Q and A, Neo-brutalist 1.0.0
| Template | Q and A, tpl_caff7d5d894a |
|---|---|
| Variant | Neo-brutalist |
| Version | 1.0.0, the newest: what a channel following this variant draws |
| Shapes | 9x16, 4x5, 1x1, 16x9, 2x3 |
| Length | 37 seconds |
Example video
The 1x1 cut of this version, drawn from its own worked example. Open the video on its own.
What it accepts
A question as the heading and the cover, then up to four answers arriving one by one, the one being read marked, and at the end up to three follow-up questions people ask next. metaData is the post's title, descriptions and hashtags and is never drawn.
| Field | Type | Required | Limit | What it is |
|---|---|---|---|---|
clipData | group | yes | Clip data: Everything drawn: a kicker, the question, the answers in order, the follow-up questions offered at the end, the source and the look. | |
clipData.kicker | text | up to 20 characters | Kicker: A word above the question, such as YOU ASKED or FAQ. | |
clipData.question | text | yes | up to 120 characters | Question: The question as people ask it. It is the heading and the cover, there from the first frame. |
clipData.answers | list | yes | at least 1, up to 4 | Answers: Shown one by one, in this order: the short answer first, the details after. Each adds eight seconds; a long answer turns a page rather than being set smaller. |
clipData.answers[] | text | up to 240 characters | Answer | |
clipData.followUps | list | up to 3 | Follow-up questions: Questions people ask next, offered at the end as outlined suggestions. | |
clipData.followUps[] | text | up to 50 characters | Follow-up question | |
clipData.source | text | up to 60 characters | Source | |
clipData.look | group | Look: How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides. | ||
clipData.look.theme | enum | auto, brand, light, dark, bold | Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page. | |
clipData.look.pace | enum | auto, calm, standard, punchy | Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts. | |
clipData.look.corners | enum | auto, square, soft, round | Corners: The shape of cards, panels and marks. | |
clipData.look.align | enum | auto, start, centre | Text alignment: Where the text lines up. | |
clipData.look.logo | enum | auto, free | Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose. | |
metaData | group | Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data. | ||
metaData.title | text | up to 100 characters | Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes. | |
metaData.captionTiny | text | up to 200 characters | Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionShort | text | up to 500 characters | Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionMedium | text | up to 1500 characters | Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.captionLong | text | up to 4000 characters | Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit. | |
metaData.hashtags | list | up to 15 | Hashtags: Written without the #. Up to 15, which every platform takes. | |
metaData.hashtags[] | text | up to 60 characters | Hashtag |
locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.
A picture is always a file from your media library: media:// followed by its id or its name.
Anything the table does not list is refused, and so is anything over its limit, with a 422 that
names the field.
The JSON Schema
{
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the question, such as YOU ASKED or FAQ."
},
"question": {
"type": "string",
"maxLength": 120,
"title": "Question",
"description": "The question as people ask it. It is the heading and the cover, there from the first frame."
},
"answers": {
"type": "array",
"items": {
"type": "string",
"maxLength": 240,
"title": "Answer"
},
"minItems": 1,
"maxItems": 4,
"title": "Answers",
"description": "Shown one by one, in this order: the short answer first, the details after. Each adds eight seconds; a long answer turns a page rather than being set smaller."
},
"followUps": {
"type": "array",
"items": {
"type": "string",
"maxLength": 50,
"title": "Follow-up question"
},
"maxItems": 3,
"title": "Follow-up questions",
"description": "Questions people ask next, offered at the end as outlined suggestions."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"required": [
"question",
"answers"
],
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the question, the answers in order, the follow-up questions offered at the end, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
},
"locales": {
"type": "object",
"additionalProperties": {
"type": "object",
"properties": {
"clipData": {
"type": "object",
"properties": {
"kicker": {
"type": "string",
"maxLength": 20,
"title": "Kicker",
"description": "A word above the question, such as YOU ASKED or FAQ."
},
"question": {
"type": "string",
"maxLength": 120,
"title": "Question",
"description": "The question as people ask it. It is the heading and the cover, there from the first frame."
},
"answers": {
"type": "array",
"items": {
"type": "string",
"maxLength": 240,
"title": "Answer"
},
"minItems": 1,
"maxItems": 4,
"title": "Answers",
"description": "Shown one by one, in this order: the short answer first, the details after. Each adds eight seconds; a long answer turns a page rather than being set smaller."
},
"followUps": {
"type": "array",
"items": {
"type": "string",
"maxLength": 50,
"title": "Follow-up question"
},
"maxItems": 3,
"title": "Follow-up questions",
"description": "Questions people ask next, offered at the end as outlined suggestions."
},
"source": {
"type": "string",
"maxLength": 60,
"title": "Source"
},
"look": {
"type": "object",
"properties": {
"theme": {
"type": "string",
"enum": [
"auto",
"brand",
"light",
"dark",
"bold"
],
"title": "Theme",
"description": "The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.",
"enumNames": [
"The style's own",
"Brand colours",
"Light",
"Dark",
"Bold brand colour"
]
},
"pace": {
"type": "string",
"enum": [
"auto",
"calm",
"standard",
"punchy"
],
"title": "Pace",
"description": "How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.",
"enumNames": [
"The style's own",
"Calm",
"Standard",
"Punchy"
]
},
"corners": {
"type": "string",
"enum": [
"auto",
"square",
"soft",
"round"
],
"title": "Corners",
"description": "The shape of cards, panels and marks.",
"enumNames": [
"The style's own",
"Square",
"Softly rounded",
"Round"
]
},
"align": {
"type": "string",
"enum": [
"auto",
"start",
"centre"
],
"title": "Text alignment",
"description": "Where the text lines up.",
"enumNames": [
"The style's own",
"At the start of the line",
"Centred"
]
},
"logo": {
"type": "string",
"enum": [
"auto",
"free"
],
"title": "Logo",
"description": "The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.",
"enumNames": [
"The style's own",
"As it is, no plate or crop"
]
}
},
"additionalProperties": false,
"title": "Look",
"description": "How the clip looks and moves within its style. The same five switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides."
}
},
"additionalProperties": false,
"title": "Clip data",
"description": "Everything drawn: a kicker, the question, the answers in order, the follow-up questions offered at the end, the source and the look."
},
"metaData": {
"type": "object",
"properties": {
"title": {
"type": "string",
"maxLength": 100,
"title": "Title",
"description": "Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes."
},
"captionTiny": {
"type": "string",
"maxLength": 200,
"title": "Tiny description (Pinterest, Threads, X)",
"description": "Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionShort": {
"type": "string",
"maxLength": 500,
"title": "Short description (Telegram, Threema, WeChat, WhatsApp)",
"description": "Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionMedium": {
"type": "string",
"maxLength": 1500,
"title": "Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok)",
"description": "Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"captionLong": {
"type": "string",
"maxLength": 4000,
"title": "Long description (Facebook Feed, YouTube)",
"description": "Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit."
},
"hashtags": {
"type": "array",
"items": {
"type": "string",
"maxLength": 60,
"title": "Hashtag"
},
"maxItems": 15,
"title": "Hashtags",
"description": "Written without the #. Up to 15, which every platform takes."
}
},
"additionalProperties": false,
"title": "Meta data",
"description": "Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data."
}
},
"additionalProperties": false
},
"propertyNames": {
"enum": [
"aa",
"ab",
"ae",
"af",
"ak",
"am",
"an",
"ar",
"as",
"av",
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"cu",
"cv",
"cy",
"da",
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"fo",
"fr",
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"gd",
"gl",
"gn",
"gu",
"gv",
"ha",
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"ho",
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"hu",
"hy",
"hz",
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"iu",
"ja",
"jv",
"ka",
"kg",
"ki",
"kj",
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"km",
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"kr",
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"ku",
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"zh-CN",
"zh-TW",
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]
}
}
},
"required": [
"clipData"
],
"additionalProperties": false,
"$schema": "http://json-schema.org/draft-07/schema#"
}
Ask Reelwire for the same document yourself, without signing in:
curl "http://localhost:4000/v1/formats/template/tpl_caff7d5d894a?variant=Neo-brutalist&version=1.0.0"
Delivery JSON
Your own system sends this to one of your streams, POST /v1/stream, and every channel listening to
that stream draws it with its template. data is the document described above; a stream with an
empty field map passes it to the template unchanged. Try it first on POST /v1/stream/validate,
which answers the same without publishing anything. Streams and feeds
explains the rest, including how to map a document of your own shape instead.
{
"streamId": "st_your_stream_id",
"eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
"occurredAt": "2026-09-23T07:00:00Z",
"locale": "en",
"data": {
"clipData": {
"kicker": "Your questions",
"question": "How do I apply for the new home energy grant, and how much of the cost of the work will the council pay?",
"answers": [
"Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows.",
"Apply online from 1 November with your latest council tax bill and a written quote from an installer on the approved list.",
"A decision takes up to four weeks. The grant is paid straight to the installer once the work is finished and checked.",
"Tenants can apply too, with written agreement from their landlord, who must then not raise the rent for a year."
],
"followUps": [
"What if my quote is more than 1,200 euros?",
"Which installers are on the approved list?",
"Can I apply again for more work later?"
],
"source": "Arden City Council, home energy grant scheme 2026",
"look": {
"theme": "auto",
"pace": "auto",
"corners": "auto",
"align": "auto",
"logo": "auto"
}
},
"metaData": {
"title": "The new home energy grant: who can get up to 1,200 euros, how to apply and when it is paid",
"captionTiny": "Up to 1,200 euros towards insulation, a heat pump or new windows for households earning under 38,000 a year. Applications open on 1 November.",
"captionShort": "Your questions about the new home energy grant, answered. Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. Apply online from 1 November with your latest council tax bill and a quote from an approved installer. A decision takes up to four weeks, and the grant is paid straight to the installer once the work is checked.",
"captionMedium": "Your questions about the new home energy grant, answered.\n\nWho can get it? Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. The council pays it, and it does not have to be paid back.\n\nHow do I apply? Online from 1 November. You will need your latest council tax bill and a written quote from one of the installers on the council's approved list.\n\nHow long does it take? A decision takes up to four weeks. The grant is paid straight to the installer once the work has been finished and checked by the council, so you never have to pay the grant's share yourself first.\n\nI rent my home. Can I apply? Yes, with written agreement from your landlord, who must then not raise the rent for a year after the work is done.\n\nStill have questions? Ask them in the comments and we will answer the most common ones in our next video.\n\nThe council, scheme and figures are fictional.",
"captionLong": "Your questions about the new home energy grant, answered. The scheme opens on 1 November and the council expects several thousand applications in the first month, so here is what you need to know before you apply.\n\nWho can get it? Households earning under 38,000 euros a year can get up to 1,200 euros towards insulation, a heat pump or new windows. The council pays it, and it does not have to be paid back. The income limit is for the whole household, before tax.\n\nWhat work does it cover? Loft, wall and floor insulation, air-source and ground-source heat pumps, and replacing single-glazed windows with double or triple glazing. Solar panels are covered by a separate scheme.\n\nHow do I apply? Online from 1 November, on the council's website. You will need your latest council tax bill and a written quote from one of the installers on the council's approved list. Paper forms are available at the town hall and the four district libraries for anybody who cannot apply online.\n\nHow long does it take? A decision takes up to four weeks. The grant is paid straight to the installer once the work has been finished and checked by the council, so you never have to pay the grant's share yourself first.\n\nWhat if my quote comes to more than 1,200 euros? The grant covers up to 1,200 euros and you pay the rest. Some installers offer to spread the remainder over a year at no extra cost.\n\nI rent my home. Can I apply? Yes, with written agreement from your landlord, who must then not raise the rent for a year after the work is done. A template letter for your landlord is on the council's website.\n\nCan I apply again later? One grant per home per year. If you want to do the work in two parts, you can apply for the second part a year after the first was paid.\n\nStill have questions? Ask them in the comments and we will answer the most common ones in our next video.\n\nThe council, scheme and figures are fictional.",
"hashtags": [
"energygrant",
"homeimprovement",
"insulation",
"heatpump",
"council",
"localnews",
"energybills",
"faq",
"arden"
]
}
}
}
The delivery names no version: which build draws it is the channel's choice, the newest of its
variant or the one it is pinned to. eventId is a ULID you make once per event: sending the same
one again changes nothing. occurredAt is when the thing happened, not when you sent it. locale
is the language of the text in data, and data.locales carries other languages beside it.