Finance (Banks), The bank in numbers 1.0.0
| Template | Finance (Banks), tpl_c43b789e739a |
|---|---|
| Variant | The bank in numbers |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 16 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A bank's year or quarter in figures: the headline and period over a calm grid of two to six tiles, each an icon, a figure in light large numerals and what it counts. Complete on the first frame; each tile is lit in turn while its figure counts up from nought, then a line of thanks and the button. The legal text stays on screen. Over a second longer per figure. metaData is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn in the clip: the section, the headline and period, the figures, the closing line, the call to action and the legal text. | |
clipData.section | text | up to 24 characters | Section: What the post is about, set small in capitals at the end of the header, such as Annual report or Results. | |
clipData.headline | text | yes | up to 56 characters | Headline: The title of the post. |
clipData.period | text | up to 32 characters | Period: The year or quarter the figures are for, written as it should be shown, beside a calendar mark. | |
clipData.figures | list | yes | at least 2, up to 6 | Figures: Two to six figures, in the order they are shown, each on a tile of its own and counted up from nought to exactly what was sent when its turn comes. |
clipData.figures[] | group | Figure | ||
clipData.figures[].value | number | yes | 3 decimals | Figure: The figure itself, such as 4.2 for 4.2 billion. Shown exactly as sent, in the channel's language. |
clipData.figures[].unit | text | up to 12 characters | Unit: What follows the figure, such as bn, million or %. A percent sign stays on the figure. | |
clipData.figures[].prefix | text | up to 4 characters | Before the figure: What is written before the figure, such as a currency sign. | |
clipData.figures[].label | text | yes | up to 48 characters | What it counts: What the figure is, in a few words under it, such as lent to homeowners. |
clipData.figures[].icon | enum | house, key-round, building, landmark, store, factory, briefcase, users, user, hand-heart, heart, piggy-bank, wallet, credit-card, coins, hand-coins, banknote, receipt, calculator, percent, badge-percent, chart-line, chart-column, chart-pie, trending-up, scale, shield-check, lock, badge-check, circle-check, smartphone, laptop, phone, message-circle, globe, map-pin, leaf, sprout, trees, recycle, school, graduation-cap, car, award, star, thumbs-up, calendar, clock | Icon: A line icon at the top of the tile. Left out, the tile's number stands there instead. | |
clipData.closing | text | up to 120 characters | Closing line: A line after the figures, such as a thank you to customers, set large before the button. | |
clipData.cta | group | Call to action: The button at the end and the line under it, such as a web address or a phone number. | ||
clipData.cta.label | text | yes | up to 28 characters | Button: What the button says. |
clipData.cta.detail | text | up to 48 characters | Line under it: An address, a phone number, a branch. | |
clipData.legal | text | up to 260 characters | Legal text: What must be shown with the figures, such as the period they cover, where they come from and how deposits are protected. On screen from the first frame to the last. | |
clipData.look | group | Look: How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start. | ||
clipData.look.theme | enum | brand, light, dark, bold | Theme: Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page. | |
clipData.look.pace | enum | calm, standard, punchy | Pace: How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts. | |
clipData.look.corners | enum | square, soft, round | Corners: The shape of cards, pictures and buttons. | |
clipData.look.align | enum | start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
clipData.look.logoSize | enum | auto, small, large | Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 400
schema_validation error that names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the post is about, set small in capitals at the end of the header, such as Annual report or Results."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"period": {
"type": "string",
"maxLength": 32,
"title": "Period",
"description": "The year or quarter the figures are for, written as it should be shown, beside a calendar mark."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 4.2 for 4.2 billion. Shown exactly as sent, in the channel's language."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What follows the figure, such as bn, million or %. A percent sign stays on the figure."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the figure",
"description": "What is written before the figure, such as a currency sign."
},
"label": {
"type": "string",
"maxLength": 48,
"title": "What it counts",
"description": "What the figure is, in a few words under it, such as lent to homeowners."
},
"icon": {
"type": "string",
"enum": [
"house",
"key-round",
"building",
"landmark",
"store",
"factory",
"briefcase",
"users",
"user",
"hand-heart",
"heart",
"piggy-bank",
"wallet",
"credit-card",
"coins",
"hand-coins",
"banknote",
"receipt",
"calculator",
"percent",
"badge-percent",
"chart-line",
"chart-column",
"chart-pie",
"trending-up",
"scale",
"shield-check",
"lock",
"badge-check",
"circle-check",
"smartphone",
"laptop",
"phone",
"message-circle",
"globe",
"map-pin",
"leaf",
"sprout",
"trees",
"recycle",
"school",
"graduation-cap",
"car",
"award",
"star",
"thumbs-up",
"calendar",
"clock"
],
"title": "Icon",
"description": "A line icon at the top of the tile. Left out, the tile's number stands there instead.",
"enumNames": [
"House",
"Key round",
"Building",
"Landmark",
"Store",
"Factory",
"Briefcase",
"Users",
"User",
"Hand heart",
"Heart",
"Piggy bank",
"Wallet",
"Credit card",
"Coins",
"Hand coins",
"Banknote",
"Receipt",
"Calculator",
"Percent",
"Badge percent",
"Chart line",
"Chart column",
"Chart pie",
"Trending up",
"Scale",
"Shield check",
"Lock",
"Badge check",
"Circle check",
"Smartphone",
"Laptop",
"Phone",
"Message circle",
"Globe",
"Map pin",
"Leaf",
"Sprout",
"Trees",
"Recycle",
"School",
"Graduation cap",
"Car",
"Award",
"Star",
"Thumbs up",
"Calendar",
"Clock"
]
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 2,
"maxItems": 6,
"title": "Figures",
"description": "Two to six figures, in the order they are shown, each on a tile of its own and counted up from nought to exactly what was sent when its turn comes."
},
"closing": {
"type": "string",
"maxLength": 120,
"title": "Closing line",
"description": "A line after the figures, such as a thank you to customers, set large before the button."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"required": [
"label"
],
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the figures, such as the period they cover, where they come from and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"required": [
"headline",
"figures"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline and period, the figures, the closing line, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"section": {
"type": "string",
"maxLength": 24,
"title": "Section",
"description": "What the post is about, set small in capitals at the end of the header, such as Annual report or Results."
},
"headline": {
"type": "string",
"maxLength": 56,
"title": "Headline",
"description": "The title of the post."
},
"period": {
"type": "string",
"maxLength": 32,
"title": "Period",
"description": "The year or quarter the figures are for, written as it should be shown, beside a calendar mark."
},
"figures": {
"type": "array",
"items": {
"type": "object",
"properties": {
"value": {
"type": "number",
"title": "Figure",
"description": "The figure itself, such as 4.2 for 4.2 billion. Shown exactly as sent, in the channel's language."
},
"unit": {
"type": "string",
"maxLength": 12,
"title": "Unit",
"description": "What follows the figure, such as bn, million or %. A percent sign stays on the figure."
},
"prefix": {
"type": "string",
"maxLength": 4,
"title": "Before the figure",
"description": "What is written before the figure, such as a currency sign."
},
"label": {
"type": "string",
"maxLength": 48,
"title": "What it counts",
"description": "What the figure is, in a few words under it, such as lent to homeowners."
},
"icon": {
"type": "string",
"enum": [
"house",
"key-round",
"building",
"landmark",
"store",
"factory",
"briefcase",
"users",
"user",
"hand-heart",
"heart",
"piggy-bank",
"wallet",
"credit-card",
"coins",
"hand-coins",
"banknote",
"receipt",
"calculator",
"percent",
"badge-percent",
"chart-line",
"chart-column",
"chart-pie",
"trending-up",
"scale",
"shield-check",
"lock",
"badge-check",
"circle-check",
"smartphone",
"laptop",
"phone",
"message-circle",
"globe",
"map-pin",
"leaf",
"sprout",
"trees",
"recycle",
"school",
"graduation-cap",
"car",
"award",
"star",
"thumbs-up",
"calendar",
"clock"
],
"title": "Icon",
"description": "A line icon at the top of the tile. Left out, the tile's number stands there instead.",
"enumNames": [
"House",
"Key round",
"Building",
"Landmark",
"Store",
"Factory",
"Briefcase",
"Users",
"User",
"Hand heart",
"Heart",
"Piggy bank",
"Wallet",
"Credit card",
"Coins",
"Hand coins",
"Banknote",
"Receipt",
"Calculator",
"Percent",
"Badge percent",
"Chart line",
"Chart column",
"Chart pie",
"Trending up",
"Scale",
"Shield check",
"Lock",
"Badge check",
"Circle check",
"Smartphone",
"Laptop",
"Phone",
"Message circle",
"Globe",
"Map pin",
"Leaf",
"Sprout",
"Trees",
"Recycle",
"School",
"Graduation cap",
"Car",
"Award",
"Star",
"Thumbs up",
"Calendar",
"Clock"
]
}
},
"required": [
"value",
"label"
],
"additionalProperties": false,
"title": "Figure"
},
"minItems": 2,
"maxItems": 6,
"title": "Figures",
"description": "Two to six figures, in the order they are shown, each on a tile of its own and counted up from nought to exactly what was sent when its turn comes."
},
"closing": {
"type": "string",
"maxLength": 120,
"title": "Closing line",
"description": "A line after the figures, such as a thank you to customers, set large before the button."
},
"cta": {
"type": "object",
"properties": {
"label": {
"type": "string",
"maxLength": 28,
"title": "Button",
"description": "What the button says."
},
"detail": {
"type": "string",
"maxLength": 48,
"title": "Line under it",
"description": "An address, a phone number, a branch."
}
},
"additionalProperties": false,
"title": "Call to action",
"description": "The button at the end and the line under it, such as a web address or a phone number."
},
"legal": {
"type": "string",
"maxLength": 260,
"title": "Legal text",
"description": "What must be shown with the figures, such as the period they cover, where they come from and how deposits are protected. On screen from the first frame to the last."
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "Brand: your brand's own colours and background. Light or dark: a page tinted with your brand colour. Bold: your brand colour as the page.",
"enumNames": [
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: calm fades, a standard rhythm, or punchy slams and hard cuts.",
"enumNames": [
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, pictures and buttons.",
"enumNames": [
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on a small plate so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
},
"logoSize": {
"type": "string",
"enum": [
"auto",
"small",
"large"
],
"title": "Logo size",
"description": "Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.",
"enumNames": [
"Standard",
"Small",
"Large"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves. The same six switches in every format (theme, pace, corners, alignment, logo, logo size). Leave any out for the package's default: the brand's colours, calm, square corners, text at the start."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn in the clip: the section, the headline and period, the figures, the closing line, the call to action and the legal text."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
"ay",
"az",
"ba",
"be",
"bg",
"bi",
"bm",
"bn",
"bo",
"br",
"bs",
"ca",
"ce",
"ch",
"co",
"cr",
"cs",
"cu",
"cv",
"cy",
"da",
"de",
"dv",
"dz",
"ee",
"el",
"en",
"eo",
"es",
"et",
"eu",
"fa",
"ff",
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"fj",
"fo",
"fr",
"fy",
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"gl",
"gn",
"gu",
"gv",
"ha",
"he",
"hi",
"ho",
"hr",
"ht",
"hu",
"hy",
"hz",
"ia",
"id",
"ie",
"ig",
"ii",
"ik",
"io",
"is",
"it",
"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
"kk",
"kl",
"km",
"kn",
"ko",
"kr",
"ks",
"ku",
"kv",
"kw",
"ky",
"la",
"lb",
"lg",
"li",
"ln",
"lo",
"lt",
"lu",
"lv",
"mg",
"mh",
"mi",
"mk",
"ml",
"mn",
"mr",
"ms",
"mt",
"my",
"na",
"nb",
"nd",
"ne",
"ng",
"nl",
"nn",
"no",
"nr",
"nv",
"ny",
"oc",
"oj",
"om",
"or",
"os",
"pa",
"pi",
"pl",
"ps",
"pt",
"qu",
"rm",
"rn",
"ro",
"ru",
"rw",
"sa",
"sc",
"sd",
"se",
"sg",
"si",
"sk",
"sl",
"sm",
"sn",
"so",
"sq",
"sr",
"ss",
"st",
"su",
"sv",
"sw",
"ta",
"te",
"tg",
"th",
"ti",
"tk",
"tl",
"tn",
"to",
"tr",
"ts",
"tt",
"tw",
"ty",
"ug",
"uk",
"ur",
"uz",
"ve",
"vi",
"vo",
"wa",
"wo",
"xh",
"yi",
"yo",
"za",
"zh",
"zu",
"zh-CN",
"zh-TW",
"pt-BR"
]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_c43b789e739a?variant=The%20bank%20in%20numbers&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"section": "Annual report",
"headline": "Our year in numbers",
"period": "2026",
"figures": [
{
"icon": "house",
"unit": "bn",
"label": "lent to homeowners and local businesses",
"value": 4.2,
"prefix": "€"
},
{
"icon": "key-round",
"label": "families helped into their first home",
"value": 12400
},
{
"icon": "users",
"unit": "million",
"label": "customers who bank with us",
"value": 1.2
},
{
"icon": "smartphone",
"unit": "%",
"label": "of everyday banking now done in our app",
"value": 86
},
{
"icon": "leaf",
"unit": "m",
"label": "lent for solar panels and better insulation",
"value": 310,
"prefix": "€"
},
{
"icon": "shield-check",
"unit": "%",
"label": "capital ratio, well above what is required",
"value": 17.8
}
],
"closing": "Thank you to our 1.2 million customers for trusting us with your money for another year.",
"cta": {
"label": "Read our annual report",
"detail": "alpstein.example/report"
},
"legal": "Figures for the year to 31 December 2026, from our annual report. Eligible deposits are protected up to 100,000 by the national deposit guarantee scheme.",
"look": {
"logo": "auto",
"pace": "calm",
"align": "start",
"theme": "brand",
"corners": "square",
"logoSize": "auto"
}
},
"metaData": {
"title": "Our year in numbers: 2026",
"captionTiny": "2026 in numbers: 4.2 billion lent, 12,400 first homes, 1.2 million customers. Thank you for banking with us.",
"captionShort": "Our year in numbers. In 2026 we lent 4.2 billion to homeowners and local businesses, helped 12,400 families into their first home and welcomed customers to a bank that is now 1.2 million strong. Thank you for trusting us with your money. The full annual report is on our website.",
"captionMedium": "Our year in numbers. In 2026 we lent 4.2 billion to homeowners and local businesses and helped 12,400 families into their first home. 1.2 million customers now bank with us, 86% of everyday banking happens in our app, and 310 million went into solar panels and better insulation. Our capital ratio of 17.8% stays well above what is required, so your money is in safe hands. Thank you for banking with us. The full annual report is on our website.",
"captionLong": "Our year in numbers. In 2026 we lent 4.2 billion to homeowners and local businesses and helped 12,400 families into their first home, more than in any year before. 1.2 million customers now bank with us, and 86% of everyday banking happens in our app, while our branches stay open for the conversations that matter. We lent 310 million for solar panels and better insulation, so more homes in our region use less energy. Our capital ratio of 17.8% stays well above what is required, which means the money you keep with us is in safe hands. Thank you to every customer and every colleague who made this year possible. The full annual report, with our results, our lending and our progress on climate, is on our website. Eligible deposits are protected by the national deposit guarantee scheme.",
"hashtags": [
"annualreport",
"banking",
"community",
"results",
"thankyou"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.