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Finance (Banks), Rate board 1.0.0

TemplateFinance (Banks), tpl_c43b789e739a
VariantRate board
Version1.0.0, the newest: what a channel following this variant draws
Shapes9x16, 4x5, 1x1, 16x9, 2x3
Length12 seconds

Example video​

The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.

What it accepts​

A bank's rate sheet: a headline, the date the rates apply from and a table of one to eight products with their terms and rates, complete on the first frame, each rate then lit in turn, the best one marked, before the button. The legal text stays on screen throughout. A little over one second longer per rate. metaData is never drawn.

FieldTypeRequiredLimitWhat it is
clipDatagroupyesClip data: Everything drawn in the clip: the section, the headline, the date the rates apply from, the table of rates, the call to action and the legal text.
clipData.sectiontextup to 24 charactersSection: What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages.
clipData.headlinetextyesup to 48 charactersHeadline: The title of the post.
clipData.sublinetextup to 100 charactersLine under it: One or two sentences under the headline.
clipData.asOftextup to 48 charactersAs of: When the rates apply from, written as it should be shown, beside a calendar mark.
clipData.columnsgroupColumn captions: The captions over the table's three columns. A caption left out is not drawn; the column still is.
clipData.columns.producttextup to 20 charactersProduct column: Over the products, such as Account.
clipData.columns.termtextup to 20 charactersTerm column: Over the terms, such as Term or Notice.
clipData.columns.ratetextup to 20 charactersRate column: Over the rates, such as Rate or Interest.
clipData.rateslistyesat least 1, up to 8Rates: One to eight products, in the order they are shown. Every rate is shown with the same number of decimals, at least two.
clipData.rates[]groupRate
clipData.rates[].producttextyesup to 32 charactersProduct: The account or product.
clipData.rates[].termtextup to 24 charactersTerm: How long, or the notice needed, such as 12 months or 95 days notice.
clipData.rates[].ratenumberyesfrom 0, to 100, 3 decimalsRate: The rate itself, such as 4.25 for 4.25%. Shown exactly as sent.
clipData.rates[].unittextup to 12 charactersUnit: What the rate is, such as % AER, % gross or % APR. A percent sign at its start stays on the figure.
clipData.rates[].notetextup to 40 charactersNote: A short line under the product, such as Withdraw any time.
clipData.rates[].highlightbooleanHighlight: Marks this rate with the highlight label and the brand colour, such as the best rate.
clipData.highlightLabeltextup to 20 charactersHighlight label: The word on the highlighted rates, such as Best rate or New.
clipData.ctagroupCall to action: The button at the end and the line under it, such as a web address or a phone number.
clipData.cta.labeltextyesup to 28 charactersButton: What the button says.
clipData.cta.detailtextup to 48 charactersLine under it: An address, a phone number, a branch.
clipData.legaltextup to 260 charactersLegal text: What must be shown with the rates, such as what AER means and how deposits are protected. On screen from the first frame to the last.
clipData.lookgroupLook: How the clip looks and moves: the six switches every format has (theme, pace, corners, alignment, logo, logo size). Leave any out for this template's own: your brand's colours, calm, square corners, at the start of the line.
clipData.look.themeenumbrand, light, dark, boldTheme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.
clipData.look.paceenumcalm, standard, punchyPace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.
clipData.look.cornersenumsquare, soft, roundCorners: The shape of cards, pictures and buttons.
clipData.look.alignenumstart, centreText alignment: Where the text lines up.
clipData.look.logoenumauto, freeLogo: The style's own: the logo on a small plate in your brand's card colour, so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
clipData.look.logoSizeenumauto, small, largeLogo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
metaDatagroupMeta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
metaData.titletextup to 100 charactersTitle: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
metaData.captionTinytextup to 200 charactersTiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionShorttextup to 500 charactersShort description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionMediumtextup to 1500 charactersMedium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.captionLongtextup to 4000 charactersLong description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
metaData.hashtagslistup to 15Hashtags: Written without the #. Up to 15, which every platform takes.
metaData.hashtags[]textup to 60 charactersHashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages."
},
"headline": {
"type": "string",
"maxLength": 48,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "As of",
"description": "When the rates apply from, written as it should be shown, beside a calendar mark."
},
"columns": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 20,
"title": "Product column",
"description": "Over the products, such as Account."
},
"term": {
"type": "string",
"maxLength": 20,
"title": "Term column",
"description": "Over the terms, such as Term or Notice."
},
"rate": {
"type": "string",
"maxLength": 20,
"title": "Rate column",
"description": "Over the rates, such as Rate or Interest."
}
},
"additionalProperties": false,
"title": "Column captions",
"description": "The captions over the table's three columns. A caption left out is not drawn; the column still is."
},
"rates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 32,
"title": "Product",
"description": "The account or product."
},
"term": {
"type": "string",
"maxLength": 24,
"title": "Term",
"description": "How long, or the notice needed, such as 12 months or 95 days notice."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The rate itself, such as 4.25 for 4.25%. Shown exactly as sent."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What the rate is, such as % AER, % gross or % APR. A percent sign at its start stays on the figure."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the product, such as Withdraw any time."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this rate with the highlight label and the brand colour, such as the best rate."
}
},
"required": [
"product",
"rate"
],
"additionalProperties": false,
"title": "Rate"
},
"minItems": 1,
"maxItems": 8,
"title": "Rates",
"description": "One to eight products, in the order they are shown. Every rate is shown with the same number of decimals, at least two."
},
"highlightLabel": {
"type": "string",
"maxLength": 20,
"title": "Highlight label",
"description": "The word on the highlighted rates, such as Best rate or New."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the rates, such as what AER means and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate in your brand's card colour, so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves: the six switches every format has (theme, pace, corners, alignment, logo, logo size). Leave any out for this template's own: your brand's colours, calm, square corners, at the start of the line."
}
},
"required": [
"headline",
"rates"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the date the rates apply from, the table of rates, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages."
},
"headline": {
"type": "string",
"maxLength": 48,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"asOf": {
"type": "string",
"maxLength": 48,
"title": "As of",
"description": "When the rates apply from, written as it should be shown, beside a calendar mark."
},
"columns": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 20,
"title": "Product column",
"description": "Over the products, such as Account."
},
"term": {
"type": "string",
"maxLength": 20,
"title": "Term column",
"description": "Over the terms, such as Term or Notice."
},
"rate": {
"type": "string",
"maxLength": 20,
"title": "Rate column",
"description": "Over the rates, such as Rate or Interest."
}
},
"additionalProperties": false,
"title": "Column captions",
"description": "The captions over the table's three columns. A caption left out is not drawn; the column still is."
},
"rates": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 32,
"title": "Product",
"description": "The account or product."
},
"term": {
"type": "string",
"maxLength": 24,
"title": "Term",
"description": "How long, or the notice needed, such as 12 months or 95 days notice."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Rate",
"description": "The rate itself, such as 4.25 for 4.25%. Shown exactly as sent."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What the rate is, such as % AER, % gross or % APR. A percent sign at its start stays on the figure."
},
"note": {
"type": "string",
"maxLength": 40,
"title": "Note",
"description": "A short line under the product, such as Withdraw any time."
},
"highlight": {
"type": "boolean",
"title": "Highlight",
"description": "Marks this rate with the highlight label and the brand colour, such as the best rate."
}
},
"required": [
"product",
"rate"
],
"additionalProperties": false,
"title": "Rate"
},
"minItems": 1,
"maxItems": 8,
"title": "Rates",
"description": "One to eight products, in the order they are shown. Every rate is shown with the same number of decimals, at least two."
},
"highlightLabel": {
"type": "string",
"maxLength": 20,
"title": "Highlight label",
"description": "The word on the highlighted rates, such as Best rate or New."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the rates, such as what AER means and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate in your brand's card colour, so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves: the six switches every format has (theme, pace, corners, alignment, logo, logo size). Leave any out for this template's own: your brand's colours, calm, square corners, at the start of the line."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the date the rates apply from, the table of rates, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
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},
"required": [
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],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}

Ask Reelwire for the same document yourself, without signing in:

curl "http://localhost:4000/v1/formats/template/tpl_c43b789e739a?variant=Rate%20board&version=1.0.0"

Delivery JSON​

Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to that stream draws it with its template. data is the document described above; a stream with an empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate, which answers the same without publishing anything. Streams and feeds explains the rest, including how to map a document of your own shape instead.

{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Savings",
"headline": "Our savings rates",
"subline": "Fixed and easy access accounts, with interest paid every month.",
"asOf": "Rates from 1 November 2026",
"columns": {
"product": "Account",
"term": "Term",
"rate": "Rate"
},
"rates": [
{
"note": "Withdraw any time",
"rate": 3.1,
"term": "No notice",
"unit": "% AER",
"product": "Instant Access Saver"
},
{
"note": "Fixed for the whole term",
"rate": 4.25,
"term": "12 months",
"unit": "% AER",
"product": "1-Year Fixed Saver",
"highlight": true
},
{
"rate": 4.05,
"term": "24 months",
"unit": "% AER",
"product": "2-Year Fixed Saver"
},
{
"rate": 3.85,
"term": "95 days notice",
"unit": "% AER",
"product": "Notice Saver"
},
{
"note": "Up to 250 a month",
"rate": 5,
"term": "12 months",
"unit": "% AER",
"product": "Regular Saver"
}
],
"highlightLabel": "Best rate",
"cta": {
"label": "Open an account",
"detail": "alpstein.example/savings"
},
"legal": "AER: Annual Equivalent Rate, what the interest rate would be if interest was paid and compounded once each year. Rates are variable unless shown as fixed. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Our savings rates from 1 November 2026",
"captionTiny": "Our savings rates from 1 November 2026: up to 5.00% AER, with 4.25% AER fixed for a year. Rates are variable unless shown as fixed.",
"captionShort": "Our savings rates from 1 November 2026. Instant Access Saver 3.10% AER, 1-Year Fixed Saver 4.25% AER, 2-Year Fixed Saver 4.05% AER, Notice Saver 3.85% AER and Regular Saver 5.00% AER. AER is the Annual Equivalent Rate. Rates are variable unless shown as fixed. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"captionMedium": "Our savings rates from 1 November 2026, at a glance. Instant Access Saver: 3.10% AER, withdraw any time. 1-Year Fixed Saver: 4.25% AER, fixed for the whole term. 2-Year Fixed Saver: 4.05% AER. Notice Saver: 3.85% AER with 95 days notice. Regular Saver: 5.00% AER on up to 250 a month for 12 months. Interest is paid every month. AER stands for Annual Equivalent Rate: what the interest rate would be if interest was paid and compounded once each year. Rates are variable unless shown as fixed. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme. Open an account at alpstein.example/savings.",
"captionLong": "Our savings rates from 1 November 2026, at a glance. Instant Access Saver: 3.10% AER, with no notice needed to withdraw. 1-Year Fixed Saver: 4.25% AER, fixed for the whole term, our best rate for a lump sum. 2-Year Fixed Saver: 4.05% AER, fixed for 24 months. Notice Saver: 3.85% AER, with 95 days notice to withdraw. Regular Saver: 5.00% AER on up to 250 a month for 12 months. Interest is paid every month on every account. AER stands for Annual Equivalent Rate: it shows what the interest rate would be if interest was paid and compounded once each year, so accounts can be compared on the same footing. Rates are variable unless shown as fixed, and a fixed rate cannot change during its term. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme. Open an account online at alpstein.example/savings or in any branch.",
"hashtags": [
"savings",
"savingsrates",
"interestrates",
"personalfinance"
]
}
}
}

The delivery names no version: which build draws it is the channel's choice, the newest of its variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale is the language of the text in data, and data.locales carries other languages beside it.