Finance (Banks), Rate change 1.0.0
| Template | Finance (Banks), tpl_c43b789e739a |
|---|---|
| Variant | Rate change |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 14 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A rate going up or down: the headline and the date it applies from over one to four products, each with its old rate struck through, an arrow in your up or down colour and its new rate large. Each is then lit while its new rate counts from the old, then up to three lines on what it means and the button. The legal text stays on screen. About 1.6 seconds longer per change. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the headline, the date the rates apply from, the changes, what they mean, the call to action and the legal text. | |
clipData.section | text | up to 24 characters | Section: What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages. | |
clipData.headline | text | yes | up to 56 characters | Headline: The title of the post. |
clipData.subline | text | up to 100 characters | Line under it: One or two sentences under the headline. | |
clipData.effective | text | up to 48 characters | Applies from: When the new rates apply, written as it should be shown, beside a calendar mark. | |
clipData.changes | list | yes | at least 1, up to 4 | Changes: One to four products whose rate changes, in the order they are shown. Every rate is shown with the same number of decimals, at least two. |
clipData.changes[] | group | Change | ||
clipData.changes[].product | text | yes | up to 32 characters | Product: The account or product. |
clipData.changes[].term | text | up to 24 characters | Term: A short line under the product, such as Up to 75% LTV or 12 months. | |
clipData.changes[].before | number | yes | from 0, to 100, 3 decimals | Old rate: The rate until now, such as 4.89 for 4.89%. Shown smaller and struck through. |
clipData.changes[].after | number | yes | from 0, to 100, 3 decimals | New rate: The new rate, such as 4.49 for 4.49%. Shown large; it counts from the old rate to exactly this. |
clipData.changes[].unit | text | up to 12 characters | Unit: What the rate is, such as %, % AER or % APRC. A percent sign at its start stays on the figures. | |
clipData.beforeLabel | text | up to 16 characters | Old rate caption: The caption over the old rates, such as Was. | |
clipData.afterLabel | text | up to 16 characters | New rate caption: The caption over the new rates, such as Now. | |
clipData.whatItMeans | list | up to 3 | What it means: Up to three short lines on what the change means for the customer, shown one after another after the rates, each beside a small mark. | |
clipData.whatItMeans[] | text | up to 90 characters | Line | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a phone number, a branch. | |
clipData.legal | text | up to 260 characters | Legal text: What must be shown with the rates, such as the risk to a home, what the rate means and when it can change. On screen from the first frame to the last. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"effective": {
"type": "string",
"maxLength": 48,
"title": "Applies from",
"description": "When the new rates apply, written as it should be shown, beside a calendar mark."
},
"changes": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 32,
"title": "Product",
"description": "The account or product."
},
"term": {
"type": "string",
"maxLength": 24,
"title": "Term",
"description": "A short line under the product, such as Up to 75% LTV or 12 months."
},
"before": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Old rate",
"description": "The rate until now, such as 4.89 for 4.89%. Shown smaller and struck through."
},
"after": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "New rate",
"description": "The new rate, such as 4.49 for 4.49%. Shown large; it counts from the old rate to exactly this."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What the rate is, such as %, % AER or % APRC. A percent sign at its start stays on the figures."
}
},
"required": [
"product",
"before",
"after"
],
"additionalProperties": false,
"title": "Change"
},
"minItems": 1,
"maxItems": 4,
"title": "Changes",
"description": "One to four products whose rate changes, in the order they are shown. Every rate is shown with the same number of decimals, at least two."
},
"beforeLabel": {
"type": "string",
"maxLength": 16,
"title": "Old rate caption",
"description": "The caption over the old rates, such as Was."
},
"afterLabel": {
"type": "string",
"maxLength": 16,
"title": "New rate caption",
"description": "The caption over the new rates, such as Now."
},
"whatItMeans": {
"type": "array",
"items": {
"type": "string",
"maxLength": 90,
"title": "Line"
},
"maxItems": 3,
"title": "What it means",
"description": "Up to three short lines on what the change means for the customer, shown one after another after the rates, each beside a small mark."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the rates, such as the risk to a home, what the rate means and when it can change. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"changes"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the date the rates apply from, the changes, what they mean, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
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"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the rates are for, set small in capitals at the end of the header, such as Savings or Mortgages."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"effective": {
"type": "string",
"maxLength": 48,
"title": "Applies from",
"description": "When the new rates apply, written as it should be shown, beside a calendar mark."
},
"changes": {
"type": "array",
"items": {
"type": "object",
"properties": {
"product": {
"type": "string",
"maxLength": 32,
"title": "Product",
"description": "The account or product."
},
"term": {
"type": "string",
"maxLength": 24,
"title": "Term",
"description": "A short line under the product, such as Up to 75% LTV or 12 months."
},
"before": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "Old rate",
"description": "The rate until now, such as 4.89 for 4.89%. Shown smaller and struck through."
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"after": {
"type": "number",
"minimum": 0,
"maximum": 100,
"title": "New rate",
"description": "The new rate, such as 4.49 for 4.49%. Shown large; it counts from the old rate to exactly this."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What the rate is, such as %, % AER or % APRC. A percent sign at its start stays on the figures."
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"required": [
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"additionalProperties": false,
"title": "Change"
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"minItems": 1,
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"title": "Changes",
"description": "One to four products whose rate changes, in the order they are shown. Every rate is shown with the same number of decimals, at least two."
},
"beforeLabel": {
"type": "string",
"maxLength": 16,
"title": "Old rate caption",
"description": "The caption over the old rates, such as Was."
},
"afterLabel": {
"type": "string",
"maxLength": 16,
"title": "New rate caption",
"description": "The caption over the new rates, such as Now."
},
"whatItMeans": {
"type": "array",
"items": {
"type": "string",
"maxLength": 90,
"title": "Line"
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"maxItems": 3,
"title": "What it means",
"description": "Up to three short lines on what the change means for the customer, shown one after another after the rates, each beside a small mark."
},
"cta": {
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"properties": {
"label": {
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"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the rates, such as the risk to a home, what the rate means and when it can change. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
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},
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"enum": [
"auto",
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"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the date the rates apply from, the changes, what they mean, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
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}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_c43b789e739a?variant=Rate%20change&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Mortgages",
"headline": "Our fixed rates are coming down",
"subline": "New lower rates on our two and five year fixes, for new and existing customers.",
"effective": "From 3 November 2026",
"changes": [
{
"term": "Up to 75% LTV",
"unit": "%",
"after": 4.49,
"before": 4.89,
"product": "2-Year Fixed Rate"
},
{
"term": "Up to 75% LTV",
"unit": "%",
"after": 4.39,
"before": 4.69,
"product": "5-Year Fixed Rate"
},
{
"term": "Up to 90% LTV",
"unit": "%",
"after": 4.79,
"before": 5.09,
"product": "First Home 5-Year Fixed"
}
],
"beforeLabel": "Was",
"afterLabel": "Now",
"whatItMeans": [
"If you already have a fixed rate, your payments stay the same until it ends",
"Deal ending in the next six months? You can secure a new rate now",
"Already applied? You get the new rate if it is lower"
],
"cta": {
"label": "Find your new rate",
"detail": "alpstein.example/mortgages"
},
"legal": "Your home may be repossessed if you do not keep up repayments on your mortgage. New rates apply to applications made from the date shown and can be withdrawn at any time. Fees may apply.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Our fixed mortgage rates are coming down from 3 November 2026",
"captionTiny": "Our fixed mortgage rates come down from 3 November 2026: the 2-year fix from 4.89% to 4.49%, the 5-year fix from 4.69% to 4.39%.",
"captionShort": "Our fixed mortgage rates are coming down from 3 November 2026. 2-Year Fixed Rate up to 75% LTV: 4.89% to 4.49%. 5-Year Fixed Rate up to 75% LTV: 4.69% to 4.39%. First Home 5-Year Fixed up to 90% LTV: 5.09% to 4.79%. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"captionMedium": "Our fixed mortgage rates are coming down from 3 November 2026, for new and existing customers. 2-Year Fixed Rate up to 75% LTV: from 4.89% to 4.49%. 5-Year Fixed Rate up to 75% LTV: from 4.69% to 4.39%. First Home 5-Year Fixed up to 90% LTV: from 5.09% to 4.79%. If you already have a fixed rate, your payments stay the same until it ends. If your deal ends in the next six months, you can secure a new rate now, and if you have already applied you get the new rate if it is lower. Find your new rate at alpstein.example/mortgages. Your home may be repossessed if you do not keep up repayments on your mortgage. Fees may apply.",
"captionLong": "Our fixed mortgage rates are coming down from 3 November 2026, for new and existing customers. 2-Year Fixed Rate up to 75% LTV: from 4.89% to 4.49%. 5-Year Fixed Rate up to 75% LTV: from 4.69% to 4.39%. First Home 5-Year Fixed up to 90% LTV: from 5.09% to 4.79%, for buyers with a smaller deposit. What it means for you: if you already have a fixed rate, your rate and your monthly payments stay the same until your deal ends. If your deal ends in the next six months, you can secure one of the new rates now and switch when it ends. If you have already applied, you get the new rate where it is lower than the one you applied for. Find your new rate and book an appointment at alpstein.example/mortgages, or speak to us in any branch. New rates apply to applications made from 3 November 2026 and can be withdrawn at any time. Fees may apply. Your home may be repossessed if you do not keep up repayments on your mortgage.",
"hashtags": [
"mortgages",
"mortgagerates",
"fixedrate",
"homebuying",
"personalfinance"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.