Finance (Banks), Account offer 1.0.0
| Template | Finance (Banks), tpl_c43b789e739a |
|---|---|
| Variant | Account offer |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
An account or card offer: the headline, the offer large and calm in your brand colour, a picture of the product where there is room and one to five benefits, complete on the first frame, each then lit in turn, then who it is for, the button and your presenter. The legal text stays on screen throughout. Nine seconds with one benefit, 1.6 seconds more for each further one. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the headline, the offer, the picture, the benefits, the conditions, the call to action and the legal text. | |
clipData.section | text | up to 24 characters | Section: What the offer is about, set small in capitals at the end of the header, such as Current accounts or Cards. | |
clipData.headline | text | yes | up to 56 characters | Headline: The name of the account, card or offer. |
clipData.subline | text | up to 100 characters | Line under it: One or two sentences under the headline. | |
clipData.offer | text | up to 48 characters | Offer: The offer itself, set large and calm in your brand colour under a rule in it, such as No monthly fee for three years. | |
clipData.picture | image | media:// file from the media library, alt text up to 120 characters | Picture: A picture of the product or the card, a picture from the media library, shown in a frame where the frame has room for it. Any shape; a very tall or very wide one is cropped a little at its edges. | |
clipData.benefits | list | yes | at least 1, up to 5 | Benefits: One to five things the account or card gives, all on the first frame, then lit one after another. Where the frame is short of height they turn pages. |
clipData.benefits[] | group | Benefit | ||
clipData.benefits[].label | text | yes | up to 40 characters | Label: The benefit in a few words. |
clipData.benefits[].detail | text | up to 72 characters | Detail: What it means for the customer, in a line. | |
clipData.benefits[].icon | enum | wallet, credit-card, piggy-bank, landmark, banknote, coins, hand-coins, percent, badge-percent, circle-percent, receipt, calculator, chart-line, trending-up, shield-check, lock, key-round, smartphone, laptop, globe, plane, phone, mail, message-circle, map-pin, clock, calendar, bell, gift, star, award, check, circle-check, badge-check, sparkles, zap, users, user, house, graduation-cap, briefcase, hand-heart, heart, leaf, book-open | Icon: A line icon beside the benefit. Left out, the benefit's number stands there instead. | |
clipData.conditions | text | up to 160 characters | Conditions: Who can have it and on what terms, in a quiet framed note after the benefits. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a phone number, a branch. | |
clipData.legal | text | up to 260 characters | Legal text: What must be shown with the offer, such as a representative example and how deposits are protected. On screen from the first frame to the last. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the offer is about, set small in capitals at the end of the header, such as Current accounts or Cards."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The name of the account, card or offer."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"offer": {
"type": "string",
"maxLength": 48,
"title": "Offer",
"description": "The offer itself, set large and calm in your brand colour under a rule in it, such as No monthly fee for three years."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the product or the card, a picture from the media library, shown in a frame where the frame has room for it. Any shape; a very tall or very wide one is cropped a little at its edges."
},
"benefits": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Label",
"description": "The benefit in a few words."
},
"detail": {
"type": "string",
"maxLength": 72,
"title": "Detail",
"description": "What it means for the customer, in a line."
},
"icon": {
"type": "string",
"enum": [
"wallet",
"credit-card",
"piggy-bank",
"landmark",
"banknote",
"coins",
"hand-coins",
"percent",
"badge-percent",
"circle-percent",
"receipt",
"calculator",
"chart-line",
"trending-up",
"shield-check",
"lock",
"key-round",
"smartphone",
"laptop",
"globe",
"plane",
"phone",
"mail",
"message-circle",
"map-pin",
"clock",
"calendar",
"bell",
"gift",
"star",
"award",
"check",
"circle-check",
"badge-check",
"sparkles",
"zap",
"users",
"user",
"house",
"graduation-cap",
"briefcase",
"hand-heart",
"heart",
"leaf",
"book-open"
],
"title": "Icon",
"description": "A line icon beside the benefit. Left out, the benefit's number stands there instead.",
"enumNames": [
"Wallet",
"Credit card",
"Piggy bank",
"Landmark",
"Banknote",
"Coins",
"Hand coins",
"Percent",
"Badge percent",
"Circle percent",
"Receipt",
"Calculator",
"Chart line",
"Trending up",
"Shield check",
"Lock",
"Key round",
"Smartphone",
"Laptop",
"Globe",
"Plane",
"Phone",
"Mail",
"Message circle",
"Map pin",
"Clock",
"Calendar",
"Bell",
"Gift",
"Star",
"Award",
"Check",
"Circle check",
"Badge check",
"Sparkles",
"Zap",
"Users",
"User",
"House",
"Graduation cap",
"Briefcase",
"Hand heart",
"Heart",
"Leaf",
"Book open"
]
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Benefit"
},
"minItems": 1,
"maxItems": 5,
"title": "Benefits",
"description": "One to five things the account or card gives, all on the first frame, then lit one after another. Where the frame is short of height they turn pages."
},
"conditions": {
"type": "string",
"maxLength": 160,
"title": "Conditions",
"description": "Who can have it and on what terms, in a quiet framed note after the benefits."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the offer, such as a representative example and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"benefits"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the offer, the picture, the benefits, the conditions, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the offer is about, set small in capitals at the end of the header, such as Current accounts or Cards."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The name of the account, card or offer."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"offer": {
"type": "string",
"maxLength": 48,
"title": "Offer",
"description": "The offer itself, set large and calm in your brand colour under a rule in it, such as No monthly fee for three years."
},
"picture": {
"type": "object",
"properties": {
"url": {
"type": "string",
"maxLength": 2048,
"pattern": "^media:\\/\\/[^\\s/\\\\\\u0000-\\u001f][^/\\\\\\u0000-\\u001f]{0,254}$",
"title": "Picture",
"description": "A file from the workspace's media library, written media:// and the file's id or name. A web address is refused."
},
"alt": {
"type": "string",
"maxLength": 120,
"title": "Alt text",
"description": "What the picture shows, for anyone who cannot see it."
}
},
"required": [
"url"
],
"additionalProperties": false,
"title": "Picture",
"description": "A picture of the product or the card, a picture from the media library, shown in a frame where the frame has room for it. Any shape; a very tall or very wide one is cropped a little at its edges."
},
"benefits": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 40,
"title": "Label",
"description": "The benefit in a few words."
},
"detail": {
"type": "string",
"maxLength": 72,
"title": "Detail",
"description": "What it means for the customer, in a line."
},
"icon": {
"type": "string",
"enum": [
"wallet",
"credit-card",
"piggy-bank",
"landmark",
"banknote",
"coins",
"hand-coins",
"percent",
"badge-percent",
"circle-percent",
"receipt",
"calculator",
"chart-line",
"trending-up",
"shield-check",
"lock",
"key-round",
"smartphone",
"laptop",
"globe",
"plane",
"phone",
"mail",
"message-circle",
"map-pin",
"clock",
"calendar",
"bell",
"gift",
"star",
"award",
"check",
"circle-check",
"badge-check",
"sparkles",
"zap",
"users",
"user",
"house",
"graduation-cap",
"briefcase",
"hand-heart",
"heart",
"leaf",
"book-open"
],
"title": "Icon",
"description": "A line icon beside the benefit. Left out, the benefit's number stands there instead.",
"enumNames": [
"Wallet",
"Credit card",
"Piggy bank",
"Landmark",
"Banknote",
"Coins",
"Hand coins",
"Percent",
"Badge percent",
"Circle percent",
"Receipt",
"Calculator",
"Chart line",
"Trending up",
"Shield check",
"Lock",
"Key round",
"Smartphone",
"Laptop",
"Globe",
"Plane",
"Phone",
"Mail",
"Message circle",
"Map pin",
"Clock",
"Calendar",
"Bell",
"Gift",
"Star",
"Award",
"Check",
"Circle check",
"Badge check",
"Sparkles",
"Zap",
"Users",
"User",
"House",
"Graduation cap",
"Briefcase",
"Hand heart",
"Heart",
"Leaf",
"Book open"
]
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Benefit"
},
"minItems": 1,
"maxItems": 5,
"title": "Benefits",
"description": "One to five things the account or card gives, all on the first frame, then lit one after another. Where the frame is short of height they turn pages."
},
"conditions": {
"type": "string",
"maxLength": 160,
"title": "Conditions",
"description": "Who can have it and on what terms, in a quiet framed note after the benefits."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the offer, such as a representative example and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the offer, the picture, the benefits, the conditions, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
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"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
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"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
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"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
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"vi",
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"yi",
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"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_c43b789e739a?variant=Account%20offer&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Current accounts",
"headline": "The student account",
"subline": "Everyday banking for the years you study, with nothing to pay each month.",
"offer": "No monthly fee for three years",
"picture": {
"alt": "Soft waves of blue, violet and orange",
"url": "media://example-image.jpg"
},
"benefits": [
{
"icon": "wallet",
"label": "No monthly fee",
"detail": "Free everyday banking for the whole of your course"
},
{
"icon": "hand-coins",
"label": "Interest-free overdraft",
"detail": "Up to 1,200 arranged, interest free in your first year"
},
{
"icon": "credit-card",
"label": "Contactless debit card",
"detail": "Pay in shops, online and with your phone"
},
{
"icon": "smartphone",
"label": "Banking in the app",
"detail": "See your balance, pay friends and freeze your card in a tap"
}
],
"conditions": "For students aged 18 or over in full-time higher education. Overdraft subject to status and approval.",
"cta": {
"label": "Open a student account",
"detail": "alpstein.example/student"
},
"legal": "Representative example: arranged overdraft of 1,200, interest free in year one, then 19.9% EAR variable. Overdrafts are subject to status. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "The student account: no monthly fee for three years",
"captionTiny": "Our student account: no monthly fee for three years, an interest-free overdraft in year one and banking in the app. Overdraft subject to status.",
"captionShort": "Starting university? Our student account has no monthly fee for three years, an arranged overdraft of up to 1,200 interest free in your first year, a contactless debit card and everything in the app. For students aged 18 or over in full-time higher education. Overdraft subject to status and approval.",
"captionMedium": "Starting university this autumn? Our student account is built for the years you study. There is no monthly fee for three years, an arranged overdraft of up to 1,200 that is interest free in your first year, and a contactless debit card for shops, online and your phone. In the app you can see your balance, pay friends and freeze your card in a tap. For students aged 18 or over in full-time higher education. Overdraft subject to status and approval. Representative example: arranged overdraft of 1,200, interest free in year one, then 19.9% EAR variable. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"captionLong": "Starting university this autumn? Our student account is built for the years you study, and opening one takes about ten minutes in the app or in any branch. There is no monthly fee for three years. You get an arranged overdraft of up to 1,200 that is interest free in your first year, so an unexpected bill does not cost you extra while you settle in. Your contactless debit card works in shops, online and on your phone, and in the app you can see your balance, pay friends, set savings goals and freeze your card in a tap if it goes missing. Our team is there in branch, by phone and in the app chat whenever you need help. The account is for students aged 18 or over in full-time higher education; you will need your student ID or a letter from your university. The overdraft is subject to status and approval. Representative example: arranged overdraft of 1,200, interest free in year one, then 19.9% EAR variable. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"hashtags": [
"studentaccount",
"students",
"banking",
"university",
"moneytips"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.