Month calendar
One month as a grid, then up to twelve dates or spans of days marked on it one by one in your brand colour, each listed beside it with what happens and a line under it, today ringed: 10 to 22 seconds. In nine styles, each wearing your brand's colours, fonts, logo, presenter and background.
| Template id | tpl_6fc3e8b61a71 |
|---|---|
| Markets | Every market |
| Variants | Corporate glass, Bento grid, Broadcast news, Editorial, Swiss grid, Neo-brutalist, Soft friendly, Clear civic, Lock screen |
| Ready-made feeds | None |
Use cases
- The month ahead at a glance: collection days, late openings, events, deadlines, payment and open days.
- Something lasting several days, such as the school holidays or a fair, marked as one span.
- Up to twelve dates marked one by one on the month, each listed with what happens and a line under it.
Variants
A variant is this template drawn another way, and it comes in versions: immutable builds, the newest first. A channel follows the newest version of its variant, unless it is pinned to one.
| Variant | What it is | Versions | Newest |
|---|---|---|---|
| Corporate glass | Frosted glass cards over an aurora in your brand colours: calm and premium. | 1 | 1.0.0 |
| Bento grid | Rounded tiles in your brand colours, each moving on its own: a modern product look. | 1 | 1.0.0 |
| Broadcast news | A news channel in your colours: channel bug, lower third, ticker and your presenter. | 1 | 1.0.0 |
| Editorial | A magazine page in your paper tone and serif: masthead, hairline rules and a byline. | 1 | 1.0.0 |
| Swiss grid | A strict grid, large type and your brand colour as the one accent. Nothing bounces. | 1 | 1.0.0 |
| Neo-brutalist | Loud flat blocks in your colours with thick borders and hard shadows. | 1 | 1.0.0 |
| Soft friendly | Soft shapes and rounded cards in tints of your brand colour: warm and approachable. | 1 | 1.0.0 |
| Clear civic | Built for reading: high contrast, large plain type and numbered steps. | 1 | 1.0.0 |
| Lock screen | A phone's lock screen on your wallpaper, the news arriving as notifications from your app. | 1 | 1.0.0 |
What it accepts
Every variant takes the same content, so one document draws in any of them.
Month calendar: one month's grid with up to twelve dates or spans of days marked on it one by one, each listed beside it with what happens, today ringed. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker and a title, the month and how its weeks are written, the dates marked, today, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word or two above the title, such as THIS MONTH. | |
clipData.title | text | yes | up to 70 characters | Title: What the month holds, read before the dates are marked. |
clipData.year | integer | yes | from 2000, to 2100 | Year: The year of the month drawn, such as 2026. |
clipData.month | integer | yes | from 1, to 12 | Month: The month drawn, 1 for January to 12 for December. Its days and the weekday it starts on come from the year and the month. |
clipData.monthName | text | up to 24 characters | Name of the month: Written over the grid, in the language of the clip, such as March 2026 or März 2026. Left out, the grid has no name over it. | |
clipData.weekStart | enum | monday, sunday | Weeks start on: The first day of each row of the grid. Left out, Monday. | |
clipData.weekdays | list | at least 7, up to 7 | Names of the weekdays: The seven weekdays' names, short, in the language of the clip, starting with the day the weeks start on: Mo, Tu, We or Lu, Ma, Mi. Left out, the grid has no row of names. | |
clipData.weekdays[] | text | up to 4 characters | Weekday | |
clipData.dates | list | yes | at least 1, up to 12 | Dates: The dates to mark, in the order they are marked, usually by date. Each is marked on the grid and listed beside it with what happens. Each adds just over a second. |
clipData.dates[] | group | Date | ||
clipData.dates[].day | integer | yes | from 1, to 31 | Day: The day of the month, 1 to 31. |
clipData.dates[].to | integer | from 1, to 31 | Last day: For something lasting several days: the last of them in the same month. The days between are marked as one span. | |
clipData.dates[].label | text | yes | up to 48 characters | What happens: What happens on that day. |
clipData.dates[].detail | text | up to 64 characters | Detail: A line under it: a time, a place, who it is for. | |
clipData.today | integer | from 1, to 31 | Today: Rings this day of the month as today. Left out, no day is. | |
clipData.source | text | up to 70 characters | Source: Where the dates come from. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own. | |
clipData.styleWords | group | Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own. | ||
clipData.styleWords.live | text | up to 16 characters | Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone. | |
clipData.styleWords.byline | text | up to 12 characters | Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone. | |
clipData.styleWords.functionKeys | list | up to 4 | Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn. | |
clipData.styleWords.functionKeys[] | text | up to 12 characters | Key | |
clipData.styleWords.commandKey | text | up to 10 characters | Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn. | |
clipData.styleWords.realTime | text | up to 12 characters | Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone. | |
clipData.styleWords.messageLabel | text | up to 12 characters | Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab. | |
clipData.styleWords.pictureLabel | text | up to 12 characters | Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
clipData.look.hideHeader | boolean | Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings. | ||
clipData.look.hideFooter | boolean | Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings. | ||
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
Ask Reelwire for the whole JSON Schema, the document your content is checked against, without signing in:
curl "https://app.reelwire.io/v1/formats/template/tpl_6fc3e8b61a71?variant=Corporate%20glass&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "This month",
"title": "Key dates in March",
"year": 2026,
"month": 3,
"monthName": "March 2026",
"weekStart": "monday",
"weekdays": [
"Mo",
"Tu",
"We",
"Th",
"Fr",
"Sa",
"Su"
],
"dates": [
{
"day": 4,
"label": "Webinar: first steps in investing",
"detail": "18:00, online and free"
},
{
"day": 12,
"label": "Quarterly statements sent",
"detail": "In the app and by email"
},
{
"to": 20,
"day": 18,
"label": "Investor days in Berlin",
"detail": "Stand B14, hall 2"
},
{
"day": 27,
"label": "Savings plans collected",
"detail": "From the account you chose"
},
{
"day": 31,
"label": "End of the quarter",
"detail": "Last trading day of March"
}
],
"today": 9,
"source": "Source: Northwind Markets events calendar",
"styleWords": {
"live": "LIVE",
"byline": "By",
"functionKeys": [
"HELP",
"DATA",
"CHART",
"NEWS"
],
"commandKey": "GO",
"realTime": "RT",
"messageLabel": "MSG",
"pictureLabel": "IMG"
},
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto",
"logoSize": "auto",
"hideHeader": false,
"hideFooter": false
}
},
"metaData": {
"title": "Key dates in March",
"captionTiny": "March at a glance: a free webinar on the 4th, statements on the 12th, investor days on the 18th to 20th.",
"captionShort": "March at a glance. A free webinar on first steps in investing on the 4th, quarterly statements on the 12th, our investor days in Berlin from the 18th to the 20th, savings plans collected on the 27th and the end of the quarter on the 31st.",
"captionMedium": "March at a glance, so nothing catches you by surprise.\n\n4 March: a free webinar on first steps in investing, 18:00, online.\n12 March: quarterly statements arrive in the app and by email.\n18 to 20 March: meet us at the investor days in Berlin, stand B14 in hall 2.\n27 March: savings plans are collected from the account you chose.\n31 March: the last trading day of the quarter.\n\nSave the dates and tell us which one you are coming to.",
"captionLong": "March at a glance, so nothing catches you by surprise.\n\n4 March: a free webinar on first steps in investing. It starts at 18:00, it is online and it is free: what a fund is, what costs to look for and how to start a savings plan with a small amount.\n\n12 March: your quarterly statements arrive in the app and by email, with every payment, fee and change in value since January.\n\n18 to 20 March: meet us at the investor days in Berlin. You will find us at stand B14 in hall 2, with talks on both mornings.\n\n27 March: savings plans are collected from the account you chose, so check that the money is there a day before.\n\n31 March: the last trading day of the quarter.\n\nSave the dates, and tell us in the comments which one you are coming to. The dates in this clip are illustrative.",
"hashtags": [
"calendar",
"keydates",
"investing",
"events",
"march"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.