Retail, Bundle deal 1.0.0
| Template | Retail, tpl_5bbd0ae3e79a |
|---|---|
| Variant | Bundle deal |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 13 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A bundle: two to five items with their single prices and pictures, the bundle's own price, the saving worked out from the two, and a call to action. The clip is as long as the items need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the bundle, its items, its price and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Weekend bundle. | |
clipData.headline | text | up to 60 characters | Headline: What the bundle is. | |
clipData.subline | text | up to 80 characters | Line under the headline: One line about the bundle. | |
clipData.validity | text | up to 48 characters | Valid: When the bundle is on offer, as it should be read. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code prices are in, such as EUR, GBP, USD or CHF. | |
clipData.items | list | yes | at least 2, up to 5 | Items: Two to five items in the bundle, shown one after another and added up; the clip gets a second and a half longer for each. |
clipData.items[] | group | Item | ||
clipData.items[].name | text | yes | up to 32 characters | Item: What it is. |
clipData.items[].detail | text | up to 40 characters | Detail: What kind, how much, where from. | |
clipData.items[].quantity | integer | from 1, to 99 | Quantity: How many of it are in the bundle. Left out, one. | |
clipData.items[].price | number | yes | from 0, 2 decimals | Single price: What one of it costs on its own. |
clipData.items[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The item, cut out or photographed; any shape works. | |
clipData.items[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, shopping-cart, shopping-bag, tag, truck, store, apple, coffee, croissant, carrot, fish, wine, pizza, utensils, baby, shirt, scissors, package, circle-percent, sprout, cake-slice | Icon: Drawn in place of the picture when there is none. | |
clipData.price | number | yes | from 0, 2 decimals | Bundle price: What the whole bundle costs. The saving is the single prices added up, less this. |
clipData.sumLabel | text | up to 24 characters | Single prices label: Words beside the single prices added up, such as Bought one by one. | |
clipData.priceLabel | text | up to 24 characters | Bundle price label: Words above the bundle price, such as In the box. | |
clipData.savingLabel | text | up to 20 characters | Saving label: Words beside the saving, such as You save. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: Terms that must be shown with the bundle. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.saving | enum | amount, percent, none | Saving: How the saving is shown: as money, in percent (rounded down), or not at all. | |
clipData.look.pictures | enum | cutout, photo | Pictures: Cut out: every picture shown whole on its card, for products on a plain background. Photos: pictures fill their cards. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Weekend bundle."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What the bundle is."
},
"subline": {
"type": "string",
"maxLength": 80,
"title": "Line under the headline",
"description": "One line about the bundle."
},
"validity": {
"type": "string",
"maxLength": 48,
"title": "Valid",
"description": "When the bundle is on offer, as it should be read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code prices are in, such as EUR, GBP, USD or CHF."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 32,
"title": "Item",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "Detail",
"description": "What kind, how much, where from."
},
"quantity": {
"type": "integer",
"minimum": 1,
"maximum": 99,
"title": "Quantity",
"description": "How many of it are in the bundle. Left out, one."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Single price",
"description": "What one of it costs on its own."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The item, cut out or photographed; any shape works."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"shopping-cart",
"shopping-bag",
"tag",
"truck",
"store",
"apple",
"coffee",
"croissant",
"carrot",
"fish",
"wine",
"pizza",
"utensils",
"baby",
"shirt",
"scissors",
"package",
"circle-percent",
"sprout",
"cake-slice"
],
"title": "Icon",
"description": "Drawn in place of the picture when there is none.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Shopping cart",
"Shopping bag",
"Tag",
"Truck",
"Store",
"Apple",
"Coffee",
"Croissant",
"Carrot",
"Fish",
"Wine",
"Pizza",
"Utensils",
"Baby",
"Shirt",
"Scissors",
"Package",
"Circle percent",
"Sprout",
"Cake slice"
]
}
},
"required": [
"name",
"price"
],
"additionalProperties": false,
"title": "Item"
},
"minItems": 2,
"maxItems": 5,
"title": "Items",
"description": "Two to five items in the bundle, shown one after another and added up; the clip gets a second and a half longer for each."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Bundle price",
"description": "What the whole bundle costs. The saving is the single prices added up, less this."
},
"sumLabel": {
"type": "string",
"maxLength": 24,
"title": "Single prices label",
"description": "Words beside the single prices added up, such as Bought one by one."
},
"priceLabel": {
"type": "string",
"maxLength": 24,
"title": "Bundle price label",
"description": "Words above the bundle price, such as In the box."
},
"savingLabel": {
"type": "string",
"maxLength": 20,
"title": "Saving label",
"description": "Words beside the saving, such as You save."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms that must be shown with the bundle."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"saving": {
"type": "string",
"enum": [
"amount",
"percent",
"none"
],
"title": "Saving",
"description": "How the saving is shown: as money, in percent (rounded down), or not at all.",
"enumNames": [
"As money",
"In percent",
"Not shown"
]
},
"pictures": {
"type": "string",
"enum": [
"cutout",
"photo"
],
"title": "Pictures",
"description": "Cut out: every picture shown whole on its card, for products on a plain background. Photos: pictures fill their cards.",
"enumNames": [
"Cut out, shown whole",
"Photos, filling the card"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"items",
"price"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the bundle, its items, its price and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Weekend bundle."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What the bundle is."
},
"subline": {
"type": "string",
"maxLength": 80,
"title": "Line under the headline",
"description": "One line about the bundle."
},
"validity": {
"type": "string",
"maxLength": 48,
"title": "Valid",
"description": "When the bundle is on offer, as it should be read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code prices are in, such as EUR, GBP, USD or CHF."
},
"items": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 32,
"title": "Item",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 40,
"title": "Detail",
"description": "What kind, how much, where from."
},
"quantity": {
"type": "integer",
"minimum": 1,
"maximum": 99,
"title": "Quantity",
"description": "How many of it are in the bundle. Left out, one."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Single price",
"description": "What one of it costs on its own."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The item, cut out or photographed; any shape works."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"shopping-cart",
"shopping-bag",
"tag",
"truck",
"store",
"apple",
"coffee",
"croissant",
"carrot",
"fish",
"wine",
"pizza",
"utensils",
"baby",
"shirt",
"scissors",
"package",
"circle-percent",
"sprout",
"cake-slice"
],
"title": "Icon",
"description": "Drawn in place of the picture when there is none.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Shopping cart",
"Shopping bag",
"Tag",
"Truck",
"Store",
"Apple",
"Coffee",
"Croissant",
"Carrot",
"Fish",
"Wine",
"Pizza",
"Utensils",
"Baby",
"Shirt",
"Scissors",
"Package",
"Circle percent",
"Sprout",
"Cake slice"
]
}
},
"required": [
"name",
"price"
],
"additionalProperties": false,
"title": "Item"
},
"minItems": 2,
"maxItems": 5,
"title": "Items",
"description": "Two to five items in the bundle, shown one after another and added up; the clip gets a second and a half longer for each."
},
"price": {
"type": "number",
"minimum": 0,
"title": "Bundle price",
"description": "What the whole bundle costs. The saving is the single prices added up, less this."
},
"sumLabel": {
"type": "string",
"maxLength": 24,
"title": "Single prices label",
"description": "Words beside the single prices added up, such as Bought one by one."
},
"priceLabel": {
"type": "string",
"maxLength": 24,
"title": "Bundle price label",
"description": "Words above the bundle price, such as In the box."
},
"savingLabel": {
"type": "string",
"maxLength": 20,
"title": "Saving label",
"description": "Words beside the saving, such as You save."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms that must be shown with the bundle."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"saving": {
"type": "string",
"enum": [
"amount",
"percent",
"none"
],
"title": "Saving",
"description": "How the saving is shown: as money, in percent (rounded down), or not at all.",
"enumNames": [
"As money",
"In percent",
"Not shown"
]
},
"pictures": {
"type": "string",
"enum": [
"cutout",
"photo"
],
"title": "Pictures",
"description": "Cut out: every picture shown whole on its card, for products on a plain background. Photos: pictures fill their cards.",
"enumNames": [
"Cut out, shown whole",
"Photos, filling the card"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the bundle, its items, its price and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_5bbd0ae3e79a?variant=Bundle%20deal&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Weekend bundle",
"headline": "The slow Sunday breakfast box, packed for two",
"subline": "Fresh bread, farmhouse cheese, coffee and local honey in one box",
"validity": "Saturday 4 and Sunday 5 October",
"currency": "EUR",
"items": [
{
"icon": "croissant",
"name": "Stone-baked sourdough",
"price": 3.2,
"detail": "Baked in store every morning",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"quantity": 1
},
{
"name": "Mature farmhouse cheese",
"price": 3.99,
"detail": "Aged 12 months, 200 g",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
},
"quantity": 2
},
{
"icon": "coffee",
"name": "Fairtrade coffee beans",
"price": 8.99,
"detail": "Medium roast, 500 g",
"picture": {
"alt": "Clouds of red and blue ink in water",
"url": "media://example-image.png"
},
"quantity": 1
},
{
"name": "Wildflower honey",
"price": 4.49,
"detail": "From local beekeepers, 250 g",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"quantity": 1
}
],
"price": 19.99,
"sumLabel": "Bought one by one",
"priceLabel": "All in one box",
"savingLabel": "You save",
"cta": {
"label": "Order the box",
"detail": "greenleaf.example/box"
},
"disclaimer": "One box per customer, while stocks last. Single prices as on 2 October.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "centre",
"saving": "amount",
"pictures": "cutout",
"logo": "auto"
}
},
"metaData": {
"title": "The slow Sunday breakfast box at Greenleaf Market",
"captionTiny": "The slow Sunday breakfast box: sourdough, farmhouse cheese, coffee and honey for 19.99 euros instead of 24.66. This weekend only.",
"captionShort": "The slow Sunday breakfast box, packed for two: stone-baked sourdough, two farmhouse cheeses, Fairtrade coffee beans and wildflower honey from local beekeepers. Bought one by one 24.66 euros, all in one box 19.99 euros. Saturday 4 and Sunday 5 October, while stocks last.",
"captionMedium": "The slow Sunday breakfast box, packed for two. A stone-baked sourdough from our ovens, two wedges of mature farmhouse cheese aged twelve months, a bag of Fairtrade coffee beans and a jar of wildflower honey from local beekeepers. Bought one by one they come to 24.66 euros; all in one box they cost 19.99 euros. On offer on Saturday 4 and Sunday 5 October, one box per customer, while stocks last. Order yours on our website and pick it up in store.",
"captionLong": "The slow Sunday breakfast box, packed for two. A stone-baked sourdough from our ovens, baked every morning, two wedges of mature farmhouse cheese aged twelve months, a bag of Fairtrade coffee beans in a medium roast and a jar of wildflower honey from local beekeepers. Bought one by one they come to 24.66 euros; all in one box they cost 19.99 euros, so you save 4.67 euros. On offer on Saturday 4 and Sunday 5 October, one box per customer, while stocks last, with single prices as on 2 October. Order yours on our website and pick it up in your Greenleaf Market store, or ask at the bakery counter.",
"hashtags": [
"breakfastbox",
"weekendbundle",
"greenleafmarket",
"localfood"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.