Day timeline, Soft friendly 1.0.0
| Template | Day timeline, tpl_cad68671ab7c |
|---|---|
| Variant | Soft friendly |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 10 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
One day from 00:00 to 24:00 with up to twelve marked times and four shaded windows, and a marker running to the moment the clip is about. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, what the day shows, the moment the marker runs to, the marked times, the shaded windows, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above the title, such as TODAY or MIDSUMMER. | |
clipData.title | text | yes | up to 80 characters | Title: What the day shows, read before the marker runs. |
clipData.asOf | datetime | yes | Now: The moment the marker runs to. Its time of day is read as written, in the offset it was sent with. | |
clipData.nowLabel | text | up to 12 characters | Word for now: Written beside the time the marker stops at, such as Now or 14:30 local. | |
clipData.marks | list | up to 12 | Marked times: Up to twelve moments of the day, each a dot on the line with its time and what it is, listed beside the line in the order of the day. Each adds half a second. | |
clipData.marks[] | group | Marked time | ||
clipData.marks[].time | text | yes | up to 5 characters | Time: Hours and minutes, 24-hour clock: 04:31. |
clipData.marks[].label | text | yes | up to 28 characters | What it is |
clipData.windows | list | up to 4 | Windows: Up to four stretches of the day, shaded on the line: opening hours, a closure, golden hour. One that ends before it starts runs over midnight. | |
clipData.windows[] | group | Window | ||
clipData.windows[].from | text | yes | up to 5 characters | From: Hours and minutes, 24-hour clock. |
clipData.windows[].to | text | yes | up to 5 characters | To: Hours and minutes, 24-hour clock. |
clipData.windows[].label | text | yes | up to 24 characters | What it is |
clipData.source | text | up to 60 characters | Source | |
clipData.look | group | Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as TODAY or MIDSUMMER."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the day shows, read before the marker runs."
},
"asOf": {
"type": "string",
"format": "date-time",
"title": "Now",
"description": "The moment the marker runs to. Its time of day is read as written, in the offset it was sent with."
},
"nowLabel": {
"type": "string",
"maxLength": 12,
"title": "Word for now",
"description": "Written beside the time the marker stops at, such as Now or 14:30 local."
},
"marks": {
"type": "array",
"items": {
"type": "object",
"properties": {
"time": {
"type": "string",
"maxLength": 5,
"title": "Time",
"description": "Hours and minutes, 24-hour clock: 04:31."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "What it is"
}
},
"required": [
"time",
"label"
],
"additionalProperties": false,
"title": "Marked time"
},
"maxItems": 12,
"title": "Marked times",
"description": "Up to twelve moments of the day, each a dot on the line with its time and what it is, listed beside the line in the order of the day. Each adds half a second."
},
"windows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"from": {
"type": "string",
"maxLength": 5,
"title": "From",
"description": "Hours and minutes, 24-hour clock."
},
"to": {
"type": "string",
"maxLength": 5,
"title": "To",
"description": "Hours and minutes, 24-hour clock."
},
"label": {
"type": "string",
"maxLength": 24,
"title": "What it is"
}
},
"required": [
"from",
"to",
"label"
],
"additionalProperties": false,
"title": "Window"
},
"maxItems": 4,
"title": "Windows",
"description": "Up to four stretches of the day, shaded on the line: opening hours, a closure, golden hour. One that ends before it starts runs over midnight."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"title",
"asOf"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, what the day shows, the moment the marker runs to, the marked times, the shaded windows, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as TODAY or MIDSUMMER."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the day shows, read before the marker runs."
},
"asOf": {
"type": "string",
"format": "date-time",
"title": "Now",
"description": "The moment the marker runs to. Its time of day is read as written, in the offset it was sent with."
},
"nowLabel": {
"type": "string",
"maxLength": 12,
"title": "Word for now",
"description": "Written beside the time the marker stops at, such as Now or 14:30 local."
},
"marks": {
"type": "array",
"items": {
"type": "object",
"properties": {
"time": {
"type": "string",
"maxLength": 5,
"title": "Time",
"description": "Hours and minutes, 24-hour clock: 04:31."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "What it is"
}
},
"required": [
"time",
"label"
],
"additionalProperties": false,
"title": "Marked time"
},
"maxItems": 12,
"title": "Marked times",
"description": "Up to twelve moments of the day, each a dot on the line with its time and what it is, listed beside the line in the order of the day. Each adds half a second."
},
"windows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"from": {
"type": "string",
"maxLength": 5,
"title": "From",
"description": "Hours and minutes, 24-hour clock."
},
"to": {
"type": "string",
"maxLength": 5,
"title": "To",
"description": "Hours and minutes, 24-hour clock."
},
"label": {
"type": "string",
"maxLength": 24,
"title": "What it is"
}
},
"required": [
"from",
"to",
"label"
],
"additionalProperties": false,
"title": "Window"
},
"maxItems": 4,
"title": "Windows",
"description": "Up to four stretches of the day, shaded on the line: opening hours, a closure, golden hour. One that ends before it starts runs over midnight."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, what the day shows, the moment the marker runs to, the marked times, the shaded windows, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_cad68671ab7c?variant=Soft%20friendly&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Midsummer",
"title": "The longest day in Halden: 17 hours and 46 minutes between sunrise and sunset",
"asOf": "2026-06-21T14:30:00+02:00",
"nowLabel": "Now",
"marks": [
{
"time": "03:42",
"label": "First light"
},
{
"time": "04:31",
"label": "Sunrise"
},
{
"time": "13:24",
"label": "Sun at its highest"
},
{
"time": "22:17",
"label": "Sunset"
},
{
"time": "23:06",
"label": "Last light"
}
],
"windows": [
{
"to": "05:28",
"from": "04:31",
"label": "Morning golden hour"
},
{
"to": "21:00",
"from": "16:00",
"label": "Midsummer fair, quay"
},
{
"to": "22:17",
"from": "21:20",
"label": "Evening golden hour"
}
],
"source": "Halden Observatory, times for the harbour",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto"
}
},
"metaData": {
"title": "The longest day in Halden: 17 hours and 46 minutes of sun",
"captionTiny": "Midsummer in Halden: sunrise at 04:31, sunset at 22:17, and it never gets fully dark. Golden hour tonight from 21:20.",
"captionShort": "Midsummer in Halden: the sun rises at 04:31 and sets at 22:17, 17 hours and 46 minutes later, and the sky stays light enough to read by from first light at 03:42 to last light at 23:06. Golden hour tonight runs from 21:20, and the midsummer fair on the quay is open from 16:00 to 21:00.",
"captionMedium": "Midsummer in Halden: the sun rises at 04:31 and sets at 22:17, 17 hours and 46 minutes later, the longest day of the year. The sky stays light enough to read by from first light at 03:42 to last light at 23:06, and between the two it never gets fully dark. The sun stands highest at 13:24. For photographers, golden hour runs from 04:31 to 05:28 this morning and from 21:20 to 22:17 tonight. The midsummer fair on the quay is open from 16:00 to 21:00, so there is time for one more walk along the water before the light goes.",
"captionLong": "Midsummer in Halden: the sun rises at 04:31 and sets at 22:17, 17 hours and 46 minutes later, the longest day of the year. The sky stays light enough to read by from first light at 03:42 to last light at 23:06, and between the two it never gets fully dark. The sun stands highest at 13:24. For photographers, golden hour runs from 04:31 to 05:28 this morning and from 21:20 to 22:17 tonight, when the low sun lights the old warehouses on the quay. The midsummer fair on the quay is open from 16:00 to 21:00, so there is time for one more walk along the water before the light goes. From tomorrow the days get shorter again, by less than a minute a day at first and by about four minutes a day by the end of August. Times are for the harbour; inland they differ by a minute or two.",
"hashtags": [
"midsummer",
"halden",
"sunrise",
"sunset",
"goldenhour",
"longestday"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.