$10,000 invested in X (Head to head)

One large US company each weekday, in turn: what $10,000 put in ten years ago would be worth today, against the same sum in the S&P 500, from closing prices. Dividends, fees and taxes are not counted.

Feed id	fd_ff3344812825
Type	Live data: New data from public sources on every run. The wording may be polished and translated by AI.
Plans	Individual, Small business or Enterprise
Source	individual-equities
Markets	Finance, Tech and industry
Schedule	Mon to Fri 22:00
Template	Head to head, in whichever of its 9 visual variants a channel chooses when it adds the feed
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Languages	Any: translated by AI into the language each channel chooses
Freshness	An event older than 24 hours is kept but never published

Example video

The 1x1 cut of this feed's example, drawn in the Corporate glass variant with an example brand. A channel draws it in the variant it chose and in its own brand. Open the video on its own.

Use cases

• A daily market wrap on the broker's own channels, out before the session opens.
• Instrument moves and levels that introducing brokers and affiliates post under their own brand.
• Economic calendar reminders: what is due today, and afterwards what it printed.
• Release notes and product updates, published the day they ship.
• Engineering or production figures as a weekly or monthly story with its numbers.
• Trade fair and event countdowns for sales and partner channels.

What it carries

Two or three contenders in columns, a VS between their heads, compared on up to six attributes row by row, each row's figures counting up together with their bars and the better side marked. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
clipData	group	yes		Clip data: Everything drawn: a kicker, the title, two or three contenders with an optional picture each, how the pictures are fitted, up to six attributes compared row by row with the better side marked, the source and the look.
clipData.kicker	text		up to 20 characters	Kicker: A word above the title, such as COMPARED or HEAD TO HEAD.
clipData.title	text	yes	up to 80 characters	Title: What is being compared. Shown from the first frame, above the contenders.
clipData.items	list	yes	at least 2, up to 3	Contenders: Two or three, one column each, in this order, a VS between them.
clipData.items[]	group			Contender
clipData.items[].name	text	yes	up to 24 characters	Name
clipData.items[].picture	image		media:// file from the media library, alt text up to 120 characters	Picture: Shown above the name: a product shot, a photograph or a logo.
clipData.pictureFit	enum		auto, fill, whole	Picture fit: Automatic, the default, fills the frame when a picture is close to its shape and shows it whole when filling would cut off more than a sixth of it, so no picture is cropped away. Fill the frame always crops to the frame, right for photographs; Show it whole never crops, right for logos and cut-out products.
clipData.pictureFocus	enum		centre, top, bottom, left, right	Picture focus: Which part of a picture stays in view when it fills its frame and its edges are cropped: the middle, or one side.
clipData.rows	list	yes	at least 1, up to 6	Attributes: One to six rows, each one figure per contender in the same order, with which way is better. Each row adds a second.
clipData.rows[]	group			Attribute
clipData.rows[].label	text	yes	up to 28 characters	What it is
clipData.rows[].values	list	yes	at least 2, up to 3	Figures: One per contender, in the order of the contenders.
clipData.rows[].values[]	number		4 decimals	Figure
clipData.rows[].prefix	text		up to 3 characters	Prefix: Written before each figure, such as a currency sign.
clipData.rows[].unit	text		up to 8 characters	Unit: Written after each figure where the figures are large enough, else once after the row's label.
clipData.rows[].better	enum		high, low, none	Better is: Which way wins the row, marked with a tick. A tie marks nobody.
clipData.versus	text		up to 8 characters	Between the contenders: The word in the block between each two contenders' heads, such as VS. Left out, no block is drawn.
clipData.source	text		up to 70 characters	Source: Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own.
clipData.styleWords	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
clipData.styleWords.live	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
clipData.styleWords.byline	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
clipData.styleWords.functionKeys	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
clipData.styleWords.functionKeys[]	text		up to 12 characters	Key
clipData.styleWords.commandKey	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
clipData.styleWords.realTime	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
clipData.styleWords.messageLabel	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
clipData.styleWords.pictureLabel	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
clipData.look	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.theme	enum		auto, brand, light, dark, bold	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.pace	enum		auto, calm, standard, punchy	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.corners	enum		auto, square, soft, round	Corners: The shape of cards, panels and marks.
clipData.look.align	enum		auto, start, centre	Text alignment: Where the text lines up.
clipData.look.logo	enum		auto, free	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSize	enum		auto, small, large	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
clipData.look.hideHeader	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
clipData.look.hideFooter	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
metaData	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.title	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTiny	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShort	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMedium	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLong	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtags	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document this feed is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/feed/fd_ff3344812825"

Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.

Delivery JSON

Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself: add the feed to a channel under Ready-made feeds, and each event becomes a post on that channel. data is the document described above.

{
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "feedId": "fd_ff3344812825",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Side by side",
      "title": "Fixed or flexible: two electricity tariffs compared for a typical home",
      "items": [
        {
          "name": "Fixed 12",
          "picture": {
            "alt": "Soft waves of violet and blue, the picture of the fixed tariff",
            "url": "media://example-image.jpg"
          }
        },
        {
          "name": "Flex",
          "picture": {
            "alt": "Blue and orange ink swirling in water, the picture of the flexible tariff",
            "url": "media://example-image.png"
          }
        }
      ],
      "pictureFit": "auto",
      "pictureFocus": "centre",
      "rows": [
        {
          "unit": "ct/kWh",
          "label": "Unit rate",
          "better": "low",
          "values": [
            24.5,
            27.9
          ]
        },
        {
          "label": "Yearly cost",
          "better": "low",
          "prefix": "€",
          "values": [
            910,
            1006
          ]
        },
        {
          "unit": "months",
          "label": "Price fixed for",
          "better": "high",
          "values": [
            12,
            0
          ]
        },
        {
          "label": "Exit fee",
          "better": "low",
          "prefix": "€",
          "values": [
            60,
            0
          ]
        },
        {
          "unit": "%",
          "label": "Renewable share",
          "better": "high",
          "values": [
            100,
            100
          ]
        }
      ],
      "versus": "VS",
      "source": "Source: Tariff sheets for October, a home using 3,100 kWh a year",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false
      }
    },
    "metaData": {
      "title": "Fixed 12 or Flex? Two electricity tariffs compared on rates, charges, yearly cost and exit fees",
      "captionTiny": "Fixed 12 or Flex? Fixed has the lower unit rate and costs €910 a year against €1,006 for a typical home. Flex has no exit fee and a lower standing charge. Both are 100% renewable.",
      "captionShort": "Fixed 12 or Flex? For a home using 3,100 kWh a year, Fixed 12 costs about €910 and Flex about €1,006. Fixed 12 has the lower unit rate, 24.5 cents a kWh against 27.9, and holds its price for 12 months, but leaving early costs €60. Flex has a slightly lower standing charge and you can leave at any time. Both supply 100% renewable electricity. Which suits you depends on whether you value a fixed bill or the freedom to switch.",
      "captionMedium": "Fixed 12 or Flex? Two electricity tariffs side by side, worked out for a typical home using 3,100 kWh a year.\n\nFixed 12 has the lower unit rate, 24.5 cents a kWh against 27.9, and holds that price for twelve months. Over a year that comes to about €910, against about €1,006 on Flex. Leaving Fixed 12 before the twelve months are up costs an exit fee of €60.\n\nFlex has a slightly lower standing charge, 38.6 cents a day against 41.2, and no exit fee, so you can switch whenever a better offer comes along. Its price can change with a month's notice.\n\nBoth supply 100% renewable electricity, so neither wins on that.\n\nIf you want a bill you can plan around, Fixed 12 is the cheaper choice for most homes. If you expect to move or switch within the year, Flex keeps you free. Figures are for illustration; your own cost depends on how much you use.",
      "captionLong": "Fixed 12 or Flex? Two electricity tariffs side by side, worked out for a typical home using 3,100 kWh a year.\n\nFixed 12 has the lower unit rate, 24.5 cents a kWh against 27.9, and holds that price for twelve months. Over a year that comes to about €910, against about €1,006 on Flex. Leaving Fixed 12 before the twelve months are up costs an exit fee of €60.\n\nFlex has a slightly lower standing charge, 38.6 cents a day against 41.2, and no exit fee, so you can switch whenever a better offer comes along. Its price can change with a month's notice, up or down.\n\nBoth supply 100% renewable electricity, so neither wins on that.\n\nHow the yearly cost is worked out: the unit rate times 3,100 kWh, plus the standing charge for 365 days. A home that uses more electricity gains more from the lower unit rate of Fixed 12; a small flat that uses little gains less, and the standing charge matters more.\n\nIf you want a bill you can plan around, Fixed 12 is the cheaper choice for most homes. If you expect to move or switch within the year, Flex keeps you free. Figures are for illustration; your own cost depends on how much you use. Check your last bill for your yearly use before you choose.",
      "hashtags": [
        "energy",
        "electricity",
        "tariffs",
        "compared",
        "bills",
        "household"
      ]
    }
  }
}

feedId names this feed and never changes, even when the feed is renamed. eventId is set once per event, so an event delivered twice is published once. occurredAt is when it happened, which is what the freshness limit is measured from.