Public bodies, Meet the team 1.0.0
| Template | Public bodies, tpl_4f9a6b9f3068 |
|---|---|
| Variant | Meet the team |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 17 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
The people of a department or a team: a headline, one to four people each with a picture (or their initials), a name, a role and a line in their own words, how to reach them and a call to action. The clip gets longer with every person. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the people, how to reach them and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as the department. | |
clipData.headline | text | yes | up to 60 characters | Headline: Who these people are, in a sentence. |
clipData.subline | text | up to 110 characters | Subline: One or two sentences under the headline: what they do for you. | |
clipData.people | list | yes | at least 1, up to 4 | People: One to four people, shown one after another and then together; the clip gets almost three seconds longer for each. |
clipData.people[] | group | Person | ||
clipData.people[].name | text | yes | up to 40 characters | Name: Their name as they want it shown. Without a picture, its initials stand in. |
clipData.people[].role | text | up to 48 characters | Role: What they do. | |
clipData.people[].line | text | up to 120 characters | In their words: One line from them, shown word by word. | |
clipData.people[].picture | image | media:// file from the media library, alt text up to 120 characters | Picture: A portrait, ideally head and shoulders; any shape. Left out, their initials. | |
clipData.contacts | list | at least 1, up to 3 | How to reach them: One to three ways to reach the team, each with an icon: a phone number, an address, opening hours. | |
clipData.contacts[] | group | Way to reach them | ||
clipData.contacts[].icon | enum | yes | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, building, bus, train-front, bike, car, leaf, recycle, trees, file-text, thermometer, droplets, sun, cloud-rain, snowflake, wind, stethoscope, school, trash, accessibility, hand-helping | Icon: A line icon for it, such as phone, mail or map pin. |
clipData.contacts[].text | text | yes | up to 48 characters | Text: The number, the address or the hours. |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | spotlight, lineup | Layout: Spotlight: one person after another, large, then all together. Line-up: everybody side by side, each stepping forward in turn. | |
clipData.look.portrait | enum | round, card | Portraits: Round: each picture in a circle. Card: each picture as a tall card. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as the department."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "Who these people are, in a sentence."
},
"subline": {
"type": "string",
"maxLength": 110,
"title": "Subline",
"description": "One or two sentences under the headline: what they do for you."
},
"people": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "Their name as they want it shown. Without a picture, its initials stand in."
},
"role": {
"type": "string",
"maxLength": 48,
"title": "Role",
"description": "What they do."
},
"line": {
"type": "string",
"maxLength": 120,
"title": "In their words",
"description": "One line from them, shown word by word."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A portrait, ideally head and shoulders; any shape. Left out, their initials."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Person"
},
"minItems": 1,
"maxItems": 4,
"title": "People",
"description": "One to four people, shown one after another and then together; the clip gets almost three seconds longer for each."
},
"contacts": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"building",
"bus",
"train-front",
"bike",
"car",
"leaf",
"recycle",
"trees",
"file-text",
"thermometer",
"droplets",
"sun",
"cloud-rain",
"snowflake",
"wind",
"stethoscope",
"school",
"trash",
"accessibility",
"hand-helping"
],
"title": "Icon",
"description": "A line icon for it, such as phone, mail or map pin.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Building",
"Bus",
"Train front",
"Bike",
"Car",
"Leaf",
"Recycle",
"Trees",
"File text",
"Thermometer",
"Droplets",
"Sun",
"Cloud rain",
"Snowflake",
"Wind",
"Stethoscope",
"School",
"Trash",
"Accessibility",
"Hand helping"
]
},
"text": {
"type": "string",
"maxLength": 48,
"title": "Text",
"description": "The number, the address or the hours."
}
},
"required": [
"icon",
"text"
],
"additionalProperties": false,
"title": "Way to reach them"
},
"minItems": 1,
"maxItems": 3,
"title": "How to reach them",
"description": "One to three ways to reach the team, each with an icon: a phone number, an address, opening hours."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"lineup"
],
"title": "Layout",
"description": "Spotlight: one person after another, large, then all together. Line-up: everybody side by side, each stepping forward in turn.",
"enumNames": [
"One after another",
"Side by side"
]
},
"portrait": {
"type": "string",
"enum": [
"round",
"card"
],
"title": "Portraits",
"description": "Round: each picture in a circle. Card: each picture as a tall card.",
"enumNames": [
"Round",
"Card"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"people"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the people, how to reach them and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as the department."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "Who these people are, in a sentence."
},
"subline": {
"type": "string",
"maxLength": 110,
"title": "Subline",
"description": "One or two sentences under the headline: what they do for you."
},
"people": {
"type": "array",
"items": {
"type": "object",
"properties": {
"name": {
"type": "string",
"maxLength": 40,
"title": "Name",
"description": "Their name as they want it shown. Without a picture, its initials stand in."
},
"role": {
"type": "string",
"maxLength": 48,
"title": "Role",
"description": "What they do."
},
"line": {
"type": "string",
"maxLength": 120,
"title": "In their words",
"description": "One line from them, shown word by word."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A portrait, ideally head and shoulders; any shape. Left out, their initials."
}
},
"required": [
"name"
],
"additionalProperties": false,
"title": "Person"
},
"minItems": 1,
"maxItems": 4,
"title": "People",
"description": "One to four people, shown one after another and then together; the clip gets almost three seconds longer for each."
},
"contacts": {
"type": "array",
"items": {
"type": "object",
"properties": {
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"building",
"bus",
"train-front",
"bike",
"car",
"leaf",
"recycle",
"trees",
"file-text",
"thermometer",
"droplets",
"sun",
"cloud-rain",
"snowflake",
"wind",
"stethoscope",
"school",
"trash",
"accessibility",
"hand-helping"
],
"title": "Icon",
"description": "A line icon for it, such as phone, mail or map pin.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Building",
"Bus",
"Train front",
"Bike",
"Car",
"Leaf",
"Recycle",
"Trees",
"File text",
"Thermometer",
"Droplets",
"Sun",
"Cloud rain",
"Snowflake",
"Wind",
"Stethoscope",
"School",
"Trash",
"Accessibility",
"Hand helping"
]
},
"text": {
"type": "string",
"maxLength": 48,
"title": "Text",
"description": "The number, the address or the hours."
}
},
"required": [
"icon",
"text"
],
"additionalProperties": false,
"title": "Way to reach them"
},
"minItems": 1,
"maxItems": 3,
"title": "How to reach them",
"description": "One to three ways to reach the team, each with an icon: a phone number, an address, opening hours."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"lineup"
],
"title": "Layout",
"description": "Spotlight: one person after another, large, then all together. Line-up: everybody side by side, each stepping forward in turn.",
"enumNames": [
"One after another",
"Side by side"
]
},
"portrait": {
"type": "string",
"enum": [
"round",
"card"
],
"title": "Portraits",
"description": "Round: each picture in a circle. Card: each picture as a tall card.",
"enumNames": [
"Round",
"Card"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the people, how to reach them and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_4f9a6b9f3068?variant=Meet%20the%20team&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Meet the team",
"headline": "The people behind your Citizen Service Centre",
"subline": "Passports, permits and registrations: five days a week they help you get it done, in person.",
"people": [
{
"line": "Nobody should leave our counter with the same question they came in with. That is the whole job, really.",
"name": "Amira Haddad",
"role": "Team lead, Citizen Service Centre",
"picture": {
"alt": "A person's silhouette on a round green ground",
"url": "media://example-badge.png"
}
},
{
"line": "I love the moment a family finally has the passport photo that works. Bring the kids, we have patience.",
"name": "Jonas Weber",
"role": "Passports and identity cards",
"picture": {
"alt": "A person's silhouette on a round green ground",
"url": "media://example-badge.png"
}
},
{
"line": "Ask me anything about the zones. I have walked every street in all twelve of them, twice.",
"name": "Grace Okafor",
"role": "Parking and residents' permits",
"picture": {
"alt": "A person's silhouette on a round green ground",
"url": "media://example-badge.png"
}
},
{
"line": "New to Westbrook? I will make your first week here a little easier, one form at a time.",
"name": "Luis Moreno",
"role": "Registrations and certificates"
}
],
"contacts": [
{
"icon": "phone",
"text": "0123 456 789, Monday to Friday 8:00 to 18:00"
},
{
"icon": "mail",
"text": "citizens@westbrook.example"
},
{
"icon": "map-pin",
"text": "Town Hall, ground floor, desks 1 to 6"
}
],
"cta": {
"label": "Book an appointment",
"detail": "westbrook.example/appointments"
},
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"layout": "spotlight",
"portrait": "round",
"logo": "auto"
}
},
"metaData": {
"title": "Meet the team of the Citizen Service Centre",
"captionTiny": "Meet Amira, Jonas, Grace and Luis: the people behind your Citizen Service Centre.",
"captionShort": "Meet the people behind your Citizen Service Centre: Amira, Jonas, Grace and Luis help with passports, permits and registrations five days a week. Book an appointment at westbrook.example/appointments.",
"captionMedium": "Meet the team behind your Citizen Service Centre. Amira Haddad leads the team, Jonas Weber looks after passports and identity cards, Grace Okafor knows every parking zone in town and Luis Moreno handles registrations and certificates. Call 0123 456 789 from Monday to Friday, write to citizens@westbrook.example or find them at the Town Hall, ground floor, desks 1 to 6.",
"captionLong": "Meet the team behind your Citizen Service Centre. Amira Haddad leads the team and makes sure nobody leaves the counter with the question they came in with. Jonas Weber looks after passports and identity cards and has patience for every family photo. Grace Okafor knows every street in all twelve parking zones, and Luis Moreno handles registrations and certificates for everybody new to Westbrook. Call 0123 456 789 from Monday to Friday between 8:00 and 18:00, write to citizens@westbrook.example or find them at the Town Hall, ground floor, desks 1 to 6. Book an appointment at westbrook.example/appointments.",
"hashtags": [
"westbrook",
"meettheteam",
"citizenservices",
"localgovernment"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.