Tech, Thought leader 1.0.0
| Template | Tech, tpl_46549cf45b15 |
|---|---|
| Variant | Thought leader |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A quote or an insight for LinkedIn and the like: the quote, however long, fitted to the frame and read out word by word, who said it (your brand's person, or one you name), the topic, one to three key points and where to read more. The clip is as long as the points need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the topic, the quote, who said it, the key points and the call to action. | |
clipData.kicker | text | up to 40 characters | Topic: What it is about, a short line over the quote, such as On engineering culture. | |
clipData.quote | text | yes | up to 280 characters | Quote: The quote or the insight, from one line to a short paragraph; it is fitted to the frame. Put a few words between asterisks to have them marked, such as small enough to undo. |
clipData.author | group | Who said it: Left out, the quote is your brand's person, from its badge. Name somebody here to quote them instead. | ||
clipData.author.name | text | up to 40 characters | Name: Their name. | |
clipData.author.role | text | up to 60 characters | Role: Their role and where, such as VP Engineering at Lumen Labs. | |
clipData.author.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: Their portrait, any shape; it is cut to a circle round the face. | |
clipData.pointsTitle | text | up to 48 characters | Points heading: A heading over the key points, such as Three habits that get you there. | |
clipData.points | list | at least 1, up to 3 | Key points: One to three short points after the quote; the clip gets 2.2 seconds longer for each. | |
clipData.points[] | text | up to 90 characters | Point: One point, a sentence at most. | |
clipData.source | text | up to 60 characters | Source: Where it was said or written, such as a talk, a podcast or an essay. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: A note that must be shown with it. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | open, card, portrait | Layout: Open: the quote large on the page. Card: the quote on a card, like a post. Portrait: the person large beside the quote, where there is a picture of them. | |
clipData.look.reading | boolean | Read it out: The words light up one after another at reading pace, the marked ones underlined as they are reached. Off, the quote is there whole from the start. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 40,
"title": "Topic",
"description": "What it is about, a short line over the quote, such as On engineering culture."
},
"quote": {
"type": "string",
"maxLength": 280,
"title": "Quote",
"description": "The quote or the insight, from one line to a short paragraph; it is fitted to the frame. Put a few words between asterisks to have them marked, such as *small enough to undo*."
},
"author": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "Their name."
},
"role": {
"type": "string",
"maxLength": 60,
"title": "Role",
"description": "Their role and where, such as VP Engineering at Lumen Labs."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "Their portrait, any shape; it is cut to a circle round the face."
}
},
"additionalProperties": false,
"title": "Who said it",
"description": "Left out, the quote is your brand's person, from its badge. Name somebody here to quote them instead."
},
"pointsTitle": {
"type": "string",
"maxLength": 48,
"title": "Points heading",
"description": "A heading over the key points, such as Three habits that get you there."
},
"points": {
"type": "array",
"items": {
"type": "string",
"maxLength": 90,
"title": "Point",
"description": "One point, a sentence at most."
},
"minItems": 1,
"maxItems": 3,
"title": "Key points",
"description": "One to three short points after the quote; the clip gets 2.2 seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where it was said or written, such as a talk, a podcast or an essay."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "A note that must be shown with it."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"open",
"card",
"portrait"
],
"title": "Layout",
"description": "Open: the quote large on the page. Card: the quote on a card, like a post. Portrait: the person large beside the quote, where there is a picture of them.",
"enumNames": [
"Open",
"On a card",
"With a large portrait"
]
},
"reading": {
"type": "boolean",
"title": "Read it out",
"description": "The words light up one after another at reading pace, the marked ones underlined as they are reached. Off, the quote is there whole from the start."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"quote"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the topic, the quote, who said it, the key points and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 40,
"title": "Topic",
"description": "What it is about, a short line over the quote, such as On engineering culture."
},
"quote": {
"type": "string",
"maxLength": 280,
"title": "Quote",
"description": "The quote or the insight, from one line to a short paragraph; it is fitted to the frame. Put a few words between asterisks to have them marked, such as *small enough to undo*."
},
"author": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "Their name."
},
"role": {
"type": "string",
"maxLength": 60,
"title": "Role",
"description": "Their role and where, such as VP Engineering at Lumen Labs."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "Their portrait, any shape; it is cut to a circle round the face."
}
},
"additionalProperties": false,
"title": "Who said it",
"description": "Left out, the quote is your brand's person, from its badge. Name somebody here to quote them instead."
},
"pointsTitle": {
"type": "string",
"maxLength": 48,
"title": "Points heading",
"description": "A heading over the key points, such as Three habits that get you there."
},
"points": {
"type": "array",
"items": {
"type": "string",
"maxLength": 90,
"title": "Point",
"description": "One point, a sentence at most."
},
"minItems": 1,
"maxItems": 3,
"title": "Key points",
"description": "One to three short points after the quote; the clip gets 2.2 seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where it was said or written, such as a talk, a podcast or an essay."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "A note that must be shown with it."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"open",
"card",
"portrait"
],
"title": "Layout",
"description": "Open: the quote large on the page. Card: the quote on a card, like a post. Portrait: the person large beside the quote, where there is a picture of them.",
"enumNames": [
"Open",
"On a card",
"With a large portrait"
]
},
"reading": {
"type": "boolean",
"title": "Read it out",
"description": "The words light up one after another at reading pace, the marked ones underlined as they are reached. Off, the quote is there whole from the start."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the topic, the quote, who said it, the key points and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_46549cf45b15?variant=Thought%20leader&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "On shipping software",
"quote": "The fastest teams I know do not move fast by skipping steps. They move fast because every step is *small enough to undo*, so nobody has to be brave to ship on a Friday afternoon, and nobody gets a medal for staying late.",
"author": {},
"pointsTitle": "Three habits that get you there",
"points": [
"Ship in slices a reviewer can read in ten minutes, not in one big bang.",
"Make rolling back a button anybody may press, not a meeting.",
"Measure the time from commit to customer, never the hours online."
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"source": "From a talk at Platform Summit 2026 in Lisbon",
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"title": "Small enough to undo: Ava Lindqvist on shipping software",
"captionTiny": "Fast teams do not skip steps: they make every step small enough to undo. Ava Lindqvist on shipping software.",
"captionShort": "The fastest teams do not move fast by skipping steps; they make every step small enough to undo. Ava Lindqvist, VP Engineering at Lumen Labs, with three habits that get you there.",
"captionMedium": "The fastest teams do not move fast by skipping steps. They move fast because every step is small enough to undo, so nobody has to be brave to ship on a Friday afternoon. Ava Lindqvist, VP Engineering at Lumen Labs, from her talk at Platform Summit 2026: ship in slices a reviewer can read in ten minutes, make rolling back a button, and measure the time from commit to customer. The full essay is on our blog.",
"captionLong": "The fastest teams I know do not move fast by skipping steps. They move fast because every step is small enough to undo, so nobody has to be brave to ship on a Friday afternoon, and nobody gets a medal for staying late. That is Ava Lindqvist, VP Engineering at Lumen Labs, from her talk at Platform Summit 2026 in Lisbon. Three habits get you there: ship in slices a reviewer can read in ten minutes rather than in one big bang; make rolling back a button anybody may press, not a meeting; and measure the time from commit to customer, never the hours somebody is online. The full essay is on our blog.",
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The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.