Public bodies, Numbers report 1.0.0
| Template | Public bodies, tpl_4f9a6b9f3068 |
|---|---|
| Variant | Numbers report |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 15 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A place or a service in numbers: a headline, the period, two to six figures each with an icon, a label and an optional change against the period before, the source, and an optional call to action. The clip gets longer with every figure. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the headline, the period, the figures, the source and the call to action. | |
clipData.kicker | text | up to 32 characters | Kicker: A short line above the headline, such as the town or the report. | |
clipData.headline | text | yes | up to 60 characters | Headline: What these numbers say, in a sentence. |
clipData.period | text | up to 40 characters | Period: The time the numbers cover, as it should be read. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: A picture of the place for the cover; any shape. Left out, the figures' icons stand in for it. | |
clipData.figures | list | yes | at least 2, up to 6 | Figures: Two to six figures, shown one after another and then all together; the clip gets almost two seconds longer for each. |
clipData.figures[] | group | Figure | ||
clipData.figures[].label | text | yes | up to 48 characters | Label: What the number means, in a few words. |
clipData.figures[].value | number | yes | 2 decimals | Value: The number, exactly as it should be read. It counts up to this and stops there. |
clipData.figures[].unit | text | up to 16 characters | Unit: What the number counts, written after it, such as %, km or tonnes. | |
clipData.figures[].change | number | 1 decimals | Change in percent: The change against the period before, in percent, such as 12 or -8.5. Left out, no change is shown. | |
clipData.figures[].goodWhen | enum | up, down | Good news when: Whether a rise or a fall is the good news, which decides the colour of the change. Left out, a rise is. | |
clipData.figures[].icon | enum | check, circle-check, x, arrow-right, arrow-up-right, plus, star, heart, thumbs-up, sparkles, zap, clock, calendar, map-pin, info, triangle-alert, lightbulb, target, award, crown, gem, flame, timer, list-checks, clipboard-check, badge-check, hand-heart, rocket, trophy, megaphone, bell, qr-code, ticket, gift, key-round, book-open, graduation-cap, house, phone, mail, globe, users, user, building, bus, train-front, bike, car, leaf, recycle, trees, file-text, thermometer, droplets, sun, cloud-rain, snowflake, wind, stethoscope, school, trash, accessibility, hand-helping | Icon: A line icon for the figure. Left out, a chart. | |
clipData.source | text | up to 80 characters | Source: Where the numbers come from. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address, a handle or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a handle, a phone number. | |
clipData.look | group | Look: How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.layout | enum | spotlight, board | Layout: Spotlight: one figure after another, large, then all together. Board: every figure fills a board one by one. | |
clipData.look.showChange | boolean | Show the change: The change against the period before, where one is sent. | ||
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as the town or the report."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What these numbers say, in a sentence."
},
"period": {
"type": "string",
"maxLength": 40,
"title": "Period",
"description": "The time the numbers cover, as it should be read."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the place for the cover; any shape. Left out, the figures' icons stand in for it."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 48,
"title": "Label",
"description": "What the number means, in a few words."
},
"value": {
"type": "number",
"title": "Value",
"description": "The number, exactly as it should be read. It counts up to this and stops there."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What the number counts, written after it, such as %, km or tonnes."
},
"change": {
"type": "number",
"title": "Change in percent",
"description": "The change against the period before, in percent, such as 12 or -8.5. Left out, no change is shown."
},
"goodWhen": {
"type": "string",
"enum": [
"up",
"down"
],
"title": "Good news when",
"description": "Whether a rise or a fall is the good news, which decides the colour of the change. Left out, a rise is.",
"enumNames": [
"It rises",
"It falls"
]
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"building",
"bus",
"train-front",
"bike",
"car",
"leaf",
"recycle",
"trees",
"file-text",
"thermometer",
"droplets",
"sun",
"cloud-rain",
"snowflake",
"wind",
"stethoscope",
"school",
"trash",
"accessibility",
"hand-helping"
],
"title": "Icon",
"description": "A line icon for the figure. Left out, a chart.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Building",
"Bus",
"Train front",
"Bike",
"Car",
"Leaf",
"Recycle",
"Trees",
"File text",
"Thermometer",
"Droplets",
"Sun",
"Cloud rain",
"Snowflake",
"Wind",
"Stethoscope",
"School",
"Trash",
"Accessibility",
"Hand helping"
]
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 2,
"maxItems": 6,
"title": "Figures",
"description": "Two to six figures, shown one after another and then all together; the clip gets almost two seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the numbers come from."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"board"
],
"title": "Layout",
"description": "Spotlight: one figure after another, large, then all together. Board: every figure fills a board one by one.",
"enumNames": [
"One after another",
"Building a board"
]
},
"showChange": {
"type": "boolean",
"title": "Show the change",
"description": "The change against the period before, where one is sent."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"required": [
"headline",
"figures"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the period, the figures, the source and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 32,
"title": "Kicker",
"description": "A short line above the headline, such as the town or the report."
},
"headline": {
"type": "string",
"maxLength": 60,
"title": "Headline",
"description": "What these numbers say, in a sentence."
},
"period": {
"type": "string",
"maxLength": 40,
"title": "Period",
"description": "The time the numbers cover, as it should be read."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the place for the cover; any shape. Left out, the figures' icons stand in for it."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 48,
"title": "Label",
"description": "What the number means, in a few words."
},
"value": {
"type": "number",
"title": "Value",
"description": "The number, exactly as it should be read. It counts up to this and stops there."
},
"unit": {
"type": "string",
"maxLength": 16,
"title": "Unit",
"description": "What the number counts, written after it, such as %, km or tonnes."
},
"change": {
"type": "number",
"title": "Change in percent",
"description": "The change against the period before, in percent, such as 12 or -8.5. Left out, no change is shown."
},
"goodWhen": {
"type": "string",
"enum": [
"up",
"down"
],
"title": "Good news when",
"description": "Whether a rise or a fall is the good news, which decides the colour of the change. Left out, a rise is.",
"enumNames": [
"It rises",
"It falls"
]
},
"icon": {
"type": "string",
"enum": [
"check",
"circle-check",
"x",
"arrow-right",
"arrow-up-right",
"plus",
"star",
"heart",
"thumbs-up",
"sparkles",
"zap",
"clock",
"calendar",
"map-pin",
"info",
"triangle-alert",
"lightbulb",
"target",
"award",
"crown",
"gem",
"flame",
"timer",
"list-checks",
"clipboard-check",
"badge-check",
"hand-heart",
"rocket",
"trophy",
"megaphone",
"bell",
"qr-code",
"ticket",
"gift",
"key-round",
"book-open",
"graduation-cap",
"house",
"phone",
"mail",
"globe",
"users",
"user",
"building",
"bus",
"train-front",
"bike",
"car",
"leaf",
"recycle",
"trees",
"file-text",
"thermometer",
"droplets",
"sun",
"cloud-rain",
"snowflake",
"wind",
"stethoscope",
"school",
"trash",
"accessibility",
"hand-helping"
],
"title": "Icon",
"description": "A line icon for the figure. Left out, a chart.",
"enumNames": [
"Check",
"Circle check",
"X",
"Arrow right",
"Arrow up right",
"Plus",
"Star",
"Heart",
"Thumbs up",
"Sparkles",
"Zap",
"Clock",
"Calendar",
"Map pin",
"Info",
"Triangle alert",
"Lightbulb",
"Target",
"Award",
"Crown",
"Gem",
"Flame",
"Timer",
"List checks",
"Clipboard check",
"Badge check",
"Hand heart",
"Rocket",
"Trophy",
"Megaphone",
"Bell",
"Qr code",
"Ticket",
"Gift",
"Key round",
"Book open",
"Graduation cap",
"House",
"Phone",
"Mail",
"Globe",
"Users",
"User",
"Building",
"Bus",
"Train front",
"Bike",
"Car",
"Leaf",
"Recycle",
"Trees",
"File text",
"Thermometer",
"Droplets",
"Sun",
"Cloud rain",
"Snowflake",
"Wind",
"Stethoscope",
"School",
"Trash",
"Accessibility",
"Hand helping"
]
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 2,
"maxItems": 6,
"title": "Figures",
"description": "Two to six figures, shown one after another and then all together; the clip gets almost two seconds longer for each."
},
"source": {
"type": "string",
"maxLength": 80,
"title": "Source",
"description": "Where the numbers come from."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a handle, a phone number."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address, a handle or a phone number."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"layout": {
"type": "string",
"enum": [
"spotlight",
"board"
],
"title": "Layout",
"description": "Spotlight: one figure after another, large, then all together. Board: every figure fills a board one by one.",
"enumNames": [
"One after another",
"Building a board"
]
},
"showChange": {
"type": "boolean",
"title": "Show the change",
"description": "The change against the period before, where one is sent."
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same five switches in every format (theme, pace, corners, alignment, logo), plus this format's own. Leave any out for the format's default."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the headline, the period, the figures, the source and the call to action."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_4f9a6b9f3068?variant=Numbers%20report&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Westbrook in numbers",
"headline": "A year of building a greener, safer and fairer town",
"period": "January to December 2025",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"figures": [
{
"icon": "trees",
"unit": "trees",
"label": "Planted along streets and in parks",
"value": 1240,
"change": 18,
"goodWhen": "up"
},
{
"icon": "bike",
"unit": "km",
"label": "Of protected cycle lanes, 6 km of them new",
"value": 38.5,
"change": 19,
"goodWhen": "up"
},
{
"icon": "recycle",
"unit": "%",
"label": "Of bins emptied on the day they were due",
"value": 96,
"change": 2,
"goodWhen": "up"
},
{
"icon": "car",
"label": "Road injuries on the town's own roads",
"value": 212,
"change": -14,
"goodWhen": "down"
},
{
"icon": "users",
"label": "Visits to the Citizen Service Centre",
"value": 52300,
"change": 6,
"goodWhen": "up"
}
],
"source": "Source: City of Westbrook annual report 2025, published March 2026",
"cta": {
"label": "Read the full report",
"detail": "westbrook.example/report"
},
"look": {
"theme": "brand",
"pace": "standard",
"corners": "round",
"align": "start",
"layout": "spotlight",
"showChange": true,
"logo": "auto"
}
},
"metaData": {
"title": "Westbrook in numbers: 2025",
"captionTiny": "Westbrook in 2025: 1,240 new trees, 38.5 km of cycle lanes, 14% fewer road injuries.",
"captionShort": "A year of building a greener, safer and fairer town: 1,240 new trees, 38.5 km of protected cycle lanes, 96% of bins emptied on the day and 14% fewer road injuries in 2025. The full report is at westbrook.example/report.",
"captionMedium": "Westbrook in numbers, January to December 2025. We planted 1,240 trees along streets and in parks, 18% more than the year before. The town now has 38.5 km of protected cycle lanes, 6 km of them new. 96% of bins were emptied on the day they were due, road injuries on the town's own roads fell by 14%, and the Citizen Service Centre welcomed 52,300 visits. Read the full annual report at westbrook.example/report.",
"captionLong": "Westbrook in numbers, January to December 2025: a year of building a greener, safer and fairer town. We planted 1,240 trees along streets and in parks, 18% more than the year before. The town now has 38.5 km of protected cycle lanes, 6 km of them new this year. 96% of bins were emptied on the day they were due. Road injuries on the town's own roads fell by 14% to 212, and the Citizen Service Centre welcomed 52,300 visits, 6% more than in 2024. Every figure comes from the City of Westbrook annual report 2025, published in March 2026. Read the full report at westbrook.example/report.",
"hashtags": [
"westbrook",
"inthenumbers",
"annualreport",
"localgovernment"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.