description": "A sign or symbol in front of the number, such as +, $ or a currency."
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Label",
"description": "What the number counts."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the label, such as since launch or against last year."
},
"change": {
"type": "number",
"title": "Change in percent",
"description": "The change against the period before, in percent, such as 38 or -4. Shown with its sign, in the positive colour when up and the negative one when down."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon for the figure.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 1,
"maxItems": 4,
"title": "Figures",
"description": "One to four figures, each counting up to exactly the value sent; the clip gets a little over two seconds longer for each."
},
"thanks": {
"type": "string",
"maxLength": 90,
"title": "Thank-you line",
"description": "The line the clip ends on, beside the logo."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"source": {
"type": "string",
"maxLength": 120,
"title": "Source",
"description": "Where the figures come from, or a note that must go with them."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"board"
],
"title": "Layout",
"description": "Spotlight: one figure at a time, large, in a ring. Board: the figures fill a board one by one, side by side.",
"enumNames": [
"One at a time",
"Filling a board"
]
},
"celebrate": {
"type": "boolean",
"title": "Celebrate",
"description": "A burst of confetti in the brand's colours as each figure lands."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"figures"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the figures, the thank-you line and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Our year in numbers."
},
"headline": {
"type": "string",
"maxLength": 64,
"title": "Headline",
"description": "What the numbers celebrate."
},
"date": {
"type": "string",
"maxLength": 32,
"title": "Date",
"description": "The date or the period the figures are for, as it should be read."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Value",
"description": "The number, exactly as it should land, such as 10, 99.99 or 1250. Write large numbers with a unit (10 and M) rather than in full."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What follows the number, such as %, M, ms or users."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the number",
"description": "A sign or symbol in front of the number, such as +, $ or a currency."
},
"label": {
"type": "string",
"maxLength": 40,
"title": "Label",
"description": "What the number counts."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the label, such as since launch or against last year."
},
"change": {
"type": "number",
"title": "Change in percent",
"description": "The change against the period before, in percent, such as 38 or -4. Shown with its sign, in the positive colour when up and the negative one when down."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"cpu",
"cloud",
"code",
"settings",
"smartphone",
"laptop",
"database",
"bot",
"factory",
"gauge",
"wrench",
"wifi",
"battery-charging",
"plug-zap",
"server",
"layers",
"puzzle",
"workflow",
"boxes",
"hard-hat"
],
"title": "Icon",
"description": "A line icon for the figure.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Cpu",
"Cloud",
"Code",
"Settings",
"Smartphone",
"Laptop",
"Database",
"Bot",
"Factory",
"Gauge",
"Wrench",
"Wifi",
"Battery charging",
"Plug zap",
"Server",
"Layers",
"Puzzle",
"Workflow",
"Boxes",
"Hard hat"
]
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 1,
"maxItems": 4,
"title": "Figures",
"description": "One to four figures, each counting up to exactly the value sent; the clip gets a little over two seconds longer for each."
},
"thanks": {
"type": "string",
"maxLength": 90,
"title": "Thank-you line",
"description": "The line the clip ends on, beside the logo."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"source": {
"type": "string",
"maxLength": 120,
"title": "Source",
"description": "Where the figures come from, or a note that must go with them."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"board"
],
"title": "Layout",
"description": "Spotlight: one figure at a time, large, in a ring. Board: the figures fill a board one by one, side by side.",
"enumNames": [
"One at a time",
"Filling a board"
]
},
"celebrate": {
"type": "boolean",
"title": "Celebrate",
"description": "A burst of confetti in the brand's colours as each figure lands."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the figures, the thank-you line and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_46549cf45b15?variant=Stat%20highlight&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Our year in numbers",
"headline": "Ten million teams now build with Lumen Studio",
"date": "September 2026",
"figures": [
{
"icon": "users",
"note": "up from 7.2 million a year ago",
"unit": "M",
"label": "teams building with Lumen Studio",
"value": 10,
"change": 38
},
{
"icon": "server",
"unit": "%",
"label": "uptime over the last twelve months",
"value": 99.99
},
{
"icon": "cloud",
"unit": "B",
"label": "builds run on our cloud this year",
"value": 1.2,
"change": 52
},
{
"icon": "globe",
"note": "every continent but one",
"label": "countries with at least one team",
"value": 146
}
],
"thanks": "Thank you to every team that builds with us. Here is to the next ten million.",
"cta": {
"label": "Start building",
"detail": "lumenlabs.example"
},
"source": "Active teams and builds counted on 30 September 2026. Uptime across all regions.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "centre",
"layout": "spotlight",
"celebrate": true,
"logo": "auto"
}
},
"metaData": {
"title": "Ten million teams build with Lumen Studio",
"captionTiny": "Ten million teams now build with Lumen Studio. Thank you.",
"captionShort": "Ten million teams now build with Lumen Studio, up 38 percent in a year. 99.99 percent uptime, 1.2 billion builds on our cloud and teams in 146 countries. Thank you to every one of them.",
"captionMedium": "Ten million teams now build with Lumen Studio, up from 7.2 million a year ago. Over the last twelve months our cloud ran 1.2 billion builds, 52 percent more than the year before, with 99.99 percent uptime across all regions, and there is now at least one team in 146 countries. Thank you to every team that builds with us. Here is to the next ten million.",
"captionLong": "Ten million teams now build with Lumen Studio, up from 7.2 million a year ago. Over the last twelve months our cloud ran 1.2 billion builds, 52 percent more than the year before, with 99.99 percent uptime across all regions. There is now at least one team in 146 countries, on every continent but one. These are our own figures, counted on 30 September 2026. Thank you to every team that builds with us, files an issue, writes a plugin or tells a colleague about us. Here is to the next ten million: start building for free on our website.",
"hashtags": [
"milestone",
"lumenstudio",
"developertools",
"thankyou"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.