Table, Editorial 1.0.0
| Template | Table, tpl_877b460c8695 |
|---|---|
| Variant | Editorial |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 11 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A table of up to ten rows and four columns, optionally numbered as a ranking, one row highlighted: the headings stand on the cover, then the rows arrive one by one, figures shown exactly as sent and lined up on their decimal point. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, the title, the column headings, the rows, a note, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above the title, such as LEAGUE TABLE, RATES or RESULTS. | |
clipData.title | text | yes | up to 80 characters | Title: What the table shows. On the cover from the first frame. |
clipData.columns | list | yes | at least 1, up to 4 | Columns: One to four columns, in the order the cells are sent. Their headings stand over them from the first frame. |
clipData.columns[] | group | Column | ||
clipData.columns[].label | text | yes | up to 16 characters | Heading |
clipData.columns[].align | enum | start, center, end | Alignment: Where the column's cells line up. Figures read best at the end: a column at the end lines up on the decimal point, or on the last digit of a figure without one, and its figures are set in the style's figure face. | |
clipData.rows | list | yes | at least 1, up to 10 | Rows: One to ten rows, drawn in the order sent, arriving one by one. Where they do not all fit the frame at a readable size, they turn pages. A cell starting with + or - and a figure is drawn in the brand's up or down colour. |
clipData.rows[] | group | Row | ||
clipData.rows[].cells | list | yes | up to 4 | Cells: One text per column, shown exactly as written: write a figure the way it should read, such as 61.2%, +2.4 pts or 1,250. |
clipData.rows[].cells[] | text | up to 24 characters | Cell | |
clipData.rows[].highlight | boolean | Highlight: Marks this row, such as the reader's own district. Only the first row marked is highlighted. | ||
clipData.ranked | boolean | Number the rows: Numbers the rows 1, 2, 3 in front of them, for a ranking. The rows keep the order sent. | ||
clipData.note | text | up to 100 characters | Note: One line under the table, or beside it on 16x9, such as what a column means. | |
clipData.source | text | up to 60 characters | Source: Where the figures come from. | |
clipData.look | group | Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as LEAGUE TABLE, RATES or RESULTS."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the table shows. On the cover from the first frame."
},
"columns": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 16,
"title": "Heading"
},
"align": {
"type": "string",
"enum": [
"start",
"center",
"end"
],
"title": "Alignment",
"description": "Where the column's cells line up. Figures read best at the end: a column at the end lines up on the decimal point, or on the last digit of a figure without one, and its figures are set in the style's figure face.",
"enumNames": [
"Start",
"Centre",
"End"
]
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Column"
},
"minItems": 1,
"maxItems": 4,
"title": "Columns",
"description": "One to four columns, in the order the cells are sent. Their headings stand over them from the first frame."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"cells": {
"type": "array",
"items": {
"type": "string",
"maxLength": 24,
"title": "Cell"
},
"maxItems": 4,
"title": "Cells",
"description": "One text per column, shown exactly as written: write a figure the way it should read, such as 61.2%, +2.4 pts or 1,250."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this row, such as the reader's own district. Only the first row marked is highlighted."
}
},
"required": [
"cells"
],
"additionalProperties": false,
"title": "Row"
},
"minItems": 1,
"maxItems": 10,
"title": "Rows",
"description": "One to ten rows, drawn in the order sent, arriving one by one. Where they do not all fit the frame at a readable size, they turn pages. A cell starting with + or - and a figure is drawn in the brand's up or down colour."
},
"ranked": {
"type": "boolean",
"title": "Number the rows",
"description": "Numbers the rows 1, 2, 3 in front of them, for a ranking. The rows keep the order sent."
},
"note": {
"type": "string",
"maxLength": 100,
"title": "Note",
"description": "One line under the table, or beside it on 16x9, such as what a column means."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where the figures come from."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"title",
"columns",
"rows"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the column headings, the rows, a note, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as LEAGUE TABLE, RATES or RESULTS."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the table shows. On the cover from the first frame."
},
"columns": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 16,
"title": "Heading"
},
"align": {
"type": "string",
"enum": [
"start",
"center",
"end"
],
"title": "Alignment",
"description": "Where the column's cells line up. Figures read best at the end: a column at the end lines up on the decimal point, or on the last digit of a figure without one, and its figures are set in the style's figure face.",
"enumNames": [
"Start",
"Centre",
"End"
]
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Column"
},
"minItems": 1,
"maxItems": 4,
"title": "Columns",
"description": "One to four columns, in the order the cells are sent. Their headings stand over them from the first frame."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"cells": {
"type": "array",
"items": {
"type": "string",
"maxLength": 24,
"title": "Cell"
},
"maxItems": 4,
"title": "Cells",
"description": "One text per column, shown exactly as written: write a figure the way it should read, such as 61.2%, +2.4 pts or 1,250."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this row, such as the reader's own district. Only the first row marked is highlighted."
}
},
"required": [
"cells"
],
"additionalProperties": false,
"title": "Row"
},
"minItems": 1,
"maxItems": 10,
"title": "Rows",
"description": "One to ten rows, drawn in the order sent, arriving one by one. Where they do not all fit the frame at a readable size, they turn pages. A cell starting with + or - and a figure is drawn in the brand's up or down colour."
},
"ranked": {
"type": "boolean",
"title": "Number the rows",
"description": "Numbers the rows 1, 2, 3 in front of them, for a ranking. The rows keep the order sent."
},
"note": {
"type": "string",
"maxLength": 100,
"title": "Note",
"description": "One line under the table, or beside it on 16x9, such as what a column means."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source",
"description": "Where the figures come from."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the column headings, the rows, a note, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_877b460c8695?variant=Editorial&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "League table",
"title": "Which districts recycle most: the share of household waste recycled in 2025",
"columns": [
{
"align": "start",
"label": "District"
},
{
"align": "end",
"label": "Recycled"
},
{
"align": "end",
"label": "Change"
},
{
"align": "end",
"label": "Kg per home"
}
],
"rows": [
{
"cells": [
"Hill Park",
"61.2%",
"+2.4 pts",
"412"
]
},
{
"cells": [
"Riverside",
"58.7%",
"+1.1 pts",
"398"
]
},
{
"cells": [
"Old Town",
"55.0%",
"-0.6 pts",
"341"
]
},
{
"cells": [
"Harbour District",
"53.8%",
"+4.9 pts",
"366"
],
"highlight": true
},
{
"cells": [
"Northgate",
"51.3%",
"+0.8 pts",
"455"
]
},
{
"cells": [
"University Quarter",
"49.6%",
"-1.2 pts",
"302"
]
},
{
"cells": [
"Westfield",
"47.0%",
"+0.3 pts",
"471"
]
},
{
"cells": [
"Mill Lane and Bridge End",
"44.9%",
"-2.0 pts",
"438"
]
},
{
"cells": [
"Station Quarter",
"41.5%",
"+1.7 pts",
"355"
]
},
{
"cells": [
"Customs Quay",
"38.2%",
"-0.4 pts",
"390"
]
}
],
"ranked": true,
"note": "Change against 2024 in percentage points. Kg per home: waste collected for recycling.",
"source": "Northwind City Council, waste statistics 2025",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto"
}
},
"metaData": {
"title": "Which districts recycle most: Hill Park on top, Harbour District climbs fastest",
"captionTiny": "Recycling league 2025: Hill Park recycles 61.2 percent of its household waste, the most of any district. Harbour District climbed fastest, up 4.9 points.",
"captionShort": "The recycling league for 2025 is out. Hill Park recycled 61.2 percent of its household waste, the most of the city's ten districts, ahead of Riverside at 58.7 and the Old Town at 55.0 percent. Harbour District climbed fastest, up 4.9 points to 53.8 percent after food waste bins reached every street there. Customs Quay comes last at 38.2 percent. Four districts recycled less than in 2024.",
"captionMedium": "The recycling league for 2025 is out. Hill Park recycled 61.2 percent of its household waste, the most of the city's ten districts, ahead of Riverside at 58.7 and the Old Town at 55.0 percent. Harbour District climbed fastest, up 4.9 points to 53.8 percent, the year food waste bins reached every street there. At the foot of the table, Customs Quay recycled 38.2 percent and the Station Quarter 41.5 percent: both have many flats with shared bins, where sorting is harder, and the council will add collection points for glass and food waste in both next spring. Four districts recycled less than in 2024, the largest fall being in Mill Lane and Bridge End, down 2.0 points. Across the city, 51.6 percent of household waste was recycled, against a target of 55 percent by 2027. The kilograms per home are what was collected for recycling, not the waste as a whole.",
"captionLong": "The recycling league for 2025 is out. Hill Park recycled 61.2 percent of its household waste, the most of the city's ten districts, ahead of Riverside at 58.7 and the Old Town at 55.0 percent. Harbour District climbed fastest, up 4.9 points to 53.8 percent, the year food waste bins reached every street there, which shows how much of what goes into the black bin is food. At the foot of the table, Customs Quay recycled 38.2 percent and the Station Quarter 41.5 percent. Both have many flats with shared bins, where sorting is harder and one wrong bag can spoil a whole container, and the council will add collection points for glass and food waste in both next spring, with signs in six languages. Four districts recycled less than in 2024, the largest fall being in Mill Lane and Bridge End, down 2.0 points, where the recycling centre was closed for three months for rebuilding. Across the city, 51.6 percent of household waste was recycled, against a target of 55 percent by 2027, so the next two years need a faster climb than the last two. The kilograms per home are what was collected for recycling, not the waste as a whole, which is why Westfield, with its large gardens and garden waste, collects the most per home without leading the table. If you are not sure which bin something belongs in, the council's waste guide answers it by name. The city and the figures are illustrative.",
"hashtags": [
"recycling",
"waste",
"citydata",
"localnews",
"sustainability"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.