Outro, Clouds

In the Clouds style: soft clouds drifting across a sky in the brand's colour.

Template	Outro, `tpl_481407b6f89e`
Variant	Clouds
Version	1.0.0, the newest: what a channel following this variant draws
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Length	5 seconds

Example video

The 1x1 cut of this variant, drawn from its own worked example. Open the video on its own.

What it accepts

An end card: the brand's logo, its website, a call to action, up to four ways to reach it, a QR code and a legal line. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
`clipData`	group	yes		Clip data: Everything drawn besides the brand's logo. Every part is optional: what is left out is not drawn, and the card is laid out around what is there.
`clipData.website`	text		up to 32 characters	Website: As people should type it, such as example.com or shop.example.com/spring. https:// is left off on screen.
`clipData.cta`	group			Call to action: What the viewer should do next, with its icon.
`clipData.cta.action`	enum		`follow`, `subscribe`, `visit`, `shop`, `book`, `download`, `call`, `contact`, `learn`, `watch`, `none`	Action: Chooses the icon drawn beside the words.
`clipData.cta.text`	text		up to 32 characters	Words: The words of the call to action, in the channel's language, such as Follow for more or Book your table.
`clipData.details`	list		up to 4	Ways to reach you: Up to four lines, each with its icon: a social handle, a phone number, an email address, an address, opening hours or any other line. Each beyond two adds half a second.
`clipData.details[]`	group			Line
`clipData.details[].kind`	enum		`handle`, `phone`, `email`, `address`, `hours`, `text`	Kind: Chooses the icon.
`clipData.details[].text`	text	yes	up to 40 characters	Text
`clipData.qr`	boolean			QR code to the website: A QR code that opens the website, for a viewer watching on another screen. Drawn only with a website.
`clipData.showName`	boolean			Brand name beside the logo: Writes the brand's name beside or under the logo. A brand with no logo always shows its name.
`clipData.legal`	text		up to 220 characters	Legal line: A notice the end card has to carry, such as a risk warning or terms. Set small but readable at the foot.
`clipData.styleWords`	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. Each style draws only its own.
`clipData.styleWords.realTime`	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
`clipData.styleWords.titleBlock`	text		up to 16 characters	Title block label (Blueprint): Written above the label in Blueprint's title block, such as TITLE. Left out, the block holds the label alone.
`clipData.look`	group			Look: How the outro looks and moves within its style. Leave a switch out, or set it to the style's own, and the style decides.
`clipData.look.theme`	enum		`auto`, `brand`, `light`, `dark`, `bold`	Theme: The style's own choice; your brand's own colours; a light or dark page tinted with your brand colour; or your brand colour as the page.
`clipData.look.pace`	enum		`auto`, `calm`, `standard`, `punchy`	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
`clipData.look.corners`	enum		`auto`, `square`, `soft`, `round`	Corners: The shape of cards, panels and marks.
`clipData.look.align`	enum		`auto`, `start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`clipData.look.background`	boolean			Brand background: Draws your brand's background picture or film in place of the style's own moving background, under a veil of the theme's page so the words stay readable. It needs a background switched on in your brand's settings; without one, the style's own background is drawn.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/template/tpl_481407b6f89e?variant=Clouds&version=1.0.0"

Delivery JSON

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
  "streamId": "st_your_stream_id",
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "locale": "en",
  "data": {
    "clipData": {
      "website": "example.com",
      "cta": {
        "action": "follow",
        "text": "Follow for more"
      },
      "details": [
        {
          "kind": "handle",
          "text": "@example"
        },
        {
          "kind": "phone",
          "text": "+44 20 7946 0000"
        }
      ],
      "qr": true,
      "showName": false,
      "legal": "Terms apply. See the website for details.",
      "styleWords": {
        "realTime": "RT",
        "titleBlock": "TITLE"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "background": false
      }
    },
    "metaData": {
      "title": "Thanks for watching",
      "captionTiny": "Thanks for watching.",
      "captionShort": "Thanks for watching. Follow for more.",
      "captionMedium": "Thanks for watching. Follow for more, and visit our website.",
      "captionLong": "Thanks for watching. Follow for more, and visit our website for everything else.",
      "hashtags": [
        "thanks"
      ]
    }
  }
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.

Example video​

What it accepts​

Delivery JSON​

Example video

What it accepts

Delivery JSON