Threshold-exceeded alert (Picture with pins), Official data

A monitoring station above a legal air pollution level yesterday or today: ozone above 180, nitrogen dioxide above 200 or particulate matter above a daily 50 micrograms per cubic metre. Data from the Umweltbundesamt.

Feed id	`fd_0cd1ecc33ef3`
Type	Official data, no AI: Straight from the authority or licensed provider that publishes the data, or worked out by code (moon phase, calendar). Wording and languages fixed in code. No AI at any step.
Plans	Enterprise
Also as Live data	Threshold-exceeded alert (Picture with pins), Live data
Source	`air-quality-and-pollen`
Markets	Public bodies, Pharmacies
Schedule	Checked hourly; posts when a station is newly above a legal level, once per pollutant and day
Template	Picture with pins, in whichever of its 9 visual variants a channel chooses when it adds the feed
Shapes	9x16, 4x5, 1x1, 16x9, 2x3
Languages	English, each written by the feed's own code, never by AI
Freshness	An event older than 24 hours is kept but never published

Example video

The 1x1 cut of this feed's example, drawn in the Clear civic variant with an example brand. A channel draws it in the variant it chose and in its own brand. Open the video on its own.

Use cases

Council and authority announcements, the moment they are published.
Dates people plan around: waste collection, opening hours, public events.
Open data made visible: air quality, water levels, traffic or budget figures.
Seasonal health reminders, such as pollen, UV and the flu season, posted when they matter.
Offers of the week and opening times, the on-call nights included.
Public holidays and changed hours, before customers have to ask.

What it carries

One picture, a map, a plan, a view or a product, with up to six numbered pins placed on it by position, their names beside them, an optional route drawn across it and a note for every pin in a list beside the picture. metaData is the post's title, descriptions and hashtags and is never drawn.

Field	Type	Required	Limit	What it is
`clipData`	group	yes		Clip data: Everything drawn: a kicker, the title, the picture and how it is fitted, the pins (where, a name and a note), an optional route with what it is, the source and the look. Positions are percentages of the picture's own width and height from its top left corner, so a pin stays on its spot whatever the frame.
`clipData.kicker`	text		up to 20 characters	Kicker: A word above the title, such as DIVERSION, HALL 4 or TRAIL GUIDE.
`clipData.title`	text	yes	up to 80 characters	Title: What the picture shows and why it is pinned. Shown from the first frame.
`clipData.picture`	image	yes	`media://` file from the media library, alt text up to 120 characters	Picture: A map, a floor plan, a view or a product from the media library. The pins are placed on it by position.
`clipData.pictureFit`	enum		`fill`, `whole`	Picture fit: Fill the frame for a photograph or a view: the frame may trim its edges, never past a pin or the route. Show it whole for a map or a plan whose edges matter.
`clipData.pins`	list	yes	at least 1, up to 6	Pins: One to six, numbered in the order sent and arriving one at a time, each with its name beside it on the picture where there is room and its note in the list. Each adds a little over two seconds.
`clipData.pins[]`	group			Pin
`clipData.pins[].x`	number	yes	from 0, to 100, 2 decimals	Across, %: From 0 at the picture's left edge to 100 at its right.
`clipData.pins[].y`	number	yes	from 0, to 100, 2 decimals	Down, %: From 0 at the picture's top edge to 100 at its bottom.
`clipData.pins[].label`	text	yes	up to 28 characters	Name: Written beside the pin on the picture where there is room, and in the list.
`clipData.pins[].note`	text		up to 90 characters	Note: Written under the name in the list.
`clipData.route`	list		up to 16	Route: Two to sixteen points, drawn as one line in the order sent before the pins arrive. Left out, no route is drawn.
`clipData.route[]`	group			Point
`clipData.route[].x`	number	yes	from 0, to 100, 2 decimals	Across, %
`clipData.route[].y`	number	yes	from 0, to 100, 2 decimals	Down, %
`clipData.routeLabel`	text		up to 40 characters	What the route is: Written beside a sample of the line, above the list.
`clipData.source`	text		up to 70 characters	Source: Where the content comes from, shown small at the foot. Drawn exactly as written: write its label too, such as Source: at the start, as the template adds no word of its own.
`clipData.styleWords`	group			Style words: The few words some styles write into their own frame, each drawn exactly as written, in the language you write it in. A word left out is not drawn: no template adds a word of its own. The same keys in every format of the collections; each style draws only its own.
`clipData.styleWords.live`	text		up to 16 characters	Live marker (Broadcast news): Written beside the light in Broadcast news' channel bug, such as LIVE. Left out, the light stands alone.
`clipData.styleWords.byline`	text		up to 12 characters	Byline (Editorial): Written before the presenter's name in Editorial, such as By. Left out, the name stands alone.
`clipData.styleWords.functionKeys`	list		up to 4	Function keys (Data terminal): Data terminal's row of keys F1 to F4, one word each, in order, such as HELP, DATA, CHART and NEWS; the second is drawn held down, and a key that does not fit the row is left out. Left out, no keys are drawn.
`clipData.styleWords.functionKeys[]`	text		up to 12 characters	Key
`clipData.styleWords.commandKey`	text		up to 10 characters	Command key (Data terminal): The key at the end of Data terminal's row, in the rise colour, such as GO. Left out, none is drawn.
`clipData.styleWords.realTime`	text		up to 12 characters	Real-time light (Data terminal): Written beside the blinking light in Data terminal's status bar, such as RT. Left out, the light stands alone.
`clipData.styleWords.messageLabel`	text		up to 12 characters	Message window label (Data terminal): The tab on Data terminal's message window round the presenter, such as MSG. Left out, the window has no tab.
`clipData.styleWords.pictureLabel`	text		up to 12 characters	Picture panel label (Data terminal): Written in the strip along the top of Data terminal's picture panels, such as IMG. Left out, the strip stays empty.
`clipData.look`	group			Look: How the clip looks and moves within its style. The same switches in every format of the collections. Leave a switch out, or set it to the style's own, and the style decides.
`clipData.look.theme`	enum		`auto`, `brand`, `light`, `dark`, `bold`	Theme: The style's own choice; your brand's own colours and background; a light or dark page tinted with your brand colour; or your brand colour as the page.
`clipData.look.pace`	enum		`auto`, `calm`, `standard`, `punchy`	Pace: How things arrive: the style's own rhythm, calm fades, a standard rhythm, or punchy slams and cuts.
`clipData.look.corners`	enum		`auto`, `square`, `soft`, `round`	Corners: The shape of cards, panels and marks.
`clipData.look.align`	enum		`auto`, `start`, `centre`	Text alignment: Where the text lines up.
`clipData.look.logo`	enum		`auto`, `free`	Logo: The style's own: the logo on the style's plate (a card, a disc, a badge) so it reads on any page. As it is: the logo whole, with no plate, frame or crop, for a logo made to stand on the page, such as one with a transparent background. As it is, make sure your logo reads on the page of the theme you choose.
`clipData.look.logoSize`	enum		`auto`, `small`, `large`	Logo size: Standard is the style's own size. Small draws the logo a fifth smaller, with its plate. Large draws it a quarter larger wherever the style has room for it, and at the standard size where it has none.
`clipData.look.hideHeader`	boolean			Hide logo and title: Leaves out the line at the top of the clip: your logo, the title line and the style's decoration around them, so the content starts at the top. To leave it out of every clip, switch Logo and title line off in your brand's settings.
`clipData.look.hideFooter`	boolean			Hide footer line: Leaves out your footer line at the foot of the clip, with whatever the style draws only to carry it, so the content reaches further down. Your presenter and the source line stay. To leave it out of every clip, switch Footer line off in your brand's settings.
`metaData`	group			Meta data: Everything about the post that is never drawn in the clip: its title, its description in four lengths, one per kind of platform, and its hashtags. Reelwire adds the brand's description, link and hashtags after it. Left out, the post text is generated from the clip data.
`metaData.title`	text		up to 100 characters	Title: Used where the platform has a title of its own: Facebook Feed, LinkedIn, Pinterest and YouTube. Up to 100 characters, which every one of them takes.
`metaData.captionTiny`	text		up to 200 characters	Tiny description (Pinterest, Threads, X): Up to 200 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionShort`	text		up to 500 characters	Short description (Telegram, Threema, WeChat, WhatsApp): Up to 500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionMedium`	text		up to 1500 characters	Medium description (Discord, Facebook Reels, Instagram, LinkedIn, Signal, Slack, TikTok): Up to 1500 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.captionLong`	text		up to 4000 characters	Long description (Facebook Feed, YouTube): Up to 4000 characters. The brand's description, link and hashtags follow it within the platform's limit.
`metaData.hashtags`	list		up to 15	Hashtags: Written without the #. Up to 15, which every platform takes.
`metaData.hashtags[]`	text		up to 60 characters	Hashtag

locales carries other languages: under each language code, the parts of clipData and metaData that differ, laid over the default, so a language with no copy still renders.

A picture is always a file from your media library: media:// followed by its id or its name. Anything the table does not list is refused, and so is anything over its limit, with a 400 schema_validation error that names the field.

Ask Reelwire for the whole JSON Schema, the document this feed is checked against, without signing in:

curl "https://app.reelwire.io/v1/formats/feed/fd_0cd1ecc33ef3"

Which template draws a feed is Reelwire's decision and can change, so a producer asks by the feed, as above, rather than by its template.

Delivery JSON

Every event of this feed is delivered to Reelwire in this envelope. You do not send it yourself: add the feed to a channel under Ready-made feeds, and each event becomes a post on that channel. data is the document described above.

{
  "eventId": "01M2SQMKK3G1NVFXV31DCBVB95",
  "occurredAt": "2026-09-23T07:00:00Z",
  "feedId": "fd_0cd1ecc33ef3",
  "locale": "en",
  "data": {
    "clipData": {
      "kicker": "Walk of the week",
      "title": "Saturday's ridge walk: three summits in a day, and where to stop on the way",
      "picture": {
        "alt": "Three snow-capped peaks above green foothills under an evening sky",
        "url": "media://example-image.svg"
      },
      "pictureFit": "fill",
      "pins": [
        {
          "x": 9.17,
          "y": 91.85,
          "note": "Meet at 8:30 by the noticeboard; the car park fills early on Saturdays",
          "label": "Mill Lane car park"
        },
        {
          "x": 14.17,
          "y": 48.89,
          "note": "The first climb, about an hour, and the steepest part of the day",
          "label": "Grey Crag"
        },
        {
          "x": 37.5,
          "y": 42.96,
          "note": "The highest point of the walk and the lunch stop, with views over the whole valley",
          "label": "High Pike"
        },
        {
          "x": 63.33,
          "y": 50.37,
          "note": "The last summit, then a gentle path down through the woods",
          "label": "Eastern Top"
        },
        {
          "x": 83.33,
          "y": 93.33,
          "note": "Bus 21 back to Mill Lane every 30 minutes until 7 pm",
          "label": "Riverside bus stop"
        }
      ],
      "route": [
        {
          "x": 9.17,
          "y": 91.85
        },
        {
          "x": 10.83,
          "y": 69.63
        },
        {
          "x": 14.17,
          "y": 49.78
        },
        {
          "x": 25,
          "y": 66.07
        },
        {
          "x": 37.5,
          "y": 43.85
        },
        {
          "x": 50.83,
          "y": 69.04
        },
        {
          "x": 63.33,
          "y": 51.26
        },
        {
          "x": 70.83,
          "y": 68.15
        },
        {
          "x": 77.5,
          "y": 82.96
        },
        {
          "x": 83.33,
          "y": 93.33
        }
      ],
      "routeLabel": "The walk, about 14 km and six hours",
      "source": "Source: Valley walking group, autumn route card",
      "styleWords": {
        "live": "LIVE",
        "byline": "By",
        "functionKeys": [
          "HELP",
          "DATA",
          "CHART",
          "NEWS"
        ],
        "commandKey": "GO",
        "realTime": "RT",
        "messageLabel": "MSG",
        "pictureLabel": "IMG"
      },
      "look": {
        "theme": "auto",
        "pace": "auto",
        "corners": "auto",
        "align": "auto",
        "logo": "auto",
        "logoSize": "auto",
        "hideHeader": false,
        "hideFooter": false
      }
    },
    "metaData": {
      "title": "Saturday's ridge walk: three summits in a day, from Mill Lane to the river",
      "captionTiny": "Saturday's ridge walk takes in Grey Crag, High Pike and Eastern Top: about 14 km and six hours, from Mill Lane car park to the riverside bus stop.",
      "captionShort": "Saturday's ridge walk climbs three summits in one day. We meet at 8:30 at Mill Lane car park, climb Grey Crag first (the steepest hour of the day), stop for lunch on High Pike, the highest point, and finish over Eastern Top before a gentle path down through the woods. Bus 21 runs back to Mill Lane from the riverside stop every 30 minutes until 7 pm. About 14 km and six hours.",
      "captionMedium": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park, which fills early on Saturdays. The first climb, up Grey Crag, takes about an hour and is the steepest part of the day. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley.\n\nEastern Top is the last summit, and after it a gentle path leads down through the woods to the river. Bus 21 runs from the riverside stop back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, a warm layer and boots with a good grip.",
      "captionLong": "Saturday's ridge walk takes in three summits in one day, about 14 km and six hours on foot, with plenty of time for stops.\n\nWe meet at 8:30 by the noticeboard at Mill Lane car park. It fills early on Saturdays, so come in good time or take the first bus.\n\nThe first climb, up Grey Crag, takes about an hour and is the steepest part of the day; we go at the pace of the slowest walker. From there the path follows the ridge to High Pike, the highest point of the walk and our lunch stop, with views over the whole valley on a clear day.\n\nEastern Top is the last summit. After it a gentle path leads down through the woods to the river, where the walk ends at the riverside bus stop. Bus 21 runs back to Mill Lane every 30 minutes until 7 pm.\n\nBring water, lunch, a warm layer and boots with a good grip. If the weather turns, we take the lower path below the ridge, and we post any change here by Friday evening.",
      "hashtags": [
        "ridgewalk",
        "hiking",
        "walkingroute",
        "outdoors",
        "weekend"
      ]
    }
  }
}

feedId names this feed and never changes, even when the feed is renamed. eventId is set once per event, so an event delivered twice is published once. occurredAt is when it happened, which is what the freshness limit is measured from.

Example video​

Use cases​

What it carries​

Delivery JSON​

Example video

Use cases

What it carries

Delivery JSON