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Picture with pins, Corporate glass 1.0.0

TemplatePicture with pins, tpl_8789d35d3793
VariantCorporate glass
Version1.0.0, the newest: what a channel following this variant draws
Shapes9x16, 4x5, 1x1, 16x9, 2x3
Length15 seconds

Example video​

The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.

What it accepts​

One picture, a map, a plan, a view or a product, with up to six numbered pins placed on it by position, their names beside them, an optional route drawn across it and a note for every pin in a list beside the picture. metaData is the post's title, descriptions and hashtags and is never drawn.

FieldTypeRequiredLimitWhat it is
clipDatagroupyesClip data: Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame.
clipData.kickertextup to 20 charactersKicker: A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE.
clipData.titletextyesup to 80 charactersTitle: What the picture shows and why it is pinned. Shown from the first frame.
clipData.pictureimageyesmedia:// file from the media library, alt text up to 120 charactersPicture: A map, a floor plan, a view or a product from the media library. The pins are placed on it by position.
clipData.pictureFitenumfill, wholePicture fit: Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.
clipData.pinslistyesat least 1, up to 6Pins: One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds.
clipData.pins[]groupPin
clipData.pins[].xnumberyesfrom 0, to 100, 2 decimalsAcross, %: From 0 at the picture's left edge to 100 at its right.
clipData.pins[].ynumberyesfrom 0, to 100, 2 decimalsDown, %: From 0 at the picture's top edge to 100 at its bottom.
clipData.pins[].labeltextyesup to 28 charactersName: Written beside the pin on the picture where there is room, and in the list.
clipData.pins[].notetextup to 90 charactersNote: Written under the name in the list.
clipData.routelistup to 16Route: Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn.
clipData.route[]groupPoint
clipData.route[].xnumberyesfrom 0, to 100, 2 decimalsAcross, %
clipData.route[].ynumberyesfrom 0, to 100, 2 decimalsDown, %
clipData.routeLabeltextup to 40 charactersWhat the route is: Written beside a sample of the line, above the list.
clipData.sourcetextup to 60 charactersSource
clipData.lookgroupLook: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
clipData.look.themeenumauto, brand, light, dark, boldTheme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
clipData.look.paceenumauto, calm, standard, punchyPace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
clipData.look.cornersenumauto, square, soft, roundCorners: The shape of cards, panels and marks.
clipData.look.alignenumauto, start, centreText alignment: Where the text lines up.
clipData.look.logoenumauto, freeLogo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
metaDatagroupMeta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.titletextup to 100 charactersTitle: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTinytextup to 200 charactersTiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShorttextup to 500 charactersShort description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMediumtextup to 1500 charactersMedium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLongtextup to 4000 charactersLong description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtagslistup to 15Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]textup to 60 charactersHashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 422 that names the field.

The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the picture shows and why it is pinned. Shown from the first frame."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A map, a floor plan, a view or a product from the media library. The pins are placed on it by position."
},
"pictureFit": {
"type": "string",
"enum": [
"fill",
"whole"
],
"title": "Picture fit",
"description": "Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.",
"enumNames": [
"Fill the frame",
"Show it whole"
]
},
"pins": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %",
"description": "From 0 at the picture's left edge to 100 at its right."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %",
"description": "From 0 at the picture's top edge to 100 at its bottom."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "Name",
"description": "Written beside the pin on the picture where there is room, and in the list."
},
"note": {
"type": "string",
"maxLength": 90,
"title": "Note",
"description": "Written under the name in the list."
}
},
"required": [
"x",
"y",
"label"
],
"additionalProperties": false,
"title": "Pin"
},
"minItems": 1,
"maxItems": 6,
"title": "Pins",
"description": "One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds."
},
"route": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %"
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %"
}
},
"required": [
"x",
"y"
],
"additionalProperties": false,
"title": "Point"
},
"maxItems": 16,
"title": "Route",
"description": "Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn."
},
"routeLabel": {
"type": "string",
"maxLength": 40,
"title": "What the route is",
"description": "Written beside a sample of the line, above the list."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"title",
"picture",
"pins"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE."
},
"title": {
"type": "string",
"maxLength": 80,
"title": "Title",
"description": "What the picture shows and why it is pinned. Shown from the first frame."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A map, a floor plan, a view or a product from the media library. The pins are placed on it by position."
},
"pictureFit": {
"type": "string",
"enum": [
"fill",
"whole"
],
"title": "Picture fit",
"description": "Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.",
"enumNames": [
"Fill the frame",
"Show it whole"
]
},
"pins": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %",
"description": "From 0 at the picture's left edge to 100 at its right."
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %",
"description": "From 0 at the picture's top edge to 100 at its bottom."
},
"label": {
"type": "string",
"maxLength": 28,
"title": "Name",
"description": "Written beside the pin on the picture where there is room, and in the list."
},
"note": {
"type": "string",
"maxLength": 90,
"title": "Note",
"description": "Written under the name in the list."
}
},
"required": [
"x",
"y",
"label"
],
"additionalProperties": false,
"title": "Pin"
},
"minItems": 1,
"maxItems": 6,
"title": "Pins",
"description": "One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds."
},
"route": {
"type": "array",
"items": {
"type": "object",
"properties": {
"x": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Across, %"
},
"y": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Down, %"
}
},
"required": [
"x",
"y"
],
"additionalProperties": false,
"title": "Point"
},
"maxItems": 16,
"title": "Route",
"description": "Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn."
},
"routeLabel": {
"type": "string",
"maxLength": 40,
"title": "What the route is",
"description": "Written beside a sample of the line, above the list."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}

Ask Reelwire for the same document yourself, without signing in:

curl "http://localhost:4000/v1/formats/template/tpl_8789d35d3793?variant=Corporate%20glass&version=1.0.0"

Delivery JSON​

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Walk of the week",
"title": "Saturday's ridge walk: three summits in a day, and where to stop on the way",
"picture": {
"alt": "Three snow-capped peaks above green foothills under an evening sky",
"url": "media://example-image.svg"
},
"pictureFit": "fill",
"pins": [
{
"x": 9.17,
"y": 91.85,
"note": "Meet at 8:30 by the noticeboard; the car park fills early on Saturdays",
"label": "Mill Lane car park"
},
{
"x": 14.17,
"y": 48.89,
"note": "The first climb, about an hour, and the steepest part of the day",
"label": "Grey Crag"
},
{
"x": 37.5,
"y": 42.96,
"note": "The highest point of the walk and the lunch stop, with views over the whole valley",
"label": "High Pike"
},
{
"x": 63.33,
"y": 50.37,
"note": "The last summit, then a gentle path down through the woods",
"label": "Eastern Top"
},
{
"x": 83.33,
"y": 93.33,
"note": "Bus 21 back to Mill Lane every 30 minutes until 7 pm",
"label": "Riverside bus stop"
}
],
"route": [
{
"x": 9.17,
"y": 91.85
},
{
"x": 10.83,
"y": 69.63
},
{
"x": 14.17,
"y": 49.78
},
{
"x": 25,
"y": 66.07
},
{
"x": 37.5,
"y": 43.85
},
{
"x": 50.83,
"y": 69.04
},
{
"x": 63.33,
"y": 51.26
},
{
"x": 70.83,
"y": 68.15
},
{
"x": 77.5,
"y": 82.96
},
{
"x": 83.33,
"y": 93.33
}
],
"routeLabel": "The walk, about 14 km and six hours",
"source": "Valley walking group, autumn route card",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto"
}
},
"metaData": {
"title": "Saturday's ridge walk: three summits in a day, from Mill Lane to the river",
"captionTiny": "Saturday's ridge walk takes in Grey Crag, High Pike and Eastern Top: about 14 km and six hours, from Mill Lane car park to the riverside bus stop.",
"captionShort": "Saturday's ridge walk climbs three summits in one day. We meet at 8:30 at Mill Lane car park, climb Grey Crag first (the steepest hour of the day), stop for lunch on High Pike, the highest point, and finish over Eastern Top before a gentle path down through the woods. Bus 21 runs back to Mill Lane from the riverside stop every 30 minutes until 7 pm. About 14 km and six hours.",
"captionMedium": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park, which fills early on Saturdays. The first climb, up Grey Crag, takes about an hour and is the steepest part of the day. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley.\n\nEastern Top is the last summit, and after it a gentle path leads down through the woods to the river. Bus 21 runs from the riverside stop back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, a warm layer and boots with a good grip.",
"captionLong": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot, with plenty of time for stops.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park. It fills early on Saturdays, so come in good time or take the first bus.\n\nThe first climb, up Grey Crag, takes about an hour and is the steepest part of the day; we go at the pace of the slowest walker. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley on a clear day.\n\nEastern Top is the last summit. After it a gentle path leads down through the woods to the river, where the walk ends at the riverside bus stop. Bus 21 runs back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, lunch, a warm layer and boots with a good grip. If the weather turns, we take the lower path below the ridge, and we post any change here by Friday evening.",
"hashtags": [
"ridgewalk",
"hiking",
"walkingroute",
"outdoors",
"weekend"
]
}
}
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.