Christmas and New Year greeting (Photo story)

A warm greeting on Christmas Eve and Day, New Year's Eve and Day, the last working day before the holidays and, for a neutral word, in mid-December.

Feed id	fd_a1685839a871
Type	Evergreen: Written once with AI, reviewed by a person, released on a schedule. Not news.
Plans	Every plan
Source	everyday-evergreens
Markets	Every market
Schedule	Daily 07:00
Template	Photo story, in whichever of its 9 visual variants a channel chooses when it adds the feed
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Languages	Any: translated by AI into the language each channel chooses
Freshness	An event older than 24 hours is kept but never published

Example video

The 1x1 cut of this feed's example, drawn in the Soft friendly variant with an example brand. A channel draws it in the variant it chose and in its own brand. Open the video on its own.

Use cases

• A daily market wrap on the broker's own channels, out before the session opens.
• Instrument moves and levels that introducing brokers and affiliates post under their own brand.
• Economic calendar reminders: what is due today, and afterwards what it printed.
• Release notes and product updates, published the day they ship.
• Engineering or production figures as a weekly or monthly story with its numbers.
• Trade fair and event countdowns for sales and partner channels.
• Council and authority announcements, the moment they are published.
• Dates people plan around: waste collection, opening hours, public events.
• Open data made visible: air quality, water levels, traffic or budget figures.
• New listings and price changes, posted the day they go live, with the property's key facts.
• Mortgage rates and market figures for the area, as a weekly story agents post under their own brand.
• Viewing days and open houses, counted down on every channel the agency runs.
• Seasonal health reminders, such as pollen, UV and the flu season, posted when they matter.
• Offers of the week and opening times, the on-call nights included.
• Public holidays and changed hours, before customers have to ask.
• This week's offers, per store, on every channel the shop runs.
• Opening times and holiday changes, before customers have to ask.
• Seasonal campaigns and price changes, drawn straight from the product data.

What it carries

A short story told in pictures: two to eight pictures in turn, each pushing in slowly with where and when and one line beside it, the title on the first and the credit on the last, while a segment per picture fills with the story. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: a kicker and the title on the first picture, the pictures in order with a line and a place each, how they are laid in, the credit on the last and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the title, such as IN PICTURES or 100 YEARS.
clipData.title	text	yes	up to 70 characters	Title: The story's title, on the first picture, which is the cover.
clipData.shots	list	yes	at least 2, up to 8	Pictures: In the order they are shown, each with its line. Two to eight, each adding a little over three seconds.
clipData.shots[]	group			Picture
clipData.shots[].picture	image	yes	media:// file from the media library, alt text up to 120 characters	Picture
clipData.shots[].line	text	yes	up to 90 characters	Line: One or two sentences read while the picture is on screen.
clipData.shots[].place	text		up to 40 characters	Where and when: Above the line, such as Old quay, 1926.
clipData.pictureFit	enum		auto, fill, whole	Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products.
clipData.pictureFocus	enum		centre, top, bottom, left, right	Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side.
clipData.credit	text		up to 60 characters	Credit: Who the pictures are by, on the last picture.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
clipData.look.pattern	enum		auto, none, dots, grid, lines	Background pattern: The fine texture behind the content. The style's own keeps what the style draws there, and some styles draw none. None leaves the background plain. Dots, Grid and Diagonal lines draw that pattern faintly instead, the same in every style, in the colour of your page.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document this feed is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/feed/fd_a1685839a871"

Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.

Delivery JSON

Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself: add the feed to a channel under Ready-made feeds, and each event becomes a post on that channel. data is the document described above.

{
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "feedId": "fd_a1685839a871",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "New exhibition",
      "title": "Colour and water: the autumn exhibition, room by room",
      "shots": [
        {
          "line": "Inks dropped into still water, photographed at a thousandth of a second.",
          "place": "Room one, the ink tank",
          "picture": {
            "alt": "Clouds of red and blue ink in water",
            "url": "media://example-image.png"
          }
        },
        {
          "line": "The same colours, traced into slow waves and printed four metres wide on silk.",
          "place": "Room two, the silk hall",
          "picture": {
            "alt": "Soft waves of blue, violet and orange",
            "url": "media://example-image.jpg"
          }
        },
        {
          "line": "And back outside: the hills above the town, drawn in layers of evening light.",
          "place": "Room three, the fells at dusk",
          "picture": {
            "alt": "Hills under an evening sky, drawn in layers",
            "url": "media://example-image.svg"
          }
        }
      ],
      "pictureFit": "auto",
      "pictureFocus": "centre",
      "credit": "Pictures: Halden Gallery and the exhibiting artists",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false,
        "pattern": "auto"
      }
    },
    "metaData": {
      "title": "Colour and water: the autumn exhibition at the Halden Gallery, room by room",
      "captionTiny": "Colour and water, the autumn exhibition at the Halden Gallery, in three rooms: ink caught in still water, waves of colour printed on silk, and the fells at dusk.",
      "captionShort": "Colour and water, the autumn exhibition at the Halden Gallery, room by room. Room one shows inks dropped into still water and photographed at a thousandth of a second. Room two traces the same colours into slow waves, printed four metres wide on silk. Room three goes back outside, to the hills above the town drawn in layers of evening light.",
      "captionMedium": "Colour and water, the autumn exhibition at the Halden Gallery, room by room. It starts in room one with a glass tank: inks dropped into still water and photographed at a thousandth of a second, each picture a moment nobody saw with their own eyes. In room two the same colours are traced into slow waves and printed four metres wide on silk, hung so they move a little as you walk past. Room three goes back outside, to the hills above the town, drawn in layers of evening light. The exhibition is open every day from 10 to 6, and entry is free.",
      "captionLong": "Colour and water, the autumn exhibition at the Halden Gallery, room by room. It starts in room one with a glass tank: inks dropped into still water and photographed at a thousandth of a second, each picture a moment nobody saw with their own eyes. The tank is in the room too, and twice a day the artists drop a new colour into it while visitors watch. In room two the same colours are traced into slow waves and printed four metres wide on silk, hung so they move a little as you walk past. Room three goes back outside, to the hills above the town, drawn in layers of evening light from sketches made on the ridge path over one summer. The exhibition is open every day from 10 to 6, entry is free, and a guided walk through all three rooms starts at 2 every Saturday. The pictures are by the Halden Gallery and the exhibiting artists.",
      "hashtags": [
        "exhibition",
        "haldengallery",
        "art",
        "photography"
      ]
    }
  }
}

feedId names this feed and never changes, even when the feed is renamed. eventId is set once per event, so an event delivered twice is published once. occurredAt is when it happened, which is what the freshness limit is measured from.