Finance (Banks), Representative example 1.0.0
| Template | Finance (Banks), tpl_c43b789e739a |
|---|---|
| Variant | Representative example |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 13 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A loan or credit offer with its representative example, the way a regulator wants it shown: the headline, the representative APR large with its label, and two to eight lines of the example on a rate sheet's dotted leaders, every one on the first frame. Each line is then lit in turn, then the button. The legal text stays on screen. About 1.1 seconds longer per line. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the headline, the representative rate, the lines of the example, the call to action and the legal text. | |
clipData.section | text | up to 24 characters | Section: What the offer is for, set small in capitals at the end of the header, such as Personal loans or Car finance. | |
clipData.headline | text | yes | up to 56 characters | Headline: The title of the post. |
clipData.subline | text | up to 100 characters | Line under it: One or two sentences under the headline. | |
clipData.rate | number | yes | from 0, to 9999, 3 decimals | Rate: The representative APR, such as 6.9 for 6.9%. Shown large, exactly as sent, with the decimals it was sent with. |
clipData.rateUnit | text | up to 16 characters | Rate unit: What the rate is, such as % APR. A percent sign at its start stays on the figure. | |
clipData.rateLabel | text | up to 32 characters | Rate label: The word over the rate, such as Representative. | |
clipData.rows | list | yes | at least 2, up to 8 | Lines of the example: Two to eight lines of the representative example, in the order they are shown, each a label, a dotted leader and its value. |
clipData.rows[] | group | Line | ||
clipData.rows[].label | text | yes | up to 32 characters | Label: What the line is, such as Monthly payment. |
clipData.rows[].value | text | yes | up to 20 characters | Value: The value exactly as it should be shown, such as 196.57, written your way. It is drawn as sent, never recalculated. |
clipData.rows[].unit | text | up to 12 characters | Unit: A unit after the value, such as EUR, months or % p.a. A percent sign at its start stays on the value. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a phone number, a branch. | |
clipData.legal | text | up to 400 characters | Legal text: What must be shown with the offer, such as the whole representative example and who can apply. On screen from the first frame to the last. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the offer is for, set small in capitals at the end of the header, such as Personal loans or Car finance."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 9999,
"title": "Rate",
"description": "The representative APR, such as 6.9 for 6.9%. Shown large, exactly as sent, with the decimals it was sent with."
},
"rateUnit": {
"type": "string",
"maxLength": 16,
"title": "Rate unit",
"description": "What the rate is, such as % APR. A percent sign at its start stays on the figure."
},
"rateLabel": {
"type": "string",
"maxLength": 32,
"title": "Rate label",
"description": "The word over the rate, such as Representative."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 32,
"title": "Label",
"description": "What the line is, such as Monthly payment."
},
"value": {
"type": "string",
"maxLength": 20,
"title": "Value",
"description": "The value exactly as it should be shown, such as 196.57, written your way. It is drawn as sent, never recalculated."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "A unit after the value, such as EUR, months or % p.a. A percent sign at its start stays on the value."
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Line"
},
"minItems": 2,
"maxItems": 8,
"title": "Lines of the example",
"description": "Two to eight lines of the representative example, in the order they are shown, each a label, a dotted leader and its value."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 400,
"title": "Legal text",
"description": "What must be shown with the offer, such as the whole representative example and who can apply. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"rate",
"rows"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the representative rate, the lines of the example, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the offer is for, set small in capitals at the end of the header, such as Personal loans or Car finance."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"subline": {
"type": "string",
"maxLength": 100,
"title": "Line under it",
"description": "One or two sentences under the headline."
},
"rate": {
"type": "number",
"minimum": 0,
"maximum": 9999,
"title": "Rate",
"description": "The representative APR, such as 6.9 for 6.9%. Shown large, exactly as sent, with the decimals it was sent with."
},
"rateUnit": {
"type": "string",
"maxLength": 16,
"title": "Rate unit",
"description": "What the rate is, such as % APR. A percent sign at its start stays on the figure."
},
"rateLabel": {
"type": "string",
"maxLength": 32,
"title": "Rate label",
"description": "The word over the rate, such as Representative."
},
"rows": {
"type": "array",
"items": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 32,
"title": "Label",
"description": "What the line is, such as Monthly payment."
},
"value": {
"type": "string",
"maxLength": 20,
"title": "Value",
"description": "The value exactly as it should be shown, such as 196.57, written your way. It is drawn as sent, never recalculated."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "A unit after the value, such as EUR, months or % p.a. A percent sign at its start stays on the value."
}
},
"required": [
"label",
"value"
],
"additionalProperties": false,
"title": "Line"
},
"minItems": 2,
"maxItems": 8,
"title": "Lines of the example",
"description": "Two to eight lines of the representative example, in the order they are shown, each a label, a dotted leader and its value."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 400,
"title": "Legal text",
"description": "What must be shown with the offer, such as the whole representative example and who can apply. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline, the representative rate, the lines of the example, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
"fi",
"fj",
"fo",
"fr",
"fy",
"ga",
"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_c43b789e739a?variant=Representative%20example&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Personal loans",
"headline": "Borrow 10,000 over five years",
"subline": "A fixed rate personal loan for a car, a new kitchen or the things that matter, decided in minutes.",
"rate": 6.9,
"rateUnit": "% APR",
"rateLabel": "Representative",
"rows": [
{
"unit": "EUR",
"label": "Amount of credit",
"value": "10,000.00"
},
{
"unit": "months",
"label": "Duration of the agreement",
"value": "60"
},
{
"unit": "% a year",
"label": "Fixed borrowing rate",
"value": "6.69"
},
{
"unit": "EUR",
"label": "Monthly payment",
"value": "196.57"
},
{
"unit": "EUR",
"label": "Total cost of credit",
"value": "1,794.20"
},
{
"unit": "EUR",
"label": "Total amount payable",
"value": "11,794.20"
}
],
"cta": {
"label": "Check your rate",
"detail": "alpstein.example/loans"
},
"legal": "Representative example: borrowing 10,000 over 60 months at a fixed rate of 6.69% a year, you would repay 60 monthly payments of 196.57. Total amount payable 11,794.20. Representative 6.9% APR. The rate you are offered depends on your circumstances and may differ. Loans are subject to status, over 18s only.",
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"title": "Borrow 10,000 over five years: representative 6.9% APR",
"captionTiny": "Borrow 10,000 over five years at a representative 6.9% APR: 60 monthly payments of 196.57, total amount payable 11,794.20.",
"captionShort": "Borrow 10,000 over five years with a fixed rate personal loan. Representative example: 60 monthly payments of 196.57 at a fixed rate of 6.69% a year, total amount payable 11,794.20. Representative 6.9% APR. The rate you are offered depends on your circumstances and may differ. Loans are subject to status, over 18s only.",
"captionMedium": "Borrow 10,000 over five years with a fixed rate personal loan, for a car, a new kitchen or the things that matter, decided in minutes. Representative example: borrowing 10,000 over 60 months at a fixed rate of 6.69% a year, you would repay 60 monthly payments of 196.57. Total cost of credit 1,794.20, total amount payable 11,794.20. Representative 6.9% APR. The rate you are offered depends on your circumstances and may differ. Check your rate at alpstein.example/loans. Loans are subject to status, over 18s only.",
"captionLong": "Borrow 10,000 over five years with a fixed rate personal loan, for a car, a new kitchen or the things that matter, decided in minutes. Your rate is fixed for the whole loan, so your monthly payment never changes. Representative example: borrowing 10,000 over 60 months at a fixed rate of 6.69% a year, you would repay 60 monthly payments of 196.57. Total cost of credit 1,794.20, total amount payable 11,794.20. Representative 6.9% APR. The rate you are offered depends on your circumstances and may differ from the representative rate. Checking your rate does not affect your credit score. Check your rate and apply at alpstein.example/loans or in any branch. Loans are subject to status, over 18s only. Think carefully before borrowing, and make sure you can afford the repayments.",
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The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.