Retail, New arrival 1.0.0
| Template | Retail, tpl_5bbd0ae3e79a |
|---|---|
| Variant | New arrival |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
New in: a headline and one to six new products, each with a name, a line, a price and a picture, revealed one after another on a carousel or a mosaic, a label such as New in, and a call to action. The clip is as long as the products need. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the label, the new products and the call to action. | |
clipData.newLabel | text | up to 16 characters | New label: The word on the turning stamp and on every product's ribbon, such as New in or Just landed. Left out, neither is drawn. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as Autumn range. | |
clipData.headline | text | yes | up to 60 characters | Headline: What is new. |
clipData.subline | text | up to 80 characters | Line under it: One line more about them. | |
clipData.date | text | up to 48 characters | Date: Since when or where they are available, as it should be read. | |
clipData.currency | text | up to 3 characters | Currency: The ISO code prices are in, such as EUR, GBP, USD or CHF. | |
clipData.products | list | yes | at least 1, up to 6 | Products: One to six new products, revealed one after another; the clip gets nearly two seconds longer for each. |
clipData.products[] | group | Product | ||
clipData.products[].name | text | yes | up to 36 characters | Product: What it is. |
clipData.products[].detail | text | up to 48 characters | Detail: One line about it. | |
clipData.products[].price | number | 2 decimals | Price: What it costs. Left out, no price is drawn for it. | |
clipData.products[].unit | text | up to 16 characters | Unit: What the price is for, such as 500 g or per piece. | |
clipData.products[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: The product, ideally cut out or on a plain background; any shape works. | |
clipData.products[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, shopping-cart, shopping-bag, tag, truck, store, apple, coffee, croissant, carrot, fish, wine, pizza, utensils, baby, shirt, scissors, package, circle-percent, sprout, cake-slice | Icon: Drawn where there is no picture. Left out, a shopping bag. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.disclaimer | text | up to 120 characters | Small print: Terms that must be shown with the products. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | carousel, mosaic | Layout: Carousel: the products glide past one at a time, the next one already peeking in. Mosaic: a grid of doors in your brand colour, opening one by one. | |
clipData.look.showPrices | boolean | Show the prices: Off, the clip shows the products without their prices. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"newLabel": {
"type": "string",
"maxLength": 16,
"title": "New label",
"description": "The word on the turning stamp and on every product's ribbon, such as New in or Just landed. Left out, neither is drawn."
},
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Autumn range."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What is new."
},
"subline": {
"type": "string",
"maxLength": 80,
"title": "Line under it",
"description": "One line more about them."
},
"date": {
"type": "string",
"maxLength": 48,
"title": "Date",
"description": "Since when or where they are available, as it should be read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code prices are in, such as EUR, GBP, USD or CHF."
},
"products": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 36,
"title": "Product",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "One line about it."
},
"price": {
"type": "number",
"title": "Price",
"description": "What it costs. Left out, no price is drawn for it."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What the price is for, such as 500 g or per piece."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out or on a plain background; any shape works."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"shopping-cart",
"shopping-bag",
"tag",
"truck",
"store",
"apple",
"coffee",
"croissant",
"carrot",
"fish",
"wine",
"pizza",
"utensils",
"baby",
"shirt",
"scissors",
"package",
"circle-percent",
"sprout",
"cake-slice"
],
"title": "Icon",
"description": "Drawn where there is no picture. Left out, a shopping bag.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Shopping cart",
"Shopping bag",
"Tag",
"Truck",
"Store",
"Apple",
"Coffee",
"Croissant",
"Carrot",
"Fish",
"Wine",
"Pizza",
"Utensils",
"Baby",
"Shirt",
"Scissors",
"Package",
"Circle percent",
"Sprout",
"Cake slice"
]
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Product"
},
"minItems": 1,
"maxItems": 6,
"title": "Products",
"description": "One to six new products, revealed one after another; the clip gets nearly two seconds longer for each."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms that must be shown with the products."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"carousel",
"mosaic"
],
"title": "Layout",
"description": "Carousel: the products glide past one at a time, the next one already peeking in. Mosaic: a grid of doors in your brand colour, opening one by one.",
"enumNames": [
"Carousel",
"Mosaic"
]
},
"showPrices": {
"type": "boolean",
"title": "Show the prices",
"description": "Off, the clip shows the products without their prices."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"products"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the label, the new products and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"newLabel": {
"type": "string",
"maxLength": 16,
"title": "New label",
"description": "The word on the turning stamp and on every product's ribbon, such as New in or Just landed. Left out, neither is drawn."
},
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as Autumn range."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What is new."
},
"subline": {
"type": "string",
"maxLength": 80,
"title": "Line under it",
"description": "One line more about them."
},
"date": {
"type": "string",
"maxLength": 48,
"title": "Date",
"description": "Since when or where they are available, as it should be read."
},
"currency": {
"type": "string",
"maxLength": 3,
"title": "Currency",
"description": "The ISO code prices are in, such as EUR, GBP, USD or CHF."
},
"products": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 36,
"title": "Product",
"description": "What it is."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Detail",
"description": "One line about it."
},
"price": {
"type": "number",
"title": "Price",
"description": "What it costs. Left out, no price is drawn for it."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What the price is for, such as 500 g or per piece."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "The product, ideally cut out or on a plain background; any shape works."
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"shopping-cart",
"shopping-bag",
"tag",
"truck",
"store",
"apple",
"coffee",
"croissant",
"carrot",
"fish",
"wine",
"pizza",
"utensils",
"baby",
"shirt",
"scissors",
"package",
"circle-percent",
"sprout",
"cake-slice"
],
"title": "Icon",
"description": "Drawn where there is no picture. Left out, a shopping bag.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Shopping cart",
"Shopping bag",
"Tag",
"Truck",
"Store",
"Apple",
"Coffee",
"Croissant",
"Carrot",
"Fish",
"Wine",
"Pizza",
"Utensils",
"Baby",
"Shirt",
"Scissors",
"Package",
"Circle percent",
"Sprout",
"Cake slice"
]
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Product"
},
"minItems": 1,
"maxItems": 6,
"title": "Products",
"description": "One to six new products, revealed one after another; the clip gets nearly two seconds longer for each."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"disclaimer": {
"type": "string",
"maxLength": 120,
"title": "Small print",
"description": "Terms that must be shown with the products."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"carousel",
"mosaic"
],
"title": "Layout",
"description": "Carousel: the products glide past one at a time, the next one already peeking in. Mosaic: a grid of doors in your brand colour, opening one by one.",
"enumNames": [
"Carousel",
"Mosaic"
]
},
"showPrices": {
"type": "boolean",
"title": "Show the prices",
"description": "Off, the clip shows the products without their prices."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the label, the new products and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_5bbd0ae3e79a?variant=New%20arrival&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"newLabel": "New in",
"kicker": "Autumn range",
"headline": "Six new favourites have just landed on our shelves",
"subline": "Found by our buyers at small makers across the region",
"date": "In every store from Monday 6 October",
"currency": "EUR",
"products": [
{
"icon": "coffee",
"name": "Barista oat drink",
"unit": "1 litre",
"price": 2.29,
"detail": "Creamy, unsweetened, foams like milk",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"name": "Ginger kombucha",
"unit": "330 ml",
"price": 3.49,
"detail": "Brewed in small batches in the valley",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
}
},
{
"name": "Plum and walnut granola",
"unit": "500 g",
"price": 4.99,
"detail": "Baked with honey, no added sugar",
"picture": {
"alt": "Clouds of red and blue ink in water",
"url": "media://example-image.png"
}
},
{
"name": "Blueberry skyr",
"unit": "450 g",
"price": 1.89,
"detail": "High in protein, made with local milk",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
}
},
{
"name": "Smoked chilli sauce",
"unit": "150 ml",
"price": 3.99,
"detail": "Hot, but not too hot",
"picture": {
"alt": "Hills under an evening sky, drawn in layers",
"url": "media://example-image.svg"
}
},
{
"name": "Mountain herb tea",
"unit": "20 bags",
"price": 3.29,
"detail": "Twenty bags of hand-picked herbs",
"picture": {
"alt": "Clouds of red and blue ink in water",
"url": "media://example-image.png"
}
}
],
"cta": {
"label": "Discover the range",
"detail": "greenleaf.example/new"
},
"disclaimer": "While stocks last. Not every product in every store.",
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"layout": "carousel",
"showPrices": true,
"logo": "auto"
}
},
"metaData": {
"title": "Six new favourites at Greenleaf Market",
"captionTiny": "New in at Greenleaf Market: oat drink, kombucha, granola, skyr, chilli sauce and herb tea from small makers in the region.",
"captionShort": "Six new favourites have just landed on our shelves: a barista oat drink, ginger kombucha, plum and walnut granola, blueberry skyr, a smoked chilli sauce and a mountain herb tea, all from small makers across the region. In every store from Monday 6 October.",
"captionMedium": "Six new favourites have just landed on our shelves, found by our buyers at small makers across the region. A creamy barista oat drink that foams like milk, a ginger kombucha brewed in small batches, plum and walnut granola baked with honey, a blueberry skyr made with local milk, a smoked chilli sauce that is hot but not too hot, and a mountain herb tea. In every store from Monday 6 October, while stocks last.",
"captionLong": "Six new favourites have just landed on our shelves, found by our buyers at small makers across the region. A creamy barista oat drink that foams like milk, a ginger kombucha brewed in small batches in the valley, plum and walnut granola baked with honey and no added sugar, a blueberry skyr high in protein and made with local milk, a smoked chilli sauce that is hot but not too hot, and a mountain herb tea with twenty bags of hand-picked herbs. In every Greenleaf Market from Monday 6 October, while stocks last; not every product is in every store.",
"hashtags": [
"greenleafmarket",
"newin",
"smallmakers",
"regionalfood"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.